Paid.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
64% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
30.00 kB
Words
409
Media files
14
Number of links
28 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Paid - Make buying easy
The length of the page title is perfect. (223 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Paid’s procurement automation platform for managing tail spend takes care of process, so you can focus on what matters most.
The length of the meta description is perfect. (784 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
DescriptionPaid’s procurement automation platform for managing tail spend takes care of process, so you can focus on what matters most.
langen
og:titlePaid - Make buying easy
og:typewebsite
og:site_namePaid
og:descriptionPaid's procurement automation platform for managing tail spend takes care of process, so you can focus on what matters most.
og:urlhttps://paid.co.uk
og:imagehttps://cdn.paid.co.uk/images/paid-graph.png
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 409 words on this page. Good pages should have about 800 words of useful content.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: for buyers
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/icons/logos/BT.svgBT Logo
/assets/icons/logos/bouygues.svgBouygues Logo
/assets/icons/logos/ISS.svgISS Logo
/assets/images/panel-cta.svgSwirl
/assets/home/onboarding-reimagined.pngThis is some alt text
/assets/home/ensure-compliance.pngThis is some alt text
/assets/home/contracting-and-payments.pngThis is some alt text
/assets/home/insights-and-analytics.pngThis is some alt text
/assets/home/cyril-pourrat.pngHead shot of Cyril Pourrat
/assets/icons/logos/BT.svgBT Logo
https://paid.co.uk/assets/arrow-left.svgprevious slide
https://paid.co.uk/assets/arrow-right.svgnext slide
/assets/images/banner-cta.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Make buying easy
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Make buying easy
H1 Do it the Paid way
H2 How Paid Works
H2 Resources
H2 Empty heading
H2 Trusted by the world's biggest brands
H2 Transform the way you work with small suppliers
H2 Onboarding Re-imagined
H2 Ensure Compliance
H2 Contracting and Payments
H2 Insights and Analytics
H2 Ready to release capacity back into procurement?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://paid.co.uk/No Text
/how-it-works/buyersFor Buyers Learn more about Paid’s simple solution for managing tail spend
/how-it-works/suppliersFor Suppliers Find out how Paid can get you working with clients faster
https://paid.co.uk/tour/buyersTour The Platform
https://paid.co.uk/pricingPricing
/resources/podcast/whats-in-yo...Podcast Insightful conversations with procurement pros
/resources/videos/Videos Unlock the hidden value of the long tail
https://app.paid.co.uk/loginExternal Subdomain Supplier Login
https://paid.co.uk/demoBook A Demo
https://paid.co.uk/demoShow Me Paid
/how-it-works/buyersText duplicate For Buyers Learn more about Paid’s simple solution for managing tail spend
/how-it-works/suppliersText duplicate For Suppliers Find out how Paid can get you working with clients faster
https://paid.co.uk/tour/buyersTour the platform
https://paid.co.uk/pricingText duplicate Pricing
/resources/podcast/whats-in-yo...Text duplicate Podcast Insightful conversations with procurement pros
/resources/videos/Text duplicate Videos Unlock the hidden value of the long tail
https://app.paid.co.uk/loginExternal Subdomain Text duplicate Supplier Login
https://paid.co.uk/contactSpeak to us today
/how-it-works/buyersHow it works
https://paid.co.uk/contactText duplicate Speak to us today
/how-it-works/buyersBuyers
/how-it-works/suppliersSuppliers
https://paid.co.uk/tour/buyersText duplicate Tour the platform
https://paid.co.uk/pricingText duplicate Pricing
https://paid.co.uk/demoBook a demo
/resources/podcast/whats-in-yo...Podcast
/resources/videosVideos
https://paid.co.uk/pricingBuyer FAQs
/how-it-works/suppliersSupplier FAQs
https://help.paid.co.uk/knowle...New window External Subdomain Privacy Policy
https://help.paid.co.uk/knowle...New window External Subdomain Cookie Policy
https://paid.co.uk/contactContact Us
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/paidcoukNew window External Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://paid.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (30 kB).

HTTP Response Header

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content-typetext/html
dateTue, 05 Nov 2024 07:54:16 GMT
cache-controlpublic, must-revalidate, max-age=30
content-encodinggzip
etag"34981515"
last-modifiedTue, 17 Sep 2024 11:35:26 GMT
varyAccept-Encoding
strict-transport-securitymax-age=10886400; preload
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-xss-protection0
x-dns-prefetch-controloff
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
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statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 79 referring domains.
This page has 397 backlinks.
This page has backlinks from 72 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

paid.co.uk
Paid - Make buying easy
Paid’s procurement automation platform for managing tail spend takes care of process, so you can focus on what matters most.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Paid77%Check
Make62%Check
buying62%Check
easy62%Check
Make buying easy62%Check
Paid Works60%Check
Paid Technology58%Check
procurement50%Check
Paid Technology Ltd50%Check
tail46%Check
Show more keywords and terms

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