Unison.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
100% 
Link structure
50% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
91.70 kB
Words
497
Media files
7
Number of links
92 internal / 44 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNISON - the public service union
The length of the page title is perfect. (308 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UNISON is one of the UK’s largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
The length of the meta description is perfect. (946 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unison.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-translate-customizationffc4ffa119910f8a-9da95c9daafdf152-g7144f2d3bc42e2de-a
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionUNISON is one of the UK’s largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
google-site-verificationeCKqPyfBn2J-DdYVsJPaJBl2e1fo6SqOXhJW2vhRoD0
generatorWordPress 6.5.5
facebook-domain-verificationxx6ocdbeslevj3hwizse9z8m8kkfzo
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.unison.org.uk/content/uploads/2019/08/cropped-UNISON_favicon-300x300.png
msapplication-confighttps://www.unison.org.uk/content/themes/unison/assets/images/favicons/browserconfig.xml
theme-color#ffffff
article:publisherhttps://www.facebook.com/unisontheunion
article:modified_time2015-11-13T13:29:13+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleUNISON - the public service union
twitter:site@unisontheunion
og:localeen_US
og:typewebsite
og:titleUNISON - the public service union
og:descriptionUNISON is one of the UK’s largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
og:urlhttps://www.unison.org.uk/
og:site_nameUNISON National
og:imagehttps://www.unison.org.uk/content/uploads/2022/06/Unison_flag.jpg
og:image:width810
og:image:height539
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 497 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 47 words is high.
24.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/unison/assets/images/isolated-logo.pngUNISON National
...2024/09/DSC_7883-3-745x420-1-660x380.jpgErrol Wallace probation worker on a park bench
...ntain-and-Town-Hall-79184311-320x180.jpgBIRMINGHAM, UK - MAY 14, 2014 - The River Fountain (aka The Floozie in the Jacuzzi) with the Council House to the rear Victoria Square Birmingham
...ng-social-media_WEB_v01_hpr-1000x560.jpgA pink and purple graphic says "tand together for better pay, council and school worker pay 2024'
.../09/Greg-Marshall-745x420-1-1000x560.jpgGreg Marshall
...ent/uploads/2024/04/Elected-1000x560.jpgGraphic of hands raised and woman in the centre with 'elected' banner
...igstock-156809717-745x420-1-1000x560.jpgGuides

Page structure

H1 heading
(Critically important)
the public service union UNISON National
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 the public service union UNISON National
H2 On probation…
H2 Funding shortfall of £4bn leaves councils on a precipice
H2 Vote ‘yes’ for strike action
H2 How to be a citizen scientist
H2 How to get more involved with your union
H2 How to bargain better
H2 Join UNISON today
H2 Features, films and profiles
H2 Contact your branch
H2 Opinion: The chancellor must think again on winter fuel cut
H2 Partnership working can help right the wrongs inflicted by Conservative governments
H2 UNISON joins campaign to move away from fossil fuels
H2 More news from UNISON
H3 Follow us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are too many external links (44) on this page.
LinkAttributesAnchor text
https://www.unison.org.uk/Anchor Skip to content
https://unison.org.uk/UNISON National
https://join.unison.org.uk/External Subdomain Join UNISON
/get-helpSubdomain Get help
https://benefits.unison.org.uk/External Subdomain Member benefits
/regions/Subdomain Regions
https://cymru-wales.unison.org...External Subdomain Cymru/Wales
/regions/east-midlands/East Midlands
https://eastern.unison.org.uk/External Subdomain Eastern
/regions/greater-london/Greater London
http://www.unisonnw.org/External Subdomain North West
https://northern.unison.org.uk/External Subdomain Northern
/regions/northern-ireland/Northern Ireland
http://www.unison-scotland.org/External Subdomain Scotland
https://southeast.unison.org.uk/External Subdomain South East
https://southwest.unison.org.uk/External Subdomain South West
/regions/west-midlands/West Midlands
http://www.unison-yorks.org.uk/External Subdomain Yorkshire and Humberside
/my-unison/Subdomain My UNISON
https://branches.unison.org.uk/External Subdomain Branch Finder
/my-unison/quick-update/authen...Quick contact details update
/specialist-sites/Other sites
https://bsl.unison.org.uk/External Subdomain British Sign Language
http://www.skillsforschools.or...External Subdomain Skills for Schools
https://digital.unison.org.uk/External Subdomain Digital
http://www.starsinourschools.uk/External Subdomain Stars In Our Schools
https://www.unison.org.uk/Subdomain the public service union
IMG-ALT UNISON National
/get-help/online-enquiriesSubdomain Email us
https://twitter.com/unisontheu...New window External Twitter
A-TITLE Twitter
https://www.facebook.com/uniso...New window External Subdomain Facebook
A-TITLE Facebook
https://www.youtube.com/user/U...New window External Subdomain Youtube
A-TITLE Youtube
https://www.unison.org.uk/Subdomain Home
https://www.unison.org.uk/about/Subdomain About
/about/what-we-do/Subdomain What we do
/about/our-organisation/Subdomain How we work
/about/governance/Subdomain Governance
/about/jobs/Subdomain Jobs
/about/contact/Subdomain Contact UNISON
https://www.unison.org.uk/news/Subdomain News
/category/news/article/Subdomain Articles
/news/general-secretarySubdomain General secretary’s blog
https://magazine.unison.org.uk/External Subdomain Magazine
/news/stay-updated/Subdomain Stay up to date
/news/ps-data/Subdomain The public service data blog
/news/media-centre/Subdomain Media centre
https://www.unison.org.uk/events/Subdomain Events
/policy-motions/Subdomain Policy motions database
/events/?filter-0=28Subdomain Conferences
/events/?filter-0=11080Subdomain Campaign events
/events/?filter-0=11076Subdomain Demonstrations and lobbies
/events/?filter-0=11077Subdomain Seminars and meetings
/our-campaigns/Subdomain Campaigns
/at-work/Subdomain Where you work
/at-work/local-government/Subdomain Local government
/at-work/health-care/Subdomain Health
/at-work/community/Subdomain Community
/at-work/education-services/Subdomain Education
/at-work/police-and-justice-st...Subdomain Police & justice
/at-work/water-environment-and...Subdomain Water, env’t & transport
/at-work/energy/Subdomain Energy
/at-work/private-contractors/Subdomain Private contractors
/regions/Subdomain Text duplicate Regions
/get-help/Subdomain Text duplicate Get help
/get-help/services-support/Subdomain Support and services
/get-help/knowledge/Subdomain Knowledge base
/get-help/online-enquiries/Subdomain Online enquiries
/get-help/services-support/hel...Subdomain Your rep
/get-help/services-support/leg...Subdomain Legal
/get-help/services-support/the...Subdomain There for You
/get-help/services-support/pro...Subdomain Professional registration
/get-involved/Subdomain Get involved
/get-involved/learning-develop...Subdomain Learning for you
/get-involved/in-your-workplace/Subdomain In your workplace
/get-involved/challenge-inequa...Subdomain Challenge discrimination
/get-involved/grow-the-movement/Subdomain Grow the movement
/get-involved/campaign-for-cha...Subdomain Campaign for change
https://magazine.unison.org.uk...External Subdomain On probation… Probation officers bring hope and rehabilitation to people in the criminal justice system. Meet the members proud of their work – and find out ...
IMG-ALT Errol Wallace probation worker on a park bench
/news/2024/09/funding-shortfal...Subdomain Funding shortfall of £4bn leaves councils on a precipice Read more
IMG-ALT BIRMINGHAM, UK - MAY 14, 2014 - The River Fountain (aka The Floozie in the Jacuzzi) with the Council House to the rear Victoria Square Birmingham
/news/article/2024/08/council-...Subdomain Vote ‘yes’ for strike action The ballot for council and school workers in England and Wales is open and runs until 16 October Find out more
IMG-ALT A pink and purple graphic says "tand together for better pay, council and school worker pay 2024'
https://magazine.unison.org.uk...External Subdomain How to be a citizen scientist This Green UNISON Week, why not do something practical and become a citizen scientist Read more
IMG-ALT Greg Marshall
https://magazine.unison.org.uk...External Subdomain How to get more involved with your union Our animated film charts how a public service worker can develop and progress as a trade union activist within UNISO...
IMG-ALT Graphic of hands raised and woman in the centre with 'elected' banner
/get-involved/in-your-workplac...Subdomain How to bargain better UNISON produces a wide range of amazing negotiating and bargaining guides Check them out
IMG-ALT Guides
http://join.unison.org.uk/External Subdomain Join UNISON today Join online now
https://magazine.unison.org.uk/External Subdomain Features, films and profiles Visit the UNISON magazine hub
https://branches.unison.org.uk/External Subdomain Contact your branch Use the branch finder
/news/article/2024/09/opinion-...Subdomain Opinion: The chancellor must think again on winter fuel cut
/news/2024/09/partnership-work...Subdomain Partnership working can help right the wrongs inflicted by Conservative governments
/news/article/2024/09/unison-j...Subdomain UNISON joins campaign to move away from fossil fuels
https://www.unison.org.uk/news/Subdomain More news from UNISON
https://join.unison.org.uk/External Subdomain Join UNISON today
/my-unison/Subdomain Text duplicate My UNISON
/about/contact/Subdomain Text duplicate Contact UNISON
/about/jobs/Subdomain Text duplicate Jobs
/news/media-centre/Subdomain Text duplicate Media centre
/about/governance/our-statemen...Subdomain Slavery and Human Trafficking Statement 2022
/unison-gender-pay-gap-report-...Subdomain UNISON Gender Pay Gap Report 2023
/at-work/local-government/Subdomain Text duplicate Local government
/at-work/health-care/Subdomain Health care
/at-work/community/Subdomain Text duplicate Community
/at-work/education-services/Subdomain Text duplicate Education
/at-work/police-and-justice-st...Subdomain Police and justice
/at-work/water-environment-and...Subdomain Water, environment and transport
/at-work/energy/Subdomain Text duplicate Energy
/at-work/private-contractors/Subdomain Text duplicate Private contractors
/regions/Subdomain Text duplicate Regions
https://cymru-wales.unison.org...External Subdomain Text duplicate Cymru/Wales
https://eastmidlands.unison.or...External Subdomain Text duplicate East Midlands
https://eastern.unison.org.uk/External Subdomain Text duplicate Eastern
http://northern.unison.org.uk/External Subdomain Text duplicate Northern
https://london.unison.org.uk/External Subdomain Text duplicate Greater London
http://www.unisonnw.org/External Subdomain Text duplicate North West
http://unison-ni.org.uk/External Text duplicate Northern Ireland
http://www.unison-scotland.org...External Subdomain Text duplicate Scotland
https://southeast.unison.org.uk/External Subdomain Text duplicate South East
http://www.unisonsouthwest.org...External Subdomain Text duplicate South West
/regions/west-midlands/Subdomain Text duplicate West Midlands
https://yorks.unison.org.uk/External Subdomain Yorkshire & Humberside
/about/what-we-do/fairness-equ...Subdomain Equality in UNISON
/about/what-we-do/fairness-equ...Subdomain Black members equality
/about/what-we-do/fairness-equ...Subdomain Disabled members equality
/about/what-we-do/fairness-equ...Subdomain LGBT+ members equality
/about/what-we-do/fairness-equ...Subdomain Retired members equality
/about/what-we-do/fairness-equ...Subdomain Women members equality
/about/what-we-do/fairness-equ...Subdomain Young members equality
http://www.unison.org.uk/Subdomain Online tools
/get-involved/in-your-workplac...Subdomain Online catalogue
https://organisingspace.unison...External Subdomain Organising Space
https://learning.unison.org.uk/External Subdomain UNISON College – Learning and Organising
/unison-health-and-safety/Subdomain Health and Safety
https://bsl.unison.org.uk/External Subdomain British Sign Language (BSL)
http://www.skillsforschools.or...External Subdomain Text duplicate Skills for Schools
https://twitter.com/unisontheu...New window External Text duplicate Twitter
A-TITLE Twitter
https://www.facebook.com/uniso...New window External Subdomain Text duplicate Facebook
A-TITLE Facebook
https://www.youtube.com/user/U...New window External Subdomain Text duplicate Youtube
A-TITLE Youtube
/privacy-policy/Subdomain Privacy policy
/terms-and-conditions/Subdomain Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unison.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (92 kB).

HTTP Response Header

NameValue
servernginx/1.20.2
dateWed, 11 Sep 2024 05:51:48 GMT
content-typetext/html; charset=UTF-8
content-length17630
varyCookie,Origin,Accept-Encoding
last-modifiedWed, 11 Sep 2024 05:51:02 GMT
cache-controlmax-age=254, must-revalidate
link<https://www.unison.org.uk/wp-json/>; rel="https://api.w.org/"
x-batcacheHIT
content-encodinggzip
access-control-allow-origin*
access-control-allow-credentialstrue
access-control-allow-methodsGET, POST, OPTIONS
via1.1 google
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,851 referring domains.
This page has 1,696,732 backlinks.
This page has backlinks from 2,726 different ip addresses.

Robots.txt

User-agent: *
Disallow: /wordpress/wp-admin/
Allow: /wordpress/wp-admin/admin-ajax.php


# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.unison.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.unison.org.uk
UNISON - the public service union
UNISON is one of the UK’s largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNISON97%Check
union77%Check
Service Union77%Check
public service union76%Check
public73%Check
service73%Check
Public Service73%Check
Join UNISON70%Check
Trade Union63%Check
public services60%Check

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