Greatplacetowork.de - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
59% 
Page structure
70% 
Link structure
57% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
87.00 kB
Words
810
Media files
17
Number of links
101 internal / 74 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Experten für Arbeitsplatzkultur und Arbeitgeberattraktivität
The length of the page title is perfect. (517 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Great Place to Work® ist ein international tätiges Forschungs- und Beratungsinstitut, das Unternehmen mit Standorten in über 60 Ländern weltweit bei der Entwicklung einer attraktiven Arbeitsplatz-, Vertrauens- und Unternehmenskultur unterstützt.
The meta description is too long: 1524 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.greatplacetowork.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The href language en-us, es-mx, en-gb is specified more than once in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
descriptionGreat Place to Work® ist ein international tätiges Forschungs- und Beratungsinstitut, das Unternehmen mit Standorten in über 60 Ländern weltweit bei der Entwicklung einer attraktiven Arbeitsplatz-, Vertrauens- und Unternehmenskultur unterstützt.
google-site-verification4gCnuttBYDGZnnltQLI14awDkLxQAacGqEuFalOGsRw
langde-de
og:titleExperten für Arbeitsplatzkultur und Arbeitgeberattraktivität
og:urlhttps://www.greatplacetowork.de/home/
og:imagehttps://www.greatplacetowork.de/assets/Affiliate-Germany/GPTW-Brandenburgertor-Social.jpg
og:image:width1200
og:image:height630
og:descriptionGreat Place to Work® ist ein international tätiges Forschungs- und Beratungsinstitut, das Unternehmen mit Standorten in über 60 Ländern weltweit bei der Entwicklung einer attraktiven Arbeitsplatz-, Vertrauens- und Unternehmenskultur unterstützt.
og:typewebsite
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Sind Sie daran interessiert, mehr über den Aufbau einer positiven Unte...
This page contains 810 words. That's ok.
29.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (27). We recommend using a maximum of 16 tags for this page.
The following tag is repeated too often: steigern
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/gptw/images/search_for_company.pngSearch IconSearch Icon
...oy-font-2021-gptw-logo-primary-red-1.pngGreat Place to Work®Great Place to Work®
...artseiten-Der-Report-2024-1365x452px.jpgLaden Sie sich jetzt den Report herunter und erfahren Sie mehr darüber, wie man ein "Great Place to Work" wird.
...TAiXQ/Studie-GPTW-15-Jahre-DACH-Raum.png2024: 15 Jahre Great Place To Work® im DACH-Raum
...seiten-On-Demand-Webinare-1365x452px.jpgSchauen Sie sich unsere On-Demand-Webinare an
...ent-Ausbildung-startseite-1365x452px.jpgFrühbucher: Transform into a Great Place to Work
...sual-Checkliste-Mitarbeiterbefragung.jpgCheckliste-Mitarbeiterbefragung
...LCIxMDAiLCJGRkZGRkYiLDBd/Analyse-rot.pngNo alt attribute provided
...IxMDAiLCJGRkZGRkYiLDBd/Kultur-Audit5.pngNo alt attribute provided
...xNTAiLCIxMDAiLCJGRkZGRkYiLDBd/Award4.pngNo alt attribute provided
...iLCIxMDAiLCJGRkZGRkYiLDBd/Austausch4.pngNo alt attribute provided
...AiLCJGRkZGRkYiLDBd/Bewerbung-Rot-RGB.pngNo alt attribute provided
...AiLCJGRkZGRkYiLDBd/Flukation-Rot-RGB.pngNo alt attribute provided
...LCJGRkZGRkYiLDBd/Krankentage-Rot-RGB.pngNo alt attribute provided
...ZGRkYiLDBd/Innovation-erhoen-Rot-RGB.pngNo alt attribute provided
...RkZGRkYiLDBd/Gewinn-steigern-Rot-RGB.pngNo alt attribute provided
...oy-font-2021-gptw-logo-primary-red-1.pngGreat Place to Work®Great Place to Work®

Page structure

H1 heading
(Critically important)
Die Great Place To Work® Change Agent-Ausbildung
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Die Great Place To Work® Change Agent-Ausbildung
H1 Was steckt hinter Great Place to Work®?
H2 Die 10 wichtigsten Fragen zur Vorbereitung & Planung einer Mitarbeiterbefragung
H2 Die "Besten Arbeitgeber in Deutschland 2024"
H2 Durch Great Place to Work® ausgezeichnete Unternehmen konnten im Schnitt:
H3 Kunden-Login
H3 Passwort vergessen?
Baselink: https://www.greatplacetowork.de/
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (74) on this page.

Found links on this page

LinkAttributesAnchor text
/datenschutz/New window Datenschutz
/impressum/New window Impressum
https://www.greatplacetowork.de/Germany |DE
https://www.greatplacetowork.c...External Subdomain Argentina
https://www.greatplacetowork.c...External Subdomain Australia
https://www.greatplacetowork.at/External Subdomain Austria
https://www.greatplacetowork.me/External Subdomain Bahrain
https://www.greatplacetowork.b...External Subdomain Belgium
https://www.greatplacetowork.c...External Subdomain Bolivia
https://www.greatplacetowork.c...External Subdomain Brazil
https://www.greatplacetowork.c...External Subdomain Canada (English)
https://www.greatplacetowork.c...External Subdomain Canada (French)
https://greatplacetowork-cayc....External Central America & Caribbean (Spanish)
https://www.greatplacetowork.cl/External Subdomain Chile
https://www.greatplacetowork.c...External Subdomain China (Chinese simplified)
https://www.greatplacetowork.cn/External Subdomain China (English)
https://www.greatplacetowork.c...External Subdomain Colombia
https://www.greatplacetowork.c...External Subdomain Cyprus
https://www.greatplacetowork.dk/External Subdomain Denmark
https://www.greatplacetowork.c...External Subdomain Ecuador
https://www.greatplacetowork.fi/External Subdomain Finland
https://www.greatplacetowork.fr/External Subdomain France
https://www.greatplacetowork.de/Subdomain Germany
https://www.greatplacetowork.gr/External Subdomain Greece
https://www.greatplacetowork.c...External Subdomain Hong Kong (English)
https://www.greatplacetowork.c...External Subdomain Hong Kong - Chinese (traditional)
https://www.greatplacetowork.is/External Subdomain Iceland
https://www.greatplacetowork.in/External Subdomain India
https://www.greatplacetowork.id/External Subdomain Indonesia
https://www.greatplacetowork.ie/External Subdomain Ireland
https://www.greatplacetowork.it/External Subdomain Italy
https://hatarakigai.info/External Japan
https://www.greatplacetowork.c...External Subdomain Kenya
https://www.greatplacetowork.c...External Subdomain Korea
https://www.greatplacetowork.me/External Subdomain Kuwait
https://www.greatplacetowork.l...External Subdomain Luxembourg
https://www.greatplacetowork.c...External Subdomain Mexico
https://greatplacetowork.com.mm/External Subdomain Myanmar
https://www.greatplacetowork.c...External Subdomain Nigeria
https://www.greatplacetowork.no/External Subdomain Norway
https://www.greatplacetowork.me/External Subdomain Oman
https://www.greatplacetowork.c...External Subdomain Paraguay
https://www.greatplacetowork.c...External Subdomain Peru
https://www.greatplacetowork.c...External Subdomain Philippines
https://www.greatplacetowork.pl/External Subdomain Poland
https://www.greatplacetowork.pt/External Subdomain Portugal
https://www.greatplacetowork.me/External Subdomain Qatar
https://www.greatplacetowork.me/External Subdomain Saudi Arabia (Arabic)
https://www.greatplacetowork.me/External Subdomain Saudi Arabia (English)
https://www.greatplacetowork.c...External Subdomain Singapore
https://www.greatplacetowork.es/External Subdomain Spain
https://www.greatplacetowork.lk/External Subdomain Sri Lanka
https://www.greatplacetowork.se/External Subdomain Sweden
https://en.greatplacetowork.ch/External Subdomain Switzerland (English)
https://fr.greatplacetowork.ch/External Subdomain Switzerland (French)
https://www.greatplacetowork.ch/External Subdomain Switzerland (German)
https://www.greatplacetowork.nl/External Subdomain The Netherlands
https://www.greatplacetowork.c...External Subdomain Türkiye
https://www.greatplacetowork.me/External Subdomain UAE
https://www.greatplacetowork.c...External Subdomain United Kingdom
https://www.greatplacetowork.com/External Subdomain United States
https://www.greatplacetowork.c...External Subdomain Uruguay
https://www.greatplacetowork.c...External Subdomain Venezuela
https://www.greatplacetowork.c...External Subdomain Vietnam
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.instagram.com/gptw...New window External Subdomain No Text
https://www.flickr.com/photos/...New window External Subdomain No Text
/presse/New window Presse
/karriere/New window Karriere
https://www.greatplacetowork.de/Login
/kontakt/Kontakt
/bibliothek/Bibliothek
https://www.greatplacetowork.de/Zertifizierung
/zertifizierung/great-place-to...Great Place to Work® Zertifizierung
/zertifizierung/great-place-to...Wie Sie ein Great Place to Work werden
/zertifizierung/arbeitgeberwet...Arbeitgeberwettbewerbe
/zertifizierung/great-start/„Great Start!“ für Ausbildungsbetriebe
/zertifizierung/fair-compensat...Fair Compensation - Lohngerechtigkeit
/zertifizierung/initiative-fer...Branchen-Initiative Fertigung & Industrie
https://www.greatplacetowork.de/Befragung
/mitarbeiterbefragungen/die-gr...Die Great Place to Work® Mitarbeiterbefragung
/mitarbeiterbefragungen/die-gr...Great Place to Work® Modell
/mitarbeiterbefragungen/die-gr...Ergänzende Module Mitarbeiterbefragung
/mitarbeiterbefragungen/die-gr...Benchmark-Basis
/mitarbeiterbefragungen/empris...Emprising Befragungsplattform
/mitarbeiterbefragungen/empris...Mitarbeiterbefragung im Zeitalter der Digitalisierung
/mitarbeiterbefragungen/kultur...Kultur Audit
https://www.greatplacetowork.de/Consulting
/consulting/exzellente-arbeits...Exzellente Arbeitsplatzkultur
/consulting/exzellente-arbeits...Vertrauen
/consulting/exzellente-arbeits...Innovation
/consulting/exzellente-arbeits...Leistung
/consulting/exzellente-arbeits...Gesundheit
/consulting/road-to-excellence/Road to Excellence
/consulting/great-place-to-wor...Great Place to Work® Academy
/consulting/great-place-to-wor...Change Agent
/consulting/great-place-to-wor...Führungskraft
/consulting/unser-consulting-t...Unser Consulting-Team
/consulting/partner/Zertifizierte Consulting-Partner
https://www.greatplacetowork.de/Beste Arbeitgeber
/beste-arbeitgeber/Profile Bester Arbeitgeber
/beste-arbeitgeber/deutschland...Deutschlands Beste Arbeitgeber
/beste-arbeitgeber/beste-arbei...Beste Arbeitgeber Regionen & Branchen
/beste-arbeitgeber/great-place...Text duplicate Great Place to Work® Zertifizierung
/beste-arbeitgeber/great-start/Great Start!
/beste-arbeitgeber/httpswww-gr...Fertigung und Industrie
/beste-arbeitgeber/fair-compen...Fair Compensation
/beste-arbeitgeber/europa/Europas Beste Arbeitgeber
/beste-arbeitgeber/weltweit/Weltweit Beste Arbeitgeber
/beste-arbeitgeber/sonderpreise/Sonderpreise
https://greatplacetowork-shop.de/External Shop
https://www.greatplacetowork.de/Events & Great Blog
/events-and-great-blog/blog/Great Blog
/events-and-great-blog/events/Events
/events-and-great-blog/on-dema...On Demand Webinare
/events-and-great-blog/great-p...Great Place to Talk - Der Podcast
/bibliothek/Text duplicate Bibliothek
/events-and-great-blog/new-work/Top-Thema: New Work
/events-and-great-blog/psychis...Top-Thema: Psychische & physische Gesundheit
/events-and-great-blog/nachhal...Top-Thema: Nachhaltigkeit
/events-and-great-blog/top-the...Top-Thema: For All
/events-and-great-blog/top-the...Top-Thema: Digitalisierung
/events-and-great-blog/top-the...Top-Thema: Diversität
https://www.greatplacetowork.de/Über uns
/ueber-uns/wer-wir-sind/Wer wir sind
/ueber-uns/was-wir-machen/Was wir machen
/ueber-uns/unser-team/Unser Team
/ueber-uns/unsere-partner/Unsere Partner
/ueber-uns/move-2-move/Move 2 move
https://app.emprising.com/New window External Subdomain Emprising
https://client.feedbackdialog....New window External Subdomain Kundenportal
/beste-arbeitgeber-report-2024/Great Place To Work® — Der Report 2024 Laden Sie sich jetzt den Report herunter und erfahren Sie mehr darüber, wie man ein "Great Place to Work" wird
/events-and-great-blog/blog/15...2024: 15 Jahre Great Place To Work® im DACH-Raum Entdecken Sie Zahlen, Daten, Fakten und Best Practices von ausgezeichneten Arbeitgebern.
/events-and-great-blog/on-dema...Sind Sie daran interessiert, mehr über den Aufbau einer positiven Unternehmenskultur und Arbeitgebermarke zu erfahren? Schauen Sie sich unsere On-Demand-Webi...
/events-and-great-blog/events/...Die Great Place To Work® Change Agent-Ausbildung Jetzt aktiv Veränderung in Ihrem Unternehmen gestalten!
https://www2.greatplacetowork....External Subdomain Die 10 wichtigsten Fragen zur Vorbereitung & Planung einer Mitarbeiterbefragung
/beste-arbeitgeber-report-2024/Great Place To Work® — Der Report 2024
IMG-ALT Laden Sie sich jetzt den Report herunter und erfahren Sie mehr darüber, wie man ein "Great Place to Work" wird.
/events-and-great-blog/blog/15...2024: 15 Jahre Great Place To Work® im DACH-Raum
IMG-ALT 2024: 15 Jahre Great Place To Work® im DACH-Raum
/events-and-great-blog/on-dema...Sind Sie daran interessiert, mehr über den Aufbau einer positiven Unternehmenskultur und Arbeitgebermarke zu erfahren?
IMG-ALT Schauen Sie sich unsere On-Demand-Webinare an
/events-and-great-blog/events/...Die Great Place To Work® Change Agent-Ausbildung
IMG-ALT Frühbucher: Transform into a Great Place to Work
https://www2.greatplacetowork....External Subdomain Text duplicate Die 10 wichtigsten Fragen zur Vorbereitung & Planung einer Mitarbeiterbefragung
IMG-ALT Checkliste-Mitarbeiterbefragung
/zertifizierung/great-place-to...No Text
/zertifizierung/great-place-to...No Text
/kontakt/No Text
/kontakt/No Text
/kontakt/Mehr erfahren!
/newsletter-anmeldung/Ich möchte News
/ueber-uns/wer-wir-sind/Nofollow Unsere Mission
/ueber-uns/unser-team/Nofollow Das Team
/karriere/Nofollow Text duplicate Karriere
/mitarbeiterbefragungen/die-gr...Nofollow Mitarbeiterbefragungen & Führungskräftefeedback
/mitarbeiterbefragungen/kultur...Nofollow Text duplicate Kultur Audit
/mitarbeiterbefragungen/empris...Nofollow Emprising | Unsere Befragungsplattform
/consulting/exzellente-arbeits...Nofollow Text duplicate Exzellente Arbeitsplatzkultur
/consulting/road-to-excellence/Nofollow Text duplicate Road to Excellence
/consulting/unser-consulting-t...Nofollow Unsere Consultants
/zertifizierung/great-place-to...Nofollow Zertifizierung erlebte Arbeitgeberattraktivität "Great Place to Work® Certified"
/zertifizierung/arbeitgeberwet...Nofollow Wettbewerbe "Beste Arbeitgeber"
/zertifizierung/great-start/Nofollow Zertifizierung Ausbildungsbetriebe "Great Start!"
/nominieren-sie-ihren-arbeitge...Nofollow Nominieren Sie Ihren Arbeitgeber
/beste-arbeitgeber/Ausgezeichnete Arbeitgeber
/beste-arbeitgeber/deutschland...Nofollow Text duplicate Deutschlands Beste Arbeitgeber
/beste-arbeitgeber/great-start/Nofollow Text duplicate Great Start!
/events-and-great-blog/blog/Nofollow Blog
/events-and-great-blog/events/Nofollow Text duplicate Events
/newsletter-anmeldung/Nofollow Newsletter
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.instagram.com/gptw...New window External Subdomain No Text
https://www.flickr.com/photos/...New window External Subdomain No Text
/impressum/Text duplicate Impressum
/datenschutz/Text duplicate Datenschutz
/hinweisgeber-formular/Hinweisgeber-Formular
https://www.cic.at/New window External Subdomain CIC

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.greatplacetowork.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

NameValue
varyX-Forwarded-Protocol,Accept-Encoding,User-Agent
cache-controlno-cache, no-store, must-revalidate
content-encodinggzip
last-modifiedMon, 24 Jun 2024 15:00:48 GMT
expiresTue, 02 Jul 2024 04:28:11 GMT
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=63072000;includeSubDomains
referrer-policystrict-origin
x-content-type-optionsnosniff
content-security-policyupgrade-insecure-requests
permissions-policygeolocation=(),ambient-light-sensor=(),autoplay=self,gyroscope=(),fullscreen=self
x-xss-protection1; mode=block
content-typetext/html; charset=utf-8
dateTue, 02 Jul 2024 04:23:11 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 998 referring domains.
This page has 45,368 backlinks.
This page has backlinks from 791 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/

Allow: /wp-admin/admin-ajax.php
Sitemap: https://greatplacetowork.de/sitemap_index.xml

Similar sites

Search preview

www.greatplacetowork.de
Experten für Arbeitsplatzkultur und Arbeitgeberattraktivität
Great Place to Work® ist ein international tätiges Forschungs- und Beratungsinstitut, das Unternehmen mit Standorten in über 60 Ländern weltweit bei der Entwicklung einer attraktiven Arbeitsplatz-, Vertrauens- und Unternehmenskultur unterstützt.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Great81%Check
Place81%Check
Work81%Check
Great Place81%Check
New Work59%Check
Great Blog59%Check
Arbeitgeber54%Check
Change52%Check
Arbeitsplatzkultur51%Check
Unternehmen50%Check
Show more keywords and terms

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