Ons.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
73% 
Page structure
24% 
Link structure
75% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
78.00 kB
Words
754
Media files
13
Number of links
103 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Office for National Statistics
The length of the page title is perfect. (318 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The UK's largest independent producer of official statistics and the recognised national statistical institute of the UK.
The length of the meta description is perfect. (709 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionThe UK's largest independent producer of official statistics and the recognised national statistical institute of the UK.
viewportwidth=device-width,initial-scale=1.0,user-scalable=1
format-detectiontelephone=no
theme-color#58595B
apple-mobile-web-app-status-bar-style#58595B
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 754 words. That's ok.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1.0,user-scalable=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...k/assets/images/ons-logo/v2/ons-logo.svgOffice for National Statistics logo - Homepage
...ogo/logo-census-2021-white-landscape.svgNo alt attribute providedCensus 2021
...s.gov.uk/assets/images/icon-checkbox.svgNo alt attribute provided
...s.gov.uk/assets/images/icon-checkbox.svgNo alt attribute provided
...nal/Homepage-thumbnail_Hero-video_v2.pngNo alt attribute provided
...31738be805de/original/Data-coherence.pngNo alt attribute provided
.../UK-population-projections-thumbnail.pngNo alt attribute provided
...86-ef807cfdd687/original/Thumbnail 2.pngNo alt attribute provided
...-statistics_thumbnail-homepage (002).pngNo alt attribute provided
...91931b67c/original/GOV-UK-logo (003).pngNo alt attribute provided
...-9a04-98850fad9ee5/original/Picture1.jpgNo alt attribute provided
...9650-bcfafe8cc58c/original/home12345.pngNo alt attribute provided
...gov.uk/assets/images/logo-ogl-footer.svgOGL

Page structure

H1 heading
(Critically important)
Main figures
Too many H1 headings
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Main figures
H1 In focus A guide to data, statistics and the ONS Watch our video to find out how we at the Office for National Statistics (ONS) collect and use data to produce statistics. Statistics from across th...
H1 Around the ONS Explore local statistics Find, compare and visualise statistics about places within the United Kingdom. Other government statistics Official Statistics available from across governme...
H2 Cookies on ons.gov.uk
H2 Employment
H2 Inflation
H2 GDP
H2 UK population
H2 Employment Duplicate text
H2 Inflation Duplicate text
H2 GDP Duplicate text
H2 UK population Duplicate text
H2 GDP Duplicate text
H2 Inflation Duplicate text
H2 UK population Duplicate text
H2 Employment Duplicate text
H2 Try our new preview site
H2 Latest releases
H2 Taking part in a survey?
H2 Taking part in a survey? Duplicate text
H2 Latest releases Duplicate text
H2 A guide to data, statistics and the ONS
H2 Statistics from across the UK
H2 UK Population Projection Explorer
H2 UK Measures of National Well-being Dashboard
H2 Explore local statistics
H2 Other government statistics
H2 Housing prices in your area
H2 Secure Research Service
H2 Is this page useful?
H2 Footer links
H2 Help
H2 About ONS
H2 Connect with us
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ons.gov.uk/cookiesadditional cookies
https://www.ons.gov.uk/cookiesManage settings
https://www.ons.gov.uk/cookieschange your cookie preferences
https://www.ons.gov.uk/Anchor Skip to main content
https://www.ons.gov.uk/IMG-ALT Office for National Statistics logo - Homepage
https://cy.ons.gov.uk/External Subdomain Cymraeg (CY)
/releasecalendarRelease calendar
/methodologyMethodology
https://www.ons.gov.uk/newsMedia
https://www.ons.gov.uk/aboutusAbout
https://blog.ons.gov.uk/New window External Subdomain Blog
https://www.ons.gov.uk/Anchor Menu
https://www.ons.gov.uk/Anchor Search
https://www.ons.gov.uk/Home
/businessindustryandtradeBusiness, industry and trade
/businessindustryandtrade/busi...Business
/businessindustryandtrade/chan...Changes to business
/businessindustryandtrade/cons...Construction industry
/businessindustryandtrade/itan...IT and internet industry
/businessindustryandtrade/inte...International trade
/businessindustryandtrade/manu...Manufacturing and production industry
/businessindustryandtrade/reta...Retail industry
/businessindustryandtrade/tour...Tourism industry
https://www.ons.gov.uk/economyEconomy
/economy/economicoutputandprod...Economic output and productivity
/economy/environmentalaccountsEnvironmental accounts
/economy/governmentpublicsecto...Government, public sector and taxes
/economy/grossdomesticproductgdpGross Domestic Product (GDP)
/economy/grossvalueaddedgvaGross Value Added (GVA)
/economy/inflationandpriceindicesInflation and price indices
/economy/investmentspensionsan...Investments, pensions and trusts
/economy/nationalaccountsNational accounts
/economy/regionalaccountsRegional accounts
/employmentandlabourmarketEmployment and labour market
/employmentandlabourmarket/peo...People in work
/employmentandlabourmarket/peo...People not in work
/peoplepopulationandcommunityPeople, population and community
/peoplepopulationandcommunity/...Armed forces community
/peoplepopulationandcommunity/...Births, deaths and marriages
/peoplepopulationandcommunity/...Crime and justice
/peoplepopulationandcommunity/...Cultural identity
/peoplepopulationandcommunity/...Education and childcare
/peoplepopulationandcommunity/...Elections
/peoplepopulationandcommunity/...Health and social care
/peoplepopulationandcommunity/...Household characteristics
/peoplepopulationandcommunity/...Housing
/peoplepopulationandcommunity/...Leisure and tourism
/peoplepopulationandcommunity/...Measuring progress, well-being and beyond GDP
/peoplepopulationandcommunity/...Personal and household finances
/peoplepopulationandcommunity/...Population and migration
https://www.ons.gov.uk/surveysTaking part in a survey?
https://cy.ons.gov.uk/External Subdomain Text duplicate Cymraeg (CY)
https://www.ons.gov.uk/censusNo Text
https://www.ons.gov.uk/censusData and analysis from Census 2021
/timeseriestoolFrom our time series explorer
/employmentandlabourmarket/peo...Analysis
/employmentandlabourmarket/peo...Data
/employmentandlabourmarket/peo...Text duplicate Analysis
/employmentandlabourmarket/peo...Text duplicate Data
/economy/inflationandpriceindi...Text duplicate Analysis
/economy/inflationandpriceindi...Text duplicate Data
/economy/grossdomesticproductg...Text duplicate Analysis
/economy/grossdomesticproductg...Text duplicate Data
/peoplepopulationandcommunity/...Text duplicate Analysis
/peoplepopulationandcommunity/...Text duplicate Data
/employmentandlabourmarket/peo...Text duplicate Analysis
/employmentandlabourmarket/peo...Text duplicate Data
/employmentandlabourmarket/peo...Text duplicate Analysis
/employmentandlabourmarket/peo...Text duplicate Data
/economy/inflationandpriceindi...Text duplicate Analysis
/economy/inflationandpriceindi...Text duplicate Data
/economy/grossdomesticproductg...Text duplicate Analysis
/economy/grossdomesticproductg...Text duplicate Data
/peoplepopulationandcommunity/...Text duplicate Analysis
/peoplepopulationandcommunity/...Text duplicate Data
/economy/grossdomesticproductg...Text duplicate Analysis
/economy/grossdomesticproductg...Text duplicate Data
/economy/inflationandpriceindi...Text duplicate Analysis
/economy/inflationandpriceindi...Text duplicate Data
/peoplepopulationandcommunity/...Text duplicate Analysis
/peoplepopulationandcommunity/...Text duplicate Data
/employmentandlabourmarket/peo...Text duplicate Analysis
/employmentandlabourmarket/peo...Text duplicate Data
/employmentandlabourmarket/peo...Text duplicate Analysis
/employmentandlabourmarket/peo...Text duplicate Data
https://nwp-prototype.ons.gov.uk/New window External Subdomain Explore the ONS preview site
/releasecalendarView all of our releases by date
https://www.ons.gov.uk/surveysTaking part in a survey? It's never been more important.
https://www.ons.gov.uk/surveysText duplicate Taking part in a survey? It's never been more important.
/releasecalendarText duplicate View all of our releases by date
/aboutus/usingpublicdatatoprod...Subdomain A guide to data, statistics and the ONS
/methodology/statisticsacrosst...Subdomain Statistics from across the UK
/peoplepopulationandcommunity/...Subdomain UK Population Projection Explorer
/peoplepopulationandcommunity/...Subdomain UK Measures of National Well-being Dashboard
https://explore-local-statisti...External Subdomain Explore local statistics
https://www.gov.uk/search/rese...External Other government statistics
/economy/inflationandpriceindi...Subdomain Housing prices in your area
/aboutus/whatwedo/statistics/r...Subdomain Secure Research Service
/feedback/thanksYes
https://www.ons.gov.uk/feedbackNo
https://www.ons.gov.uk/feedbackReport a problem with this page
/help/accessibilityAccessibility
https://www.ons.gov.uk/cookiesCookies
/help/privacynoticePrivacy
/help/termsandconditionsTerms and conditions
/aboutus/whatwedoWhat we do
https://careers.ons.gov.uk/External Subdomain Careers
/aboutus/contactusContact us
https://www.ons.gov.uk/newsNews
/aboutus/transparencyandgovern...Freedom of Information
https://twitter.com/ONSNew window External X
https://www.instagram.com/offi...New window External Subdomain Instagram
https://www.facebook.com/ONSNew window External Subdomain Facebook
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://consultations.ons.gov.uk/New window External Subdomain Consultations
https://www.statsusernetwork.o...New window External Subdomain Discussion forums
https://public.govdelivery.com...New window External Subdomain Email alerts
http://www.nationalarchives.go...New window External Subdomain Open Government Licence v3.0

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ons.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
dateThu, 22 May 2025 04:56:59 GMT
content-typetext/html; charset=UTF-8
content-encodinggzip
x-frame-optionsSAMEORIGIN
allowDELETE, GET, HEAD, POST, PUT, OPTIONS, PATCH
strict-transport-securitymax-age=31536000; includeSubDomains
x-xss-protection1
last-modifiedThu, 22 May 2025 04:56:53 GMT
cf-cache-statusHIT
set-cookie276 Characters
varyAccept-Encoding
servercloudflare
cf-ray9439baea2cadebaa-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,433 referring domains.
This page has 435,813 backlinks.
This page has backlinks from 4,107 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Not found: /robots.txt

Similar sites

Search preview

www.ons.gov.uk
Home - Office for National Statistics
The UK's largest independent producer of official statistics and the recognised national statistical institute of the UK.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
statistics70%Check
National68%Check
National Statistics68%Check
Official Statistics61%Check
gov56%Check
UK population56%Check
main50%Check
Office48%Check
Employment47%Check
Official47%Check
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