Whitelight.ltd.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
75% 
Link structure
36% 
Server
87% 
External factors
100% 
SEO Score
Response time
5.07 s
File size
118.00 kB
Words
647
Media files
8
Number of links
116 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
White Light - Entertainment Lighting & AV Services
The length of the page title is perfect. (454 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Lighting & AV Services for Theatre, Events, Venues, Broadcast and Leisure markets: Hire, Sales, Installation and Consultancy.
The length of the meta description is perfect. (777 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whitelight.ltd.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large, index, follow
descriptionLighting & AV Services for Theatre, Events, Venues, Broadcast and Leisure markets: Hire, Sales, Installation and Consultancy.
googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorWordPress 6.7.1
msapplication-TileColor#ffc40d
msapplication-config/whitelight/wp-content/uploads/fbrfg/browserconfig.xml
theme-color#ffffff
article:publisherhttps://www.facebook.com/WhiteLightLtd/
article:modified_time2019-12-31T11:17:04+00:00
langen
twitter:cardsummary_large_image
twitter:creator@WhiteLightLtd
twitter:site@WhiteLightLtd
og:localeen_GB
og:typewebsite
og:titleWhite Light - Entertainment Lighting & AV Services
og:descriptionLighting & AV Services for Theatre, Events, Venues, Broadcast and Leisure markets: Hire, Sales, Installation and Consultancy.
og:urlhttps://www.whitelight.ltd.uk/
og:site_nameWhite Light
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

Test up to 1.000 webpages of whitelight.ltd.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 647 words. That's ok.
28.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...elight/images/white-light-logo-white.pngNo alt attribute provided
...elight/images/white-light-logo-black.pngNo alt attribute provided
...elight/images/logo_whitelight_circle.pngNo alt attribute provided
...t/images/home/home-about-white-light.jpgNo alt attribute provided
...images/home/markets-working-with-you.jpgNo alt attribute provided
...telight/images/home/team-work-for-us.jpgNo alt attribute provided
...elight/images/logo_whitelight_circle.pngNo alt attribute provided
...images/accreditations-logos-new-2024.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Latest News
H2 About White Light
H2 Get in touch
H2 Thank you for signing up to our Newsletter!
H3 Creative solutions, Technical Excellence
H3 Empty heading
H3 What We Specialise In
H3 Working With You
H3 Work for us
H3 Testimonial
H4 Empty heading
H4 OUR TEAM IS ALWAYS HERE TO ANSWER YOUR QUESTIONS
H4 Clients & Partners
H5 Expertise
H5 Markets
H5 Team
H5 Find Us
H5 Email Us
H5 Call Us
H5 Home
H5 MARKETS
H5 EXPERTISE
H5 SERVICES
H5 ABOUT
H6 Marc Walsh - Mozilla Festival
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 7 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://whitelight.ltd.uk/New window White Light
A-TITLE White Light
https://hirewl.com/New window External HireWL
A-TITLE HireWL
https://saleswl.com/External SalesWL
A-TITLE SalesWL
https://shopwl.com/New window External ShopWL
A-TITLE ShopWL
https://www.whitelight.ltd.uk/Subdomain No Text
/about/Subdomain About
/about/history/Subdomain Our Story
/about/responsible-business/Subdomain Responsible Business
/meet-the-team/Subdomain Meet the Team
/careers/Subdomain Careers
/case-studies/Subdomain Case Studies
/about/awards/Subdomain Awards
/markets/Subdomain Markets
/markets/performing-arts/Subdomain Performing Arts
/markets/live-music/Subdomain Live Music
/markets/education/Subdomain Education
/markets/broadcast/Subdomain Broadcast
/markets/trade/Subdomain Trade
/markets/event-production-serv...Subdomain Event Production Services
/markets/worship/Subdomain Faith
/markets/leisure/Subdomain Leisure
/markets/retail/Subdomain Retail
/expertise/Subdomain Expertise
/expertise/lighting/Subdomain Lighting
/expertise/audio/Subdomain Audio
/expertise/video/Subdomain Video
/expertise/riggingandstaging/Subdomain Rigging & Staging
/services/Subdomain Services
/services/hire/Subdomain Hire
/services/sales/Subdomain Sales
/services/digital-events/Subdomain Digital Events
/services/event-production/Subdomain Event Production
/services/integration/Subdomain Integration
/services/service/Subdomain Service
/news/Subdomain News
/contact/Subdomain Contact
https://www.facebook.com/White...New window External Subdomain No Text
https://twitter.com/WhiteLightLtdNew window External No Text
https://www.youtube.com/user/W...New window External Subdomain No Text
http://www.linkedin.com/compan...New window External Subdomain No Text
/about/Subdomain Text duplicate About
/about/history/Subdomain Text duplicate Our Story
/about/responsible-business/Subdomain Text duplicate Responsible Business
/meet-the-team/Subdomain Text duplicate Meet the Team
/careers/Subdomain Text duplicate Careers
/case-studies/Subdomain Text duplicate Case Studies
/about/awards/Subdomain Text duplicate Awards
/markets/Subdomain Text duplicate Markets
/markets/performing-arts/Subdomain Text duplicate Performing Arts
/markets/live-music/Subdomain Text duplicate Live Music
/markets/education/Subdomain Text duplicate Education
/markets/broadcast/Subdomain Text duplicate Broadcast
/markets/trade/Subdomain Text duplicate Trade
/markets/event-production-serv...Subdomain Text duplicate Event Production Services
/markets/worship/Subdomain Text duplicate Faith
/markets/leisure/Subdomain Text duplicate Leisure
/markets/retail/Subdomain Text duplicate Retail
/expertise/Subdomain Text duplicate Expertise
/expertise/lighting/Subdomain Text duplicate Lighting
/expertise/audio/Subdomain Text duplicate Audio
/expertise/video/Subdomain Text duplicate Video
/expertise/riggingandstaging/Subdomain Text duplicate Rigging & Staging
/services/Subdomain Text duplicate Services
/services/hire/Subdomain Text duplicate Hire
/services/sales/Subdomain Text duplicate Sales
/services/digital-events/Subdomain Text duplicate Digital Events
/services/event-production/Subdomain Text duplicate Event Production
/services/integration/Subdomain Text duplicate Integration
/services/service/Subdomain Text duplicate Service
/news/Subdomain Text duplicate News
/contact/Subdomain Text duplicate Contact
/contactContact Us
/come-alive-the-greatest-showm...Subdomain No Text
/come-alive-the-greatest-showm...Subdomain Trivial anchor text
Read More
/white-light-brings-rhythm-and...Subdomain No Text
/white-light-brings-rhythm-and...Subdomain Text duplicate Trivial anchor text
Read More
/an-inspector-still-calls-on-w...Subdomain No Text
/an-inspector-still-calls-on-w...Subdomain Text duplicate Trivial anchor text
Read More
/wl-celebrates-over-two-decade...Subdomain No Text
/wl-celebrates-over-two-decade...Subdomain Text duplicate Trivial anchor text
Read More
/expertise/lightingSubdomain Text duplicate Lighting
/expertise/audioSubdomain Text duplicate Audio
/expertise/videoSubdomain Text duplicate Video
/expertise/riggingandstaging/Subdomain Staging
/aboutSubdomain Text duplicate Trivial anchor text
Read More
/expertiseSubdomain Text duplicate Trivial anchor text
Read More
/marketsSubdomain Text duplicate Trivial anchor text
Read More
/careersSubdomain Find out more
/contactSubdomain Open Maps
/cdn-cgi/l/email-protection[email protected]
/contactSubdomain Send Email
/contactSubdomain See Our Details
https://www.facebook.com/White...New window External Subdomain No Text
https://twitter.com/WhiteLightLtdNew window External No Text
https://www.youtube.com/user/W...New window External Subdomain No Text
http://www.linkedin.com/compan...New window External Subdomain No Text
https://www.whitelight.ltd.uk/Subdomain Home
/news/Subdomain Latest News
https://dbsolutions.com/terms/New window External Terms & Conditions
https://dbsolutions.com/privac...New window External Privacy Policy
/testimonials/Subdomain Testimonials
/markets/performing-arts/Subdomain Text duplicate Performing Arts
/markets/live-music/Subdomain Text duplicate Live Music
/markets/event-production-serv...Subdomain EVENT PRODUCTION SERVICES
/markets/broadcast/Subdomain Text duplicate Broadcast
/markets/leisure/Subdomain Text duplicate Leisure
/markets/education/Subdomain Text duplicate Education
/markets/trade/Subdomain Text duplicate Trade
/markets/retail/Subdomain Text duplicate Retail
/markets/worship/Subdomain Worship
/expertise/lighting/Subdomain Text duplicate Lighting
/expertise/audio/Subdomain Text duplicate Audio
/expertise/video/Subdomain Text duplicate Video
/expertise/riggingandstaging/Subdomain Text duplicate Rigging & Staging
/services/hire/Subdomain Text duplicate Hire
/services/sales/Subdomain Text duplicate Sales
/services/event-production/Subdomain Text duplicate Event Production
/services/integration/Subdomain Text duplicate Integration
/services/service/Subdomain Text duplicate Service
/aboutSubdomain ABOUT
/careers/Subdomain Text duplicate Careers
/about/history/Subdomain Text duplicate Our Story
/meet-the-team/Subdomain Text duplicate Meet the Team
/about/policies/Subdomain Policies and Reporting
/about/health-safety/Subdomain Health & Safety
/home/partners/Subdomain Partners
/home/clients/Subdomain Clients
/faq/Subdomain FAQs
/hirewlSubdomain Hire WL
https://shopwl.com/New window External Shop WL
https://venueswl.com/New window External Venues WL
https://what3words.com/drums.s...New window External ///drums.solar.tubes

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whitelight.ltd.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (5.07 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
dateMon, 20 Jan 2025 16:38:31 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-webserverhttps://www.whitelight.ltd.uk
x-provided-byhttps://www.whitelight.ltd.uk
x-powered-byWhite Light
x-frame-optionsdeny
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
permissions-policyfullscreen=(), microphone=(), payment=(), geolocation=(), camera=()
strict-transport-securitymax-age=63072000; includeSubDomains; preload
expect-ctmax-age=86400, enforce, report-uri='https://https://www.whitelight.ltd.uk/report'
cross-origin-embedder-policy(unsafe-none|require-corp); report-to="default"
cross-origin-opener-policy(same-origin|same-origin-allow-popups|unsafe-none); report-to="default"
cross-origin-opener-policy-report-only(same-origin|same-origin-allow-popups|unsafe-none); report-to="default"
cross-origin-resource-policy(same-site|same-origin|cross-origin)
cache-controlmax-age=604800
expiresThu, 23 Jan 2025 16:38:31 GMT
link<https://www.whitelight.ltd.uk/wp-json/>; rel="https://api.w.org/", <https://www.whitelight.ltd.uk/wp-json/wp/v2/pages/4>; rel="alternate"; title="JSON"; type="application/json", <https://www.whitelight.ltd.uk/>; rel=shortlink
x-stackcache-cacheablenope
set-cookie58 Characters
x-origin-cache-statusMISS
x-cdn-cache-statusEXPIRED
x-viaCDG1
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=tDcyu20Mncm%2F%2BKXRFUT1Bgng9NuS2rXkxVTGuvpPIxtFg7Hv35h43UIlgYmurenurp1mVuiO%2F%2BtIXvGz7k%2B2LtkC4u2%2Bed3496JvY8VnoU0fyRlUZvcaPCODpoLfHE7sunmM3UG1B%2FY%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray90507eca081b6982-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=13843&min_rtt=13808&rtt_var=3953&sent=6&recv=10&lost=0&retrans=0&sent_bytes=3404&recv_bytes=946&delivery_rate=209521&cwnd=107&unsent_bytes=0&cid=df4c40b463e2c314&ts=1050&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 271 referring domains.
This page has 3,898 backlinks.
This page has backlinks from 246 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /calendar/action~posterboard/
Disallow: /calendar/action~agenda/
Disallow: /calendar/action~oneday/
Disallow: /calendar/action~month/
Disallow: /calendar/action~week/
Disallow: /calendar/action~stream/
Disallow: /calendar/action~undefined/
Disallow: /calendar/action~http:/
Disallow: /calendar/action~default/
Disallow: /calendar/action~poster/
Disallow: /calendar/action~*/
Disallow: /*controller=ai1ec_exporter_controller*
Disallow: /*/action~*/

Similar sites

Search preview

www.whitelight.ltd.uk
White Light - Entertainment Lighting & AV Services
Lighting & AV Services for Theatre, Events, Venues, Broadcast and Leisure markets: Hire, Sales, Installation and Consultancy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Light75%Check
White Light69%Check
White63%Check
Services61%Check
Lighting58%Check
Markets56%Check
AV Services56%Check
Lighting AV Services53%Check
Entertainment Lighting AV Services50%Check
Production Services47%Check
Show more keywords and terms

Test up to 1.000 webpages of whitelight.ltd.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions