Fireengland.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
48% 
Page structure
95% 
Link structure
93% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.59 s
File size
69.90 kB
Words
428
Media files
6
Number of links
33 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Fire England
The page title is too short. (186 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://fireengland.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google8xg41Ymp7Qh79USTTePXiVF7SCGVjybP2vbiE62NFik
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:titleHome
og:site_nameFire England
og:urlhttps://fireengland.uk/home
og:titleHome
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 428 words on this page. Good pages should have about 800 words of useful content.
These Typos were found:
  • sargeant => sergeant
35.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ault/public/2018-06/u2.jpg?itok=hCDARMRINo alt attribute provided
...2018-06/u68.jpg?h=f2fcf546&itok=L8HQWC04No alt attribute provided
.../homeoffice.jpg?h=1e3c9af0&itok=PFIKuTDTNo alt attribute provided
..._300x200_04.jpg?h=eebaf6c7&itok=JOrVMQtcNo alt attribute provided
.../home-1-min.jpg?h=fcf25457&itok=yFXUZlEgNo alt attribute provided
.../home-2-min.jpg?h=fcf25457&itok=p6uHjqHXNo alt attribute provided

Page structure

H1 heading
(Critically important)
Fire Reform and improving Fire Safety
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Fire Reform and improving Fire Safety
H2 Progress against Grenfell Tower Inquiry Phase 1 recommendations
H2 Recent news
H2 Further information on the Grenfell Tower fire
H2 Safety advice
H2 Contact your fire and rescue service for:
H2 Additional information
H2 Is this page useful?
H3 Government publishes their response to the Fire Reform White Paper
H3 How to keep your home safe when charging your e-bike or e-scooter
H3 Government publishes their response to the McCloud / Sargeant remedy consultation
H3 Why fires start at home
H3 The law in work and public places
H3 The law for landlords
H3 Grenfell Tower
H3 Service Data
H3 Publications
H3 Help us improve Fire England
H3 Help us improve Fire England Duplicate text
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://fireengland.uk/Anchor Skip to main content
http://www.smartsurvey.co.uk/s...New window External Subdomain feedback
https://fireengland.uk/Home
A-TITLE Home
https://fireengland.uk/searchDisplay search
/fire-safetyFire safety
https://staywise.co.uk/homeExternal StayWise
/your-fire-and-rescue-serviceYour fire & rescue service
/protect-your-communityProtect your community
/national-overviewNational overview
/publicationsPublications
https://fireengland.uk/newsNews
/fire-reform-and-improving-fir...Discover more details on these announcements
/quarterly-thematic-update-gre...Trivial anchor text
Click here
https://fireengland.uk/newsSee all news articles
/news/government-publishes-the...Government publishes their response to the Fire Reform White Paper
/news/how-keep-your-home-safe-...How to keep your home safe when charging your e-bike or e-scooter
/news/government-publishes-the...Government publishes their response to the McCloud / Sargeant remedy consultation
/grenfell-towerText duplicate Trivial anchor text
Click here
/fire-safetySee all safety advice
/fire-safety/fire-safety-homeWhy fires start at home
/fire-safety/how-protect-your-...The law in work and public places
/fire-safety/how-protect-your-...The law for landlords
/about-us/role-fire-rescueWhat fire and rescue services do
/recruitment/ways-get-involvedPaid, youth and voluntary opportunities
/quarterly-thematic-update-gre...Grenfell Tower
/service-dataService Data
/publicationsText duplicate Publications
https://fireengland.uk/contact-usYesthis page is useful
https://fireengland.uk/contact-usNothis page is not useful
https://fireengland.uk/contact-usIs there anything wrong with this page?
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
http://www.smartsurvey.co.uk/s...New window External Subdomain Don't have an email address?
https://policies.google.com/pr...New window External Subdomain Text duplicate Privacy Policy
https://policies.google.com/termsNew window External Subdomain Text duplicate Terms of Service
https://fireengland.uk/Text duplicate Home
A-TITLE Home
https://fireengland.uk/contact-usContact us
https://fireengland.uk/cookiesCookies
https://fireengland.uk/sitemapSitemap
/publications/statements/acces...Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://fireengland.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.59 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSat, 16 Nov 2024 20:28:19 GMT
servernginx
cache-controlmax-age=3600, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 16 Nov 2024 20:28:17 GMT
etagW/"1731788897"
content-security-policyreport-uri /report-csp-violation
x-xss-protection1; mode=block
strict-transport-securitymax-age=1000
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
permissions-policyinterest-cohort=()
content-encodinggzip
varyAccept-Encoding,Cookie
x-cacheMiss from cloudfront
via1.1 6b284415724869adc9db63c19e48e420.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P9
x-amz-cf-idEPwxztr9DlEo_q-A5spb71bFcYBQ3TV6IV3AphM_fxUd4vqEKJZRiQ==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 156 referring domains.
This page has 441 backlinks.
This page has backlinks from 140 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

fireengland.uk
Home | Fire England

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fire75%Check
Fire England70%Check
England66%Check
Fire Safety64%Check
Fire Reform64%Check
Fire and Rescue62%Check
us improve Fire England57%Check
fire rescue55%Check
safety54%Check
Reform54%Check
Show more keywords and terms

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Cookie Policy

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Contact | Privacy

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