Newzealand.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
52% 
Page structure
50% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
120.40 kB
Words
94
Media files
4
Number of links
1 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
New Zealand Travel and New Zealand Business - The official website for New Zealand
The page title should be shorter than 580 pixels. It is 775 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Official site of New Zealand Tourism, Business, and Investment. Activities, tours, maps and accommodation to plan your New Zealand holiday. Find out about New Zealand made products and investing in New Zealand businesses.
The meta description is too long: 1413 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.newzealand.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1
descriptionOfficial site of New Zealand Tourism, Business, and Investment. Activities, tours, maps and accommodation to plan your New Zealand holiday. Find out about New Zealand made products and investing in New Zealand businesses.
theme-color#000000
msapplication-navbutton-color#000000
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
baidu-site-verificationzlfSgM7yTp
referreralways
langen
twitter:cardsummary_large_image
twitter:titleNew Zealand Travel and New Zealand Business - The official website for New Zealand
twitter:site@theNZstory
twitter:creator@theNZstory
og:typewebsite
og:titleNew Zealand Travel and New Zealand Business - The official website for New Zealand
og:descriptionOfficial site of New Zealand Tourism, Business, and Investment. Activities, tours, maps and accommodation to plan your New Zealand holiday. Find out about New Zealand made products and investing in New Zealand businesses.
og:image:typeimage/jpeg
og:image:width1334
og:image/resources/themes/reimagine/splash/img/background-3.jpg
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 94 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
27.7% of the text are stop words.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../themes/reimagine/splash/img/nz-logo.svgNew Zealand
...magine/splash/img/newzealand-govt-nz.svgNew Zealand Government
...themes/reimagine/splash/img/fernmark.svgFernmark
...magine/splash/img/newzealand-govt-nz.svgNew Zealand Government

Page structure

H1 heading
(Critically important)
Welcome to New Zealand
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to New Zealand
H2 Kia Ora
H4 Building a nation of story tellers
This page seems to be an entry page, because only very few links were found.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.govt.nz/New window External IMG-ALT New Zealand Government
https://www.newzealand.com/int/Subdomain Visit > Explore New Zealand destinations and activities and plan the trip of a lifetime
https://www.newzealandnow.govt...External Subdomain Live and Work > Discover what you need to know about living, working and moving to New Zealand
https://www.studyinnewzealand....External Subdomain Study > Looking to study or currently studying in New Zealand
https://www.nzte.govt.nz/page/...External Subdomain Investment opportunities in New Zealand
https://www.newzealandbusiness...External Subdomain Discover New Zealand products and services
https://www.fernmark.nzstory.g...External Subdomain Learn about the FernMark Licence Programme >
https://www.govt.nz/New window External Text duplicate IMG-ALT New Zealand Government
https://beian.miit.gov.cn/Nofollow External Subdomain 沪ICP备10010729号

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.newzealand.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.05 seconds.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=utf-8
x-cache-hitSunday, 27-Oct-2024 12:31:40 NZDT
x-akamai-transformed9 30578 0 pmb=mRUM,2
content-encodinggzip
cache-controlmust-revalidate, max-age=900
expiresSun, 27 Oct 2024 03:15:06 GMT
dateSun, 27 Oct 2024 03:00:06 GMT
content-length32387
varyAccept-Encoding
set-cookie94 Characters
server-timingcdn-cache; desc=HIT
x-frame-optionssameorigin
access-control-allow-origin*
x-xss-protection1
content-languagede-de
strict-transport-securitymax-age=31536000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 13,471 referring domains.
This page has 1,131,771 backlinks.
This page has backlinks from 8,687 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots-prod.txt
# Production Robots File
# 20190824 0749

# ----- DEFAULT CRAWLER RULES -----

User-agent: *
# - RESOURCE PATHS SS -
Disallow: /api/
Disallow: /admin/
Disallow: /dev/
Disallow: /health/check/
Disallow: /Security/
Disallow: /CMSSecurity/
Disallow: /RemoveOrphanedPagesTask/
Disallow: /SiteTreeMaintenanceTask/
Disallow: /UserDefinedFormController/
Disallow: /InstallerTest/
Disallow: /SapphireInfo/
Disallow: /SapphireREPL/
Disallow: /farefinder/
# - RESOURCE PATHS ALACRITY -
Disallow: /_proxy
# - CONTENT EDITION PATHS -
Disallow: /*/utilities/search/
Disallow: /*/utilities/product-overview-transport/
Disallow: /*/listing/*/
Crawl-delay:5

# ----- DISABLED CRAWLERS -----
User-agent: *Fetch*
User-agent: http://www.almaden.ibm.com/cs/crawler
User-agent: BorderManager*
User-agent: webcollage*
User-agent: Java*
User-agent: grub-client
User-agent: lwp*
User-agent: *TunnelPro*
User-agent: LinkWalker
User-agent: Offline Explorer
User-agent: larbin
User-agent: 008
User-agent: MJ12bot
User-agent: BLEXBot
User-agent: dotbot
Disallow: /

# ----- Swiftype specific config
User-agent: Swiftbot
Crawl-delay: 0.25

# ----- Yeti (Korean SEO crawler bot)
User-agent: Yeti
Disallow: /api/
Crawl-delay: 2

# ----- AdsBot (Google bot)
User-agent: AdsBot-Google
Disallow: /api/

# ----- AhrefsBot (Ahrefs crawler)
User-agent: AhrefsBot
Disallow: /api/
Crawl-delay: 5

# ----- SITEMAP
Sitemap: https://www.newzealand.com/int/sitemap.xml
Sitemap: https://www.newzealand.com/au/sitemap.xml
Sitemap: https://www.newzealand.com/ca/sitemap.xml
Sitemap: https://www.newzealand.com/de/sitemap.xml
Sitemap: https://www.newzealand.com/in/sitemap.xml
Sitemap: https://www.newzealand.com/nz/sitemap.xml
Sitemap: https://www.newzealand.com/sg/sitemap.xml
Sitemap: https://www.newzealand.com/uk/sitemap.xml
Sitemap: https://www.newzealand.com/us/sitemap.xml
Sitemap: https://www.newzealand.com/jp/sitemap.xml
Sitemap: https://www.newzealand.com/kr/sitemap.xml
Sitemap: https://www.newzealand.com/cn/sitemap.xml

Similar sites

Search preview

www.newzealand.com
New Zealand Travel and New Zealand Business - The official website ...
Official site of New Zealand Tourism, Business, and Investment. Activities, tours, maps and accommodation to plan your New Zealand holiday. Find out about New Zealand made products and investing in New Zealand businesses.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
New89%Check
Zealand89%Check
New Zealand89%Check
New Zealand Business78%Check
New Zealand products74%Check
Zealand Business73%Check
New Zealand Travel62%Check
Discover new61%Check
Explore new61%Check
Business56%Check
Show more keywords and terms

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