Das-ist-ferrero.de - SEO Checker

Overview of the SEO Check
Meta information
66% 
Page quality
44% 
Page structure
79% 
Link structure
88% 
Server
96% 
External factors
46% 
SEO Score
Response time
0.48 s
File size
23.90 kB
Words
126
Media files
15
Number of links
27 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ferrero in Deutschland: Stories rund um's Unternehmen | www.das-ist-ferrero.de
The page title should be shorter than 580 pixels. It is 721 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Es ist uns ein Genuss: Mehr erfahren über die Ideen, Menschen, Aktivitäten und Produkte im Familienunternehmen Ferrero. Einfach vorbeischauen!
The length of the meta description is perfect. (911 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.das-ist-ferrero.de/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: en
Server location: United States of America
The given language en does not conform with the detected language de.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
authorFERRERO MSC GmbH & Co. KG
descriptionEs ist uns ein Genuss: Mehr erfahren über die Ideen, Menschen, Aktivitäten und Produkte im Familienunternehmen Ferrero. Einfach vorbeischauen!
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
langen
twitter:descriptionEs ist uns ein Genuss: Mehr erfahren über die Ideen, Menschen, Aktivitäten und Produkte im Familienunternehmen Ferrero. Einfach vorbeischauen!
twitter:imagehttps://s3.eu-west-1.amazonaws.com/ferrero-lampd9-prod-static/corporate-image-ferrero-de/s3fs-public/styles/large/public/2020-12/home_header-wide-2400px_0_1_0.jpg?itok=inRRfETy
og:descriptionEs ist uns ein Genuss: Mehr erfahren über die Ideen, Menschen, Aktivitäten und Produkte im Familienunternehmen Ferrero. Einfach vorbeischauen!
og:imagehttps://s3.eu-west-1.amazonaws.com/ferrero-lampd9-prod-static/corporate-image-ferrero-de/s3fs-public/styles/large/public/2020-12/home_header-wide-2400px_0_1_0.jpg?itok=inRRfETy
charsetutf-8

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Page quality

Content
(Critically important)
There are only 126 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
28.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ro/build/assets/ferrero-website-logo.svgbrand logo ferrero
...0-12/home_header-wide-2400px_0_1_0_0.jpgTanzende ausgepackte Ferrero Produkte und neugierige Kinder
...custom/ferrero/build/assets/hero-cta.svgcta jump
...custom/ferrero/build/assets/hero-cta.svgcta jump
...r.Bon Steckbrief_png_0.png?itok=gG7N7sklMr. Bon von kinder Schoko-Bons
...008190 Turnschuhbild_1.jpg?itok=CBGOrhlaMensch in Turnschuhen der vor drei Richtungspfeilen steht
...assets/surprise/FER_Illu_Entspannung.svgSurprise Graphic
...stapelte Palmfrüchte_0.jpg?itok=Ksj-ScM5Palmfrüchte
...2021-06/Ferrero-Laptop.jpg?itok=D0KSZy3IGruppe Kinder im Girls- & Boys-Day 2021 Videocall
...oladen_Chef Option 2_0.jpg?itok=rLz4C8jgFerrero-Chef Carlo Vassallo
...hsel durch die Beine_0.jpg?itok=6TbcIocgSteffi, Jugendtrainerin bei Alba Berlin, erklärt den Handwechsel durch die Beine
...ets/surprise/FER_Illu_Nachhaltigkeit.svgSurprise Graphic
...utella-erfinder-hero_2.jpg?itok=EoEqf8fPEin altes Foto vom historischen Eckgeschäft
...custom/ferrero/build/assets/hero-cta.svgcta jump
...ro/build/assets/ferrero-website-logo.svgbrand logo ferrero

Page structure

H1 heading
(Critically important)
Ferrero Deutschland entdecken cta jump
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Ferrero Deutschland entdecken cta jump
H3 Bei Ferrero Deutschland lieben wir es, leckere Produkte für große und kleine Genießer herzustellen. Lernt uns näher kennen und erfahrt, was uns ausmacht.
H3 Spaß? Unbedingt! Mr. Bon von kinder Schoko-Bons kann nicht ohne »
H3 Ferrero Future Talk 2021 »
H3 Palmöl bei Ferrero: Nachhaltigkeit ist Pflicht »
H3 Girls- & Boys-Day 2021 bei Ferrero in Stadtallendorf: begeisterte Kids und ein vielfältiges Ausbildungsangebot! »
H3 Der Schokoladen-Chef: Carlo Vassallo, einer von uns »
H3 Von der Couch zum Basketball-Allstar »
H3 Die nutella-Erfinder »
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.das-ist-ferrero.de/IMG-ALT brand logo ferrero
/familieFamilie
/freudeFreude
/heritageHeritage
/passionPassion
/datenschutzerklaerungDatenschutzerklärung
/impressumImpressum
https://www.das-ist-ferrero.de/Anchor IMG-ALT cta jump
https://www.das-ist-ferrero.de/Anchor Ferrero Deutschland entdecken
https://www.das-ist-ferrero.de/Anchor Jetzt Stories entdecken
IMG-ALT cta jump
/familie/Mr._Bon_von_SchokobonsFamilie Spaß? Unbedingt! Mr. Bon von kinder Schoko-Bons kann nicht ohne »
IMG-ALT Mr. Bon von kinder Schoko-Bons
A-TITLE Spaß? Unbedingt! Mr. Bon von kinder Schoko-Bons kann nicht ohne
/familie/ferrero_future_talk_2021Familie Ferrero Future Talk 2021 »
IMG-ALT Mensch in Turnschuhen der vor drei Richtungspfeilen steht
A-TITLE Ferrero Future Talk 2021
/passion/Nachhaltiges_Palmoel_...Passion Palmöl bei Ferrero: Nachhaltigkeit ist Pflicht »
IMG-ALT Palmfrüchte
A-TITLE Palmöl bei Ferrero: Nachhaltigkeit ist Pflicht
/familie/digitaler-girls-and-b...Familie Girls- & Boys-Day 2021 bei Ferrero in Stadtallendorf: begeisterte Kids und ein vielfältiges Ausbildungsangebot! »
IMG-ALT Gruppe Kinder im Girls- & Boys-Day 2021 Videocall
A-TITLE Der digitale Girls- & Boys-Day 2021 bei Ferrero in Stadtallendorf
/heritage/ferrero-chef-carlo-v...Heritage Der Schokoladen-Chef: Carlo Vassallo, einer von uns »
IMG-ALT Ferrero-Chef Carlo Vassallo
A-TITLE Der Chef von Ferrero Deutschland heißt Carlo Vassallo
/freude/video_tutorials_für Ba...Freude Von der Couch zum Basketball-Allstar »
IMG-ALT Steffi, Jugendtrainerin bei Alba Berlin, erklärt den Handwechsel durch die Beine
A-TITLE Von der Couch zum Basketball-Allstar
/heritage/nutella-erfinder1Heritage Die nutella-Erfinder »
IMG-ALT Ein altes Foto vom historischen Eckgeschäft
A-TITLE Wer hat die berühmte Nuss-Nugat-Creme nutella erfunden?
/?page=1Mehr Beiträge laden
A-TITLE Go to next page
https://www.das-ist-ferrero.de/Anchor Zurück nach oben
IMG-ALT cta jump
https://www.das-ist-ferrero.de/Text duplicate IMG-ALT brand logo ferrero
/familieText duplicate Familie
/freudeText duplicate Freude
/heritageText duplicate Heritage
/passionText duplicate Passion
https://www.ferrero.de/New window External Subdomain Ferrero.de
https://accounts.ferrero.com/l...New window External Subdomain Mein Ferrero
https://www.kinderjoyofmoving.de/New window External Subdomain kinder Joy of Moving
https://www.operasociale.ferre...New window External Subdomain Opera Sociale
https://www.ferrerocsr.com/ind...External Subdomain FerreroCSR.com
https://www.ferrerocareers.com...External Subdomain Ferrerocareers.com
https://www.das-ist-ferrero.de/© 2024 Ferrero
/datenschutzerklaerungText duplicate Datenschutzerklärung
/impressumText duplicate Impressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.das-ist-ferrero.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (24 kB).

HTTP Response Header

NameValue
serverrhino-core-shield
content-typetext/html; charset=UTF-8
content-security-policyframe-ancestors self
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=600; includeSubDomains; preload
x-content-type-optionsnosniff
x-ua-compatibleIE=edge
content-languageen
x-akamai-transformed9 5601 0 pmb=mRUM,1
content-encodinggzip
cache-controlprivate, no-cache, must-revalidate
expiresMon, 20 May 2024 00:39:42 GMT
dateMon, 20 May 2024 00:39:42 GMT
content-length7241
varyAccept-Encoding
set-cookie41 Characters
server-timingcdn-cache; desc=REVALIDATE
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 10 referring domains.
This page only has 448 backlinks.
This page only has few backlinks from 10 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.das-ist-ferrero.de
Ferrero in Deutschland: Stories rund um's Unternehmen | www.da...
Es ist uns ein Genuss: Mehr erfahren über die Ideen, Menschen, Aktivitäten und Produkte im Familienunternehmen Ferrero. Einfach vorbeischauen!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ferrero90%Check
Ferrero Deutschland78%Check
Deutschland66%Check
Deutschland entdecken60%Check
Produkte52%Check
entdecken50%Check
Stories46%Check
Einfach46%Check
Familie46%Check
kinder40%Check

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