Smerdons.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
62% 
Link structure
90% 
Server
87% 
External factors
9% 
SEO Score
Response time
2.38 s
File size
181.80 kB
Words
594
Media files
20
Number of links
29 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Smerdon Tree Services | Expert Arborists in South Wales
The length of the page title is perfect. (511 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We take pride in providing exceptional tree care and vegetation management from our headquarters in South Wales to businesses across the UK.
The length of the meta description is perfect. (897 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smerdons.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe take pride in providing exceptional tree care and vegetation management from our headquarters in South Wales to businesses across the UK.
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
application-nameSmerdon Tree Services
generatorPowered by Slider Revolution 6.7.18 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://www.smerdons.co.uk/wp-content/uploads/2021/02/cropped-Smerdon-WebsiteIcon-512px-270x270.png
article:modified_time2022-12-11T15:45:37+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleSmerdon Tree Services | Expert Arborists in South Wales
og:descriptionWe take pride in providing exceptional tree care and vegetation management from our headquarters in South Wales to businesses across the UK.
og:urlhttps://www.smerdons.co.uk/
og:site_nameSmerdon Tree Services
charsetUTF-8

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Page quality

Content
(Critically important)
There are 12 text duplicates on this page:
  • Duplicate 1: At Smerdons we take pride in providing exceptional tree care and veget...
  • Duplicate 2: Established in 2000 by our Director David Andrew Smerdon who has over ...
  • Duplicate 3: Having worked with major utility companies and government bodies among...
  • Duplicate 4: The time and care we give to each and every client sets us apart from ...
  • Duplicate 5: Our job takes us to all corners of the UK so we get to work with great...
  • Duplicate 6: You’ve come to the right people. Send us an email or call our company ...
The average number of words per sentence of 25.5 words is high.
This page contains 594 words. That's ok.
39.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 152 characters this one is longer than 70 characters:
"at smerdons we take pride in providing exceptional tree care and vegetation management from our headqu..."
The following tag is repeated too often: at smerdons we take pride in providing exceptional tree care and vegetation management from our headqu...
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...content/uploads/2021/02/MenuIcon-80h.pngSmerdon Tree Services
...content/uploads/2021/02/MenuIcon-80h.pngSmerdon Tree Services
...content/uploads/2021/02/MenuIcon-80h.pngSmerdon Tree Services
...content/uploads/2021/02/MenuIcon-80h.pngSmerdon Tree Services
...content/uploads/2021/02/MenuIcon-80h.pngSmerdon Tree Services
...ns/revslider/sr6/assets/assets/dummy.pngSmerdon Tree Services | Expert Arborists in South WalesSmerdon Tree Services | Expert Arborists in South Wales
...ontent/uploads/2021/03/Icon1-3-250px.pngVegetation Management | Smerdon Tree Services | Expert Arborists in South Wales
...ontent/uploads/2021/03/Icon2-3-250px.pngDomestic Services | Smerdon Tree Services | Expert Arborists in South Wales
...ontent/uploads/2021/03/Icon3-3-250px.pngCommercial Services | Smerdon Tree Services | Expert Arborists in South Wales
...ontent/uploads/2021/03/Icon4-3-250px.pngMajor Projects | Smerdon Tree Services | Expert Arborists in South Wales
...ontent/uploads/2021/03/Icon5-3-250px.pngForestry Harvesting | Smerdon Tree Services | Expert Arborists in South Wales
.../uploads/2021/03/NewHomeImage3-900px.jpgSmerdon Tree Services | Expert Arborists in South Wales
...uploads/2021/03/NewHomeImage3-1500px.jpgSmerdon Tree Services | Expert Arborists in South Wales
...t/uploads/2022/12/Client-SSEN-200pxh.pngScottish & Southern Electricity Networks
...nt/uploads/2021/03/Client-HS2-200pxh.pngHS2 - Client | Smerdon Tree Services | Expert Arborists in South Wales
...s/2022/12/Client-NationalGrid-200pxh.pngNational Grid
...nt/uploads/2021/03/Client-Dwr-200pxh.pngDwr Cymru Welsh Water - Client | Smerdon Tree Services | Expert Arborists in South Wales
...ds/2021/03/Client-NetworkRail-200pxh.pngNetwork Rail - Client | Smerdon Tree Services | Expert Arborists in South Wales
...nt/uploads/2021/03/Client-NRW-200pxh.pngNatural Resources Wales - Client | Smerdon Tree Services | Expert Arborists in South Wales
...MasterLogo-RGB-InverseWhiteout-275px.pngSmerdon Tree Services | Expert Arborists in South Wales

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Reliability Through Quality
H2 Reliability Through Quality Duplicate text
H3 At Smerdons we supply all your tree service needs:
H3 In need of an arboricultural expert?
H3 In need of an arboricultural expert? Duplicate text
H4 Our Work
H4 Our Work Duplicate text
H4 Some of our clients who have trusted Smerdons
H5 Is your organisation looking to undertake any arboricultural work?
H5 Is your organisation looking to undertake any arboricultural work? Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.smerdons.co.uk/Anchor Search
https://uk.linkedin.com/compan...New window External Subdomain LinkedIn
https://twitter.com/smerdonltdNew window External X
https://www.smerdons.co.uk/Subdomain IMG-ALT Smerdon Tree Services
/about-us/Subdomain About Us
/services/Subdomain Services
/services/Subdomain Anchor Utilities
/services/Subdomain Anchor Forestry
/services/Subdomain Anchor Commercial & Domestic
/services/Subdomain Anchor Major Projects
https://www.smerdons.co.uk/news/Subdomain News
/contact/Subdomain Contact
/guides-policies/Subdomain Guides & Policies
https://www.smerdons.co.uk/Subdomain Text duplicate IMG-ALT Smerdon Tree Services
https://www.smerdons.co.uk/Anchor No Text
/services/Subdomain our services
/contact/Subdomain Get in Touch
A-TITLE Contact
/contact/Subdomain Text duplicate Get in Touch
A-TITLE Contact
/contact/Subdomain Get in touch
A-TITLE Contact
/contact/Subdomain Text duplicate Get in touch
A-TITLE Contact
https://twitter.com/smerdonltdNew window External Text duplicate X
https://uk.linkedin.com/compan...New window External Subdomain Text duplicate LinkedIn
/privacy-policy/Subdomain Privacy Policy
/guides-policies/Subdomain Text duplicate Guides & Policies
/about-us/Subdomain Text duplicate About Us
/services/Subdomain Text duplicate Services
/services/Subdomain Anchor Text duplicate Utilities
/services/Subdomain Anchor Text duplicate Forestry
/services/Subdomain Anchor Text duplicate Commercial & Domestic
/services/Subdomain Anchor Text duplicate Major Projects
https://www.smerdons.co.uk/news/Subdomain Text duplicate News
/contact/Subdomain Text duplicate Contact
/guides-policies/Subdomain Text duplicate Guides & Policies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smerdons.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.38 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (182 kB).

HTTP Response Header

NameValue
dateTue, 10 Sep 2024 17:09:04 GMT
servernginx/1.21.6
content-typetext/html; charset=UTF-8
link<https://www.smerdons.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.smerdons.co.uk/wp-json/wp/v2/pages/22>; rel="alternate"; title="JSON"; type="application/json", <https://www.smerdons.co.uk/>; rel=shortlink
cache-controlmax-age=300
expiresTue, 10 Sep 2024 17:14:03 GMT
varyAccept-Encoding
content-encodinggzip
x-endurance-cache-level2
x-server-cachetrue
x-proxy-cacheMISS
set-cookie103 Characters
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 3 referring domains.
This page only has 21 backlinks.
This page only has few backlinks from 3 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.smerdons.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.smerdons.co.uk
Smerdon Tree Services | Expert Arborists in South Wales
We take pride in providing exceptional tree care and vegetation management from our headquarters in South Wales to businesses across the UK.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Smerdon76%Check
Smerdon Tree75%Check
tree70%Check
Smerdon Tree Services67%Check
South Wales66%Check
Smerdons61%Check
Tree Services60%Check
expert58%Check
providing exceptional tree57%Check
Expert Arborists55%Check
Show more keywords and terms

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