Rippling.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
46% 
Page structure
29% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
711.60 kB
Words
1614
Media files
339
Number of links
282 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rippling: #1 Workforce Management System | HR, IT, Finance
The length of the page title is perfect. (556 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.
The length of the meta description is perfect. (734 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionRippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.
robotsindex, follow
googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
next-head-count31
facebook-domain-verification2nsmu1z89piu1vi71zk9znbyen23id
p:domain_verifya42dc4403c8677aac94ffb136cc21754
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://rippling2.imgix.net/home-seo-image.jpg
twitter:creator@ripplingapp
twitter:site@ripplingapp
og:localeen_US
og:typewebsite
og:titleRippling: #1 Workforce Management System | HR, IT, Finance
og:descriptionRippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.
og:site_nameRippling
og:imagehttps://rippling2.imgix.net/home-seo-image.jpg
og:image:width940
og:image:height490
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • managment => management
There are 4 text duplicates on this page:
  • Duplicate 1: Pay employees and contractors around the world in one system—with grea...
  • Duplicate 2: Unlock total visibility and control over identity, devices, and invent...
This page contains 1614 words. That's ok.
19.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
The file size of the HTML document is very large (711.6 kB).
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 32 tags for this page.
Image SEO
(Somewhat important)
332 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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Page structure

H1 heading
(Critically important)
Employees Get More Done with Rippling
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 58 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Employees Get More Done with Rippling
H1 Supercharge Your Workforce
H1 Maximize HR's impact
H1 Your business is complex. Payroll software shouldn't be.
H1 Strengthen security. Squash busy work.
H1 Stop rogue spend before it happens
H1 Maximize HR’s impact
H1 Your business is complex. Payroll software shouldn't be. Duplicate text
H1 Strengthen security. Squash busy work. Duplicate text
H1 Stop rogue spend before it happens Duplicate text
H1 GLOBAL
H1 Manage global teams in one unified system
H2 Meet the wavemakers
H2 Accelerate every part of your business
H2 Companies that run on Rippling perform better
H2 Get a demo—live or on demand
H2 Ready to see Rippling in action?
H3 Platform
H3 Harver is 50x more efficient at recruiting
H3 Emotive spends 75% less time on admin work
H3 Andros saves $100K per year on Rippling Spend
H3 Morning Consult saves 500 hours in admin work
H3 Appcues automates IT tasks for better security
H3 Avidon Health saves 2 days per month managing spend
H3 Jasper eliminated friction between HR & IT
H3 Literati saves 30 hours on onboarding a month
H3 o8t brings global employees into one system
H4 Resources
H4 Blog
H4 Customer Stories
H4 Webinars
H4 Glossary
H4 Recipes
H4 Events
H4 Rippling U
H4 Help Center
H4 Compare
H4 Select language
H4 Hi, want to watch a video tour?
H4 Platform Duplicate text
H4 HCM
H4 IT
H4 Payroll
H4 Spend
H4 Global
H4 Solutions
H4 Resources Duplicate text
H4 Legal
H4 Licenses
H4 Company
H5 Rippling Platform
H5 Core Capabilities
H5 hire globaly
H5 Software Advice
H5 G2
H5 PC Magazine
H5 Capterra
H5 GetApp
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rippling.com/A-TITLE Rippling
/rippling-hcmRippling HCM Drive business outcomes with the #1 rated HR solution. Learn more
https://www.rippling.com/hrisHRIS Manage employee data
/headcount-planningCompensation Bands Prevent out-of-band comp
https://www.rippling.com/asoASO Automate HR compliance
/time-and-attendanceTime & Attendance Automate time tracking
/schedulingScheduling Build smarter schedules
/recruitingRecruiting Recruit better at every step
/talent-signalTalent Signal Better support new hires
/headcount-planningHeadcount Planning Align on headcount quickly
/performance-managementPerformance Management Build high-performing teams
https://www.rippling.com/surveysSurveys Capture employee feedback
https://www.rippling.com/lmsLearning Management Upskill your talent
https://www.rippling.com/benefitsBenefits Administration Manage employee benefits
https://www.rippling.com/peoPEO Access enterprise-grade benefits
https://www.rippling.com/payrollRippling Payroll Pay employees and contractors your way. Learn more
/international-payrollGlobal Payroll Pay employees anywhere
/employer-of-recordEmployer of Record Hire globally without entities
/global-contractorsGlobal Contractors Pay contractors anywhere
https://www.rippling.com/payrollPayroll Easy, accurate payroll
/global-contractorsContractors Pay contractors
/blog/essential-guide-switchin...The essential guide to switching payroll systems Read story
/blog/how-to-pay-payroll-taxesHow to pay payroll taxes Read story
/rippling-itRippling IT Strengthen security and eliminate busy work. Learn more
/identity-access-managementIdentity & Access Management Get access right every time
/device-managementDevice Management Securely manage your devices
/device-managementInventory Management Retrieve and store devices
/rippling-it/enforce-zero-trus...Enforce Zero Trust Controls
/rippling-it/unify-cross-os-de...Unify Cross-OS Device Managment
/rippling-it/streamline-user-a...Streamline User Authentication
/resources/itleaderreportThe state of the IT leader Read story
/resources/the-it-heros-guide-...Automate onboarding and offboarding Read story
/resources/itView all IT resources
/rippling-spendRippling Spend Get granular control over company spend. Learn more
/expense-managementExpense Management Enforce expense policies
/corporate-cardsCorporate Cards Control card spend
https://www.rippling.com/bill-payBill Pay Generate and approve bills
/global-spendGlobal Spend Save everywhere you operate
/resources/financeleaderreportThe state of the finance leader Read story
/resources/pitfalls-modern-spe...The pitfalls of most modern spend solutions Read story
/resources/spendView all Spend resources
https://www.rippling.com/platformRippling Platform Platform Meet the platform tailored to your business. Learn more
https://www.rippling.com/workflowWorkflow Studio Trigger advanced workflows using any data
/analyticsAnalytics Report on anything across your apps
https://www.rippling.com/policiesPolicies Enforce company rules automatically
/permissionsPermissions Grant everyone the right access
/integrationsIntegrations Push third-party apps to perform better
/resources/bookofripplingLearn the secret behind impactful HR teams Read story
/resources/hr-seat-at-tableThe struggle for a seat at the table Read story
https://www.rippling.com/recipesExplore Rippling Recipes
/industries/constructionConstruction
/industries/financial-servicesFinancial Services
/industries/healthcareHealthcare
/industries/marketing-advertisingMarketing & Ad Agencies
/industries/manufacturingManufacturing
/industries/non-profitsNon-profit Organizations
/industries/professional-servicesProfessional Services
/industries/restaurantsRestaurants
/industries/retailRetail
/industries/technologyTechnology
https://www.rippling.com/startupsStartups
/small-businessSmall Businesses
/mid-sized-businessesMid-Sized Businesses
/enterpriseEnterprise
https://www.rippling.com/brokersBrokers
/accountantsAccountants
/venture-firms-and-acceleratorsVC Firms & Accelerators
/developersDevelopers
https://www.rippling.com/mspMSPs
/app-shop/app/cartaSubdomain Carta
/app-shop/app/paypalSubdomain Paypal
/app-shop/app/1-passwordSubdomain 1Password
/app-shop/app/yubikeySubdomain Yubikey
https://www.rippling.com/app-shopView all 600+ integrations
/employer-of-recordText duplicate Employer of Record Hire globally without entities
/international-payrollText duplicate Global Payroll Pay employees anywhere
/global-contractorsText duplicate Global Contractors Pay contractors anywhere
/global-hrGlobal HRIS Run global HR in one place
/global-hr-advisory-serviceGlobal HR Advisor Get localized HR expertise
/global-benefit-solutionGlobal Benefits Manage benefits anywhere
/global-spendText duplicate Global Spend Save everywhere you operate
/country-hiringHiring Guides
/employee-cost-calculatorEmployee Cost Calculator
/tools/worker-classification-a...Misclassification Quiz
/entity-vs-eor-cost-calculatorEntity vs. EOR Cost Calculator
/global-payroll-and-hiringAll-in-One
https://www.rippling.com/globalGlobal Only
/convert-contractors-to-employeesContractor to EOR
/resources/global-hiring-reportGlobal Hiring Report Learn more
/country-hiring/united-kingdom...Hire in United Kingdom
/country-hiring/australia-empl...Hire in Australia
/country-hiring/canada-employeesHire in Canada
/country-hiringView all countries
https://www.rippling.com/glossaryGlossary
https://www.rippling.com/recipesRecipes
https://www.rippling.com/eventsEvents
/rippling-universityRippling U
https://help.rippling.com/s/lo...New window External Subdomain Help Center
https://www.rippling.com/compareCompare
/resourcesResource Library
/resources/hrHR Leaders
/resources/itIT Leaders
/resources/spendFinance Leaders
/resources/globalGlobal
/resourcesGo to the Resource Library
/resources/state-of-employmentReport The state of employment: Small and mid-sized companies
/resources/actionable-aiEbook HR Guide: Foundations for Actionable AI
/resources/the-state-of-spendReport The state of spend: Perception vs. reality
/resources/the-it-heros-guide-...Ebook Automate onboarding and offboarding
/employee-cost-calculatorCalculator Employee Cost Calculator
https://www.rippling.com/blogBlog
/blog/topics?topics=for-hrText duplicate HR Leaders
/blog/topics?topics=for-itText duplicate IT Leaders
/blog/topics?topics=for-financeText duplicate Finance Leaders
/blog/topics?topics=globalText duplicate Global
https://www.rippling.com/blogGo to the Blog
/blog/essential-guide-switchin...Finance The essential guide to switching payroll systems [2024]
/blog/pay-transparency-laws-st...HR Pay transparency laws: A state-by-state guide [2024]
/blog/how-i-solved-it-reservHR Scaling frugally: How we grew Reserv from 17 to 250 in one year
/blog/how-i-solved-it-global-hrHR 3 leaders who are hacking global HR
/blog/best-employer-of-record-...HR The 9 best Employer of Record (EOR) Services [2024]
/customersCustomer Stories
/customers/superhumanSuperhuman cuts employee onboarding in half
/customers/jaspers-hr-and-it-t...Jasper’s HR and IT teams work in lockstep
/customers/androsRippling gave Andros automation superpowers
/customers/harverHarver doubles its candidate management efficiency
/customers/lightforce-orthodon...LightForce leverages Rippling to boost productivity
/customers/sierraSierra delivers a delightful employee experience
/customersSee all Customer Stories
/wavemakersMeet the wavemakers Business visionaries empowered by Rippling to creatively impact their companies. Learn more
https://www.rippling.com/webinarsUpcoming Webinars
https://rippling.registration....New window External Subdomain Ask Me Anything with Reserv's VP of Strategy, Matthew Lu 01/28/25 • 9–10am PST
https://www.rippling.com/webinarsSee all webinars and recordings
/webinars/talent-effectiveness...Talent effectiveness across the employee lifecycle
/webinars/workforce-watch-webi...The Workforce Watch: Mastering Global Talent Sourcing Strategies
/webinars/6-ways-to-simplify-y...6 Ways to Simplify Your Global Contractor Management and Payments
/webinars/talent-effectiveness...Text duplicate Talent effectiveness across the employee lifecycle
/webinars/workforce-watch-webi...Text duplicate The Workforce Watch: Mastering Global Talent Sourcing Strategies
https://www.rippling.com/glossaryText duplicate Glossary
https://www.rippling.com/recipesText duplicate Recipes
https://www.rippling.com/eventsText duplicate Events
/rippling-universityText duplicate Rippling U
https://help.rippling.com/s/lo...New window External Subdomain Text duplicate Help Center
https://www.rippling.com/compareText duplicate Compare
https://www.rippling.com/pricingPricing
https://app.rippling.com/loginExternal Subdomain Login
https://app.rippling.com/loginExternal Subdomain Text duplicate Login
/request-demoSee Rippling
https://app.rippling.com/loginExternal Subdomain Text duplicate Login
/request-demoText duplicate See Rippling
/tour-videoWatch tour
/request-demoI'd prefer a 1:1 product demo
https://app.rippling.com/legal...External Subdomain Privacy Notice
https://www.getapp.com/hr-empl...New window External Subdomain GetApp 4.9 Star Rating
/rippling-hcmLearn more
/recruitingRecruiting
/headcount-planningHeadcount Planning
/performance-managementPerformance Management
https://www.rippling.com/surveysSurveys
https://www.rippling.com/lmsLearning Management
https://www.rippling.com/hrisHRIS
https://www.rippling.com/peoPEO
/headcount-planningCompensation Bands
https://www.rippling.com/benefitsBenefits Administration
https://www.rippling.com/asoASO
/time-and-attendanceTime & Attendance
/schedulingScheduling
https://www.rippling.com/payrollText duplicate Learn more
/international-payrollGlobal Payroll
/employer-of-recordEmployer of Record
/global-contractorsGlobal Contractors
https://www.rippling.com/payrollPayroll
/global-contractorsContractors
/rippling-itText duplicate Learn more
/identity-access-managementIdentity & Access Management
/device-managementDevice Management
/device-managementInventory Management
/rippling-spendText duplicate Learn more
/expense-managementExpense Management
/corporate-cardsCorporate Cards
https://www.rippling.com/bill-payBill Pay
/rippling-hcmText duplicate Learn more
/recruitingText duplicate Recruiting
/headcount-planningText duplicate Headcount Planning
/performance-managementText duplicate Performance Management
https://www.rippling.com/surveysText duplicate Surveys
https://www.rippling.com/hrisText duplicate HRIS
https://www.rippling.com/peoText duplicate PEO
/headcount-planningText duplicate Compensation Bands
https://www.rippling.com/benefitsText duplicate Benefits Administration
https://www.rippling.com/lmsText duplicate Learning Management
https://www.rippling.com/asoText duplicate ASO
/global-payroll-and-hiringText duplicate Learn more
/international-payrollText duplicate Global Payroll
/employer-of-recordText duplicate Employer of Record
https://www.rippling.com/payrollText duplicate Payroll
/global-contractorsNew window Text duplicate Contractors
/global-contractorsText duplicate Global Contractors
/rippling-itText duplicate Learn more
/identity-access-managementNew window Text duplicate Identity & Access Management
/device-managementText duplicate Device Management
/device-managementText duplicate Inventory Management
/rippling-spendText duplicate Learn more
/expense-managementText duplicate Expense Management
/corporate-cardsText duplicate Corporate Cards
https://www.rippling.com/bill-payText duplicate Bill Pay
/global-payroll-and-hiringExplore Rippling Global
/customers/harverHarver is 50x more efficient at recruiting Read story
/customers/emotiveEmotive spends 75% less time on admin work Read story
/customers/androsAndros saves $100K per year on Rippling Spend Read story
/customers/morning-consultMorning Consult saves 500 hours in admin work Read story
/customers/appcuesAppcues automates IT tasks for better security Read story
/customers/avidon-healthAvidon Health saves 2 days per month managing spend Read story
/customers/jaspers-hr-and-it-t...Jasper eliminated friction between HR & IT Read story
/customers/literatiLiterati saves 30 hours on onboarding a month Read story
/customers/o8to8t brings global employees into one system Read story
https://www.getapp.com/hr-empl...New window External Subdomain No Text
https://www.softwareadvice.com...External Subdomain The Gartner Digital Markets badges from Capterra, GetApp, and SoftwareAdvice are trademarks and service marks of Gartner, Inc. and/or its affiliates are used...
https://www.getapp.com/hr-empl...External Subdomain No Text
/request-demoRequest live demo
/tour-videoWatch tour video
https://www.rippling.com/platformRippling Overview
https://www.rippling.com/workflowWorkflow Studio
/analyticsAnalytics
https://www.rippling.com/policiesPolicies
/permissionsPermissions
/integrationsIntegrations
https://www.rippling.com/hrisText duplicate HRIS
/headcount-planningText duplicate Compensation Bands
https://www.rippling.com/asoText duplicate ASO
/recruitingText duplicate Recruiting
/talent-signalTalent Signal
/headcount-planningText duplicate Headcount Planning
/performance-managementPerformance
https://www.rippling.com/surveysText duplicate Surveys
https://www.rippling.com/lmsText duplicate Learning Management
https://www.rippling.com/benefitsText duplicate Benefits Administration
https://www.rippling.com/peoText duplicate PEO
/time-and-attendanceText duplicate Time & Attendance
/schedulingText duplicate Scheduling
/identity-access-managementIdentity & Access
/device-managementText duplicate Device Management
/inventory-managementText duplicate Inventory Management
https://www.rippling.com/payrollText duplicate Payroll
/global-contractorsText duplicate Contractors
/international-payrollText duplicate Global Payroll
/employer-of-recordText duplicate Employer of Record
/global-contractorsText duplicate Global Contractors
/expense-managementText duplicate Expense Management
/corporate-cardsText duplicate Corporate Cards
https://www.rippling.com/bill-payText duplicate Bill Pay
/employer-of-recordText duplicate Employer of Record
/international-payrollText duplicate Global Payroll
/global-contractorsText duplicate Global Contractors
/global-hrGlobal HRIS
/global-hr-advisory-serviceGlobal HR Advisor
/global-benefit-solutionGlobal Benefits
/global-spendGlobal Spend
/employee-cost-calculatorText duplicate Employee Cost Calculator
/tools/worker-classification-a...Text duplicate Misclassification Quiz
https://www.rippling.com/brokersText duplicate Brokers
/accountantsText duplicate Accountants
/venture-firms-and-acceleratorsVC Firms
/developersText duplicate Developers
https://www.rippling.com/mspText duplicate MSPs
/industries/technologyText duplicate Technology
/industries/healthcareText duplicate Healthcare
/industries/retailText duplicate Retail
/industries/manufacturingText duplicate Manufacturing
/industries/marketing-advertisingText duplicate Marketing & Ad Agencies
/industries/non-profitsNon-profits
/industries/professional-servicesText duplicate Professional Services
/industries/financial-servicesText duplicate Financial Services
/industries/restaurantsText duplicate Restaurants
/industries/constructionText duplicate Construction
https://www.rippling.com/pricingText duplicate Pricing
/customersCustomers
https://www.rippling.com/blogText duplicate Blog
https://www.rippling.com/glossaryText duplicate Glossary
/resourcesResources
https://www.rippling.com/webinarsWebinars
https://www.rippling.com/eventsText duplicate Events
https://www.rippling.com/compareText duplicate Compare
https://support.rippling.com/h...New window External Subdomain Text duplicate Help Center
/rippling-universityRippling University
/support-statusReal-Time Support Status
https://developer.rippling.com/New window External Subdomain API Documentation
https://www.rippling.com/securitySecurity & Data Protection
/vulnerability-reportingVulnerability Reporting
https://app.rippling.com/licen...New window External Subdomain Licensing
https://app.rippling.com/legal...New window External Subdomain Terms of Service
https://app.rippling.com/legal...New window External Subdomain Privacy
https://app.rippling.com/legal...New window External Subdomain Cookies
/your-privacy-choicesYour Privacy Choices
https://www.rippling.com/aboutAbout
https://www.rippling.com/careersCareers
https://www.rippling.com/pressPress
https://www.rippling.com/contactContact
/complianceCompliance
https://www.facebook.com/rippl...New window External Subdomain A-TITLE Like Rippling on Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Follow Rippling on LinkedIn
https://twitter.com/ripplingNew window External A-TITLE Follow Rippling on Twitter
https://www.instagram.com/ripp...New window External Subdomain A-TITLE Follow Rippling on Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rippling.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (712 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 2,778 referring domains.
This page has 129,172 backlinks.
This page has backlinks from 1,948 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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www.rippling.com
Rippling: #1 Workforce Management System | HR, IT, Finance
Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rippling91%Check
Rippling Spend68%Check
See Rippling67%Check
Explore Rippling64%Check
Platform61%Check
finance58%Check
global HR57%Check
business56%Check
employee56%Check
work56%Check
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