Banner.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
66% 
Page structure
75% 
Link structure
50% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.80 s
File size
577.90 kB
Words
1054
Media files
57
Number of links
137 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home page - banner
The page title is too short. (186 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleHome page - banner
keywordsMagento, Varien, E-commerce
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1054 words. That's ok.
31.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (577.9 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
55 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...end/Banner/default/en_GB/images/logo.svgNo alt attribute provided
...siwyg/2025-Brochure-Launch-banner-dt.jpgNo alt attribute provided
...siwyg/2025-Brochure-Launch-banner-mb.jpgNo alt attribute provided
/media/wysiwyg/Outerwear_WebBanner_DT.jpgNo alt attribute provided
/media/wysiwyg/Outerwear_WebBanner_MB.jpgNo alt attribute provided
...wyg/Impact_Report_Web_Banner_desktop.jpgNo alt attribute provided
...iwyg/Impact_Report_Web_Banner_mobile.jpgNo alt attribute provided
...sliders/Category_blazers_and_jackets.pngNo alt attribute provided
...wysiwyg/hp-sliders/Category_knitwear.pngNo alt attribute provided
...a/wysiwyg/hp-sliders/Category_shirts.pngNo alt attribute provided
...rs/Category_boys_trousers_and_shorts.pngNo alt attribute provided
...a/wysiwyg/hp-sliders/Category_skirts.pngNo alt attribute provided
...sliders/Category_Polo_shirts_Tshirts.pngNo alt attribute provided
...iwyg/hp-sliders/Category_sweatshirts.pngNo alt attribute provided
...hp-sliders/Category_aptus_essentials.pngNo alt attribute provided
...p-sliders/Category_aptus_performance.pngNo alt attribute provided
...p-sliders/Category_banner_sportswear.pngNo alt attribute provided
.../wysiwyg/hp-sliders/hp-essential-1_1.pngNo alt attribute provided
.../wysiwyg/hp-sliders/hp-essential-2_1.pngNo alt attribute provided
.../wysiwyg/hp-sliders/hp-essential-3_1.pngNo alt attribute provided
.../wysiwyg/hp-sliders/hp-essential-4_1.pngNo alt attribute provided
.../wysiwyg/hp-sliders/hp-essential-5_1.pngNo alt attribute provided
.../wysiwyg/hp-sliders/hp-essential-7_1.pngNo alt attribute provided
.../wysiwyg/hp-sliders/hp-essential-8_1.pngNo alt attribute provided
.../wysiwyg/hp-sliders/hp-essential-9_1.pngNo alt attribute provided
...wysiwyg/hp-sliders/hp-essential-10_1.pngNo alt attribute provided
...wysiwyg/hp-sliders/hp-essential-11_1.pngNo alt attribute provided
...wysiwyg/hp-sliders/hp-essential-12_1.pngNo alt attribute provided
...wysiwyg/hp-sliders/hp-essential-13_1.pngNo alt attribute provided
...wysiwyg/hp-sliders/hp-essential-14_1.pngNo alt attribute provided
...wysiwyg/hp-sliders/hp-essential-15_1.pngNo alt attribute provided
...wysiwyg/hp-sliders/hp-essential-16_1.pngNo alt attribute provided
...wysiwyg/hp-sliders/hp-essential-17_1.pngNo alt attribute provided
/media/wysiwyg/logo_full_black_2.pngNo alt attribute provided
/media/wysiwyg/logo_full_black_2.pngNo alt attribute provided
/media/wysiwyg/call_2_.pngNo alt attribute provided
/media/wysiwyg/call_2_.pngNo alt attribute provided
/media/wysiwyg/mail_1_.pngNo alt attribute provided
/media/wysiwyg/mail_1_.pngNo alt attribute provided
/media/wysiwyg/Banner-Footer-Logos_3.pngNo alt attribute provided
/media/wysiwyg/Banner-Footer-Logos_3.pngNo alt attribute provided
/media/wysiwyg/image_1_1_.pngNo alt attribute provided
/media/wysiwyg/image_1_1_.pngNo alt attribute provided
/media/wysiwyg/image_2_1_.pngNo alt attribute provided
/media/wysiwyg/image_2_1_.pngNo alt attribute provided
/media/wysiwyg/image_3_1_.pngNo alt attribute provided
/media/wysiwyg/image_3_1_.pngNo alt attribute provided
/media/wysiwyg/iconmonstr-linkedin-3_2.pngNo alt attribute provided
/media/wysiwyg/iconmonstr-linkedin-3_2.pngNo alt attribute provided
/media/wysiwyg/Group_6_1_.pngNo alt attribute provided
/media/wysiwyg/Group_6_1_.pngNo alt attribute provided
/media/wysiwyg/Group_5_1_.pngNo alt attribute provided
/media/wysiwyg/Group_5_1_.pngNo alt attribute provided
/media/wysiwyg/Group_13_1_.pngNo alt attribute provided
/media/wysiwyg/Group_13_1_.pngNo alt attribute provided
Video URLWidthHeight
/media/downloads/BCorp.mp4100%

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Your active basket
H2 The UK's largest and leading schoolwear supplier.
H2 A product for every budget
H2 Shop by category
H2 NEW products, unbeatable prices, unmatched quality.
H2 Recent news
H2 Sustainability is in our DNA
H2 "I can’t compliment the company enough on their service, quality and availability."
H2 "The Banner Media Hub is informative, detailed and very easy to use. Like nothing else in the market."
H2 "We have used Banner for a number of years. The service, knowledge and patience has always been excellent and they are always quick to respond to any enquiry."
H2 "I can’t compliment the company enough on their service, quality and availability." Duplicate text
H2 "Banner has always been my go to Schoolwear company. I know that the quality will always be superior to most competitors. All round a great company to work with!"
H2 Stock Banner
H3 Marketing support
H3 Our business is now B Corp Certified
H3 We’ve launched our own charity
H3 Find a retailer
H4 Elevate your business with support from Banner
H4 About us & more
H4 Help & support
H4 Legal & policies
H4 Follow us
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.banner.co.uk/Anchor Skip to Content
/registration-processExisting customer? Have you set up your new account yet? Click here for more info >
https://www.banner.co.uk/Subdomain No Text
/customer/account/Subdomain My account
/customer/account/Subdomain Account dashboard
/customer/account/logout/Subdomain Logout
/customer/account/index/Subdomain Log in/Register
/checkout/cart/index/Subdomain Basket
/banner-schoolwear.htmlSubdomain Banner Schoolwear
A-TITLE Banner Schoolwear
/banner-schoolwear/uniform/bla...Subdomain Blazers
A-TITLE Blazers
/banner-schoolwear/uniform/pol...Subdomain Polo Shirts
A-TITLE Polo Shirts
/banner-schoolwear/uniform/shi...Subdomain Shirts & Blouses
A-TITLE Shirts & Blouses
/banner-schoolwear/uniform/sui...Subdomain Suiting
A-TITLE Suiting
/banner-schoolwear/uniform/sum...Subdomain Summer Dresses
A-TITLE Summer Dresses
/banner-schoolwear/uniform/swe...Subdomain Sweatshirts
A-TITLE Sweatshirts
/banner-schoolwear/uniform/out...Subdomain Outerwear
A-TITLE Outerwear
/banner-schoolwear/uniform/pin...Subdomain Pinafores
A-TITLE Pinafores
/banner-schoolwear/uniform/ski...Subdomain Skirts
A-TITLE Skirts
/banner-schoolwear/uniform/t-s...Subdomain T-Shirts
A-TITLE T-Shirts
/banner-schoolwear/uniform/boy...Subdomain Boys Shorts & Trousers
A-TITLE Boys Shorts & Trousers
/banner-schoolwear/uniform/gir...Subdomain Girls Trousers
A-TITLE Girls Trousers
/banner-schoolwear/uniform/kni...Subdomain Knitwear
A-TITLE Knitwear
/banner-schoolwear/uniform/apr...Subdomain Aprons & Overalls
A-TITLE Aprons & Overalls
/banner-schoolwear/banner-scho...Subdomain About Banner Schoolwear
A-TITLE About Banner Schoolwear
/banner-schoolwear/beau-brumme...Subdomain About Beau Brummel
A-TITLE About Beau Brummel
/sportswear.htmlSubdomain Sportswear
A-TITLE Sportswear
/sportswear/aptus-products/apt...Subdomain APTUS Essentials
A-TITLE APTUS Essentials
/sportswear/aptus-products/apt...Subdomain APTUS Performance
A-TITLE APTUS Performance
/sportswear/banner/banner-spor...Subdomain Banner Sportswear
A-TITLE Banner Sportswear
/sportswear/banner-sportswear/...Subdomain About Banner Sportswear
A-TITLE About Banner Sportswear
/sportswear/aptus-sportswear/a...Subdomain APTUS Sports Bra
A-TITLE APTUS Sports Bra
/clearance.htmlSubdomain Clearance
A-TITLE Clearance
https://www.banner.co.uk/no-routeSubdomain About Banner
/aptus/aptus-products.htmlSubdomain Aptus Products
/made-to-order-and-embroiderySubdomain Made to order
https://www.banner.co.uk/no-routeSubdomain Text duplicate About Banner
https://www.banner.co.uk/homeSubdomain Corporate & Social Responsibility
/marketing-supportSubdomain Marketing
/marketing-supportSubdomain Marketing support
https://mediahub.banner.co.uk/New window External Subdomain Media hub
https://blog.banner.co.uk/New window External Subdomain Blog
/who-we-areSubdomain About us
/who-we-areSubdomain Who we are
/what-we-doSubdomain What we do
/people-cultureSubdomain People & culture
/environmentSubdomain Sustainability
/environmentSubdomain Environment
https://www.banner.co.uk/b-corpSubdomain B-corp certified
/product-sustainabilitySubdomain Product
/ethical-sourcingSubdomain Ethical sourcing
/community-charitySubdomain Community & charity
/banner-foundationBanner foundation
/help-supportSubdomain Help & support
/for-retailersSubdomain For retailers
/support-for-schoolsSubdomain For schools
https://mediahub.banner.co.uk/...New window External Subdomain Text duplicate Media hub
/store-locatorSubdomain Store locator
/help-supportSubdomain Text duplicate Help & support
/banner-schoolwear.htmlSubdomain Text duplicate Banner Schoolwear
A-TITLE Banner Schoolwear
/banner-schoolwear/uniform/bla...Subdomain Text duplicate Blazers
A-TITLE Blazers
/banner-schoolwear/uniform/pol...Subdomain Text duplicate Polo Shirts
A-TITLE Polo Shirts
/banner-schoolwear/uniform/shi...Subdomain Text duplicate Shirts & Blouses
A-TITLE Shirts & Blouses
/banner-schoolwear/uniform/sui...Subdomain Text duplicate Suiting
A-TITLE Suiting
/banner-schoolwear/uniform/sum...Subdomain Text duplicate Summer Dresses
A-TITLE Summer Dresses
/banner-schoolwear/uniform/swe...Subdomain Text duplicate Sweatshirts
A-TITLE Sweatshirts
/banner-schoolwear/uniform/out...Subdomain Text duplicate Outerwear
A-TITLE Outerwear
/banner-schoolwear/uniform/pin...Subdomain Text duplicate Pinafores
A-TITLE Pinafores
/banner-schoolwear/uniform/ski...Subdomain Text duplicate Skirts
A-TITLE Skirts
/banner-schoolwear/uniform/t-s...Subdomain Text duplicate T-Shirts
A-TITLE T-Shirts
/banner-schoolwear/uniform/boy...Subdomain Text duplicate Boys Shorts & Trousers
A-TITLE Boys Shorts & Trousers
/banner-schoolwear/uniform/gir...Subdomain Text duplicate Girls Trousers
A-TITLE Girls Trousers
/banner-schoolwear/uniform/kni...Subdomain Text duplicate Knitwear
A-TITLE Knitwear
/banner-schoolwear/uniform/apr...Subdomain Text duplicate Aprons & Overalls
A-TITLE Aprons & Overalls
/banner-schoolwear/banner-scho...Subdomain Text duplicate About Banner Schoolwear
A-TITLE About Banner Schoolwear
/banner-schoolwear/beau-brumme...Subdomain Text duplicate About Beau Brummel
A-TITLE About Beau Brummel
/sportswear.htmlSubdomain Text duplicate Sportswear
A-TITLE Sportswear
/sportswear/aptus-products/apt...Subdomain Text duplicate APTUS Essentials
A-TITLE APTUS Essentials
/sportswear/aptus-products/apt...Subdomain Text duplicate APTUS Performance
A-TITLE APTUS Performance
/sportswear/banner/banner-spor...Subdomain Text duplicate Banner Sportswear
A-TITLE Banner Sportswear
/sportswear/banner-sportswear/...Subdomain Text duplicate About Banner Sportswear
A-TITLE About Banner Sportswear
/sportswear/aptus-sportswear/a...Subdomain Text duplicate APTUS Sports Bra
A-TITLE APTUS Sports Bra
/clearance.htmlSubdomain Text duplicate Clearance
A-TITLE Clearance
https://www.banner.co.uk/no-routeSubdomain Text duplicate About Banner
/aptus/aptus-products.htmlSubdomain Text duplicate Aptus Products
/made-to-order-and-embroiderySubdomain Text duplicate Made to order
https://www.banner.co.uk/no-routeSubdomain Text duplicate About Banner
https://www.banner.co.uk/homeSubdomain Text duplicate Corporate & Social Responsibility
/marketing-supportSubdomain Text duplicate Marketing
/marketing-supportSubdomain Text duplicate Marketing support
https://mediahub.banner.co.uk/New window External Subdomain Text duplicate Media hub
https://blog.banner.co.uk/New window External Subdomain Text duplicate Blog
/who-we-areSubdomain Text duplicate About us
/who-we-areSubdomain Text duplicate Who we are
/what-we-doSubdomain Text duplicate What we do
/people-cultureSubdomain Text duplicate People & culture
/environmentSubdomain Text duplicate Sustainability
/environmentSubdomain Text duplicate Environment
https://www.banner.co.uk/b-corpSubdomain Text duplicate B-corp certified
/product-sustainabilitySubdomain Text duplicate Product
/ethical-sourcingSubdomain Text duplicate Ethical sourcing
/community-charitySubdomain Text duplicate Community & charity
/banner-foundationText duplicate Banner foundation
/help-supportSubdomain Text duplicate Help & support
/for-retailersSubdomain Text duplicate For retailers
/support-for-schoolsSubdomain Text duplicate For schools
https://mediahub.banner.co.uk/...New window External Subdomain Text duplicate Media hub
/store-locatorSubdomain Text duplicate Store locator
/help-supportSubdomain Text duplicate Help & support
/checkout/cart/Subdomain Go to basket
https://indd.adobe.com/view/78...External Subdomain No Text
/banner-schoolwear/uniform/out...No Text
https://indd.adobe.com/view/c3...External Subdomain No Text
https://www.banner.co.uk/Anchor ×
/who-we-areMore about us
/customer/account/login/Login / Open an account
/banner-schoolwear/uniform/bla...Blazers, Jackets & Suiting
/banner-schoolwear/uniform/kni...Text duplicate Knitwear
/banner-schoolwear/uniform/shi...Text duplicate Shirts & Blouses
/banner-schoolwear/uniform/boy...Text duplicate Boys Shorts & Trousers
/banner-schoolwear/uniform/sum...Girls Summer Dresses, Pinafores, Skirts & Trousers
/banner-schoolwear/uniform/pol...Polo Shirts & T-Shirts
/banner-schoolwear/uniform/out...Sweatshirts & Outerwear
/sportswear/aptus-products/apt...Text duplicate APTUS Essentials
/sportswear/aptus-products/apt...Text duplicate APTUS Performance
/sportswear/aptus-products.htmlText duplicate Banner Sportswear
/banner-schoolwear/uniform.htmlShop all categories
https://indd.adobe.com/view/5d...New window External Subdomain VIEW NEW PRODUCT AND SWITCH GUIDE
/banner-schoolwear/uniform.htmlShop all new products
/marketing-supportExplore marketing support
https://www.banner.co.uk/b-corpNew window Trivial anchor text
READ MORE
/banner-foundationNew window Text duplicate Trivial anchor text
READ MORE
/product-sustainabilityFind out more
/store-locatorSubdomain Find a retailer
/contact-usSubdomain Get in touch
/who-we-areText duplicate Who we are
/support-for-schoolsSupport for schools
/contact-usContact us
/banner-foundationText duplicate Banner foundation
https://www.banner.co.uk/b-corpText duplicate B-corp certified
https://blog.banner.co.uk/New window External Subdomain Text duplicate Blog
/delivery-and-returnsDelivery information
/help-and-support-returns-refundsReturns
/help-supportFAQ's
/terms-and-conditionsTerms & conditions
/privacy-policyPrivacy and cookie policy
/ethical-policyEthical policy
/media/downloads/Modern-Slaver...Modern slavery statement
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.banner.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.80 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (578 kB).

HTTP Response Header

NameValue
cache-controlmax-age=0, must-revalidate, no-cache, no-store
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child-src assets.braintreegateway.com c.paypal.com *.paypal.com http: https: blob: 'self' 'unsafe-inline'; default-src 'self' 'unsafe-inline' 'unsafe-eval'; base-uri 'self' 'unsafe-inline';
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expiresTue, 14 Nov 2023 21:10:17 GMT
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External factors

This website has excellent links from other websites.
This page has backlinks from 71 referring domains.
This page has 9,002 backlinks.
This page has backlinks from 51 different ip addresses.

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Robots.txt

User-agent: *
Disallow: /index.php/
Disallow: /*?
Disallow: /checkout/
Disallow: /app/
Disallow: /lib/
Disallow: /*.php$
Disallow: /pkginfo/
Disallow: /report/
Disallow: /var/
Disallow: /catalog/
Disallow: /customer/
Disallow: /sendfriend/
Disallow: /review/
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Sitemap: https://www.banner.co.uk/media/sitemap/sitemap.xml

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www.banner.co.uk
Home page - banner

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Banner72%Check
Banner Schoolwear60%Check
Banner Sportswear56%Check
Banner Media Hub51%Check
Schoolwear47%Check
leading Schoolwear44%Check
new43%Check
Product43%Check
support43%Check
quality43%Check
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