Mercatopartners.com - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
63% 
Page structure
64% 
Link structure
25% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.92 s
File size
77.40 kB
Words
3121
Media files
26
Number of links
54 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mercato | Investing in Better
The length of the page title is perfect. (253 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
The length of the meta description is perfect. (691 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mercatopartners.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
viewportwidth=device-width, initial-scale=1, maximum-scale=1
twitter:cardsummary_large_image
twitter:titleMercato | Investing in Better
twitter:descriptionWe invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
og:titleMercato | Investing in Better
og:descriptionWe invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Placeholders texts or images were found.
  • Filler text: Lorem ipsum dolor sit amet consectetur adipiscing elit sed do eiusmod ...
There are 3 text duplicates on this page:
  • Duplicate: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmo...
This page contains 3121 words. That's ok.
35% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
28 paragraphs were found on this page.
The text content is perfect.
The average number of words per sentence of 19.09 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 82 characters this one is longer than 70 characters:
"even if we’re not your first capital, we’ll work tirelessly to be your first call."
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...d7f133b148e4104de_Icon-Chevron WHITE.svgChevron Icon
...963ffa45d5e5a3bb7ba1_Desktop_chevron.svgNo alt attribute provided
...d7f133b148e4104de_Icon-Chevron WHITE.svgChevron Icon
...963ffa45d5e5a3bb7ba1_Desktop_chevron.svgNo alt attribute provided
...d7f133b148e4104de_Icon-Chevron WHITE.svgChevron Icon
...963ffa45d5e5a3bb7ba1_Desktop_chevron.svgNo alt attribute provided
...d7f133b148e4104de_Icon-Chevron WHITE.svgChevron Icon
...98d40df52f591cd_AdobeStock_482911336.pngNo alt attribute provided
...18282d1f409c7ef737af7_Lambda_Compute.jpgNo alt attribute provided
...1eab1877ebc9925d87_Cylinder_834x1000.jpgNo alt attribute provided
...8674f5745cac530ef174_Lambda_834x1000.jpgNo alt attribute provided
...ca09cb_Inc-Founder-Friendly-834x1000.jpgNo alt attribute provided
..._2024-Inc-Founder-Friendly_Thumbnail.jpgNo alt attribute provided
...6fb00d630e7850_Outstanding-Directors.jpgNo alt attribute provided
...2292_Outstanding-Directors_Thumbnail.jpgNo alt attribute provided
...664e17357748af937a44468e_Dynamic-Duo.gifNo alt attribute provided
...6d4b95439c81ae_Dynamic-Duo_Thumbnail.jpgNo alt attribute provided
.../6537eb30fba7b3c24a182e77_WWI-Lambda.jpgNo alt attribute provided
...cbcda976af05a6d_WWI-Lambda_Thumbnail.jpgNo alt attribute provided
.../651399d664ea4d5010f2249d_icon-close.svgNo alt attribute provided
...93f075373bf94c3c7_icon-file-download.svgNo alt attribute provided
...cec46c88e014aaf9_AdobeStock_87829364.jpgNo alt attribute provided
...93f075373bf94c3c7_icon-file-download.svgNo alt attribute provided
.../Basic/assets/placeholder.60f9b1840c.svgNo alt attribute provided
.../Basic/assets/placeholder.60f9b1840c.svgNo alt attribute provided
...cda5632a_RGB-Coal Black_Mercato Mark.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Building better
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Building better
H1 Investing in better compute
H1 Mercato Partners Acquisition Corporation & Nuvini Announce Business Combination
H1 Building better Duplicate text
H2 Investing in better views
H2 Core Beliefs
H2 By the Numbers 1
H2 Featured Investments 2
H2 Join our mailing list for the latest on building better.
H2 Featured Editoral 3
H2 The foundation of building better.
H2 03.01.2023
H3 Cylinder
H3 Lambda
H3 Insert a short synopsis and key takeaway from the content piece in order to entice the reader. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et...
H4 OVERVIEW + -
H4 PORTFOLIO+ -
H4 FIT+ -
H4 Related Reading
H4 Related Reading Duplicate text
H4 Mercato Named to Inc.’s 2024 List of Founder-Friendly Investors
H4 All Around Excellence: Ryan Sanders Named 2024 Venture Capital Outstanding Director
H4 The Dynamic Duo: Joe Kaiser & Ryan Sanders Named Among Most Important VCs in Rockies
H4 The Infrastructure of the Future: Why Mercato Led Lambda’s $44M Series B
H4 Mercato Partners Acquisition Corporation & Nuvini Announce Business Combination Duplicate text
H5 explore
H5 login
H5 connect
H5 03.01.2023 Duplicate text
H5 This is the headline for the last post
H5 This is the headline for the next post
H6 – Mike Hofman
H6 – Stephen Balaban, CEO
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mercatopartners.com/No Text
/portfolioView All
/portfolio/?status=ActiveActive
/portfolio/?status=PrivatePrivate
/portfolio/?status=PublicPublic
/peopleText duplicate View All
/people/?function=InvestorINVESTOR
/people/?function=Investor+Suc...INVESTOR SUCCESS
/people/?function=PerformancePERFORMANCE
/editorialText duplicate View All
/editorial/?categories=InsightsINSIGHTS
/editorial/?categories=NewsNEWS
/editorial/?categories=StoriesSTORIES
/portfolioText duplicate View All
/portfolio/?status=ActiveText duplicate Active
/portfolio/?status=PrivateText duplicate Private
/portfolio/?status=PublicText duplicate Public
/peopleText duplicate View All
/people/?function=InvestorText duplicate INVESTOR
/people/?function=Investor+Suc...Text duplicate INVESTOR SUCCESS
/people/?function=PerformanceText duplicate PERFORMANCE
/editorialText duplicate View All
/editorial/?categories=InsightsText duplicate INSIGHTS
/editorial/?categories=NewsText duplicate NEWS
/editorial/?categories=StoriesText duplicate STORIES
https://compass.mercatopartner...New window External Subdomain compass
https://mercato.altareturn.com/New window External Subdomain lp portal
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/mercatopar...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain careers
/contactcontact
/legalprivacy notice
/disclaimersDisclaimers
/editorials/inc-2024-founder-f...Mercato Named to Inc.’s 2024 List of Founder-Friendly Investors READ MORE
/contactCONTACT US
/editorials/why-we-invested-in...Learn More
/disclaimers1
/disclaimers2
/portfolioText duplicate View All
/portfolio/cylinderCylinder
/portfolio/cylinderText duplicate Learn More
/editorials/why-we-invested-in...Why We Invested in Cylinder
/portfolio/lambdaLambda
/portfolio/lambdaText duplicate Learn More
/editorials/why-we-invested-in...Why We Invested in Lambda
/disclaimers3
/editorialText duplicate View All
https://www.inc.com/founder-fr...New window External Subdomain Trivial anchor text
here
/editorials/inc-2024-founder-f...This is some text inside of a div block.
/editorials/inc-2024-founder-f...READ NOW
/editorials/2024-venture-capit...Text duplicate This is some text inside of a div block.
/editorials/2024-venture-capit...Text duplicate READ NOW
https://www.linkedin.com/compa...New window External Subdomain Mercato on the Move
https://www.businessinsider.co...New window External Subdomain 23 Most Important VCs in the Rockies
https://www.businessinsider.co...New window External Subdomain Text duplicate Trivial anchor text
here
/editorials/most-important-vcs...Text duplicate This is some text inside of a div block.
/editorials/most-important-vcs...Text duplicate READ NOW
/editorials/why-we-invested-in...Text duplicate This is some text inside of a div block.
/editorials/why-we-invested-in...Text duplicate READ NOW
/portfolioPortfolio
/peoplePeople
/editorialEditorial
https://compass.mercatopartner...New window External Subdomain Text duplicate compass
https://mercato.altareturn.com/New window External Subdomain Text duplicate lp portal
/contactText duplicate contact
https://www.linkedin.com/compa...New window External Subdomain linkedin
https://twitter.com/mercatopar...New window External twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mercatopartners.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (77 kB).

HTTP Response Header

NameValue
dateSat, 16 Nov 2024 14:57:48 GMT
content-typetext/html
cf-ray8e3855e5cbf383a0-MXP
cf-cache-statusHIT
age240439
content-encodinggzip
last-modifiedMon, 11 Nov 2024 15:20:31 GMT
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=432000
surrogate-keywww.mercatopartners.com 649b3d31eac0e364bcb65a83 pageId:64a84f4ad7afdb556f3b6a1b 64a83c91f3cdf38ec796b217 64a83c806b7c43f6718eeec4
x-frame-optionsSAMEORIGIN
x-lambda-idb2669a33-3c0e-4ff6-a1d8-b47cf6e7d9c1
set-cookie260 Characters
varyAccept-Encoding
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 83 referring domains.
This page has 158 backlinks.
This page has backlinks from 76 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.mercatopartners.com
Mercato | Investing in Better
We invest in leaders and growth-stage companies that are changing how we live, learn and work—for the better.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
better82%Check
Mercato72%Check
Building better68%Check
Mercato Partners65%Check
better informed60%Check
partners59%Check
Mercato Named57%Check
Mercato portfolio57%Check
Building54%Check
Investing54%Check
Show more keywords and terms

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