Spds.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
64% 
Page structure
29% 
Link structure
96% 
Server
78% 
External factors
23% 
SEO Score
Response time
1.16 s
File size
177.10 kB
Words
617
Media files
26
Number of links
24 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
About - Society of Personnel and Development Scotland
The length of the page title is perfect. (506 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://spds.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorSite Kit by Google 1.136.0
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://spds.org.uk/wp-content/uploads/2024/03/cropped-favicon-1-270x270.png
article:modified_time2024-09-18T21:17:38+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleAbout - Society of Personnel and Development Scotland
og:urlhttps://spds.org.uk/
og:site_nameSociety of Personnel and Development Scotland
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 8 text duplicates on this page:
  • Duplicate 1: As advisers to COSLA, the Convention of Scottish Local Authorities, on...
  • Duplicate 2: Our society members share best practice on HROD issues, contribute to ...
  • Duplicate 3: SPDS has been driving partnership working in the local government HR c...
  • Duplicate 4: We collaborate in topic specific Portfolio Groups, developing and shar...
This page contains 617 words. That's ok.
37.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 24.42 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: promoting excellence in hr
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2024/03/spdslogo_mono.pngNo alt attribute provided
...ontent/uploads/2024/03/spdslogo_mono.pngNo alt attribute providedspdslogo_mono
/wp-content/uploads/2024/03/hrimage3.jpgNo alt attribute providedhrimage3
/wp-content/uploads/2024/03/hrimage1.jpgNo alt attribute providedhrimage1
/wp-content/uploads/2024/03/hrimage4.jpgNo alt attribute providedhrimage4
/wp-content/uploads/2024/03/hrimage3.jpgNo alt attribute providedhrimage3
/wp-content/uploads/2024/03/hrimage1.jpgNo alt attribute providedhrimage1
/wp-content/uploads/2024/03/hrimage4.jpgNo alt attribute providedhrimage4
...content/uploads/2024/03/scotland-1-1.pngNo alt attribute providedscotland-1
/wp-content/uploads/2024/03/circlepic2.jpgNo alt attribute providedcirclepic2
/wp-content/uploads/2024/03/scotland-1.pngNo alt attribute providedscotland
/wp-content/uploads/2024/03/cosla.pngNo alt attribute providedcosla
/wp-content/uploads/2024/03/cipfa.pngNo alt attribute providedcipfa
/wp-content/uploads/2024/03/impa.pngNo alt attribute providedimpa
/wp-content/uploads/2024/03/CIPD.pngNo alt attribute providedCIPD
/wp-content/uploads/2024/03/solace.pngNo alt attribute providedsolace
/wp-content/uploads/2024/03/PPMA.pngNo alt attribute providedPPMA
/wp-content/uploads/2024/03/circlepic1.jpgNo alt attribute providedCareers Advisor Meeting Female College Student
/wp-content/uploads/2024/03/cosla.pngNo alt attribute providedcosla
/wp-content/uploads/2024/03/cipfa.pngNo alt attribute providedcipfa
/wp-content/uploads/2024/03/impa.pngNo alt attribute providedimpa
/wp-content/uploads/2024/03/CIPD.pngNo alt attribute providedCIPD
/wp-content/uploads/2024/03/solace.pngNo alt attribute providedsolace
/wp-content/uploads/2024/03/PPMA.pngNo alt attribute providedPPMA
...t/uploads/2024/03/spds_mono_centered.pngNo alt attribute providedspds_mono_centered
/wp-content/uploads/2024/03/favicon.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Promoting excellence in HR across Local Government
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Promoting excellence in HR across Local Government
H1 Promoting excellence in HR across Local Government Duplicate text
H1 The Society of Personnel and Development Scotland is a professional membership organisation open to all HROD professionals working in or with Scottish Local Authorities.
H1 Our members are HR and OD professionals and leaders from across Scottish Councils.
H1 The Society of Personnel and Development Scotland is a professional membership organisation open to all HROD professionals working in or with Scottish Local Authorities. Duplicate text
H1 Our members are HR and OD professionals and leaders from across Scottish Councils. Duplicate text
H1 We network and link with a range of other professional organisations
H1 We network and link with a range of other professional organisations Duplicate text
H3 We are formally constituted with Officer Bearers, appointed at our AGM, an Executive and Geographic Groups which cover all councils.
H3 We also have a number of topic based Portfolio Groups including attendance and wellbeing, digital, employment law, equalities and social inclusion, health and social care integration, job evaluatio...
H3 We are formally constituted with Officer Bearers, appointed at our AGM (link to AGM section), an Executive and Geographic Groups which cover all councils.
H3 We also have a number of topic based Portfolio Groups including attendance and wellbeing, digital, employment law, equalities and social inclusion, health and social care integration, job evaluatio... Duplicate text
H4 Website by Wilkins Creative
H5 Quick Links
H5 About
H5 Site Info
H5 Contact
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://spds.org.uk/No Text
https://spds.org.uk/About
/spds-office-bearersOffice Bearers
/spds-executiveExecutive
/portfolio-groupsPortfolio Groups
/geographic-groupsGeographic Groups
https://spds.org.uk/membershipMembership
https://spds.org.uk/contact-usContact us
/Insights&resourcesInsights & Resources
https://spds.org.uk/Anchor Annual Conference
https://conference.spds.org.uk/External Subdomain Find out more
https://spds.org.uk/membershipLearn More about becoming a member
https://spds.org.uk/membershipmembership
https://spds.org.uk/membershipBecome an SPDS member
https://spds.org.uk/constitutionAnchor Learn More about our AGM
/portfolio-groupsLearn more about our groups
https://www.cosla.gov.uk/External Subdomain No Text
https://www.cipfa.org/External Subdomain No Text
https://pshra.org/External No Text
https://www.cipd.org/en/External Subdomain No Text
https://solace.org.uk/recruitm...External No Text
/portfolio-groupsLearn more about our Portfolio groups
https://www.cosla.gov.uk/External Subdomain No Text
https://www.cipfa.org/External Subdomain No Text
https://pshra.org/External No Text
https://www.cipd.org/en/External Subdomain No Text
https://solace.org.uk/recruitm...External No Text
https://spds.org.uk/No Text
https://spds.org.uk/membershipText duplicate Membership
https://conference.spds.org.uk/External Subdomain Text duplicate Annual Conference
/spds-office-bearersText duplicate Office Bearers
/spds-executiveText duplicate Executive
https://spds.org.uk/constitutionConstitution
/privacy-and-cookie-noticePrivacy and Cookie Notice
https://spds.org.uk/contact-usText duplicate Contact us
http://wilkinscreative.co.uk/External No Text
http://wilkinscreative.co.uk/External Website by Wilkins Creative
/privacy-and-cookie-noticeNew window Privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://spds.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.16 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (177 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSat, 05 Oct 2024 17:35:12 GMT
serverApache
x-powered-byPHP/8.1.30
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
We didn't find any backlinks to this page.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://spds.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCKDisallow: */cache/ionos-performance/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Promoting59%Check
excellence59%Check
Scotland57%Check
Development Scotland56%Check
Local54%Check
Government54%Check
Society54%Check
Personnel54%Check
Local Government54%Check
Development53%Check
Show more keywords and terms

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