Ucm.calpoly.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
100% 
Page structure
66% 
Link structure
71% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
49.70 kB
Words
582
Media files
8
Number of links
52 internal / 56 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | University Communications and Marketing
The length of the page title is perfect. (446 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ucm.calpoly.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex
google-site-verificationbKT5083Qt-RSPN49Oec2pe3cjUKe3rgxwNkhMu9fO4g
theme-color#ffffff
msapplication-tilecolor#da532c
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@CalPoly
twitter:creator@CalPoly
twitter:imagehttps://ucm.calpoly.edu/sites/calpoly.edu/files/styles/step/public/2020-01/CalPolyHomeDefault2.jpg
og:site_nameUniversity Communications and Marketing
og:typewebsite
og:urlhttps://ucm.calpoly.edu/home
og:titleCal Poly | Learn by Doing
og:descriptionNationally-ranked public university on California's Central Coast.
og:image:urlhttps://www.calpoly.edu/sites/calpoly.edu/files/2020-03/20200113-CPAerials-SP0046-1-min.jpg
og:image:typeimage/jpeg
og:image:width1200
og:image:height630
ImageToolbarfalse
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 582 words. That's ok.
25.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ibution/images/calpoly-logo-reversed.svgCal Poly
...working-with-the-brand.jpg?itok=UHqOr7FLCal Poly Magazine editor pours over the brand guidelines
...21-11/Banners_Entrance.jpg?itok=IoZGdV3eEntrance with a sign stating California Polytechnic State University and banners that say Welcome Mustangs and Learn by Dl
...on-president-armstrong.jpg?itok=QuDhfsiWPresident Armstrong address faculty and staff inside the PAC for Fall Convocation
...2-11/icon-award-shield.png?itok=-dOJQ37Pthe Cal Poly Shield used as an icon / illustration
...11/icon-award-viewbook.png?itok=StHZqFpcicon of a medal on ribbon
.../2022-11/icon-magazine.png?itok=JLR58nQjicon of a magazine
...ibution/images/calpoly-logo-reversed.svgCal Poly

Page structure

H1 heading
(Critically important)
University Communications and Marketing
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 University Communications and Marketing
H1 Telling the Cal Poly Story
H1 Stewards of the brand
H2 Top navigation hamburger menu
H2 Global Navigation
H2 Our Areas of Expertise
H2 And Partners in its Communication
H2 Publications
H2 An Award-Winning Team
H2 Footer
H2 Global Footer Primary
H2 Global Footer Secondary
H3 Resources for Campus
H3 Curating the Brand
H3 Cal Poly in the News
H3 Marketing/Visual Identity Systems
H3 Cal Poly Website
H3 Cal Poly Magazine
H4 Other Ways to Search
H4 University Communications and Marketing Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (56) on this page.

Found links on this page

LinkAttributesAnchor text
https://ucm.calpoly.edu/Anchor Skip to main content
https://www.calpoly.edu/admiss...External Subdomain Apply
https://giving.calpoly.edu/External Subdomain Give
https://www.calpoly.edu/visitExternal Subdomain Visit
https://www.calpoly.edu/node/2381External Subdomain About Cal Poly
https://www.calpoly.edu/node/1961External Subdomain Facts and Figures
https://www.calpoly.edu/node/206External Subdomain President and Leadership
https://www.calpoly.edu/awardsExternal Subdomain Rankings and Awards
https://www.calpoly.edu/node/26External Subdomain Academics
https://registrar.calpoly.edu/External Subdomain Academic Calendar
https://advising.calpoly.edu/External Subdomain Academic Advising and Services
https://www.calpoly.edu/node/426External Subdomain Centers and Institutes
https://www.calpoly.edu/node/411External Subdomain Colleges
https://www.calpoly.edu/node/81External Subdomain Internships and Co-ops
https://lib.calpoly.edu/External Subdomain Library
https://www.calpoly.edu/node/461External Subdomain Research
https://www.calpoly.edu/node/441External Subdomain Study Abroad
https://www.calpoly.edu/node/156External Subdomain Student Life
https://www.calpoly.edu/node/146External Subdomain Athletics and Recreation
https://www.calpoly.edu/node/161External Subdomain Clubs and Organizations
https://www.calpoly.edu/node/181External Subdomain Health, Wellbeing and Safety
https://www.calpoly.edu/node/191External Subdomain Housing and Dining
https://www.calpoly.edu/node/481External Subdomain Tuition and Financial Aid
https://www.calpoly.edu/financ...External Subdomain Financial Aid
https://afd.calpoly.edu/studen...External Subdomain Student Accounts
https://www.calpoly.edu/node/3996External Subdomain University Divisions
https://www.calpoly.edu/admiss...External Subdomain Admissions
https://gopoly.com/External Mustang Athletics
https://www.calpoly.edu/newsExternal Subdomain News
https://www.calpoly.edu/node/3151External Subdomain Contact Us
https://www.calpoly.edu/studentsExternal Subdomain Students
https://parent.calpoly.edu/External Subdomain Parents
https://alumni.calpoly.edu/External Subdomain Alumni
https://www.calpoly.edu/staffExternal Subdomain Staff
https://www.calpoly.edu/facultyExternal Subdomain Faculty
https://maps.calpoly.edu/External Subdomain Campus Map
https://myportal.calpoly.edu/s...External Subdomain Directory
https://www.calpoly.edu/admiss...External Subdomain Find a major
https://www.calpoly.edu/External Subdomain IMG-ALT Cal Poly
https://ucm.calpoly.edu/University Communications and Marketing
https://ucm.calpoly.edu/about-UCMAbout UCM
/publicationsPublications
/ucm-communityUCM Community
https://ucm.calpoly.edu/awardsAwards
/contact-usText duplicate Contact Us
/brand-guidelinesBrand Guidelines
/platform-and-position-landingOur Platform and Position
/writing-guideWriting Guides
/visual-identityVisual Identity
/project-resourcesProject Resources
/planning-and-workflowPlanning and Workflow
/digital-projectsDigital Projects
/photography-and-videoPhotography and Video
/campus-communications-resourcesCampus Communications
/using-brand-printPrint Projects
/merchandise-and-trademark-lic...Merchandise and Licensing
/downloads-and-templates-overviewDownloads and Templates
/downloads/templatesBusiness and Office Templates
/downloads/event-templatesEvent Templates
/downloads/fonts-colorsFonts and Colors
/downloads/graphicsGraphics
/downloads/logo-and-lockupsLogos and Marks
/photo-assetsPhotography Assets
/downloads/social-media-templatesSocial Media Templates
/downloads/zoom-backgroundsZoom Backgrounds
/news-and-mediaNews and Media
/press-releasesPress Releases
/faculty-expertsFaculty Experts
/brand-homeBrand Management
/campus-communicationsText duplicate Campus Communications
/digital-projectsText duplicate Digital Projects
/executive-critical-communicat...Executive and Critical Communications
/news-and-mediaMedia Relations
/merchandise-and-trademark-lic...Merchandise and Trademark Licensing
/photography-and-videoPhotography and Videography
/using-brand-printPrint Collateral
/using-brand-social-mediaSocial Media
/storytellingStorytelling
/project-resourcesLearn more about project approaches
/brand-guidelinesTake me to the brand resources
/news-and-mediaVisit News and Media Resources
/publicationsView our publications
https://ucm.calpoly.edu/awardsmore about our awards
/visual-identityText duplicate Visual Identity
/writing-guideWriting Guide
/brand-reviewBrand Review
/downloads-and-templates-overviewText duplicate Downloads and Templates
https://www.calpoly.edu/newsExternal Subdomain Cal Poly News
https://events.calpoly.edu/External Subdomain Cal Poly Events
https://magazine.calpoly.edu/External Subdomain Cal Poly Magazine
https://www.calpoly.edu/newsle...External Subdomain Cal Poly Report
/event-marketingEvent Calendars
/campus-announcementsCampus Announcements
/sponsored-portal-announcementsSponsored Portal Announcements
https://www.instagram.com/calp...New window External Subdomain No Text
https://twitter.com/CalPolyNew window External No Text
https://www.facebook.com/CalPoly/New window External Subdomain No Text
https://www.calpoly.edu/External Subdomain University Home
https://my.calpoly.edu/External Subdomain My Cal Poly Portal
https://maps.calpoly.edu/External Subdomain Text duplicate Campus Map
https://afd.calpoly.edu/public...External Subdomain Campus Safety
https://www.calpoly.edu/privacyExternal Subdomain Privacy Notice
https://www.calpoly.edu/form/w...External Subdomain Website Feedback
https://accessibility.calpoly....External Subdomain Web Accessibility Statement
https://crco.calpoly.edu/conte...External Subdomain Title IX
https://afd.calpoly.edu/clery/...External Subdomain Campus Annual Security Report (PDF)
https://afd.calpoly.edu/clery/...External Subdomain Campus Safety Plan (PDF)
https://deanofstudents.calpoly...External Subdomain Students with Dependents

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ucm.calpoly.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (50 kB).

HTTP Response Header

NameValue
access-control-allow-origin*
cache-controlmax-age=86400, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1746902569"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 10 May 2025 18:42:49 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe3-a-c798d7749-wnbcf
x-styx-req-id92c52627-2dce-11f0-adf3-1e7f9a427025
age1188
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
dateSat, 10 May 2025 19:02:38 GMT
x-served-bycache-chi-kigq8000111-CHI, cache-fra-etou8220154-FRA, cache-fra-eddf8230166-FRA, cache-fra-eddf8230166-FRA
x-cacheHIT, MISS, MISS, MISS
x-cache-hits3, 0, 0, 0
x-timerS1746903758.407743,VS0,VE125
varyAccept-Encoding, Cookie, Origin, Cookie, Cookie
content-length12308
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 190 referring domains.
This page has 195 backlinks.
This page has backlinks from 82 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
University68%Check
Communications66%Check
University Communications66%Check
Marketing65%Check
Cal58%Check
Poly58%Check
Cal Poly58%Check
Cal Poly News53%Check
Brand46%Check
UCM46%Check
Show more keywords and terms

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