Historicenvironment.scot - SEO Checker

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Overview of the SEO Check
Meta information
78% 
Page quality
53% 
Page structure
29% 
Link structure
50% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.58 s
File size
64.30 kB
Words
728
Media files
13
Number of links
99 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Historic Environment Scotland | Àrainneachd Eachdraidheil Alba
The length of the page title is perfect. (573 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Browse the website today, or contact us to learn more.
The meta description is too long: 1164 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.historicenvironment.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
TemplateNameHomePageView
descriptionHistoric Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Browse the website today, or contact us to learn more.
viewportwidth=device-width, initial-scale=1.0
google-site-verificationhAoUmvxtm7n7Ipelg-vrtPSwEmkA3-RNQ_aQQTbgViQ
Last-Modified2024-09-16T10:46:20Z
facebook-domain-verificationjxtq47yvtot86cusuqzsklbpjtmbvj
_infoHistoric Environment Scotland
fbtitleHome
langen
twitter:imagehttps://www.historicenvironment.scot/media/3421/hesstonecarvingforweb.jpg?width=1200&height=630&rnd=133552360728170000
twitter:cardsummary_large_image
twitter:site@welovehistory
twitter:titleHistoric Environment Scotland
twitter:descriptionHistoric Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Visit the website today and explore 5,000 years of history.
og:titleHistoric Environment Scotland
og:descriptionHistoric Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Visit the website today and explore 5,000 years of history.
og:imagehttps://www.historicenvironment.scot/media/3421/hesstonecarvingforweb.jpg?width=1200&height=630&rnd=133552360728170000
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 32.33 words is high.
This page contains 728 words. That's ok.
29.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/content/images/logo.svgHistoric Environment Scotland logo
/content/images/logo-app-store.svgapp store logo
/content/images/logo-google-play.svggoogle play logo
...th=200&height=200&rnd=133554972074300000No alt attribute provided
/content/images/logo-footer.svgHistoric Environment Scotland logo

Page structure

H1 heading
(Critically important)
From never beforers to castle explorers
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 40 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 From never beforers to castle explorers
H1 Embark on memorable adventures
H1 Gifts in Wills
H1 I Make History
H1 Learn, Create & Play
H2 A New Future for Edinburgh's Holyrood Park
H2 What's on
H2 Latest news
H2 Rare Robert Burns statue completes journey from South Africa to find new home at the Engine Shed in Stirling
H2 Essential conservation works begin at Kisimul Castle
H2 Castle of Light spectacular returns to Edinburgh Castle
H2 Contact us
H3 Communities
H3 Heritage search
H3 Collections
H3 Membership
H3 Find out more
H3 Rosslyn Chapel & Scottish Antiquaries
H3 Find out more Duplicate text
H3 Afternoon Tea Experience
H3 Find out more Duplicate text
H3 Stenness and Barnhouse Walk
H3 Find out more Duplicate text
H3 Ring of Brodgar Walk
H3 Find out more Duplicate text
H3 In the Land, of the People
H3 Find out more Duplicate text
H3 Work In Focus: Berenice by Henri Martin
H3 Find out more Duplicate text
H3 Picturing Our Past
H3 Find out more Duplicate text
H3 Celebrating Scotland's Landscape
H3 320,000
H3 5,000
H3 47,000
H3 480,000
H3 Information & Services
H3 Stay in touch
H3 Historic Environment Scotland Head offices:
H3 Visitor app
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/IMG-ALT Historic Environment Scotland logo
/Home
/visit-a-place/Visit a Place
/visit-a-place/Visit a Place home
/visit-a-place/explore-by-region/Explore by region
/visit-a-place/whats-on/What's on
/visit-a-place/explorer-passes/Explorer Passes
/visit-a-place/download-our-apps/Download our apps
/visit-a-place/check-for-closu...Check for closures
/visit-a-place/venue-hire/Venue hire
/visit-a-place/filming/Filming
/visit-a-place/travel-trade/Travel trade
/visit-a-place/holiday-lets/Holiday Lets
/learn/Learn
/learn/Learn home
/learn/free-learning-visits/FREE learning visits
/learn/learning-hubs/Learning hubs
/learn/learn-create-and-play/Learn, create and play
/learn/learning-resources/Learning resources
/learn/inspired-by-the-past/Inspired by the past
/learn/ranger-service/Ranger Service
/learn/skills-and-training/Skills and training
/advice-and-support/Advice and Support
/advice-and-support/Advice and Support home
/advice-and-support/listing-sc...Listing, scheduling and designations
/advice-and-support/planning-a...Planning and guidance
/advice-and-support/your-prope...Your property
/advice-and-support/applying-f...Applying for consents
/advice-and-support/communities/Communities
/grants-and-funding/Grants and Funding
/grants-and-funding/Grants and Funding home
/grants-and-funding/our-grants/Our grants
/grants-and-funding/grants-pri...Grants priorities
/grants-and-funding/grants-fun...Grants Funding Report
/grants-and-funding/how-fundin...How funding works
/grants-and-funding/acknowledg...Acknowledging your grant funding
/grants-and-funding/grants-awa...Grants awarded
/grants-and-funding/other-sour...Other sources of funding
/archives-and-research/Archives and Research
/archives-and-research/Archives and Research home
/archives-and-research/archive...Archives and collections
/archives-and-research/our-res...Our Research
/archives-and-research/online-...Online exhibitions
/archives-and-research/publica...Publications
/about-us/About Us
/about-us/About Us home
/about-us/who-we-are/Who we are
/about-us/what-we-do/What we do
/about-us/work-with-us/Work with us
/about-us/news/News
/about-us/media-resources/Media resources
/about-us/volunteer-with-us/Volunteer with us
/about-us/support-us/Support us
/about-us/license-our-brands/License our brands
/about-us/contact-us/Contact us
/membership/Membership
http://blog.historicenvironmen...External Subdomain Blog
https://shop.historicenvironme...External Subdomain Shop
https://tickets.historic-scotl...External Subdomain Donate
/membership/Join today
/history-awaits/Find out more
/legacyText duplicate Find out more
/learn/skills-and-training/i-m...Text duplicate Find out more
/learn/learn-create-play/Learning with HES
/advice-and-support/communities/Communities Find out more about the work we're doing to empower communities and support them in championing their local heritage.
https://portal.historicenviron...External Subdomain Heritage search Search Scotland’s designated heritage, along with our designation and scheduling consent decisions.
/archives-and-research/archive...Collections We care for over 41,000 objects, including many of Scotland's most culturally significant objects.
/membership/Membership Thank you for your support – your membership contributes to keeping 5000 years of history alive for future generations.
/about-us/news/a-new-future-fo...Trivial anchor text
Read more
/visit-a-place/whats-on/View all events
/visit-a-place/whats-on/event/...Find out more Rosslyn Chapel & Scottish Antiquaries Selected dates until Tuesday 1 October 2024 John Sinclair House
IMG-ALT View of South Aisle inside Rosslyn Chapel
/visit-a-place/whats-on/event/...Find out more Afternoon Tea Experience Edinburgh Castle
IMG-ALT Man and woman enjoying afternoon tea in the Tea Rooms at Edinburgh Castle
/visit-a-place/whats-on/event/...Find out more Stenness and Barnhouse Walk Selected dates until Wednesday 26 March 2025 Stones of Stenness Circle and Henge
IMG-ALT Visitors at Stenness Standing Stones
/visit-a-place/whats-on/event/...Find out more Ring of Brodgar Walk Selected dates until Thursday 27 March 2025 Ring of Brodgar Stone Circle and Henge
IMG-ALT General view of Ring of Brodgar
/visit-a-place/whats-on/event/...Find out more In the Land, of the People Selected dates until Sunday 2 March 2025 Multiple venues
IMG-ALT The boulder-strewn surface of Goat Fell summit in the foreground of this view of the famous Sleeping Warrior ridge in the Isle of Arran
/visit-a-place/whats-on/event/...Find out more Work In Focus: Berenice by Henri Martin Selected dates until Sunday 24 August 2025 Duff House
IMG-ALT Exterior view of Duff House with blue skies above
/visit-a-place/whats-on/event/...Find out more Picturing Our Past On until Saturday 30 November 2024 Stirling Castle
IMG-ALT A view of Kelvingrove Galleries by night
/visit-a-place/whats-on/event/...Find out more Celebrating Scotland's Landscape On until Monday 28 October 2024 Fort George
IMG-ALT Aerial view on the remains of a broch
/about-us/news/View all news
/about-us/news/rare-robert-bur...Rare Robert Burns statue completes journey from South Africa to find new home at the Engine Shed in Stirling 16 September 2024 Statue, which is likely the on...
/about-us/news/essential-conse...Essential conservation works begin at Kisimul Castle 12 September 2024 Historic Environment Scotland (HES) has announced today, Friday 13 September, that con...
/about-us/news/castle-of-light...Castle of Light spectacular returns to Edinburgh Castle 11 September 2024 Edinburgh is celebrating its 900th anniversary in 2024 with a spotlight on the capi...
https://canmore.org.uk/External 320,000 Records Search Canmore
/archives-and-research/5,000 Years of history Find archives and research
http://portal.historic-scotlan...External Subdomain 47,000 Listed buildings View our Decisions Portal
http://scran.ac.uk/External 480,000 Images, movies & sounds Search SCRAN
/Text duplicate Home
/visit-a-place/Text duplicate Visit a Place
/advice-and-support/Text duplicate Advice and Support
/grants-and-funding/Text duplicate Grants and Funding
/archives-and-research/Text duplicate Archives and Research
/about-us/Text duplicate About Us
/about-us/work-with-us/Text duplicate Work with us
/membership/Text duplicate Membership
/privacy-notice/Privacy Notice
/terms-and-conditions/HES Terms and Conditions
/cookie-policy/Cookie Policy
/customer-services/Customer Services
/access-to-information/Access to Information
/website-accessibility/Website Accessibility
/national-fraud-initiative-sco...National Fraud Initiative Scotland
/modern-slavery-statement/Modern Slavery Statement
/sitemap/Sitemap
/about-us/contact-us/Text duplicate Contact us
https://www.facebook.com/histo...External Subdomain No Text
https://twitter.com/histenvscotExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/hist...External Subdomain No Text
https://itunes.apple.com/gb/ap...External Subdomain IMG-ALT app store logo
https://play.google.com/store/...External Subdomain IMG-ALT google play logo
/Text duplicate IMG-ALT Historic Environment Scotland logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.historicenvironment.scot/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.58 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSat, 21 Sep 2024 09:46:22 GMT
serverMicrosoft-IIS/10.0
content-encodinggzip
set-cookie135 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000
request-contextappId=cid-v1:e1e98aa7-42a1-4c2a-85ed-1584e3f06ebd
x-frame-optionsSAMEORIGIN
x-powered-byASP.NET
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,248 referring domains.
This page has 2,250,901 backlinks.
This page has backlinks from 3,954 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

sitemap: https://www.historicenvironment.scot/sitemap.xml

user-agent: *
disallow: /aspnet_client/
disallow: /bin/
disallow: /config/
disallow: /css/
disallow: /data/
disallow: /install/
disallow: /macroScripts/
disallow: /masterpages/
disallow: /scripts/
disallow: /umbraco/
disallow: /umbraco_client/
disallow: /usercontrols/
disallow: /xslt/
disallow: /site-improve-access/
disallow: /visit-a-place/search-results*
disallow: /archives-and-research/publications/?*
disallow: /whats-on/?q*
disallow: /publications-popup/?*
disallow: /visit-a-place/whats-on/?*
disallow: /search-results/?q*
disallow: /archives-and-research/archives-and-collections/properties-in-care-collections/search/?*
disallow: /about-us/news/?*

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Search preview

www.historicenvironment.scot
Historic Environment Scotland | Àrainneachd Eachdraidheil Alba
Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Browse the website today, or contact us to learn more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
historic75%Check
Environment75%Check
Historic Environment75%Check
Historic Environment Scotland75%Check
Scotland70%Check
Contact us60%Check
castle56%Check
Historic Sites56%Check
Contact55%Check
Edinburgh Castle51%Check
Show more keywords and terms

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