Equifax.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
82% 
Page quality
74% 
Page structure
100% 
Link structure
86% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.39 s
File size
129.40 kB
Words
1216
Media files
23
Number of links
94 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Equifax UK | Credit Scores and Credit Reports
The length of the page title is perfect. (416 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Get the credit you deserve. Find out and monitor your credit score. Get practical tips on improving your score with the Equifax credit report.
The length of the meta description is perfect. (854 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.equifax.co.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsNOODP
descriptionGet the credit you deserve. Find out and monitor your credit score. Get practical tips on improving your score with the Equifax credit report.
keywordsEmpty
authorEmpty
next-head-count25
og:titleEquifax UK | Credit Scores and Credit Reports
og:descriptionGet the credit you deserve. Find out and monitor your credit score. Get practical tips on improving your score with the Equifax credit report.
og:urlhttps://www.equifax.co.uk/
og:imagehttps://equifax.co.uk/assets/images/logo/Equifax_white_rgb_LR.png
og:site_nameEquifax
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1216 words. That's ok.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.31 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ic/media/equifax-logo-white.1adb734d.pngEquifax Logo
/_next/static/media/home-hero.06290f9f.webpGet the credit<br/>you deserve
...t/static/media/usp1-desktop.af3b5609.pngNo alt attribute provided
...xt/static/media/usp1-mobile.b31754b1.pngNo alt attribute provided
...t/static/media/usp2-desktop.006ae870.pngTraffic light system
...xt/static/media/usp2-mobile.cb3bee2e.pngTraffic light system
...t/static/media/usp3-desktop.ede88326.pngActionable hints and tips
...xt/static/media/usp3-mobile.38b9e305.pngActionable hints and tips
...t/static/media/usp4-desktop.9aa448ae.pngIdentity protection tools
...xt/static/media/usp4-mobile.79affead.pngIdentity protection tools
...t/static/media/usp5-desktop.a3dae4e3.pngRewards Card
...xt/static/media/usp5-mobile.25c3acee.pngRewards Card
...xt/static/media/marketplace.423cb322.pngMarketplace
...t/static/media/creditreport.e491907a.pngAccess to your credit report & score
/_next/static/media/id.40c621f5.pngProtect your identity
/_next/static/media/rewards.200b207e.pngA free 12 month tastecard including Coffee Club
/_next/static/media/business.25f51c96.pngBusiness
...ic/media/vulnerable-support.3a790489.pngVulnerable Consumer Support
...xt/static/media/online-help.2a3a3620.pngOnline Help
...tatic/media/contact-support.1f353f1b.pngOther Contact Support
...ic/media/equifax-logo-white.1adb734d.pngEquifax logo
/_next/static/media/theodora.a2e299e7.pngTheodora Children's Charity
/_next/static/media/efx.463cf9c3.pngEFX logo

Page structure

H1 heading
(Critically important)
Get the credit you deserve
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Get the credit you deserve
H2 Compare loans, credit cards and car finance
H2 Features of the Equifax Credit Report & Score
H2 Our Services
H2 From onboarding to offboarding
H2 Practical tips on everyday money matters
H2 What is a credit report?
H2 How is my Equifax credit score calculated?
H2 How often does my credit score change?
H2 Can I check my credit score without negatively impacting it?
H2 How can I improve my credit score?
H2 How long does negative information stay on my credit report?
H2 Shrink your worries, grow your credit score
H3 Frequently asked questions
H3 Equifax Credit Report & Score
H3 Equifax Family & Friends
H4 Access to your credit report & score
H4 Protect your identity
H4 A free 12 month tastecard including Coffee Club
H4 Services
H4 Knowledge Centre
H5 Proud to support
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.equifax.co.uk/Subdomain IMG-ALT Equifax Logo
https://my.equifax.co.uk/External Subdomain LOGIN
/Products/credit/credit-scoreSubdomain Credit Report & Score
A-TITLE Credit Report & Score
/Products/credit/credit-scoreSubdomain Text duplicate Credit Report & Score
/Products/credit/statutory-reportSubdomain Statutory Credit Report
/Products/credit/family-and-fr...Subdomain Family & Friends Plan
/resources/what-we-do/what-is-...Subdomain What is a Credit Score?
/resources/what-we-do/what-is-...Subdomain What is a Credit Report?
/Products/credit/credit-scoreSubdomain What is the Equifax Credit Report & Score?
/Products/credit/credit-scoreSubdomain View Credit Report & Score
/Products/credit/statutory-reportSubdomain Text duplicate Statutory Credit Report
A-TITLE Statutory Credit Report
/Products/credit/statutory-reportSubdomain What is the Statutory Credit Report?
/customer-support/homeSubdomain Vulnerable Consumer Support
/Products/credit/statutory-reportSubdomain View Statutory Credit Report
/marketplaceSubdomain Compare Offers
A-TITLE Compare Offers
/marketplaceSubdomain Compare Loans, Credit Cards & Car Finance
/marketplaceSubdomain Text duplicate Compare Offers
/resources/homeSubdomain Knowledge Centre
A-TITLE Knowledge Centre
/resources/mortgageSubdomain Mortgages
/resources/mortgage/how-do-mor...Subdomain Mortgage Applications
/resources/mortgage/getting-a-...Subdomain No Deposit Mortgage
/resources/mortgage/how-much-c...Subdomain Mortgage Borrowing
/resources/identity-protectionSubdomain Identity Protection
/resources/identity-protection...Subdomain Spot and avoid Romance Scams
/resources/identity-protection...Subdomain Contactless Card Fraud
/resources/identity-protection...Subdomain Money Laundering
/resources/money-managementSubdomain Money Management
/resources/money-management/tr...Subdomain Trust Funds
/resources/money-management/cl...Subdomain Bank Account After a Death
/resources/money-management/ma...Subdomain Marriage Tax Allowance
/resources/homeSubdomain Find more articles
/resources/debt-managementSubdomain Debt Management
/resources/debt-management/ccj...Subdomain CCJ Register Explained
/resources/debt-management/und...Subdomain Country Court Judgements
/resources/debt-management/how...Subdomain Debt Consolidation
/resources/loans-and-creditSubdomain Loans and Credit
/resources/loans-and-credit/ph...Subdomain Phone Contract with Bad Credit
/resources/loans-and-credit/0-...Subdomain 0% Interest Credit Cards
/resources/loans-and-credit/ba...Subdomain Balance Transfers Explained
/resources/students/students-g...Subdomain Student Guide
/resources/students/student-lo...Subdomain Student Loan Repayments
/resources/students/student-ov...Subdomain Student Overdraft
/Contact-us/Contact_Us_Persona...Subdomain Support
A-TITLE Support
/Contact-us/Contact_Us_Persona...Subdomain Contact Us
https://help.equifax.co.uk/Equ...External Subdomain Online Help
https://registration.my.equifa...External Subdomain Anchor FREE TRIAL
https://my.equifax.co.uk/External Subdomain Text duplicate LOGIN
/business/en_gbSubdomain Business
/about-equifax/en_gbSubdomain About Us
https://registration.my.equifa...External Subdomain Anchor Start free* trial
/Products/credit/credit-scoreSubdomain Learn more
/Products/product-features/rew...Subdomain IMG-ALT Rewards Card
/Products/product-features/rew...Subdomain Rewards card
/marketplaceSubdomain Marketplace
/marketplaceSubdomain Anchor Explore loans and credit cards
/marketplaceSubdomain Anchor Explore car finance
/Products/credit/credit-scoreSubdomain myEquifax
/resources/what-we-do/your-equ...Subdomain Find out more
/resources/what-we-do/what-is-...Subdomain Text duplicate Find out more
/Products/product-features/rew...Subdomain Text duplicate Find out more
https://registration.my.equifa...External Subdomain Anchor Text duplicate Start free* trial
/Products/credit/family-and-fr...Subdomain Text duplicate Find out more
https://registration.my.equifa...External Subdomain Anchor Text duplicate Start free* trial
/Products/credit/credit-scoreSubdomain Text duplicate Find out more
https://registration.my.equifa...External Subdomain Anchor SIGN UP NOW
/Products/credit/statutory-reportSubdomain Text duplicate Find out more
/business/en_gbSubdomain Text duplicate Business
/business/en_gbSubdomain Explore end to end capabilities
/business/resources/en_gbNew window Subdomain Read the latest insights
/resources/money-managementSubdomain Text duplicate Money Management
/resources/identity-protectionSubdomain Text duplicate Identity Protection
/resources/loans-and-creditSubdomain Loans & Credit
/resources/debt-managementSubdomain Text duplicate Debt Management
/resources/mortgageSubdomain Text duplicate Mortgages
/resources/students/students-g...Subdomain Student Guides
/resources/homeSubdomain Go to Knowledge Centre
/customer-support/homeSubdomain Text duplicate Find out more
https://help.equifax.co.uk/Equ...External Subdomain Go to Online Help
/Contact-us/Contact_Us_Persona...Subdomain Contact us
https://registration.my.equifa...External Subdomain Anchor START FREE* TRIAL
https://registration.my.equifa...External Subdomain Anchor Text duplicate START FREE* TRIAL
https://www.equifax.co.uk/Subdomain IMG-ALT Equifax logo
https://www.equifax.co.uk/Subdomain Personal
/business/en_gbSubdomain Text duplicate Business
/about-equifax/en_gbSubdomain About
/Products/credit/credit-scoreSubdomain FREE Equifax Credit Report & Score
/Products/credit/family-and-fr...Subdomain Equifax Family & Friends
/Products/credit/statutory-reportSubdomain Statutory credit report
https://help.equifax.co.uk/Equ...External Subdomain FAQs
/marketplaceSubdomain Text duplicate Marketplace
/customer-support/homeSubdomain Text duplicate Vulnerable Consumer Support
/csforbusiness/indexSubdomain Consumer Solutions for Business
/resources/what-we-do/what-is-...Subdomain What is a credit score?
A-TITLE What is a credit score?
/resources/what-we-do/what-is-...Subdomain What is a credit report?
A-TITLE What is a credit report?
/resources/what-we-do/your-equ...Subdomain Your Equifax Credit Report & Score
A-TITLE Your Equifax Credit Report & Score
/resources/loans-and-credit/un...Subdomain Understanding Credit Score Ranges
A-TITLE Understanding Credit Score Ranges
/resources/loans-and-credit/el...Subdomain The Electoral Register & How It Influences Credit Scores
A-TITLE The Electoral Roll and credit scores
/resources/debt-management/ccj...Subdomain What’s the CCJ Register?
A-TITLE What’s the CCJ Register?
/resources/debt-management/ccj...Subdomain The CCJ Register Explained
A-TITLE The CCJ Register Explained
/resources/loans-and-credit/cr...Subdomain Credit Checks For Renting
A-TITLE Credit Checks For Renting
/privacy-hubSubdomain Privacy Hub
/privacy-hub/cookie-noticeSubdomain Cookie Notice
/About-us/Terms_of_useSubdomain Terms of Use
https://assets.equifax.com/ass...New window External Subdomain Modern Slavery Act
/site_mapSubdomain Sitemap
/Contact-us/Contact_Us_Persona...Subdomain Text duplicate Contact Us
/marketing-services/indexSubdomain Equifax Marketing Services
https://investor.equifax.com/New window External Subdomain IMG-ALT EFX logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://equifax.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.39 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (129 kB).

HTTP Response Header

NameValue
dateFri, 01 Nov 2024 09:20:52 GMT
content-typetext/html
last-modifiedSat, 12 Oct 2024 23:12:30 GMT
etagW/"670b025e-205a3"
x-frame-optionsSAMEORIGIN
content-encodinggzip
alt-svch3=":443";ma=60;
connectionclose
strict-transport-securitymax-age=16070400; includeSubDomains
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policyobject-src 'none'; base-uri 'none'
via1.1 lon1-bit24023
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,071 referring domains.
This page has 357,844 backlinks.
This page has backlinks from 2,804 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

Disallow: /*/blogs/*
Disallow: /*?intcmp=*
Disallow: /*?_com_liferay_blogs*
Disallow: /*//-/*
Disallow: /*/blog/www.equifax.com/*
Disallow: /*?cmpid=*
Disallow: /*currentCategory=*
Disallow: /*?utm_source=*
Disallow: /*/www.equifax.com/-/blog/*

User-Agent: meta-externalagent
Allow: /
Disallow: /about-equifax/press-releases/en_gb

User-Agent: facebookexternalhit
Allow: /
Disallow: /about-equifax/press-releases/en_gb

Sitemap: https://www.equifax.co.uk/sitemap_index.xml
Sitemap: https://www.equifax.co.uk/sitemap.xml
Sitemap: https://www.equifax.co.uk/sitemap_pdf.xml

Similar sites

Search preview

equifax.co.uk
Equifax UK | Credit Scores and Credit Reports
Get the credit you deserve. Find out and monitor your credit score. Get practical tips on improving your score with the Equifax credit report.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Equifax86%Check
Equifax Credit78%Check
Equifax Credit Report75%Check
Credit74%Check
Report73%Check
Credit Report72%Check
Equifax credit score71%Check
Report Score69%Check
Equifax Credit Report Score69%Check
Score68%Check
Show more keywords and terms

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