Ndi.org - SEO Checker

Overview of the SEO Check
Meta information
70% 
Page quality
37% 
Page structure
71% 
Link structure
78% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
41.90 kB
Words
432
Media files
8
Number of links
56 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Democratic Institute | Home
The length of the page title is perfect. (329 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The National Democratic Institute is a nonprofit, nonpartisan organization working to support and strengthen democratic institutions worldwide through citizen participation, openness and accountability in government
The meta description is too long: 1321 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ndi.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1, maximum-scale=1
descriptionThe National Democratic Institute is a nonprofit, nonpartisan organization working to support and strengthen democratic institutions worldwide through citizen participation, openness and accountability in government
generatorDrupal 7 (http://drupal.org)
dcterms.titleNational Democratic Institute
dcterms.typeText
dcterms.identifierhttps://www.ndi.org/
dcterms.formattext/html
google-site-verificationf97hbo5kITO5tuV1gpnnLFiT4SSbxRvdsnErO1y7Q_I
twitter:cardsummary
twitter:urlhttps://www.ndi.org/
twitter:titleNational Democratic Institute
twitter:descriptionThe National Democratic Institute is a nonprofit, nonpartisan organization working to support and strengthen democratic institutions worldwide through citizen participation, openness and accountability in government
twitter:imagehttps://www.ndi.org/sites/default/files/kenya-vote_1.jpg
og:site_nameNational Democratic Institute
og:urlhttps://www.ndi.org/
og:imagehttps://www.ndi.org/sites/default/files/kenya-vote_1.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 432 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: National Democratic Institute 455 Massachusetts Ave, NW, 8th Floor Was...
The average number of words per sentence of 53 words is high.
24.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (16). We recommend using a maximum of 9 tags for this page.
The following tag is repeated too often: featured
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/all/themes/ndi/logo-white.pngNo alt attribute provided
...-05-02 at 10.20.44 AM.jpeg?itok=ZkSFSQdQHelping Local Women Politicians Deliver Democracy in Sierra Leone
...c/SYTP-Webbanner (2)_0.png?itok=TcLFQ4EpYouth Building the New Democratic Blueprint
...images/public/DSC02941.JPG?itok=BN1YTyDJSupporting the Development of Independent Legislatures in Eastern Europe and Eurasia
...images/public/DSC04211.JPG?itok=cuKW0YP7Standing for Information Integrity in West Africa
...c/WhatsApp Image 2 (1).jpg?itok=x4T9mVXOPeace committee calms tensions in Côte d’Ivoire
...s/ndi/images/footer_logo_empty_globe.pngNo alt attribute provided
Video URLWidthHeight
...?list=PLcJBU1Cr_-MreeSvDkzzkxAeHy7wbYbmi

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Copy of Secondary menu for mobile menu
H2 Empty heading
H2 NDI Democracy Perspectives
H2 Featured Stories
H2 FEATURED VIDEOS
H2 BY THE NUMBERS
H2 SUPPORT NDI
H2 CONNECT
H2 CONNECT Duplicate text
H2 ABOUT NDI
H2 QUICK LINKS
H3 Working for Democracy, Making Democracy Work
H4 35
H4 28,525
H4 156
H4 600k
H4 400
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.ndi.org/missionSubdomain MISSION
https://ndi.org/storiesSTORIES
https://ndi.org/publicationsNEWS and PUBLICATIONS
https://ndi.org/careersCAREERS
/elections-calendarELECTIONS CALENDAR
https://ndi.org/nodeNo Text
https://ndi.org/A-TITLE Home
https://ndi.org/Text duplicate A-TITLE Home
https://ndi.org/who-we-areWHO WE ARE
https://ndi.org/what-we-doWHAT WE DO
https://ndi.org/where-we-workWHERE WE WORK
https://ndi.org/donateNew window Donate
https://www.ndi.org/missionSubdomain Text duplicate MISSION
https://ndi.org/storiesText duplicate STORIES
https://ndi.org/publicationsText duplicate NEWS and PUBLICATIONS
https://ndi.org/careersText duplicate CAREERS
/elections-calendarText duplicate ELECTIONS CALENDAR
https://ndi.org/nodeNo Text
/our-stories/helping-local-wom...Subdomain Helping Local Women Politicians Deliver Democracy in Sierra Leone
/our-stories/helping-local-wom...Subdomain Learn More
/our-stories/youth-building-ne...Subdomain Youth Building the New Democratic Blueprint
/our-stories/youth-building-ne...Subdomain Text duplicate Learn More
/our-stories/supporting-develo...Subdomain Supporting the Development of Independent Legislatures in Eastern Europe and Eurasia
/our-stories/supporting-develo...Subdomain Text duplicate Learn More
/our-stories/standing-informat...Subdomain Standing for Information Integrity in West Africa
/our-stories/standing-informat...Subdomain Text duplicate Learn More
/our-stories/peace-committee-c...Subdomain Peace committee calms tensions in Côte d’Ivoire
/our-stories/peace-committee-c...Subdomain Text duplicate Learn More
/ndi-democracy-perspectivesSubdomain Trivial anchor text
READ MORE
/our-stories/helping-local-wom...Read story
/our-stories/youth-building-ne...Text duplicate Read story
/our-stories/supporting-develo...Text duplicate Read story
/our-stories/standing-informat...Text duplicate Read story
/our-stories/peace-committee-c...Text duplicate Read story
/our-stories/helping-local-wom...Subdomain Text duplicate Helping Local Women Politicians Deliver Democracy in Sierra Leone
/our-stories/youth-building-ne...Subdomain Text duplicate Youth Building the New Democratic Blueprint
/our-stories/supporting-develo...Subdomain Text duplicate Supporting the Development of Independent Legislatures in Eastern Europe and Eurasia
/our-stories/standing-informat...Subdomain Text duplicate Standing for Information Integrity in West Africa
/our-stories/peace-committee-c...Subdomain Text duplicate Peace committee calms tensions in Côte d’Ivoire
https://ndi.org/storiesMore featured stories
https://www.ndi.org/donateSubdomain DONATE
https://www.facebook.com/Natio...New window External Subdomain No Text
https://www.twitter.com/ndiNew window External Subdomain No Text
https://www.youtube.com/user/n...New window External Subdomain No Text
http://www.linkedin.com/compan...New window External Subdomain No Text
https://www.instagram.com/ndid...New window External Subdomain No Text
https://ndi.org/No Text
https://www.facebook.com/Natio...New window External Subdomain No Text
https://www.twitter.com/ndiNew window External Subdomain No Text
https://www.youtube.com/user/n...New window External Subdomain No Text
http://www.linkedin.com/compan...New window External Subdomain No Text
https://www.instagram.com/ndid...New window External Subdomain No Text
https://ndi.org/who-we-areWHO we are
https://ndi.org/what-we-doWHAT we do
https://ndi.org/where-we-workWHERE we work
https://ndi.org/our-impactOUR impact
https://ndi.org/faqsFrequently Asked Questions
https://ndi.org/privacy-policyPrivacy Policy
/ethics-and-complianceEthics and Compliance
https://ndi.org/gdprGeneral Data Protection Regulation (GDPR)
https://ndi.org/contact-usContact
https://ndi.org/demtoolsDemTools
https://ndi.org/storiesStories
https://ndi.org/publicationsNews and Publications
https://www.ndi.org/careersSubdomain Careers
/elections-calendarElections Calendar
https://portal.ndi.org/New window External Subdomain Staff Portal
https://www.lighthouse-service...New window External Subdomain Report Wrongdoing

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ndi.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (42 kB).

HTTP Response Header

NameValue
dateWed, 04 Sep 2024 09:55:22 GMT
content-typetext/html; charset=utf-8
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=2592000; includeSubDomains; preload
x-content-type-optionsnosniff
x-drupal-cacheHIT
content-languageen
x-generatorDrupal 7 (http://drupal.org)
link<https://www.ndi.org/sites/default/files/kenya-vote_1.jpg>; rel="image_src",<https://www.ndi.org/>; rel="canonical",<https://www.ndi.org/>; rel="shortlink"
x-ua-compatibleIE=Edge,chrome=1
cache-controlpublic, max-age=0
last-modifiedWed, 04 Sep 2024 09:49:46 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8bdd1a7e1820d3c2-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,336 referring domains.
This page has 383,867 backlinks.
This page has backlinks from 3,450 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Search preview

ndi.org
National Democratic Institute | Home
The National Democratic Institute is a nonprofit, nonpartisan organization working to support and strengthen democratic institutions worldwide through citizen participation, openness and accountability in government

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NDI63%Check
Democratic59%Check
National58%Check
Institute58%Check
National Democratic Institute58%Check
support56%Check
WORK55%Check
Working55%Check
democratic institutions53%Check
organization working50%Check

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