Cas.org.uk - SEO Checker

Overview of the SEO Check
Meta information
83% 
Page quality
57% 
Page structure
78% 
Link structure
92% 
Server
10% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
39.00 kB
Words
650
Media files
0
Number of links
41 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Citizens Advice Scotland
The length of the page title is perfect. (223 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Helps people resolve their money, legal and other problems by providing information and advice.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cas.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, maximum-scale=1.0, width=device-width
theme-color#1b60ab
descriptionHelps people resolve their money, legal and other problems by providing information and advice.
generatorDrupal 7 (http://drupal.org)
langen
twitter:cardsummary_large_image
twitter:site@CitAdviceScot
twitter:site:id317770923
twitter:urlhttps://www.cas.org.uk/latest-news
twitter:descriptionHelps people resolve their money, legal and other problems by providing information and advice.
twitter:titleLatest News | Citizens Advice Scotland
twitter:imagehttp://www.cas.org.uk/files/cas-logo-og-image.png
og:typewebsite
og:site_nameCitizens Advice Scotland
og:urlhttps://www.cas.org.uk/
og:titleCitizens Advice Scotland
og:descriptionHelps people resolve their money, legal and other problems by providing information and advice.
og:imagehttp://www.cas.org.uk/files/cas-logo-og-image.png
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 31 words is high.
This page contains 650 words. That's ok.
29.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 18 JavaScript files. This may affect the load time negatively.
A viewport "initial-scale=1.0, maximum-scale=1.0, width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Looking for advice?
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Looking for advice?
H2 Search form
H2 Feeling the squeeze of the cost of living crisis?
H2 Could you pay less Council Tax?
H2 Scottish Citizens Advice Helpline
H2 We're making an impact
H2 Become a volunteer
H2 Thinking about claiming universal credit for the first time?
H2 News
H2 Careers
H2 Find your local bureau
H2 Get advice
H2 Support us
H4 Read our monthly data reports
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.cas.org.uk/Anchor Skip to main content
https://www.cas.org.uk/Anchor Skip to accessibility tools
https://www.cas.org.uk/A-TITLE Home
https://www.cas.org.uk/about-usAbout us
A-TITLE Find our more about the Citizens Advice service across Scotland, including how to volunteer for your local CAB.
https://www.cas.org.uk/careersCareers
https://www.cas.org.uk/newsNews
/publicationsPublications
https://www.cas.org.uk/campaignsCampaigns
https://www.cas.org.uk/spotlightSpotlight
/about-us/consumer-advice/extr...Extra Help Unit
A-TITLE Information about the Extra Help Unit
https://www.cas.org.uk/stressedSubdomain Stressed About Debt?
https://www.citizensadvice.org...External Subdomain Get Online Advice
https://www.moneymap.scot/External Subdomain Find out more
https://www.checkmycounciltax....External Subdomain CheckMyCouncilTax.Scot
/spotlight/scotlands-citizens-...Subdomain find out more
/publications/data-reportsSubdomain monthly data reports
/about-us/scottish-citizens-ad...Subdomain Want to find out more?
/apply-volunteerSubdomain Apply to volunteer
/about-us/volunteer-citizens-a...Subdomain Text duplicate Find out more
/helptoclaimSubdomain Help to claim
/news/scotland-needs-well-dateScotland needs a 'well by' date
/news/rhetoric-not-meeting-rea...Rhetoric not meeting reality on social security reform
/news/disability-dignity-and-d...Disability, dignity and designing a new safety net
/vacancies/welfare-outreach-ad...Apply Now >
/vacancies/money-advice-casewo...Text duplicate Apply Now >
/vacancies/trustee-board-membe...Text duplicate Apply Now >
/vacancies/content-researcher-...Text duplicate Apply Now >
/vacancies/welfare-outreach-ad...Text duplicate Apply Now >
/vacancies/outreach-worker-nor...Text duplicate Apply Now >
/vacancies/welfare-benefits-ad...Text duplicate Apply Now >
/vacancies/bureau-case-checker...Text duplicate Apply Now >
/vacancies/cost-living-support...Text duplicate Apply Now >
/vacancies/bureau-manager-ross...Text duplicate Apply Now >
/about-us/current-vacanciesView all vacancies
https://www.citizensadvice.org...External Subdomain Find self-help advice online
https://www.cas.org.uk/bureauxGet advice from your local Citizens Advice Bureau
/spotlight/scotlands-citizens-...Scottish Citizens Advice Helpline
/about-us/volunteer-citizens-a...Volunteer with us
/about-us/support-our-workSupport our work
https://www.cas.org.uk/Text duplicate Home
/about-us/contactSubdomain Contact
/data-protection-and-cookiesPrivacy, data protection and cookies
/about-us/citizens-advice-scot...Freedom of Information
https://www.cas.org.uk/complaintsComplaints
https://www.cas.org.uk/user/loginStaff sign in

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cas.org.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This page loads 18 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.33 seconds.
This page does not require any CSS files.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
dateWed, 24 Apr 2024 10:16:19 GMT
serverApache
x-powered-byPHP/8.1.27
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlno-cache, must-revalidate
content-languageen
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-generatorDrupal 7 (http://drupal.org)
link<https://www.cas.org.uk/>; rel="canonical",<https://www.cas.org.uk/>; rel="shortlink"
transfer-encodingchunked
content-typetext/html; charset=utf-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,598 referring domains.
This page has 38,496 backlinks.
This page has backlinks from 1,403 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 2565 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Search preview

www.cas.org.uk
Citizens Advice Scotland
Helps people resolve their money, legal and other problems by providing information and advice.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Advice77%Check
Citizens Advice65%Check
Advice Scotland63%Check
Advice Bureau60%Check
Get advice60%Check
Citizens Advice Scotland59%Check
confidential advice58%Check
impartial advice58%Check
Citizens Advice Bureau57%Check
local citizens advice bureau53%Check

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