Secret-scotland.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
57% 
Page structure
58% 
Link structure
25% 
Server
60% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
82.50 kB
Words
909
Media files
53
Number of links
125 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scotland Tours - Self Drive Tour Itineraries | Secret Scotland
The length of the page title is perfect. (538 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The best way to see Scotland is by car with a Secret Scotland itinerary to guide you. We have used our local knowledge and years of experience to craft detailed self drive tour itineraries with all the information you need for a great Scottish adventure.
The meta description is too long: 1534 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
keywordsScotland itinerary, Scotland Tours, Scotland travel diaries, scottish castles, scotland vacations, Self drive tour scotland, Self-drive tour scotland, Scotland self drive tours, Scotland self-drive tours, Scotland self drive tour, Scotland self-drive tour, Scotland self driv
descriptionThe best way to see Scotland is by car with a Secret Scotland itinerary to guide you. We have used our local knowledge and years of experience to craft detailed self drive tour itineraries with all the information you need for a great Scottish adventure.
csrf-param_csrf
csrf-tokenGXYxNxIWoM1toJmshQrhxYSKC4x9AdRHxjYjnte-um8oNwdCR3eVgCfV4-P1fJihqcZMvzBvoCSXaVv_ktCNFw==
langen-us
og:urlhttps://www.secret-scotland.com/
og:typewebsite
og:titleScotland Tours - Self Drive Tour Itineraries | Secret Scotland
og:descriptionThe best way to see Scotland is by car with a Secret Scotland itinerary to guide you. We have used our local knowledge and years of experience to craft detailed self drive tour itineraries with all the information you need for a great Scottish adventure.
og:imagehttps://www.secret-scotland.com/images/logo.png
og:image:width300
og:image:height200
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 909 words. That's ok.
30.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 17 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (19). We recommend using a maximum of 18 tags for this page.
Some tags are too long. With 90 characters this one is longer than 70 characters:
"complete packages of information designed for different durations and themes of road trip."
The following tag is repeated too often: price:
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/logo.pngNo alt attribute provided
...r/main/main_107_localLocation-icon-1.pngNo alt attribute provided
...anner/main/main_108_moneyBack-icon-1.pngNo alt attribute provided
...ain/main_109_travellersReview-icon-1.pngNo alt attribute provided
...anner/main/main_185_savemoney-icon-1.pngNo alt attribute provided
...n/main_186_Personal-Attention-icon-1.pngNo alt attribute provided
...org_65_Best of Scotland East to West.jpgNo alt attribute provided
...org_66_Best of Scotland West to East.jpgNo alt attribute provided
...org_72_Express_Explorer_East_to_West.jpgNo alt attribute provided
...org_51_Express_Explorer_West_to_East.jpgNo alt attribute provided
...rg_76_Highland Explorer East to West.jpgNo alt attribute provided
...rg_77_Highland Explorer West to East.jpgNo alt attribute provided
...ur_product/map/org_81_Island Odyssey.jpgNo alt attribute provided
...r_product/map/org_82_North Coast 500.jpgNo alt attribute provided
...map/org_86_Scenic Flexi East to West.jpgNo alt attribute provided
...map/org_87_Scenic Flexi West to East.jpgNo alt attribute provided
...mages/main/org_History & Culture_t-1.jpgHistory & Culture
...mages/main/org_Icons Of Scotland_t-3.jpgIcons Of Scotland
...s/main/org_Highlands and Islands_t-2.jpgHighlands and Islands
...ages/main/org_Essential Scotland_t-4.jpgEssential Scotland
...mages/main/org_Scenic Highlights_t-5.jpgScenic Highlights
...s/main/org_Whisky Tasters_Untitled-1.jpgWhisky Tasters
/images/plus.pngSecretScot-App
...anner/main/main_32_main_32_instagram.pngFollow us on Instagram
...ded/cms_banner/main/main_31_facebook.pngLike us on Facebook
...aded/cms_banner/main/main_59_youtube.pngWatch us on YouTube
...ded/cms_banner/main/main_58_mailbox1.pngContact Secret Scotland

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H1 Empty heading
H2 Find Your Tour
H2 Planning a Scotland Tour?
H2 Which Type Of Tour Suits You?
H2 Bestsellers
H2 Ready To Go... What Takes Your Fancy?
H2 Why Purchase A Secret Scotland Tour?
H2 About Us
H2 Need Ideas For Your Scotland Tour?
H2 Subscribe To Our Newsletter And Receive 5 Free Guides
H3 A Wealth Of Local Knowledge
H3 Money Back Guarantee
H3 Real Travellers’ Reviews
H3 Save Money
H3 Personal Attention
H3 Ready To Go
H3 Customised
H3 Best of Scotland East - West
H3 Best of Scotland West - East
H3 Express Explorer East to West
H3 Express Explorer West to East
H3 Highland Explorer East to West
H3 Highland Explorer West to East
H3 Island Odyssey
H3 North Coast 500
H3 Scenic Flexi East to West
H3 Scenic Flexi West to East
H3 Secret Scotland is Mike & Aury (plus "Junior")
H4 Price: £22.99
H4 Price: £22.99 Duplicate text
H4 Price: £13.99
H4 Price: £13.99 Duplicate text
H4 Price: £14.99
H4 Price: £14.99 Duplicate text
H4 Price: £20.99
H4 Price: £18.99
H4 Price: £22.99 Duplicate text
H4 Price: £22.99 Duplicate text
Some anchor texts are used more than once.
10 links don't have an anchor text.
There are 20 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/privacyPrivacy and Cookie Notice
https://www.secret-scotland.com/No Text
https://www.secret-scotland.com/Home
/aboutAbout Us
/how-it-worksHow It Works
/find-scotland-toursTours
/find-scotland-toursFind Your Tour
/customisedtourCustomised Tour
/sample-scotland-tourSample Tour
/accommodationAccommodation
/places-to-visitPlaces To Visit
/blogBlog
/videosVideos
/travel-tipsTravel Tips
/testimonialTestimonials
/faqFAQs
/contactContact Us
/cartYour Cart
/find-scotland-toursFind your tour
/customisedtourCustomised Tours
/sample-scotland-tourText duplicate Sample Tour
/find-scotland-toursText duplicate Find your tour
/customisedtourText duplicate Customised Tours
/sample-scotland-tourText duplicate Sample Tour
/find-scotland-toursText duplicate Find your tour
/customisedtourText duplicate Customised Tours
/sample-scotland-tourText duplicate Sample Tour
/find-scotland-toursText duplicate Find your tour
/customisedtourText duplicate Customised Tours
/sample-scotland-tourText duplicate Sample Tour
/find-scotland-toursText duplicate Find your tour
/customisedtourText duplicate Customised Tours
/sample-scotland-tourText duplicate Sample Tour
/termsSubdomain Anchor Money Back Guarantee
/testimonialSubdomain real people
/car-hire-rentalSubdomain Arnold Clark Rental
/aboutSubdomain Aury & Mike
/how-it-worksHow it Works
/testimonialTESTIMONIALS
/find-scotland-toursFind the Tour for You
/customisedtourRequest a Customised Tour
/scotlandtours/best-of-scotlan...IMG-ALT Best of Scotland East - West
/scotlandtours/best-of-scotlan...Text duplicate Best of Scotland East - West
/scotlandtours/best-of-scotlan...Trivial anchor text
READ MORE
/scotlandtours/best-of-scotlan...No Text
/scotlandtours/best-of-scotlan...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/best-of-scotlan...IMG-ALT Best of Scotland West - East
/scotlandtours/best-of-scotlan...Text duplicate Best of Scotland West - East
/scotlandtours/best-of-scotlan...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/best-of-scotlan...No Text
/scotlandtours/best-of-scotlan...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/express-explore...IMG-ALT Express Explorer East to West
/scotlandtours/express-explore...Text duplicate Express Explorer East to West
/scotlandtours/express-explore...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/express-explore...No Text
/scotlandtours/express-explore...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/express-explore...IMG-ALT Express Explorer West to East
/scotlandtours/express-explore...Text duplicate Express Explorer West to East
/scotlandtours/express-explore...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/express-explore...No Text
/scotlandtours/express-explore...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/highland-explor...IMG-ALT Highland Explorer East to West
/scotlandtours/highland-explor...Text duplicate Highland Explorer East to West
/scotlandtours/highland-explor...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/highland-explor...No Text
/scotlandtours/highland-explor...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/highland-explor...IMG-ALT Highland Explorer West to East
/scotlandtours/highland-explor...Text duplicate Highland Explorer West to East
/scotlandtours/highland-explor...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/highland-explor...No Text
/scotlandtours/highland-explor...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/island-odysseyIMG-ALT Island Odyssey
/scotlandtours/island-odysseyText duplicate Island Odyssey
/scotlandtours/island-odysseyText duplicate Trivial anchor text
READ MORE
/scotlandtours/island-odysseyNo Text
/scotlandtours/island-odysseyText duplicate Trivial anchor text
READ MORE
/scotlandtours/north-coast-500IMG-ALT North Coast 500
/scotlandtours/north-coast-500Text duplicate North Coast 500
/scotlandtours/north-coast-500Text duplicate Trivial anchor text
READ MORE
/scotlandtours/north-coast-500No Text
/scotlandtours/north-coast-500Text duplicate Trivial anchor text
READ MORE
/scotlandtours/scenic-flexi-ea...IMG-ALT Scenic Flexi East to West
/scotlandtours/scenic-flexi-ea...Text duplicate Scenic Flexi East to West
/scotlandtours/scenic-flexi-ea...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/scenic-flexi-ea...No Text
/scotlandtours/scenic-flexi-ea...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/scenic-flexi-we...IMG-ALT Scenic Flexi West to East
/scotlandtours/scenic-flexi-we...Text duplicate Scenic Flexi West to East
/scotlandtours/scenic-flexi-we...Text duplicate Trivial anchor text
READ MORE
/scotlandtours/scenic-flexi-we...No Text
/scotlandtours/scenic-flexi-we...Text duplicate Trivial anchor text
READ MORE
/sample-tourSubdomain easy-to-follow lay out
/accommodationSubdomain selected accommodation
/car-hire-rentalSubdomain Text duplicate Arnold Clark Rental
/termsSubdomain Anchor See Terms & Conditions.
/aboutSubdomain Friends in Scotland
/places-to-visitVIEW OUR TOURIST MAP
/blogREAD OUR TRAVEL BLOGS
/videosWATCH OUR VIDEOS
/travel-adviceCHECK OUT OUR TRAVEL TIPS
https://www.secret-scotland.com/Text duplicate Home
/aboutText duplicate About Us
/how-it-worksText duplicate How It Works
/find-scotland-toursScotland Tours
/accommodationAccommodation Guides
/places-to-visitText duplicate Places To Visit
/blogText duplicate Blog
/travel-tipsText duplicate Travel Tips
/blog/3-5-days-in-scotland3 - 5 days in Scotland
/blog/6-8-days-in-scotland6 - 8 Days in Scotland
/blog/9-10-days-in-scotland9 - 10 Days in Scotland
/blog/12-14-days-in-scotland12 - 14 days in Scotland
/blog/scotland-in-7-days-itine...Scotland in 7 days - Itinerary Tips
/testimonialText duplicate Testimonials
/faqText duplicate FAQs
/contactText duplicate Contact Us
/car-hire-rentalCar Hire Discount
/sitemapSitemap
/privacyPrivacy Policy & Cookies
/vulnerability-reportingVulnerability Disclosure Policy
/termsTerms & Conditions
/privacyNew window Subdomain View our data protection policy
https://www.instagram.com/secr...External Subdomain Follow us on Instagram
IMG-ALT Follow us on Instagram
https://www.facebook.com/Secre...External Subdomain Like us on Facebook
IMG-ALT Like us on Facebook
https://www.youtube.com/user/S...External Subdomain Watch us on YouTube
IMG-ALT Watch us on YouTube
/contactSubdomain Contact Secret Scotland
IMG-ALT Contact Secret Scotland
http://www.ed-duncan-photograp...External Subdomain Ed Duncan Photography
/cartVIEW CART & CHECKOUT
/accommodationCONTINUE SHOPPING

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.secret-scotland.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 17 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
dateThu, 29 Feb 2024 00:01:34 GMT
content-typetext/html; charset=UTF-8
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
varyAccept-Encoding
set-cookie104 Characters
strict-transport-securitymax-age=63072000; includeSubDomains
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v3?s=uILjsIO7AcI7Ul77vsqUqUbpPLShWDobPsVIvCPgvixPQtjHq%2FdXo4CTbPMGZojicdTAW1C43XarnEZWpCIDpDfRxPag4Y4s9xl6zTlBau5vCV3RcryZRI6y0OXew6T%2FDJXMxMuo10plpA%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray85cca22e1c8eb8a9-AMS
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 369 referring domains.
This page has 5,544 backlinks.
This page has backlinks from 311 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.secret-scotland.com/sitemap.xml

Similar sites

Search preview

www.secret-scotland.com
Scotland Tours - Self Drive Tour Itineraries | Secret Scotland
The best way to see Scotland is by car with a Secret Scotland itinerary to guide you. We have used our local knowledge and years of experience to craft detailed self drive tour itineraries with all the information you need for a great Scottish adventure.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland81%Check
Secret Scotland80%Check
Secret78%Check
Scotland Tour77%Check
Secret Scotland Tour76%Check
Tour72%Check
Scotland Tours65%Check
self drive tour64%Check
Best63%Check
Self58%Check
Show more keywords and terms

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

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