Mercatopartners.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
65% 
Page structure
70% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.84 s
File size
75.80 kB
Words
2975
Media files
25
Number of links
54 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mercato | Investing in Better
The length of the page title is perfect. (253 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
The length of the meta description is perfect. (691 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mercatopartners.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
viewportwidth=device-width, initial-scale=1, maximum-scale=1
twitter:cardsummary_large_image
twitter:titleMercato | Investing in Better
twitter:descriptionWe invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
og:titleMercato | Investing in Better
og:descriptionWe invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Placeholders texts or images were found.
  • Filler text: Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod ...
There are 3 text duplicates on this page:
  • Duplicate: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmo...
This page contains 2975 words. That's ok.
33.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
The text content is perfect.
The average number of words per sentence of 19.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...d7f133b148e4104de_Icon-Chevron WHITE.svgChevron Icon
...963ffa45d5e5a3bb7ba1_Desktop_chevron.svgNo alt attribute provided
...d7f133b148e4104de_Icon-Chevron WHITE.svgChevron Icon
...963ffa45d5e5a3bb7ba1_Desktop_chevron.svgNo alt attribute provided
...d7f133b148e4104de_Icon-Chevron WHITE.svgChevron Icon
...963ffa45d5e5a3bb7ba1_Desktop_chevron.svgNo alt attribute provided
...d7f133b148e4104de_Icon-Chevron WHITE.svgChevron Icon
...98d40df52f591cd_AdobeStock_482911336.pngNo alt attribute provided
...18282d1f409c7ef737af7_Lambda_Compute.jpgNo alt attribute provided
...1eab1877ebc9925d87_Cylinder_834x1000.jpgNo alt attribute provided
...8674f5745cac530ef174_Lambda_834x1000.jpgNo alt attribute provided
...6fb00d630e7850_Outstanding-Directors.jpgNo alt attribute provided
...2292_Outstanding-Directors_Thumbnail.jpgNo alt attribute provided
...664e17357748af937a44468e_Dynamic-Duo.gifNo alt attribute provided
...6d4b95439c81ae_Dynamic-Duo_Thumbnail.jpgNo alt attribute provided
...669b3e569f79d8537dadcb0_WWI-Cylinder.jpgNo alt attribute provided
...fba85526fbf1d_WWI-Cylinder_Thumbnail.jpgNo alt attribute provided
.../6537eb30fba7b3c24a182e77_WWI-Lambda.jpgNo alt attribute provided
...cbcda976af05a6d_WWI-Lambda_Thumbnail.jpgNo alt attribute provided
.../651399d664ea4d5010f2249d_icon-close.svgNo alt attribute provided
...93f075373bf94c3c7_icon-file-download.svgNo alt attribute provided
...cec46c88e014aaf9_AdobeStock_87829364.jpgNo alt attribute provided
...93f075373bf94c3c7_icon-file-download.svgNo alt attribute provided
.../Basic/assets/placeholder.60f9b1840c.svgNo alt attribute provided
.../Basic/assets/placeholder.60f9b1840c.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Building better
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Building better
H1 Investing in better compute
H1 Mercato Partners Acquisition Corporation & Nuvini Announce Business Combination
H2 Investing in better views
H2 Core Beliefs
H2 By the Numbers 1
H2 Featured Investments 2
H2 Join our mailing list for the latest on building better.
H2 Featured Editoral 3
H2 The foundation of building better.
H2 03.01.2023
H3 Cylinder
H3 Lambda
H3 Insert a short synopsis and key takeaway from the content piece in order to entice the reader. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et...
H4 OVERVIEW + -
H4 PORTFOLIO+ -
H4 FIT+ -
H4 Related Reading
H4 Related Reading Duplicate text
H4 All Around Excellence: Ryan Sanders Named 2024 Venture Capital Outstanding Director
H4 The Dynamic Duo: Joe Kaiser & Ryan Sanders Named Among Most Important VCs in Rockies
H4 A Gut Instinct: Why Mercato Led Cylinder's $31M Series B
H4 The Infrastructure of the Future: Why Mercato Led Lambda’s $44M Series B
H4 Mercato Partners Acquisition Corporation & Nuvini Announce Business Combination Duplicate text
H5 explore
H5 login
H5 connect
H5 03.01.2023 Duplicate text
H5 This is the headline for the last post
H5 This is the headline for the next post
H6 – Bill Snyder, CEO
H6 – Stephen Balaban, CEO
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mercatopartners.com/No Text
/portfolioView All
/portfolio/?status=ActiveActive
/portfolio/?status=PrivatePrivate
/portfolio/?status=PublicPublic
/peopleText duplicate View All
/people/?function=InvestorINVESTOR
/people/?function=Investor+Suc...INVESTOR SUCCESS
/people/?function=PerformancePERFORMANCE
/editorialText duplicate View All
/editorial/?categories=InsightsINSIGHTS
/editorial/?categories=NewsNEWS
/editorial/?categories=StoriesSTORIES
/portfolioText duplicate View All
/portfolio/?status=ActiveText duplicate Active
/portfolio/?status=PrivateText duplicate Private
/portfolio/?status=PublicText duplicate Public
/peopleText duplicate View All
/people/?function=InvestorText duplicate INVESTOR
/people/?function=Investor+Suc...Text duplicate INVESTOR SUCCESS
/people/?function=PerformanceText duplicate PERFORMANCE
/editorialText duplicate View All
/editorial/?categories=InsightsText duplicate INSIGHTS
/editorial/?categories=NewsText duplicate NEWS
/editorial/?categories=StoriesText duplicate STORIES
https://compass.mercatopartner...New window External Subdomain compass
https://mercato.altareturn.com/New window External Subdomain lp portal
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/mercatopar...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain careers
/contactcontact
/legalprivacy notice
/disclaimersDisclaimers
/editorials/most-important-vcs...THE DYNAMIC DUO: KAISER & SANDERS NAMED AMONG MOST IMPORTANT VCS READ MORE
/contactCONTACT US
/editorials/why-we-invested-in...Learn More
/disclaimers1
/disclaimers2
/portfolioText duplicate View All
/portfolio/cylinderCylinder
/portfolio/cylinderText duplicate Learn More
/editorials/why-we-invested-in...Why We Invested in Cylinder
/portfolio/lambdaLambda
/portfolio/lambdaText duplicate Learn More
/editorials/why-we-invested-in...Why We Invested in Lambda
/disclaimers3
/editorialText duplicate View All
/editorials/2024-venture-capit...This is some text inside of a div block.
/editorials/2024-venture-capit...READ NOW
https://www.linkedin.com/compa...New window External Subdomain Mercato on the Move
https://www.businessinsider.co...New window External Subdomain 23 Most Important VCs in the Rockies
https://www.businessinsider.co...New window External Subdomain Trivial anchor text
here
/editorials/most-important-vcs...Text duplicate This is some text inside of a div block.
/editorials/most-important-vcs...Text duplicate READ NOW
/editorials/why-we-invested-in...Text duplicate This is some text inside of a div block.
/editorials/why-we-invested-in...Text duplicate READ NOW
/editorials/why-we-invested-in...Text duplicate This is some text inside of a div block.
/editorials/why-we-invested-in...Text duplicate READ NOW
/portfolioPortfolio
/peoplePeople
/editorialEditorial
https://compass.mercatopartner...New window External Subdomain Text duplicate compass
https://mercato.altareturn.com/New window External Subdomain Text duplicate lp portal
/contactText duplicate contact
https://www.linkedin.com/compa...New window External Subdomain linkedin
https://twitter.com/mercatopar...New window External twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mercatopartners.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.84 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (76 kB).

HTTP Response Header

NameValue
dateThu, 15 Aug 2024 23:24:17 GMT
content-typetext/html
content-length21224
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000
x-lambda-id98e0fcb4-e73e-44f1-8977-38cc7cd57c66
content-encodinggzip
accept-rangesbytes
age0
x-served-bycache-dub4337-DUB
x-cacheMISS
x-cache-hits0
x-timerS1723764256.945959,VS0,VE1281
varyx-wf-forwarded-proto, Accept-Encoding
x-cluster-nameeu-west-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 82 referring domains.
This page has 161 backlinks.
This page has backlinks from 66 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.mercatopartners.com
Mercato | Investing in Better
We invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
better77%Check
MERCATO70%Check
Building better66%Check
Mercato Partners62%Check
better informed58%Check
Mercato portfolio56%Check
Mercato Led56%Check
Building54%Check
Investing54%Check
partners54%Check
Show more keywords and terms

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