Hamilton.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
93% 
Link structure
67% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.16 s
File size
95.10 kB
Words
622
Media files
24
Number of links
90 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IT & AV Hire UK | Rental Services UK | Refurbished Computers & Laptops
The page title should be shorter than 580 pixels. It is 663 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We provide our clients access to an enviable and comprehensive fleet of IT and AV equipment, event management services and more. For more details, visit us!
The length of the meta description is perfect. (987 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hamilton.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe provide our clients access to an enviable and comprehensive fleet of IT and AV equipment, event management services and more. For more details, visit us!
google-site-verificationtgXhKFB8bP1ah3h5rTtHxixbmuzlmEKenuFJ0T8juwQ
generatorWooCommerce 9.3.3
msapplication-TileImagehttps://www.hamilton.co.uk/wp-content/uploads/2020/04/Hamilton-ICO.jpg
article:modified_time2024-10-17T09:05:18+00:00
langen
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleIT & AV Hire UK | Rental Services UK | Refurbished Computers & Laptops
og:descriptionWe provide our clients access to an enviable and comprehensive fleet of IT and AV equipment, event management services and more. For more details, visit us!
og:urlhttps://www.hamilton.co.uk/
og:site_nameHamilton Rentals
og:imagehttps://www.hamilton.co.uk/wp-content/uploads/2020/01/Hamilton.jpg
og:image:width335
og:image:height335
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 622 words. That's ok.
29.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/uploads/2024/06/Hamilton-Logo-2024.svgNo alt attribute provided
...content/uploads/2024/10/production-2.jpgproduction 2
/wp-content/uploads/2024/10/Local-gov-2.jpgLocal-gov 2
/wp-content/uploads/2024/10/pubs-2.jpgpubs 2
...content/uploads/2019/07/img-carousel.jpgNo alt attribute provided
/wp-content/uploads/2024/10/westham-2.jpgwestham 2

Page structure

H1 heading
(Critically important)
The UK's leading IT & AV rental company
The H1 heading is perfect.
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The UK's leading IT & AV rental company
H2 IT & AV Rental for TV Production
H2 IT & AV Rental for Local Government
H2 TV and AV Rental for Venues, Pubs & Bars
H2 AV for Events
H2 AV Rental for E-Sport Tournaments
H2 IT Rental Shop
H2 Why work with Hamilton Rentals?
H2 Providing rental for temporary IT & AV requirements
H2 Customer stories
H3 Get help with your order
H3 Learn more
H3 Cost effective
H3 Secure
H3 Sustainable
H3 Laptops
H3 Desktop PC's
H3 Tablet PC's
H3 Audio Visual
H3 Scale
H3 Speed
H3 Support
H3 Fully Accredited
H3 Using IT Rental to Engineer a Risk Free Transition to the Cloud
H3 Desktop Rental Helps QA Provision Training Throughout The UK
H3 About Hamilton Rentals
H3 Build your rental package
H4 Hamilton Rentals - IT & AV Rental Solutions
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.hamilton.co.uk/Subdomain No Text
/it-rental-shop/Subdomain Products
/it-rental-shop/Subdomain All products
/laptops/Subdomain Laptops
/tablet-pcs/Subdomain Tablet PCs
/audio-visual/Subdomain Audio-visual
/large-format-displays/Subdomain Large Format Displays
/touch-screens/Subdomain Touch Screens
/televisions/Subdomain Televisions
/outdoor-screen-hire-uk/Subdomain Outdoor Screen Hire in London
/desktops/Subdomain Desktops
/servers/Subdomain Servers
/storage/Subdomain Storage
/monitors/Subdomain Monitors
/printers/Subdomain Printer Rental
/apple-rental/Subdomain Apple
/additional-services/Subdomain Services
/additional-services/Subdomain Text duplicate Services
/additional-services/it-and-av...Subdomain IT and AV Rental
/why-rent/it-av-rental-for-eve...Subdomain IT and AV for Events
/additional-services/channel-p...Subdomain Channel & Partner IT Rental
/additional-services/channel-p...Subdomain Vendor Partner Evaluation
/additional-services/sustainab...Subdomain Sustainable Computing
/ex-rental-sales/Subdomain Ex-Rental Sales
/additional-services/resource-...Subdomain Resource-as-a-Service (RaaS)
/additional-services/it-instal...Subdomain IT Installation
/additional-services/it-support/Subdomain IT Support
/additional-services/project-m...Subdomain Project Management
/additional-services/delivery-...Subdomain Delivery & Collection
/additional-services/it-leasin...Subdomain IT leasing & long-term rental
/additional-services/purchase-...Subdomain Purchase Off Rental
/why-rent/Subdomain Why Rent
/why-rent/Subdomain Text duplicate Why Rent
/why-rent/it-av-rental-for-eve...Subdomain Text duplicate IT and AV for Events
/why-rent/it-av-rental-for-eve...Subdomain IT and AV Hire for Event Venues
/why-rent/it-av-rental-for-eve...Subdomain IT Rental for Gaming Events
/why-rent/tv-and-av-rental-for...Subdomain TV and AV Rental for Venues, Pubs & Bars
/why-rent/it-av-rental-for-pro...Subdomain IT & AV Rental for Film and TV Production
/why-rent/it-hire-for-training...Subdomain IT Hire For Training Courses
/why-rent/it-av-rental-for-loc...Subdomain IT & AV Rental for Local Government
/why-rent/it-av-rental-for-ret...Subdomain IT & AV Rental For Retail
/why-rent/it-rental-for-enterp...Subdomain IT Rental for Enterprises
/why-rent/dry-it-hire-services...Subdomain Dry IT Hire Services for Rental Companies
/why-rent/it-rental-for-disast...Subdomain IT Rental For Disaster Recovery
/why-rent/it-rental-for-remote...Subdomain IT Rental for Remote Working
/case-studies/Subdomain Case studies
/about-us/Subdomain About us
/about-us/Subdomain Text duplicate About us
/about-us/careers/Subdomain Careers
/about-us/gallery/Subdomain Gallery
/about-us/hiring-guide/Subdomain Hiring Guide
/about-us/certifications-and-a...Subdomain Certifications and Accreditations
/about-us/corporate-responsibi...Subdomain Corporate Responsibility Statement
https://www.hamilton.co.uk/news/Subdomain News
/contact-us/Subdomain Contact Us
/contact-us/Subdomain Text duplicate Contact Us
/contact-us/card-payments/Subdomain Card Payments
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/HamiltonRe...New window External No Text
https://www.youtube.com/@Hamil...New window External Subdomain No Text
/it-rental-shop/Subdomain Visit our IT rental shop
https://www.hamilton.co.uk/quote/Subdomain Go to basket 0
https://www.hamilton.co.uk/quote/Subdomain Text duplicate Go to basket 0
/why-rent/it-av-rental-for-pro...Subdomain IT & AV Rental for TV Production
IMG-ALT production 2
A-TITLE IT & AV Rental for TV Production
/why-rent/it-av-rental-for-loc...Subdomain Text duplicate IT & AV Rental for Local Government
IMG-ALT Local-gov 2
A-TITLE IT & AV Rental for Local Government
/why-rent/tv-and-av-rental-for...Subdomain Text duplicate TV and AV Rental for Venues, Pubs & Bars
IMG-ALT pubs 2
A-TITLE TV and AV Rental for Venues, Pubs & Bars
/why-rent/it-av-rental-for-eve...Subdomain AV for Events
A-TITLE AV for Events
/why-rent/it-av-rental-for-eve...Subdomain AV Rental for E-Sport Tournaments
IMG-ALT westham 2
A-TITLE AV Rental for E-Sport Tournaments
/why-rent/it-rental-for-enterp...Subdomain Cost effective
IMG-ALT coins
A-TITLE IT Rental is a Cost Effective Technology Solution
/why-rent/it-rental-for-enterp...Subdomain Secure
IMG-ALT check shield
A-TITLE Cybersecurity Accredited IT Rental
/why-rent/it-rental-for-enterp...Subdomain Sustainable
IMG-ALT recycle white
A-TITLE Driving Sustainability Goals with IT Rental
/it-rental-shop/?cat=43Subdomain Laptops HP, Lenovo, Apple, Dell, Acer From £35 per day Rent now
IMG-ALT laptops5
/it-rental-shop/?cat=38Subdomain Desktop PC's HP, Lenovo, Apple, Dell, Acer From £23 per day Rent now
IMG-ALT Desktop2
/it-rental-shop/?cat=41Subdomain Tablet PC's From £15 per day Rent now
IMG-ALT ipad rental
/it-rental-shop/?cat=34Subdomain Audio Visual From £45 per day Rent now
IMG-ALT TV2
/additional-services/it-and-av...Subdomain Text duplicate IT and AV Rental
/it-rental-shop/Subdomain IT Rental Shop
/why-rent/it-rental-for-enterp...Subdomain Text duplicate IT Rental for Enterprises
/case-studies/using-it-rental-...Subdomain Using IT Rental to Engineer a Risk Free Transition to the Cloud Implementing a swing hardware strategy with Hamilton Rentals minimises wasted hardware, keeps...
IMG-ALT cloud-migration-homepage 2
A-TITLE Using IT Rental to Engineer a Risk Free Transition to the Cloud – Case Study
/case-studies/it-rental-for-tr...Subdomain Desktop Rental Helps QA Provision Training Throughout The UK Hamilton Rentals provides QA training delegates with the desktop technologies they need – anywhe...
IMG-ALT QA-Training-homepage 2
A-TITLE IT Rental for Training Companies – Case Study
/about-us/Subdomain About Hamilton Rentals Hamilton's heritage is in helping businesses manage their IT assets and meet their temporary technology demands, providing the latest ...
A-TITLE About us
/it-rental-shop-london-uk/Subdomain Build your rental package Tailor your perfect rental package to suit your requirements, duration and what's really important to you.
A-TITLE IT Rental Shop
https://www.hamilton.co.uk/Subdomain Home
/additional-services/it-and-av...Subdomain IT & AV Rental
/additional-services/channel-p...Subdomain Text duplicate Channel & Partner IT Rental
/ex-rental-sales/Subdomain Text duplicate Ex-Rental Sales
/contact-us/Subdomain Text duplicate Contact Us
/about-us/careers/Subdomain Text duplicate Careers
/terms-conditions/Subdomain Terms & Conditions
/cookie-policy/Subdomain Cookies policy
/about-us/anti-slavery-and-hum...Subdomain Anti-slavery Policy
/site-map/Subdomain Site map
https://www.hamilton.co.uk/Subdomain hamilton.co.uk
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/HamiltonRe...New window External No Text
https://www.youtube.com/@Hamil...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hamilton.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.16 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 05 Nov 2024 11:29:39 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-pingbackhttps://www.hamilton.co.uk/xmlrpc.php
x-cache-enabledFalse
link<https://www.hamilton.co.uk/wp-json/>; rel="https://api.w.org/"
x-httpd-modphp1
cache-controlprivate
host-header6b7412fb82ca5edfd0917e3957f05d89
x-proxy-cacheMISS
x-proxy-cache-infoW NC:000000 UP:
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 75 referring domains.
This page has 753 backlinks.
This page has backlinks from 72 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: */product-tag/*
Sitemap: https://www.hamilton.co.uk/sitemap_index.xml

Similar sites

Search preview

www.hamilton.co.uk
IT & AV Hire UK | Rental Services UK | Refurbished Computers &a...
We provide our clients access to an enviable and comprehensive fleet of IT and AV equipment, event management services and more. For more details, visit us!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AV Hire UK70%Check
AV Rental66%Check
AV Hire63%Check
Rental Services UK62%Check
Rental60%Check
AV Rental Company59%Check
Services58%Check
Rental Services58%Check
Hamilton56%Check
Laptops53%Check
Show more keywords and terms

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