Wellacompany.com - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
48% 
Page structure
66% 
Link structure
90% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
86.30 kB
Words
421
Media files
40
Number of links
31 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wella Company
The page title is too short. (144 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol.
The meta description is too long: 1216 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wellacompany.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
google-site-verificationKYQTZQbDykH4XPeJqaySSZOTL7-__-QdU4LG9uwTmdg
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 421 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 42 words is high.
25.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/wella/logo.svgHome
...o-homepage_mobile.jpg.webp?itok=1mYRJMnCWellaCompany-Hero-homepage
...Innovative_mobile.jpg.webp?itok=Nplt4d-zThree women in white coats holding a beaker in the laboratory
...ern-Beauty_mobile.jpg.webp?itok=xRga1FSAThree models on the catwalk
...Are-United_mobile.jpg.webp?itok=py2IWLOLA man with arms outstretched, a crowd with national flags in the background
...er-05-News_mobile.jpg.webp?itok=D_LoOvabThe model is sitting upright in a chair, one man is styling her hair, the other is filming the process with a camera
data:[...] Base64Wella Professionalslogo_wellapro.png
data:[...] Base64Model with long, glossy, cherry red hair.WellaCompany-WellaPro-our-brands.jpg
data:[...] Base64WellaCompany-Brand-OPI-LogoWellaCompany-Brand-OPI-Logo.png
data:[...] Base64WellaCompany-Brand-OPIWellaCompany-Brand-OPI_new.jpg
data:[...] Base64ghdlogo_ghd.png
data:[...] Base64Wella_Company_ghdWella_Company_ghd.jpg
data:[...] Base64Briogeo_LogoBriogeo_Logo_gray-01.png
data:[...] Base64Wella_Company_BriogeoWella_Company_Briogeo.jpg
data:[...] Base64WellaCompany-Brand-Nioxin-LogoWellaCompany-Brand-Nioxin-Logo.png
data:[...] Base64Wella_Company_NioxinWella_Company_Nioxin.jpg
data:[...] Base64Sebastian Professionallogo_sebastian.png
data:[...] Base64Wella_Company_sebastianWella_Company_sebastian.jpg
data:[...] Base64WellaCompany-Brand-Clairol-LogoWellaCompany-Brand-Clairol-Logo.png
data:[...] Base64Smiling woman with pink hair on a yellow and blue gradient backgroundWellaCompany-Brand-Clairol.jpg
data:[...] Base64Wellalogo_wella.png
data:[...] Base64Model against a dark backgroundWellaCompany-Brand-Wella.jpg
data:[...] Base64WellaCompany-Brand-Clairol-Professional-LogoWellaCompany-Brand-Clairol-Professional-Logo.png
data:[...] Base64Two smiling women on a gray backgroundWellaCompany-Brand-Clairol-Professional.jpg
data:[...] Base64System Professionallogo_systempro.png
data:[...] Base64Stylist washes a woman's head at the sink using a System Professional brushWellaCompany-Brand-System-Professional.jpg
data:[...] Base64Kadus Professionallogo_kadus.png
data:[...] Base64Two women in bluish clothes on a sky blue backgroundWellaCompany-Brand-Kadus.jpg
data:[...] Base64Londa Professionallogo_londa.png
data:[...] Base64Two women in yellowish clothes on a yellow backgroundWellaCompany-Brand-Londa.jpg
data:[...] Base64Sassoon Professionalsassoon.png
data:[...] Base64Sassoonbrands_sassoon.png
data:[...] Base64SEB MANlogo_sebman.png
data:[...] Base64Set of Seb Man products standing on a steel railing, blurred city in the backgroundWellaCompany-Brand-Seb-Man.jpg
data:[...] Base64born-this-way-foundation-press-release-image-mobile
data:[...] Base64Three women with a ghd tool against a silver grey background
data:[...] Base64WellaCompany-Sebastian-news
data:[...] Base64WellaCompany-Wella-MINI-news
/themes/custom/wella/logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
We Are Wella Company
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We Are Wella Company
H1 We Are Experienced & Innovative
H1 We Are Modern Beauty
H1 We Are United
H1 We Are Trusted Experts
H2 Main navigation
H2 Social
H2 Our Brands
H2 Our News
H2 Our Social
H2 Footer
H2 Social Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wellacompany.com/Anchor Skip to main content
https://www.wellacompany.com/IMG-ALT Home
A-TITLE Home
/about-usAbout
/wella-company-historyHistory
/our-brandsBrands
/join-usJoin us
/latest-newsNews
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/well...New window External Subdomain Instagram
/about-usAbout Us
/wella-company-historyOur History
/our-brandsOur Brands
/join-usJoin Wella Company
/latest-newsWella Company News
/our-brandsSEE ALL BRANDS
/news/sebastian-professional-p...Sebastian Professional Partners with Born This Way Foundation to Advocate for Mental Wellbeing
/news/sebastian-professional-p...Trivial anchor text
Read more
/news/new-ghd-duet-blowdryNew ghd duet blowdry
/news/new-ghd-duet-blowdryText duplicate Trivial anchor text
Read more
/news/sebastian-professional-t...Sebastian Professional to Broaden Artistic Vision and Empower Self-Expression with Appointment of Frederic Aspiras as Global Creative & Culture Director
/news/sebastian-professional-t...Text duplicate Trivial anchor text
Read more
/news/introducing-the-new-ghd-...Introducing the NEW GHD MINI
/news/introducing-the-new-ghd-...Text duplicate Trivial anchor text
Read more
/latest-newsSEE ALL NEWS
/cookie-noticeCookie Notice
/privacy-noticePrivacy Notice
/hotline-privacy-noticeHotline Privacy Notice
/terms-and-conditionsTerms and Conditions
/acceptable-use-policyAcceptable Use Policy
/frequently-asked-questionsFAQ
/contact-usContact
/about-usCompliance
/mobile-message-serviceMobile T&C
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
https://www.instagram.com/well...New window External Subdomain Text duplicate Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wellacompany.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (86 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
serverApache
cache-controlmax-age=31536000, public
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
fastly-drupal-htmlYES
last-modifiedWed, 30 Oct 2024 14:11:44 GMT
etag"1730297504"
content-encodinggzip
accept-rangesbytes
age602867
dateThu, 07 Nov 2024 13:54:41 GMT
via1.1 varnish
strict-transport-securitymax-age=31557600
x-served-bycache-fra-etou8220147-FRA
x-cacheHIT
x-cache-hits0
x-timerS1730987681.233750,VS0,VE1
varyCookie, Accept-Encoding
content-length12859
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 350 referring domains.
This page has 824,427 backlinks.
This page has backlinks from 277 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Sitemap: https://www.wellacompany.com/sitemap.xml
Sitemap: https://www.wellacompany.com/it-it/sitemap.xml

Similar sites

Search preview

www.wellacompany.com
Wella Company
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands including Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional and Clairol.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wella91%Check
Company91%Check
Wella Company91%Check
Brand56%Check
Brands54%Check
Professional52%Check
Beauty52%Check
Sebastian52%Check
ghd52%Check
Sebastian Professional52%Check
Show more keywords and terms

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