Ischool.uw.edu - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
81% 
Page structure
70% 
Link structure
23% 
Server
20% 
External factors
100% 
SEO Score
Response time
1.31 s
File size
52.20 kB
Words
757
Media files
6
Number of links
112 internal / 26 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Information School | University of Washington
The length of the page title is perfect. (408 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We make information work. Master's programs in library science and information management, bachelor's in Informatics, Ph.D. in Information Science.
The length of the meta description is perfect. (928 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://ischool.uw.edu/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-capableyes
application-nameUW iSchool
msapplication-tooltipUW Information School
msapplication-starturlhttp://ischool.uw.edu
msapplication-TileColor#4b2e83
msapplication-TileImage/favicon-270x270.png
theme-color#4B2E83
descriptionWe make information work. Master's programs in library science and information management, bachelor's in Informatics, Ph.D. in Information Science.
AuthorUniversity of Washington Information School
facebook-domain-verificationyzyodtsszpp8a45wj2x0d2dfs8qmbk
langen
twitter:cardsummary
twitter:site@uw_ischool
twitter:titleInformation School | University of Washington
twitter:imagehttp://ischool.uw.edu/fb-300x300.png
twitter:image:altInformation School Logo
og:urlhttp://ischool.uw.edu/
og:sitenameUniversity of Washington Information School
og:titleInformation School | University of Washington
og:typewebsite
og:descriptionWe make information work. Master's programs in library science and information management, bachelor's in Informatics, Ph.D. in Information Science.
og:imagehttp://ischool.uw.edu/fb-300x300.png
og:image:altInformation School Logo
og:image:typeimage/png
og:image:width300
og:image:height300
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 757 words. That's ok.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.09 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...default/files/2024-10/robinson1440_0.jpgChristian Robinson speaks into a microphone
/sites/default/files/2021-06/MSIMcombo.jpgNo alt attribute provided
/sites/default/files/2021-06/INFOcombo2.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
University of Washington Information School
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 University of Washington Information School
H1 Our Programs
H1 Search:
H1 toolkit
H1 Customize Your Experience
H2 'Feeling like a lobster'
H2 Faculty adds digital access expert
H2 Libraries, museums and archives unite
H2 As AI rises, MSIM adapts
H2 B.S. in Informatics
H2 Master of Library & Information Science
H2 M.S. in Information Management
H2 M.A. in Museology
H2 Ph.D. in Information Science
H2 Why earn your MSIM?
H2 We Make Information Work
H2 What is Informatics?
H2 Highlights
H2 Full Results
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (26) on this page.
LinkAttributesAnchor text
https://ischool.uw.edu/Anchor Jump to Main Content
https://ischool.uw.edu/Anchor Jump to Top Navigation
https://ischool.uw.edu/Anchor Jump to Footer Navigation
https://uw.edu/External University of Washington
http://ischool.uw.edu/Subdomain University of Washington Information School
https://ischool.uw.edu/?nav=1Programs
/programs/informaticsInformatics Undergraduate major and minor
A-TITLE Informatics
/programs/mlisMLIS Master of Library and Information Science
A-TITLE MLIS
/programs/msimMSIM Master of Science in Information Management
A-TITLE MSIM
https://ischool.uw.edu/museologyMuseology Master of Arts
A-TITLE Museology
/programs/phdPh.D. Doctorate Program
A-TITLE Ph.D.
/programs/non-degree> Professional Development & Continuing Education
A-TITLE Professional Development & Continuing Education
https://ischool.uw.edu/?nav=2Research
/research/updatesUpdates The latest news from our faculty and research staff
A-TITLE Updates
/research/areasResearch Areas Core topics of iSchool research
A-TITLE Research Areas
/research/groupsResearch Groups Hubs for innovative scholarship & research
A-TITLE Research Groups
/research/grantsGrants & Awards Recent funding for iSchool research projects
A-TITLE Grants & Awards
/research/research-eventsResearch Events Guest lectures and our Research Fair showcase
A-TITLE Research Events
https://ischool.uw.edu/?nav=3News & Events
https://ischool.uw.edu/newsNews The latest stories from our community
A-TITLE News
https://ischool.uw.edu/eventsEvents What's happening on campus and beyond
A-TITLE Events
/podcasts/dtctwPodcast Documents That Changed the World, with Joe Janes
A-TITLE Podcast
https://ischool.uw.edu/?nav=4People
/people/facultyDirectory Find iSchool faculty, staff and students
A-TITLE Directory
https://ischool.uw.edu/alumniAlumni Stay connected with the iSchool and fellow alumni
A-TITLE Alumni
/advising-supportAdvising & Support Find help from our team of student advisors
A-TITLE Advising & Support
/faculty-affairsFaculty Affairs Making the iSchool a joyful professional community for faculty
A-TITLE Faculty Affairs
https://ischool.uw.edu/?nav=5The School
https://ischool.uw.edu/aboutAbout Us The iSchool is home to innovators and leaders who make information work
A-TITLE About Us
https://ischool.uw.edu/diversityDiversity We are committed to building an inclusive community
A-TITLE Diversity
https://ischool.uw.edu/partnersEmployers & Partners How to collaborate with faculty and students
A-TITLE Employers & Partners
https://ischool.uw.edu/capstoneCapstone Students work with organizations to solve information problems
A-TITLE Capstone
https://ischool.uw.edu/supportSupport the iSchool Every gift makes a difference to students
A-TITLE Support the iSchool
/?customize=1Customize Your Experience
/?audience=future-studentsFuture Students
/?audience=current-studentsCurrent Students
/?audience=faculty-staffFaculty & Staff
/?audience=noneEveryone
/?customize=1Audience
/?drawer=toolkitTools
https://ischool.uw.edu/searchSearch
/?drawer=menuMenu
/news/2024/10/illustrator-chri...'Feeling like a lobster'
/news/2024/10/illustrator-chri...Trivial anchor text
Read More
/news/2024/10/illustrator-chri...Read More About 'Feeling like a lobster'
/news/2024/10/ischool-adds-exp...Faculty adds digital access expert
/news/2024/10/ischool-adds-exp...Text duplicate Trivial anchor text
Read More
/news/2024/10/ischool-adds-exp...Read More About Faculty adds digital access expert
/news/2024/10/libraries-museum...Libraries, museums and archives unite
/news/2024/10/libraries-museum...Text duplicate Trivial anchor text
Read More
/news/2024/10/libraries-museum...Read More About Libraries, museums and archives unite
/news/2024/10/ischool-infuses-...As AI rises, MSIM adapts
/news/2024/10/ischool-infuses-...Text duplicate Trivial anchor text
Read More
/news/2024/10/ischool-infuses-...Read More About As AI rises, MSIM adapts
https://ischool.uw.edu/Anchor Previous
https://ischool.uw.edu/Anchor Next
/programs/informaticsB.S. in Informatics
/programs/informaticsText duplicate B.S. in Informatics
/programs/mlisMaster of Library & Information Science
/programs/mlisText duplicate Master of Library & Information Science
/programs/msimM.S. in Information Management
/programs/msimText duplicate M.S. in Information Management
https://ischool.uw.edu/museologyM.A. in Museology
https://ischool.uw.edu/museologyText duplicate M.A. in Museology
/programs/phdPh.D. in Information Science
/programs/phdText duplicate Ph.D. in Information Science
/programs/msim/program-videosWatch the video
https://ischool.uw.edu/aboutLearn More about We Make Information Work
/programs/informatics/what-is-...Text duplicate Watch the video
http://ischools.org/External iSchools.org
https://ischool.uw.edu/about/jobsJobs
/about/contactContact Us
http://www.washington.edu/onli...External Subdomain Privacy Policy
http://www.washington.edu/onli...External Subdomain Terms & Conditions
/about/logos-guidelinesLogo & Brand Guidelines
https://ischool.uw.edu/technologyIT / Help Desk
A-TITLE iSchool IT
https://twitter.com/uw_ischoolExternal Twitter
https://www.facebook.com/UWiSc...External Subdomain Facebook
https://www.instagram.com/uwis...External Subdomain Instagram
https://www.youtube.com/user/U...External Subdomain Youtube
https://www.linkedin.com/schoo...External Subdomain LinkedIn
https://ischool.uw.edu/supportMake a Gift
http://ischools.org/External Text duplicate iSchools.org
https://ischool.uw.edu/?Close menu
/?drawer=toolkitToolkit
/?drawer=audienceCustomize Your Experience Change audience type
https://ischool.uw.edu/Anchor Text duplicate Programs
/programs/informaticsInformatics
/programs/mlisMLIS
/programs/msimMSIM
A-TITLE Master of Science in Information Management
https://ischool.uw.edu/museologyMuseology
A-TITLE Master of Arts in Museology
/programs/phdPh.D.
A-TITLE Ph.D. in Information Science
/programs/non-degreeProfessional Development & Continuing Education
A-TITLE Non-Degree Options
https://ischool.uw.edu/Anchor Text duplicate Research
/research/updatesUpdates
A-TITLE Research Overview
/research/areasResearch Areas
A-TITLE Research Areas
/research/groupsResearch Groups
A-TITLE Research Groups
/research/grantsGrants & Awards
A-TITLE Grants & Awards
/research/research-eventsResearch Events
https://ischool.uw.edu/Anchor Text duplicate News & Events
https://ischool.uw.edu/newsNews
https://ischool.uw.edu/eventsEvents
/podcasts/dtctwPodcast
A-TITLE Joe Janes' Documents That Changed the World
https://ischool.uw.edu/Anchor Text duplicate People
/people/facultyDirectory
https://ischool.uw.edu/alumniAlumni
/advising-supportAdvising & Support
/faculty-affairsFaculty Affairs
https://ischool.uw.edu/Anchor Text duplicate The School
https://ischool.uw.edu/aboutAbout Us
https://ischool.uw.edu/diversityDiversity
https://ischool.uw.edu/partnersEmployers & Partners
https://ischool.uw.edu/capstoneCapstone
https://ischool.uw.edu/supportSupport the iSchool
https://uwnetid.sharepoint.com...External Subdomain iSchool Intranet
https://my.uw.edu/External Subdomain MyUW
https://outlook.office.com/owa...External Subdomain Outlook on the web
https://office.com/signinExternal Office 365
https://isc.uw.edu/External Subdomain Workday
/uw-time-scheduleUW Time Schedule
http://www.washington.edu/stud...External Subdomain UW Academic Calendar
A-TITLE UW Academic Calendar
https://uw-ischool.slack.com/External Subdomain iSchool Slack
A-TITLE Slack
http://kb.ischool.uw.edu/External Subdomain Knowledge Base
https://login.watermarkinsight...External Subdomain Watermark
https://azureforeducation.micr...External Subdomain Azure Dev Tools
https://canvas.uw.edu/courses/...External Subdomain Online Learning Help
A-TITLE Learning Technologies Help
http://washington.zoom.us/External Subdomain Zoom
A-TITLE Zoom Conferencing
https://canvas.uw.edu/courses/...External Subdomain Streaming Support
A-TITLE Request Streaming Support
http://canvas.uw.edu/External Subdomain Canvas LMS
https://uwashington.qualtrics....External Subdomain Qualtrics
https://emergency.ischool.uw.edu/External Subdomain Emergency Info
A-TITLE Emergency Information
/saml/login/uwlogin?shiblogin=...Nofollow Site Login
/search?querySee Full Results
/people/facultySee Full Directory
/?audience=future-studentsText duplicate Future Students
/?audience=current-studentsText duplicate Current Students
/?audience=faculty-staffText duplicate Faculty & Staff
/?audience=noneText duplicate Everyone

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ischool.uw.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is slow (1.31 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 8 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (52 kB).

HTTP Response Header

NameValue
servernginx/1.27.2
content-typetext/html; charset=UTF-8
content-length53414
x-powered-byPHP/8.1.21
set-cookie112 Characters
cache-controlmax-age=600, public
dateSat, 02 Nov 2024 14:50:04 GMT
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 02 Nov 2024 15:25:35 GMT
etag"1730561135"
varyCookie
x-generatorDrupal 10 (https://www.drupal.org)
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,680 referring domains.
This page has 15,105 backlinks.
This page has backlinks from 1,258 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Query Params
Disallow: /*?drawer=*
Disallow: /*?nav=*
Disallow: /*?customize=*
Disallow: /*?audience=*
Disallow: /*?query=*
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /node/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
# Don't index audience landing pages
Disallow: /home/current-students
Disallow: /home/faculty-staff
Disallow: /people/students
Disallow: /people/students/*
Disallow: /people/meet-us/*
# Don't index some people
Disallow: /people/staff/profile/ayerm
# Login page
Disallow: /Shibboleth.sso*

Search preview

ischool.uw.edu
Information School | University of Washington
We make information work. Master's programs in library science and information management, bachelor's in Informatics, Ph.D. in Information Science.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Information77%Check
Information School77%Check
School73%Check
University66%Check
Information Science66%Check
Washington65%Check
Information Management65%Check
make information65%Check
information work65%Check
Library Information Science62%Check

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