Fairworkconvention.scot - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
83% 
Page structure
83% 
Link structure
82% 
Server
87% 
External factors
100% 
SEO Score
Response time
3.90 s
File size
83.60 kB
Words
660
Media files
9
Number of links
65 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Fair Work Convention
The length of the page title is perfect. (238 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairworkconvention.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
dc.titleThe Fair Work Convention
dc.relationhttps://www.fairworkconvention.scot/
dc.sourcehttps://www.fairworkconvention.scot/
dc.languageen_GB
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorWordPress 6.6.2
tec-api-versionv1
tec-api-originhttps://www.fairworkconvention.scot
msapplication-TileImagehttps://www.fairworkconvention.scot/wp-content/uploads/2018/10/cropped-rsz_logo2x-270x270.png
langen-gb
twitter:cardsummary
twitter:siteEmpty
twitter:creatorEmpty
twitter:titleThe Fair Work Convention
fb:pagesEmpty
fb:adminsEmpty
fb:app_idEmpty
og:urlhttps://www.fairworkconvention.scot/
og:site_nameThe Fair Work Convention
og:localeen_GB
og:typewebsite
og:titleThe Fair Work Convention
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 660 words. That's ok.
30.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Putting fair work of Scotland’s workplaces and economy
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Putting fair work of Scotland’s workplaces and economy
H2 What is the Fair Work Convention?
H2 What we achieve
H2 The Fair Work
H2 Latest from The Fair Work Convention
H2 About Fair Work
H2 Recent news
H2 Get in touch
H3 The Fair Work Convention
H3 The Fair Work Convention Duplicate text
H3 Real Experiences
H3 News & publications
H3 The Fair Work Convention Duplicate text
H4 From the Fair Work Framework
H4 From the Fair Work Framework Duplicate text
H4 Effective voice
H4 Opportunity
H4 Security
H4 Fulfilment
H4 Respect
H4 From the Fair Work Framework Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to content
A-TITLE Skip to content
/blog/Subdomain Blog
/news/Subdomain News & Publications
/get-in-touch/Subdomain Get in Touch
/Subdomain IMG-ALT The Fair Work Convention
A-TITLE The Fair Work Convention
/Subdomain Text duplicate IMG-ALT The Fair Work Convention
A-TITLE The Fair Work Convention
/Subdomain Text duplicate The Fair Work Convention
/Subdomain Home
/the-fair-work-framework/Subdomain The Fair Work Framework
/the-fair-work-framework/effec...Subdomain Effective Voice
/the-fair-work-framework/oppor...Subdomain Opportunity
/the-fair-work-framework/secur...Subdomain Security
/the-fair-work-framework/fulfi...Subdomain Fulfilment
/the-fair-work-framework/respect/Subdomain Respect
/fair-work-convention-meetings/Subdomain Meetings
/fair-work-in-hospitality-inqu...Subdomain Hospitality Industry Inquiry
/fair-work-in-scotlands-constr...Subdomain Construction Industry Inquiry
/our-report-on-fair-work-in-so...Subdomain Fair Work in Social Care
/fair-work-convention-research/Subdomain Research
/fair-work-in-scotland-report/Subdomain Fair Work in Scotland Report
/fair-work-across-scotland/Subdomain Fair Work Across Scotland
https://fwsa.flywheelsites.com/New window External Subdomain Self-Assessment Tool
/stories/Subdomain Real Experiences
/about-the-convention/Subdomain About Us
https://twitter.com/fairworkscotExternal Twitter
https://www.facebook.com/FairW...External Subdomain Facebook
https://www.instagram.com/fair...External Subdomain Instagram
/the-fair-work-framework/Subdomain What is Fair Work?
/get-in-touch/Subdomain Get in touch
/the-fair-work-framework/Subdomain Our Fair Work Framework
/what-is-fair-work/effective-v...Nofollow Subdomain Trivial anchor text
Read More
/what-is-fair-work/opportunity/Nofollow Subdomain Text duplicate Trivial anchor text
Read More
/what-is-fair-work/security/Nofollow Subdomain Text duplicate Trivial anchor text
Read More
/what-is-fair-work/fulfillment/Nofollow Subdomain Text duplicate Trivial anchor text
Read More
/what-is-fair-work/respect/Nofollow Subdomain Text duplicate Trivial anchor text
Read More
/real-experiences/Nofollow Subdomain Text duplicate Real Experiences
IMG-ALT professional high definition camcorder in close up, selective focus
/category/news/Nofollow Subdomain News & publications
IMG-ALT Abstract idea for reading the news
/the-fair-work-framework/effec...Subdomain Text duplicate Effective Voice
/the-fair-work-framework/oppor...Subdomain Text duplicate Opportunity
/the-fair-work-framework/secur...Subdomain Text duplicate Security
/the-fair-work-framework/fulfi...Subdomain Text duplicate Fulfilment
/the-fair-work-framework/respect/Subdomain Text duplicate Respect
/bhm-and-hospitality-workers-b...Subdomain #BHM and Hospitality Workers blog – Satnam Ner
/fair-work-convention-new-memb...Subdomain Fair Work Convention new member announcement
/fair-work-convention-make-twe...Subdomain Fair Work Convention make twelve recommendations after Hospitality Inquiry
/fair-work-hospitality-charter...Subdomain Fair Work Hospitality Charter recommended as hospitality inquiry ends
https://twitter.com/fairworkscotExternal @fairworkscot
https://www.instagram.com/fair...External Subdomain @fairworkconvention
/privacy-policy/Subdomain Privacy Policy
/accessibility/Subdomain Accessibility
/freedom-of-information/Subdomain Freedom of Information
/governance/Subdomain Governance
/Subdomain Text duplicate Home
/the-fair-work-framework/Subdomain Text duplicate The Fair Work Framework
/the-fair-work-framework/effec...Subdomain Text duplicate Effective Voice
/the-fair-work-framework/oppor...Subdomain Text duplicate Opportunity
/the-fair-work-framework/secur...Subdomain Text duplicate Security
/the-fair-work-framework/fulfi...Subdomain Text duplicate Fulfilment
/the-fair-work-framework/respect/Subdomain Text duplicate Respect
/fair-work-convention-meetings/Subdomain Text duplicate Meetings
/fair-work-in-hospitality-inqu...Subdomain Fair Work in Scotland’s Hospitality Industry Inquiry
/fair-work-in-scotlands-constr...Subdomain Text duplicate Construction Industry Inquiry
/our-report-on-fair-work-in-so...Subdomain Text duplicate Fair Work in Social Care
/fair-work-convention-research/Subdomain Text duplicate Research
/fair-work-in-scotland-report/Subdomain Text duplicate Fair Work in Scotland Report
/fair-work-across-scotland/Subdomain Text duplicate Fair Work Across Scotland
https://quiz.fairworkconventio...External Subdomain Self Assessment Tool
/stories/Subdomain Text duplicate Real Experiences
/about-the-convention/Subdomain About the Convention
/news/Subdomain Text duplicate News & Publications
/events/Subdomain Events
/get-in-touch/Subdomain Text duplicate Get in Touch
https://twitter.com/fairworkscotExternal Text duplicate Twitter
https://www.instagram.com/fair...External Subdomain Text duplicate Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairworkconvention.scot/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.90 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
content-encodinggzip
x-content-type-optionsnosniff
link<https://www.fairworkconvention.scot/wp-json/>; rel="https://api.w.org/"
x-fw-hashuvxf9z7n0j
x-fw-dynamicTRUE
x-fw-serverFlywheel/5.1.0
x-fw-version5.0.0
x-tec-api-originhttps://www.fairworkconvention.scot
strict-transport-securitymax-age=31536000; includeSubDomains
x-tec-api-roothttps://www.fairworkconvention.scot/wp-json/tribe/events/v1/
content-typetext/html; charset=UTF-8
referrer-policyno-referrer-when-downgrade
access-control-allow-origin*
x-tec-api-versionv1
x-xss-protection1
content-security-policy-report-onlydefault-src 'self'
x-ua-compatibleIE=edge
x-frame-optionsSAMEORIGIN
serverFlywheel/5.1.0
x-cacheableYES
fastly-restarts1
accept-rangesbytes
dateTue, 05 Nov 2024 09:21:28 GMT
x-served-bycache-fra-eddf8230107-FRA, cache-fra-etou8220118-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1730798485.028658,VS0,VE3586
varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length19700
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 153 referring domains.
This page has 2,533 backlinks.
This page has backlinks from 133 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.fairworkconvention.scot
The Fair Work Convention

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Work82%Check
Fair82%Check
Fair Work80%Check
Work Convention77%Check
Convention76%Check
Fair Work Convention76%Check
Fair Work Framework64%Check
fair work drives success57%Check
Scotland50%Check
workplace50%Check

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