Automotiveip.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
65% 
Page structure
79% 
Link structure
100% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
41.70 kB
Words
640
Media files
13
Number of links
21 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Automotive Industrial Partnership
The length of the page title is perfect. (338 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Automotive Industrial Partnership (AIP) has been established to ensure that the automotive industry has the skills talent that it needs
The length of the meta description is perfect. (841 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.automotiveip.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large, max-snippet:-1, max-image-preview:large, max-video-preview:-1
descriptionThe Automotive Industrial Partnership (AIP) has been established to ensure that the automotive industry has the skills talent that it needs
generatorPowered by Slider Revolution 6.7.18 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
langen-us
og:localeen_US
og:typewebsite
og:titleThe Automotive Industrial Partnership
og:descriptionThe Automotive Industrial Partnership (AIP) has been established to ensure that the automotive industry has the skills talent that it needs
og:urlhttps://www.automotiveip.co.uk/
og:site_nameAutomotive Industrial Partnership
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate: The UK’s automotive industry employers are working with government to ...
The average number of words per sentence of 25.37 words is high.
This page contains 640 words. That's ok.
34.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 20 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../automotiveip-co-uk/_assets/img/logo.jpgAutomotive Industrial Partnership
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedAbout the Automotive Industrial Partnership
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedAbout the Automotive Industrial Partnership
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedAbout the Automotive Industrial Partnership
...ns/revslider/sr6/assets/assets/dummy.pngNo alt attribute providedAbout the Automotive Industrial Partnership
...es/7/2016/02/basic-skills-automotive.jpgBasic Skills
...16/02/graduates-automotive-image-new.jpgGraduates
...ites/7/2016/02/new-growth-automotive.jpgNew Growth Technologies
...7/2016/02/apprenticeships-automotive.jpgApprenticeships
...es/7/2016/02/peopleinwork-automotive.jpgPeople in work
...tive-Apprenticeship-Matching-Service.pngAutomotive Apprenticeship logo image
...uk/_assets/img/footer-telephone-icon.jpgNo alt attribute provided
...o-uk/_assets/img/footer-contact-icon.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
About the Automotive Industrial Partnership
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 About the Automotive Industrial Partnership
H2 Our Priorities
H4 Automotive sector at a glance
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.automotiveip.co.uk/IMG-ALT Automotive Industrial Partnership
/skills-data/Subdomain Skills Data
/skills-data/Subdomain Skills Priorities
/skills-data/skills-provision/Subdomain Skills Provision
/careers-job-descriptions/Subdomain Careers & Job Descriptions
/careers-job-descriptions/engi...Subdomain Engineering
/careers-job-descriptions/purc...Subdomain Purchasing
/careers-job-descriptions/mate...Subdomain Material Planing & Logistics
/careers-job-descriptions/qual...Subdomain Quality
/careers-job-descriptions/manu...Subdomain Manufacturing
/training/Subdomain Training
/training/training-programmes/Subdomain Training Programmes
/training/learning-development...Subdomain Learning and Development Framework
/about/Subdomain About
/press-releases/Press Releases
/contact-us/Subdomain Contact
http://www.automotivecouncil.c...External Subdomain Automotive Council
/wp-content/uploads/sites/7/20...automotive industrial strategy
/wp-content/uploads/sites/7/20...infographic
https://www.youtube.com/playli...External Subdomain YouTube channel
http://www.automotiveapprentic...External Subdomain Trivial anchor text
Read more
/terms-conditions/Subdomain Terms and Conditions
/privacy-policy/Subdomain Privacy
/cookie-notice/Subdomain Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.automotiveip.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 20 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (42 kB).

HTTP Response Header

NameValue
servernginx/1.18.0 (Ubuntu)
dateTue, 24 Sep 2024 22:28:52 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
x-pingbackhttps://www.automotiveip.co.uk/xmlrpc.php
link<https://www.automotiveip.co.uk/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 44 referring domains.
This page has 115 backlinks.
This page has backlinks from 41 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: AppCodesCrawler
Disallow: /

user-agent: AhrefsBot
disallow: /

User-agent: dotbot
Disallow: /

User-agent: MJ12bot
Disallow: /

User-agent: FatBot
Disallow: /

User-agent: FatBot 2.0
Disallow: /

User-agent: AHC/1.0
Disallow: /

User-agent: AHC/2.0
Disallow: /

User-agent: SemrushBot
Disallow: /

User-agent: Sogou blog
Disallow: /

User-agent: Sogou inst spider
Disallow: /

User-agent: Sogou News Spider
Disallow: /

User-agent: Sogou Orion spider
Disallow: /

User-agent: Sogou spider2
Disallow: /

User-agent: Sogou web spider
Disallow: /

User-agent: BluechipBacklinks
Disallow: /

User-agent: PetalBot
Disallow: /

User-agent: BLEXBot
Disallow: /

User-agent: magpie-crawler
Disallow: /

User-agent: CompSpyBot
Disallow: /

User-agent: gwm-gsa-crawler
Disallow: /

User-agent: Linguee
Disallow: /

Similar sites

Search preview

www.automotiveip.co.uk
The Automotive Industrial Partnership
The Automotive Industrial Partnership (AIP) has been established to ensure that the automotive industry has the skills talent that it needs

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
automotive95%Check
Automotive Industrial88%Check
Automotive Industrial Partnership84%Check
Industrial77%Check
Partnership77%Check
UK automotive73%Check
Automotive Industry72%Check
automotive sector68%Check
Automotive Apprenticeship68%Check
leading automotive66%Check
Show more keywords and terms

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