cafedirect.co.uk | Website SEO Review

Response time

1.43 s

File size

100.50 kB

Words

659

Media files

29

Number of links

55 internal / 8 external

Meta specifications 93% achieved

Title

(Critically important)

Home - Cafédirect

The page title is too short. (165 pixels of 580 max pixel length) Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

At Cafédirect, we believe in ridiculously good coffee and ridiculously good business.

The length of the meta description is perfect. (516 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.cafedirect.co.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, viewport-fit=cover
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	At Cafédirect, we believe in ridiculously good coffee and ridiculously good business.
msapplication-TileImage	https://www.cafedirect.co.uk/wp-content/uploads/2023/11/cropped-icon-512-270x270.png
article:modified_time	2024-07-17T14:46:00+00:00
lang	en-gb
twitter:card	summary_large_image
og:locale	en_GB
og:type	website
og:title	Home - Cafédirect
og:description	At Cafédirect, we believe in ridiculously good coffee and ridiculously good business.
og:url	https://www.cafedirect.co.uk/
og:site_name	Cafédirect
charset	UTF-8

Page quality 72% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

This page contains 659 words. That's ok.

32% of the text are stop words.

The page contains a listing, which indicates a good text layout.

3 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 17.8 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

23 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	Cafédirect
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	coffee farmer picking coffee cherries
data:[...] Base64	Coffee farmer standing in a field
data:[...] Base64	Farmer planting trees
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Cafédirect
data:[...] Base64	Better for everyone
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided

Page structure 75% achieved

H1 heading

(Critically important)

Coffee as good as it acts

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	Coffee as good as it acts
H2	The heart of success
H2	Empower
H2	V60 Brew Guide
H2	Drinking coffee today shouldn’t stop us drinking coffee tomorrow
H2	We put growers first
H2	We respect the earth
H2	We lead the pack
H2	We make good coffee.
H2	2023 Progress Report
H2	Something for every coffee lover
H2	Direct relationships with our growers
H2	We consider Cafédirect as an unconditional friend because the relationship has remained strong for many years despite the difficult challenges that arise in each coffee harvest.
H2	For all these years Cafédirect has helped small farmers to create sustainable growth and better opportunities. Always contributing to the improvement of the quality of our life and our families.
H2	Cafédirect shares our desire to produce a great coffee while loving and respecting the earth.
H2	Cafédirect cares about the problems that cooperatives are facing, like climate change
H2	Cafédirect provided training to improve the quality of our coffee and I became a coffee quality officer.
H2	Stockists
H2	Freshly roasted and delivered straight to your door
H2	Empty heading
H3	Transport yourself
H3	Purpose blends
H3	Specialty Coffee
H5	But it will – unless we change the way coffee is bought and sold.
H5	Because if farmers can’t make a living growing coffee, they’ll stop. And right now 80% of them aren’t.
H5	Empty heading

Link structure 90% achieved

Internal links

(Important)

Some anchor texts are used more than once.

There are 4 links with a trivial anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 8 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/privacy-policy/	Subdomain	Privacy Policy
https://www.cafedirect.co.uk/	Anchor	Skip to content
https://www.cafedirect.co.uk/	Subdomain	IMG-ALT Cafédirect
/single-origin/	Subdomain	SINGLE ORIGIN
/be-the-change/	Subdomain	BLENDS
/london-fields/	Subdomain	LONDON FIELDS
/products/	Subdomain	ALL COLLECTIONS
/heart-of-success/	Subdomain	The heart of success
/impact/about-us/	Subdomain	About Us
/impact/gold-standard/	Subdomain	Gold Standard
/impact/be-the-change/	Subdomain	Blends
/impact/progress-reports/	Subdomain	Progress ReportsOn saving coffee’s future
/impact/we-respect-the-earth/	Subdomain	Respect for the earth
/impact/certifications/	Subdomain	Certifications
/impact/farmer-stories/	Subdomain	Farmer Stories
/impact/our-history/	Subdomain	Our history
/impact/producers-direct/	Subdomain	Producers DirectOur sister charity
/products/empower/	Subdomain	Empower
/learn-category/brewing-guides/	Subdomain	Brewing GuidesLearn how to make the perfect cup of coffee using our coffee.
/learn-category/equipment-guides/	Subdomain	Equipment GuidesOur equipment guides will ensure you know your V60 from an Aeropress in no time!
/category/uncategorized/	Subdomain	Column
/learn-category/processing-met...	Subdomain	Processing MethodsFrom bean to bag. How we process your coffee beans.
/learn-category/recipes/	Subdomain	RecipesExplore our delicious coffee recipies for every occasion.
/learn/v60-brew-guide/	Subdomain	V60 Brew Guide
/category/sustainability/	Subdomain	Sustainability
/category/co-op-news-and-updates/	Subdomain	Cooperative news and updates
/category/campaigns/	Subdomain	Campaigns
/category/latest-news/	Subdomain	News
/category/the-growers/	Subdomain	The farmers
https://cafedirect.co.uk/shop	New window	Cafédirect Shop
/stockists/	Subdomain	Stockists
/podcasts	Subdomain	Podcasts
/impact/about-us/	Subdomain	About us
/impact/our-growers/	Subdomain	We put growers first
/impact/our-growers/	Subdomain	Trivial anchor text Read more
/impact/sustainability/	Subdomain	We respect the earth
/impact/sustainability/	Subdomain Text duplicate	Trivial anchor text Read more
/impact/gold-standard/	Subdomain	We lead the pack
/impact/gold-standard/	Subdomain Text duplicate	Trivial anchor text Read more
/products/	Subdomain	Coffee range
/impact/progress-reports/	Subdomain	Read the report
/single-origin/	Subdomain	single origin range
/be-the-change/	Subdomain	BLENDED RANGE
/london-fields/	Subdomain	LONDON FIELDS RANGE
/impact/farmer-stories/	Subdomain	farmer partners
/stockists/	Subdomain	Trivial anchor text CLICK HERE
/shop/	Subdomain	our subscription coffee
https://www.cafedirect.co.uk/	Subdomain Text duplicate	IMG-ALT Cafédirect
/contact-us/	Subdomain	Contact
/shareholders/	Subdomain	Shareholders
/terms-and-conditions/	Subdomain	Website Terms
/privacy-policy/	Subdomain Text duplicate	Privacy Policy
/competition-terms-and-conditi...	Subdomain	Competition Terms
/modern-slavery-statement/	Subdomain	Modern Slavery Statement
/wp-content/uploads/2024/04/Ca...	Subdomain	Cafédirect Roastery Limited Terms & Conditions
https://www.instagram.com/cafe...	New window External Subdomain	Visit our Instagram page
https://www.facebook.com/cafed...	New window External Subdomain	Visit our Facebook page
https://twitter.com/cafedirect	New window External	Visit our Twitter page
https://www.linkedin.com/compa...	New window External Subdomain	Visit our LinkedIn page
https://www.fairtrade.org.uk/	New window External Subdomain	No Text
https://bcorporation.uk/	New window External	No Text
https://www.soilassociation.org/	New window External Subdomain	No Text
https://www.socialenterprise.o...	New window External Subdomain	No Text

Server configuration 78% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.cafedirect.co.uk/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.43 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (101 kB).

Page Speed

HTTP Response Header

Name	Value
date	Mon, 09 Sep 2024 03:37:02 GMT
content-type	text/html; charset=UTF-8
x-powered-by	PHP/7.4.33
cf-edge-cache	cache,platform=wordpress
link	<https://www.cafedirect.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.cafedirect.co.uk/wp-json/wp/v2/pages/1271>; rel="alternate"; type="application/json", <https://www.cafedirect.co.uk/>; rel=shortlink
cf-cache-status	DYNAMIC
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=xlZ%2F0X80MXUhQCIhbhp2INZfGAfeG%2FMTofoizWwIuG%2FpE8Ai0NcSvy0cg91r5%2BOEiJ4puGdgOVq4qIpWTHJRVnjbD3mlfnzS0%2FIemZkSQlzja8r2n8D06%2FZNDnzP1rn6r66MSx27"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
server	cloudflare
cf-ray	8c04232b3936d2c2-FRA
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 750 referring domains.

This page has 2,946 backlinks.

This page has backlinks from 509 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.cafedirect.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.cafedirect.co.uk

Home - Cafédirect

At Cafédirect, we believe in ridiculously good coffee and ridiculously good business.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Cafédirect	73%	Check
good	66%	Check
coffee	62%	Check
Good Coffee	62%	Check
acts	50%	Check
Specialty Coffee	47%	Check
Great Coffee	47%	Check
delicious coffee	47%	Check
Farmer	44%	Check
make	43%	Check
earth	43%	Check
farmers	43%	Check
Respect	43%	Check
quality	43%	Check
improve	43%	Check
stop	43%	Check
change	43%	Check
growers	43%	Check
years	43%	Check
way	43%	Check
better	40%	Check
ridiculously good	40%	Check
Discover	39%	Check
BLENDS	38%	Check
Cooperative	38%	Check

Show more keywords and terms

Cafedirect.co.uk - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 93% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of cafedirect.co.uk with our free plan!

Page quality 72% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 75% achieved

(Critically important)

(Important)

Heading structure

Link structure 90% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 78% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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Cookie Policy