Birthto5matters.org.uk - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
58% 
Page structure
79% 
Link structure
87% 
Server
11% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
55.00 kB
Words
344
Media files
18
Number of links
62 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Birth To 5 Matters – Guidance by the sector, for the sector
There are word repetitions in the page title.
The length of the page title is perfect. (518 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://birthto5matters.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorWordPress 6.6.1
msapplication-TileImagehttps://birthto5matters.org.uk/wp-content/uploads/2020/11/cropped-Bto5_logo-square-270x270.jpg
langen-gb
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 344 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 7.82 words is low.
27.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Birth to 5 Matters: non-statutory guidance for the Early Years Foundation Stage
H2 Citation format
H4 Professional development resources to support Birth to 5 Matters
H4 For reference
H4 Foundations of highest quality provision for children
H4 A Unique Child
H4 Positive Relationships
H4 Enabling Environments
H4 Learning and Development
Anchor text is an URL
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://birthto5matters.org.uk/Anchor Skip to content
https://birthto5matters.org.uk/IMG-ALT Birth To 5 Matters
https://birthto5matters.org.uk/Text duplicate Birth To 5 Matters
/background/Background
/introduction/Introduction
/how-we-developed-birth-to-5-m...How we developed Birth to 5 Matters
/interim-evaluation/Interim evaluation
/frequently-asked-questions/Frequently asked questions
/acknowledgements/Acknowledgements
/compatible-assessment-and-rep...Assessment resources aligned to Birth to 5 Matters
/copyright-and-terms-of-use/Copyright and terms of use
https://birthto5matters.org.uk/Birth to 5 Matters Guidance
/additional-resources/Additional resources
/bibliography/Bibliography
/resources/Resources
/glossary/Glossary
/videos/Videos
/podcasts/Podcasts
/case-studies/Case studies
/articles-about-using-birth-to...Articles
/professional-development/Professional development
/compatible-assessment-and-rep...Text duplicate Assessment resources aligned to Birth to 5 Matters
/download-or-buy-a-copy/Download or buy a copy
https://www.facebook.com/birth...External Subdomain Facebook
https://twitter.com/birth_mattersExternal Twitter
/videos/Text duplicate Videos
/podcasts/Text duplicate Podcasts
/case-studies/Text duplicate Case studies
/articles-about-using-birth-to...Text duplicate Articles
/background/Background (Statement from the Early Years Coalition)
/introduction/Text duplicate Introduction
/frequently-asked-questions/Text duplicate Frequently asked questions
/glossary/Text duplicate Glossary
/resourcesText duplicate Resources
/bibliography/Text duplicate Bibliography
/compatible-assessment-and-rep...Text duplicate Assessment resources aligned to Birth to 5 Matters
/information-for-parents/Information for parents
/principles-of-the-eyfs/Principles of the Early Years Foundation Stage
/promoting-voice-and-inclusion/Promoting voice and inclusion
/play/Play
/care/Care
/quality-improvement-and-leade...Quality improvement and leadership
/transitions/Transitions
/child-development/Child development
/self-regulation/Self-regulation
/learners-for-life-characteris...Learners for life: Characteristics of Effective Learning
/inclusive-practice-and-equali...Inclusive practice and equalities
/parents-as-partners/Parents as partners
/attachment-and-the-role-of-th...Attachment and the role of the key person
/supporting-development-and-le...Supporting development and learning
/learning-environments/Learning environments
/the-wider-context/The wider context
/observation-assessment-and-pl...Observation, assessment and planning
/overview-characteristics-of-e...Overview of Characteristics of Effective Learning and Areas of Learning and Development
/prime-areas-of-development-an...Prime Areas
/specific-areas-of-learning-an...Specific Areas
/holistic-development-and-lear...Holistic development and learning
/using-birth-to-five-matters-t...Using Birth to 5 Matters to support development and learning
/characteristics-of-effective-...The Characteristics of Effective Learning
/learning-development/Learning and Development including the Areas of Learning
https://www.crec.co.uk/becera-...New window External Subdomain No Text
https://early-education.org.uk/New window External IMG-ALT Early Education logo
http://earlychildhoodforum.org/New window External No Text
https://www.ecsdn.org/New window External Subdomain No Text
https://www.eyalliance.org.uk/New window External Subdomain IMG-ALT Early Years Alliance logo
https://www.froebel.org.uk/New window External Subdomain No Text
https://www.keyu.co.uk/New window External Subdomain No Text
https://lgbtqearlyyears.org/New window External No Text
https://montessori-group.com/New window External No Text
https://ndna.org.uk/New window External No Text
https://neu.org.uk/New window External No Text
http://www.omep.org.uk/New window External Subdomain No Text
https://www.sefdey.com/New window External Subdomain No Text
https://www.sightlines-initiat...New window External Subdomain No Text
https://www.steinerwaldorf.org/New window External Subdomain No Text
https://tactyc.org.uk/New window External No Text
/wp-content/uploads/2021/04/Bi...URL anchor text
https://birthto5matters.org.uk/wp-content/uploads/2021/04/Birthto5Matters-download.pdf
https://www.early-education.or...New window External Subdomain Privacy notice
/contact/Contact
/copyright-and-terms-of-use/Text duplicate Copyright and terms of use
https://birthto5matters.org.uk/Text duplicate Birth To 5 Matters
https://en-gb.wordpress.org/External Subdomain proudly powered by WordPress

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://birthto5matters.org.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
dateFri, 09 Aug 2024 15:19:44 GMT
serverApache
link<https://birthto5matters.org.uk/wp-json/>; rel="https://api.w.org/", <https://birthto5matters.org.uk/wp-json/wp/v2/pages/7>; rel="alternate"; title="JSON"; type="application/json", <https://birthto5matters.org.uk/>; rel=shortlink
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 373 referring domains.
This page has 1,977 backlinks.
This page has backlinks from 269 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Birth70%Check
Matters70%Check
Birth Matters70%Check
Matters Guidance61%Check
Guidance50%Check
sector46%Check
non-statutory guidance44%Check
development43%Check
Foundation43%Check
Child43%Check

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