Keele.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
55% 
Page structure
43% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
45.40 kB
Words
270
Media files
19
Number of links
84 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Keele University
The length of the page title is perfect. (220 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Located in the Staffordshire countryside and just five miles from Stoke-on-Trent, Keele is world-renowned for its breadth of teaching and research that tackles the world's most urgent problems.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1180 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
authorKeele University
descriptionLocated in the Staffordshire countryside and just five miles from Stoke-on-Trent, Keele is world-renowned for its breadth of teaching and research that tackles the world's most urgent problems.
theme-color#005d8f
application-nameKeele University
msapplication-TileColor#271E3D
msapplication-TileImagehttps://www.keele.ac.uk/k-core/media/favicons/mstile-144x144.png
msapplication-square70x70logohttps://www.keele.ac.uk/k-core/media/favicons/mstile-70x70.png
msapplication-square150x150logohttps://www.keele.ac.uk/k-core/media/favicons/mstile-150x150.png
msapplication-wide310x150logohttps://www.keele.ac.uk/k-core/media/favicons/mstile-310x150.png
msapplication-square310x310logohttps://www.keele.ac.uk/k-core/media/favicons/mstile-310x310.png
langen
twitter:cardsummary
twitter:site@KeeleUniversity
twitter:creator@KeeleUniversity
twitter:titleHome
twitter:descriptionLocated in the Staffordshire countryside and just five miles from Stoke-on-Trent, Keele is world-renowned for its breadth of teaching and research that tackles the world's most urgent problems.
twitter:imagehttps://www.keele.ac.uk/k-core/media/meta/meta-logo-share.jpg
twitter:image:altKeele University logo
fb:pages19097243336
og:titleHome
og:descriptionLocated in the Staffordshire countryside and just five miles from Stoke-on-Trent, Keele is world-renowned for its breadth of teaching and research that tackles the world's most urgent problems.
og:imagehttps://www.keele.ac.uk/k-core/media/meta/meta-logo-share.jpg
og:site_nameKeele University
og:typesite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 270 words on this page. Good pages should have about 800 words of useful content.
21.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/k-core/media/header/logo.svgKeele University homepage
/media/header/logo.svgKeele University homepage
/k-core/media/header/logo.svgKeele University homepage
...pen-days-homepage-banner-v1-1600x500.jpgKeele Open Day Saturday 16 November 2024
...ndeventspromoshomepage/news/sbbn-960.jpgNo alt attribute provided
...age/news/7034-guardian-top10-960x640.jpgNo alt attribute provided
...epage/news/healthcare-simulation-960.jpgNo alt attribute provided
...romoshomepage/news/virus-yellows-960.jpgNo alt attribute provided
...epage/events/7034-open-day-960x640-1.jpgNo alt attribute provided
data:[...] Base6475 faces of Keele
data:[...] Base64Why Keele?
data:[...] Base64Sustainability at Keele
data:[...] Base64Contributing £345m to the local economy
/6859-gold-tef-square-web-graphic.jpgGold award 2023 in the Teaching Excellence Framework
...no1-student-crowd-square-web-graphic.jpgNumber one in the UK. Britain's best university, as ranked by students. Studentcrowd.
...9-80-research-ref-square-web-graphic.jpg80% of our research was classified as world leading, or internationally excellent - REF 2021
...nhs-partner-trust-square-web-graphic.jpgGold award 2023 in the Teaching Excellence Framework
/k-core/media/footer/athena-swan.pngAthena SWAN Charter. Recognising advancement of gender equality.
/k-core/media/footer/tef-gold_.pngKeele - Teaching Excellence Framework Gold

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Find a course
H2 Latest news
H2 Events
H2 This is Keele
H2 Quick Links
H3 Keele hosts prestigious celebration for Staffordshire Black Business Network
H3 Top 10 subject success for Keele in University Guides
H3 Brand new healthcare simulation suite to open for Keele students
H3 Keele researcher preparing agriculture to withstand viral and bacterial diseases
H3 Join us for an Open Day in 2024
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.keele.ac.uk/IMG-ALT Keele University homepage
https://www.keele.ac.uk/Anchor Skip to main content
/accessibilityAccessibility
https://www.keele.ac.uk/Text duplicate IMG-ALT Keele University homepage
https://www.keele.ac.uk/Home
https://www.keele.ac.uk/Text duplicate IMG-ALT Keele University homepage
https://www.keele.ac.uk/Anchor Text duplicate Skip to main content
/accessibilityText duplicate Accessibility
https://www.keele.ac.uk/Text duplicate Home
/study/foundationyears/foundat...Foundation
/study/undergraduate/undergrad...Undergraduate 2025
/study/undergraduate2024/under...Undergraduate 2024
/study/postgraduatestudy/postg...Postgraduate
/study/postgraduateresearch/re...Research
/study/cpdandleadership/CPD
https://www.keele.ac.uk/studentsStudent Home
/students/welcomeWelcome new students
/cost-of-livingCost-of-living support
/students/lifeoutsideofstudy/w...Health and wellbeing
/students/let-us-know/Let us know
https://kle.keele.ac.uk/External Subdomain Student KLE
/telephonesStaff Directory
https://www.keele.ac.uk/libraryLibrary
https://www.keele.ac.uk/intranet/Intranet
https://www.keele.ac.uk/alumniAlumni
/about/facultiesFaculties
/about/facultiesSchools
/institutesInstitutes
/research/ourresearchResearch Institutes
/study/internationalstudents/y...China
/study/internationalstudents/y...Hong Kong SAR
/study/internationalstudents/y...India
/study/internationalstudents/y...Kenya
/study/internationalstudents/y...Nigeria
/study/internationalstudents/y...Pakistan
/study/internationalstudents/y...Saudi Arabia
/study/internationalstudents/y...UK International
/study/internationalstudents/y...Rest of the world
https://www.keele.ac.uk/visaVisa
https://www.keele.ac.uk/study/Study
https://www.keele.ac.uk/research/Text duplicate Research
https://www.keele.ac.uk/society/Society
https://www.keele.ac.uk/business/Business
https://www.keele.ac.uk/about/About
https://www.keele.ac.uk/study/Text duplicate Study
https://www.keele.ac.uk/research/Text duplicate Research
https://www.keele.ac.uk/society/Text duplicate Society
https://www.keele.ac.uk/business/Text duplicate Business
https://www.keele.ac.uk/about/Text duplicate About
/study/opendays/undergraduateo...Subdomain IMG-ALT Keele Open Day Saturday 16 November 2024
/study/foundationyears/foundat...Foundation years
https://www.keele.ac.uk/clearingClearing 2024
/study/undergraduate/undergrad...Text duplicate Undergraduate 2025
/study/postgraduatestudy/postg...Postgraduate courses
/study/postgraduateresearchPostgraduate research
/about/newsLatest news
/about/news/2024/october/prest...Subdomain Keele hosts prestigious celebration for Staffordshire Black Business Network University News
/about/news/2024/september/lea...Subdomain Top 10 subject success for Keele in University Guides University News
/about/news/2024/august/simula...Subdomain Brand new healthcare simulation suite to open for Keele students University News
/about/news/2024/october/prepa...Subdomain Keele researcher preparing agriculture to withstand viral and bacterial diseases University News
/about/eventsEvents
/study/opendays/Subdomain Join us for an Open Day in 2024 Event
https://www.keele.ac.uk/75-facesSubdomain IMG-ALT 75 faces of Keele
/study/whykeele/Subdomain IMG-ALT Why Keele?
/about/sustainability/Subdomain IMG-ALT Sustainability at Keele
/society/economicimpact/Subdomain IMG-ALT Contributing £345m to the local economy
/about/factsandfigures/tef/Subdomain IMG-ALT Gold award 2023 in the Teaching Excellence Framework
/about/news/2022/june/student-...IMG-ALT Number one in the UK. Britain's best university, as ranked by students. Studentcrowd.
/research/ref/Subdomain IMG-ALT 80% of our research was classified as world leading, or internationally excellent - REF 2021
https://www.keele.ac.uk/nhs/Subdomain Text duplicate IMG-ALT Gold award 2023 in the Teaching Excellence Framework
/study/opendays/Book an Open Day
A-TITLE Book an Open Day
https://www.facebook.com/Keele...External Subdomain A-TITLE Link to Facebook
http://www.twitter.com/KeeleUn...External Subdomain A-TITLE Link to Twitter
http://www.youtube.com/user/Ke...External Subdomain A-TITLE Link to Youtube
http://www.instagram.com/keele...External Subdomain A-TITLE Link to Instagram
https://www.linkedin.com/edu/s...External Subdomain A-TITLE Link to LinkedIn
https://www.weibo.com/keeleuniExternal Subdomain A-TITLE Link to Weibo
https://www.keele.ac.uk/privacyPrivacy and cookies
/accessibilityText duplicate Accessibility
https://www.keele.ac.uk/termsTerms and conditions
https://www.keele.ac.uk/feedbackFeedback
/athenaswanIMG-ALT Athena SWAN Charter. Recognising advancement of gender equality.
/about/news/2023/september/tea...IMG-ALT Keele - Teaching Excellence Framework Gold
/informationgovernanceData protection and information governance
/sas/academicservices/governan...Charity registration
/modern-slaveryModern Slavery Act
/policyzonePolicy Zone
https://cms.keele.ac.uk/termin...External Subdomain Anchor CMS: add new content to this page
https://cms.keele.ac.uk/termin...External Subdomain Anchor CMS: modify content on this page
https://cms.keele.ac.uk/termin...External Subdomain Anchor CMS: modify this page using Direct Edit
/about/contactusContact us
A-TITLE Contact us
/about/howtofindusFind us
A-TITLE Find us
/about/howtofindus/mapsCampus map
A-TITLE Campus map
http://www.disabledgo.com/orga...External Subdomain Access
A-TITLE Access
/about/howtofindusNo Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.keele.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
dateMon, 21 Oct 2024 03:37:32 GMT
content-typetext/html; charset=UTF-8
content-length9118
set-cookie178 Characters
serverApache
cache-controlmax-age=600
expiresMon, 21 Oct 2024 03:47:32 GMT
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,462 referring domains.
This page has 722,016 backlinks.
This page has backlinks from 4,592 different ip addresses.

Robots.txt

User-agent: *
Disallow: /cgi-bin
Disallow: /docs/alg-keele
Disallow: /docs/email/*
Disallow: /docs/tmp/*
Disallow: /test
Disallow: /demo
Disallow: /oldpages
Disallow: /courses/gp
Disallow: /courses/up
Disallow: /websupport
Disallow: /webhelp
Disallow: /media/keeleuniversity/studyatkeele/ugcourseleaflets
Disallow: /noticeboard
Disallow: /news/week/latest
Disallow: /systemassets
Disallow: /ksys
Disallow: /ts
Disallow: /training
Disallow: /cmshelp
Disallow: /welcomemessages
Disallow: /apple-touch-icon-57x57-precomposed.png
Disallow: /apple-touch-icon-57x57.png
Disallow: /apple-touch-icon-72x72-precomposed.png
Disallow: /apple-touch-icon-72x72.png
Disallow: /apple-touch-icon-114x114-precomposed.png
Disallow: /apple-touch-icon-114x114.png
Disallow: /apple-touch-icon-precomposed.png
Disallow: /apple-touch-icon.png
Disallow: /international-prospectus
Disallow: /prospectus/acknowledgement
Disallow: /it/staff-it-registration
Disallow: /august-vod
Disallow: /october-vod
Disallow: /docs/rev360
Disallow: /discover/news/statements/*
Disallow: /applicanthub2021/*
Disallow: /discover/opendays/offerholderdays/outdoorcampustours
Disallow: /kc-dev/*
Disallow: /stv/*
Disallow: /business-deskmob/*
Disallow: /china-test-page-deskmob/*
Disallow: /bfsu-deskmob/*
Disallow: /ugv2/*
Disallow: /kp-jobs/*
Disallow: /temp/*
Disallow: /phishingsim2022
Disallow: /book-test/*
Disallow: /docs/accountingandfinancetodelete/*
Disallow: /it/science-park-wifi-issue/*
Disallow: /avd/*
Disallow: /cb/*
Disallow: /functional-prototype/*
Disallow: /k-micrositesindevelopment/*

Search preview

www.keele.ac.uk
Home - Keele University
Located in the Staffordshire countryside and just five miles from Stoke-on-Trent, Keele is world-renowned for its breadth of teaching and research that tackles the world's most urgent problems.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Keele78%Check
Keele University64%Check
Research54%Check
University52%Check
Staffordshire50%Check
world48%Check
teaching48%Check
Staffordshire countryside48%Check
open46%Check
Located46%Check

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