Bookingholdings.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
38% 
Page structure
79% 
Link structure
73% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.01 s
File size
45.90 kB
Words
178
Media files
9
Number of links
53 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Booking Holdings: World's Leading Provider of Online Travel
The length of the page title is perfect. (540 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Booking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.
The length of the meta description is perfect. (918 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bookingholdings.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationLgVNMTEhmpWTOU3DCoXlW-ZRHJC6Vsa4mObtKAN0RN4
descriptionBooking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.
robotsmax-image-preview:large
generatorAll in One SEO (AIOSEO) 4.6.3
msapplication-TileImagehttps://www.bookingholdings.com/wp-content/uploads/2018/02/cropped-b-favicon-270x270.png
langen-us
twitter:cardsummary_large_image
twitter:titleBooking Holdings: World's Leading Provider of Online Travel
twitter:descriptionBooking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.
og:localeen_US
og:site_nameBooking Holdings -
og:typewebsite
og:titleBooking Holdings: World's Leading Provider of Online Travel
og:descriptionBooking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.
og:urlhttps://www.bookingholdings.com/
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 178 words on this page. Use at least 250 words to provide useful information.
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 8.33 words is low.
22.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mg/svg/bkng_global-desktop-logowhite.svgNo alt attribute provided
...mg/svg/bkng_global-desktop-logoblack.svgNo alt attribute provided
...oking-group/img/svg/bkng-mobile-logo.svgNo alt attribute provided
...oup/img/svg/bkng-mobile-blacklogo-01.svgNo alt attribute provided
...ooking-group/img/svg/bkng_globe-icon.svgNo alt attribute provided
...oup/img/svg/bkng_globe-icon-rollover.svgNo alt attribute provided
...-group/img/svg/bkng_globe-icon-black.svgNo alt attribute provided
...ooking-group/img/svg/bkng_globe-icon.svgNo alt attribute provided
...-group/img/svg/bkng_globe-icon-black.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 the world’s leading provider of online travel and related services
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bookingholdings.com/No Text
https://www.bookingholdings.com/Subdomain Home
/about/factsheet/Subdomain Factsheet
/about/leadership/Subdomain Leadership
/about/history/Subdomain History
/media-room/Subdomain Media Room
/about/compliance-and-ethics/Subdomain Compliance & Ethics
/brands/booking/Subdomain Booking.com
/brands/priceline/Subdomain Priceline
/brands/agoda/Subdomain agoda
/brands/kayak/Subdomain KAYAK
/brands/opentable/Subdomain OpenTable
https://www.rentalcars.com/New window External Subdomain Rentalcars.com by Booking.com
https://www.rocketmiles.com/External Subdomain Rocketmiles
https://fareharbor.com/External FareHarbor
https://www.hotelscombined.com/External Subdomain HotelsCombined
https://www.cheapflights.com/External Subdomain Cheapflights
https://www.momondo.com/External Subdomain momondo
/sustainability/Subdomain Sustainability
/sustainability/Subdomain Sustainability Overview
/sustainability/our-progress/Subdomain Our Progress in 2023
https://ir.bookingholdings.com...New window External Subdomain Overview
https://ir.bookingholdings.com...New window External Subdomain News
https://ir.bookingholdings.com...New window External Subdomain Events
https://ir.bookingholdings.com...New window External Subdomain Stock Information
https://ir.bookingholdings.com...New window External Subdomain Financials
https://ir.bookingholdings.com...New window External Subdomain Governance
https://ir.bookingholdings.com...New window External Subdomain Resources
/careers/about/Subdomain Careers
/careers/about/Subdomain ABOUT
/careers/careers/Subdomain CAREERS @ BOOKING HOLDINGS
/careers/life-at-booking-holdi...Subdomain LIFE @ BOOKING HOLDINGS
https://www.bookingholdings-co...New window External Subdomain CAREERS @ OUR CENTERS OF EXCELLENCE
/careers/careers-at-our-brands/Subdomain CAREERS @ OUR BRANDS
/global-view/Subdomain Global View
https://www.bookingholdings.com/Subdomain Text duplicate Home
/about/factsheet/Subdomain Text duplicate Factsheet
/about/leadership/Subdomain Text duplicate Leadership
/about/history/Subdomain Text duplicate History
/media-room/Subdomain Text duplicate Media Room
/about/compliance-and-ethics/Subdomain Text duplicate Compliance & Ethics
/brands/booking/Subdomain Text duplicate Booking.com
/brands/priceline/Subdomain Text duplicate Priceline
/brands/agoda/Subdomain Text duplicate agoda
/brands/kayak/Subdomain Text duplicate KAYAK
/brands/opentable/Subdomain Text duplicate OpenTable
https://www.rentalcars.com/New window External Subdomain Text duplicate Rentalcars.com by Booking.com
https://www.rocketmiles.com/External Subdomain Text duplicate Rocketmiles
https://fareharbor.com/External Text duplicate FareHarbor
https://www.hotelscombined.com/External Subdomain Text duplicate HotelsCombined
https://www.cheapflights.com/External Subdomain Text duplicate Cheapflights
https://www.momondo.com/External Subdomain Text duplicate momondo
/sustainability/Subdomain Text duplicate Sustainability
/sustainability/Subdomain Text duplicate Sustainability Overview
/sustainability/our-progress/Subdomain Text duplicate Our Progress in 2023
https://ir.bookingholdings.com...New window External Subdomain Text duplicate Overview
https://ir.bookingholdings.com...New window External Subdomain Text duplicate News
https://ir.bookingholdings.com...New window External Subdomain Text duplicate Events
https://ir.bookingholdings.com...New window External Subdomain Text duplicate Stock Information
https://ir.bookingholdings.com...New window External Subdomain Text duplicate Financials
https://ir.bookingholdings.com...New window External Subdomain Text duplicate Governance
https://ir.bookingholdings.com...New window External Subdomain Text duplicate Resources
/careers/about/Subdomain Text duplicate Careers
/careers/about/Subdomain Text duplicate ABOUT
/careers/careers/Subdomain Text duplicate CAREERS @ BOOKING HOLDINGS
/careers/life-at-booking-holdi...Subdomain Text duplicate LIFE @ BOOKING HOLDINGS
https://www.bookingholdings-co...New window External Subdomain Text duplicate CAREERS @ OUR CENTERS OF EXCELLENCE
/careers/careers-at-our-brands/Subdomain Text duplicate CAREERS @ OUR BRANDS
/privacy-notice/Subdomain PRIVACY
/global-view/Subdomain GLOBAL VIEW
https://www.bookingholdings.com/Subdomain Text duplicate Home
/about/factsheet/Subdomain About
/brands/booking/Subdomain Brands
/sustainability/Subdomain Text duplicate Sustainability
/media-room/Subdomain Text duplicate Media Room
/code-of-conduct/Subdomain Code of Conduct
/careers/careers/Subdomain Text duplicate Careers
https://ir.bookingholdings.com/External Subdomain For Investors
/global-view/Subdomain Text duplicate Global View
/privacy-notice/Subdomain Privacy Notice.
/privacy-notice/privacy
/modern-slavery/modern slavery statement
https://x.com/bookingholdingsNew window External A-TITLE Follow Booking Holdings on X
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Visit Booking Holdings on LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bookingholdings.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.01 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 31 Aug 2024 14:57:42 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
x-pingbackhttps://www.bookingholdings.com/xmlrpc.php
link<https://www.bookingholdings.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 137
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,225 referring domains.
This page has 1,597,754 backlinks.
This page has backlinks from 924 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.bookingholdings.com/sitemap.xml
Sitemap: https://www.bookingholdings.com/sitemap.rss

Similar sites

Search preview

www.bookingholdings.com
Booking Holdings: World's Leading Provider of Online Travel
Booking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Booking71%Check
HOLDINGS71%Check
BOOKING HOLDINGS71%Check
world62%Check
Online Travel62%Check
leading50%Check
leading provider50%Check
Brands46%Check
Priceline46%Check
agoda46%Check
Show more keywords and terms

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