policyexchange.org.uk | Website SEO Review

Response time

0.16 s

File size

189.10 kB

Words

602

Media files

35

Number of links

94 internal / 13 external

Meta specifications 80% achieved

Title

(Critically important)

Policy Exchange - Policy Exchange

There are word repetitions in the page title.

The length of the page title is perfect. (317 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public services, a stronger society and a more dynamic economy.

The meta description is too long: 1324 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://policyexchange.org.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public services, a stronger society and a more dynamic economy.
generator	Elementor 3.19.4; features: e_optimized_assets_loading, e_optimized_css_loading, e_font_icon_svg, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImage	https://policyexchange.org.uk/wp-content/uploads/2020/10/cropped-pe-favicon-v1-270x270.jpg
article:publisher	https://www.facebook.com/PolicyExchange/
article:modified_time	2024-05-02T11:54:03+00:00
lang	en
twitter:card	summary_large_image
twitter:image	https://policyexchange.org.uk/wp-content/uploads/2022/10/PX.jpg
twitter:site	@Policy_Exchange
og:locale	en_US
og:type	website
og:title	Policy Exchange
og:description	Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public services, a stronger society and a more dynamic economy.
og:url	https://policyexchange.org.uk/
og:site_name	Policy Exchange
og:image	https://policyexchange.org.uk/wp-content/uploads/2022/10/PX.jpg
og:image:width	1600
og:image:height	836
og:image:type	image/jpeg
X-UA-Compatible	ie=edge
charset	UTF-8

Page quality 81% achieved

Content

(Critically important)

These Typos were found:

celcius => Celsius

This page contains 602 words. That's ok.

30.1% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

3 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 24.22 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

32 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
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data:[...] Base64	No alt attribute provided
data:[...] Base64	Air Marshal Edward Stringer (Ret’d) CB CBE
data:[...] Base64	No alt attribute provided
data:[...] Base64	Dr Paul Stott
data:[...] Base64	No alt attribute provided
data:[...] Base64	Lord Sewell of Sanderstead CBE
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided

Page structure 55% achieved

H1 heading

(Critically important)

Policy Exchange

Too many H1 headings

The H1 heading is too short (15 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Policy Exchange
H1	Events
H2	Disconnect
H2	The Case for a Smartphone Ban in Schools
H2	People, Place, Prosperity & Patriotism
H2	Publications
H2	Bill Gates speaks to Rt Hon Jeremy Hunt MP in an exclusive Policy Exchange interview
H2	Follow us
H2	Comment
H2	Join our mailing list
H3	Signup here
H3	Tall Buildings: A Policy Framework for Responsible High-Rise & Better Density
H3	Not Fit for Purpose An Appraisal of the ‘Fit Note’ and Assessments of Fitness for Work
H3	How Mauritius has attempted to criminalise UK sovereignty over the Chagos Islands
H3	EVENT: The Anxious Generation with Jonathan Haidt and David Goodhart
H3	Decarbonising the Grid: Three scenarios for achieving Net Zero Power
H3	Defending Taiwan: A roadmap for the urgent policy steps to prevent war
H3	War Among the People: Past, Present and Future
H3	The Colin Cramphorn Memorial Lecture
H3	How do you fix Defence – two approaches from opposite sides of The House
H3	George Galloway scores his electoral hat-trick: What next?
H3	Bill Ackman’s Transformative Role in the debate on Diversity, Equity and Inclusion (DEI)
H3	Signup here Duplicate text
H4	Policy Projects
H4	Policy Areas
H4	.
H4	. Duplicate text

Link structure 58% achieved

Internal links

(Important)

Some anchor texts are used more than once.

12 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 13 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/about/		About
/meet-the-team/		Meet the team
/careers/		Opportunities Page
/support-us/		Support Us
/publications/		Publications
/podcast/		Podcast
/blog-posts/		Comment
/all-events		Events
/in-the-news/		News
https://policyexchange.org.uk/		No Text
/about/	Text duplicate	About
/meet-the-team/	Text duplicate	Meet the team
/careers/	Text duplicate	Opportunities Page
/support-us/	Text duplicate	Support Us
/publications/	Text duplicate	Publications
/podcast/	Text duplicate	Podcast
/blog-posts/	Text duplicate	Comment
/all-events	Text duplicate	Events
/in-the-news/	Text duplicate	News
/publication/the-iran-question...		Read the report
/wolfson-economics-prize-2021/		Wolfson Economics Prize 2021
/understanding-islamism/		Understanding Islamism
/history-matters-project-2/		History Matters Project
https://judicialpowerproject.o...	External	Judicial Power Project
/liveable-london/		Liveable London
/crime-justice/		Crime & Justice
/demography-immigration-and-in...		Demography, Immigration and Integration
/economics-and-social-policy/		Economics and Social Policy
/education/		Education
/environment-and-energy/		Environment and Energy
/foreign-policy-and-security/		Foreign Policy and Security
/government-and-politics/		Government and Politics
/health-and-social-care/		Health and Social Care
/housing-and-urban-regeneration/		Housing and Urban Regeneration
/international-trade/		International Trade
/industrial-strategy/		Industrial Strategy
/space/		Space
/security-and-extremism/		Security and Extremism
/environment-and-energy-2/		Technology Policy
/publication/disconnect/		Disconnect
/publication/disconnect/		The Case for a Smartphone Ban in Schools
/publication/disconnect/	Text duplicate	Read the report
/publication/tall-buildings/		Tall Buildings: A Policy Framework for Responsible High-Rise & Better Density Find out more
http://eepurl.com/drWcLD	External	For News & Events, Join our Mailing List
/publication/not-fit-for-purpose/		Not Fit for Purpose An Appraisal of the ‘Fit Note’ and Assessments of Fitness for Work Find out more
/publication/intimidation-as-f...		How Mauritius has attempted to criminalise UK sovereignty over the Chagos Islands Find out more
/events/the-anxious-generation...		EVENT: The Anxious Generation with Jonathan Haidt and David Goodhart Find out more
/publication/decarbonising-the...		Decarbonising the Grid: Three scenarios for achieving Net Zero Power Find out more
/about		People, Place, Prosperity & Patriotism
https://www.conservativehome.c...	External Subdomain	declared
/publications	Text duplicate	Publications
/publication/disconnect/		No Text
/2024/04/30/		April 30, 2024
/publication/disconnect/	Text duplicate	Disconnect
/publication/tall-buildings/		No Text
/2024/04/27/		April 27, 2024
/publication/tall-buildings/		Tall Buildings
/publication/a-definition-of-i...		No Text
/2024/04/22/		April 22, 2024
/publication/a-definition-of-i...		A definition of Islamophobia?
/publication/human-rights-and-...		No Text
/2024/04/17/		April 17, 2024
/publication/human-rights-and-...		Human Rights and the Rule of Law
/publication/tehran-calling/		No Text
/2024/04/15/		April 15, 2024
/publication/tehran-calling/		Tehran Calling
/publication/not-fit-for-purpose/		No Text
/2024/04/13/		April 13, 2024
/publication/not-fit-for-purpose/		Not Fit for Purpose
/publication/decarbonising-the...		No Text
/2024/03/25/		March 25, 2024
/publication/decarbonising-the...		Decarbonising the Grid
/publication/economic-transfor...		No Text
/2024/03/14/		March 14, 2024
/publication/economic-transfor...		Economic Transformation: Lessons From History
/all-events	Text duplicate	Events
/events/defending-taiwan-a-roa...		Defending Taiwan: A roadmap for the urgent policy steps to prevent war May 16, 2024
/events/war-among-the-people-p...		War Among the People: Past, Present and Future April 22, 2024
/events/the-colin-cramphorn-me...		The Colin Cramphorn Memorial Lecture April 17, 2024
https://twitter.com/policy_exc...	New window External	Twitter
https://www.youtube.com/user/P...	New window External Subdomain	Youtube
https://www.linkedin.com/compa...	New window External Subdomain	Linkedin
https://www.facebook.com/Polic...	New window External Subdomain	Facebook
https://www.instagram.com/poli...	New window External Subdomain	Instagram
/blog-posts/	Text duplicate	Comment
/blog-posts/		No Text
/blogs/how-do-you-fix-defence-...		No Text
/blogs/how-do-you-fix-defence-...		How do you fix Defence – two approaches from opposite sides of The House
/blogs/how-do-you-fix-defence-...		Read More »
/blogs/george-galloway-scores-...		No Text
/blogs/george-galloway-scores-...		George Galloway scores his electoral hat-trick: What next?
/blogs/george-galloway-scores-...	Text duplicate	Read More »
/blogs/bill-ackmans-transforma...		No Text
/blogs/bill-ackmans-transforma...		Bill Ackman’s Transformative Role in the debate on Diversity, Equity and Inclusion (DEI)
/blogs/bill-ackmans-transforma...	Text duplicate	Read More »
https://www.facebook.com/Polic...	New window External Subdomain	No Text
https://twitter.com/Policy_Exc...	New window External	No Text
https://www.youtube.com/user/P...	New window External Subdomain	No Text
https://www.linkedin.com/compa...	New window External Subdomain	No Text
https://www.instagram.com/poli...	New window External Subdomain	No Text
/about	Text duplicate	About
/contact-us		Contact us
/careers		Opportunities
/press-releases		Press releases
/support-us		Support us
/privacy-policy		Privacy Policy
/privacy-policy	Text duplicate	Privacy Policy

Server configuration 91% achieved

HTTP redirects

(Critically important)

This page redirects to "https://policyexchange.org.uk/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.16 seconds.

The file size of the HTML document is fine (189 kB).

Page Speed

HTTP Response Header

Name	Value
date	Fri, 10 May 2024 04:12:18 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
expires	Thu, 19 Nov 1981 08:52:00 GMT
link	<https://policyexchange.org.uk/wp-json/>; rel="https://api.w.org/"
x-powered-by	WP Engine
x-cacheable	bot
cache-control	max-age=10800, must-revalidate
x-cache	HIT: 33
x-cache-group	bot
cf-cache-status	DYNAMIC
set-cookie	266 Characters
server	cloudflare
cf-ray	881717179b2d3820-FRA
content-encoding	gzip
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This page is referenced by wikipedia.

This website has excellent links from other websites.

This page has backlinks from 4,759 referring domains.

This page has 41,861 backlinks.

This page has backlinks from 2,854 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

Escándalo del caballo de Troya

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://policyexchange.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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policyexchange.org.uk

Policy Exchange - Policy Exchange

Policy Exchange is the UK’s leading think tank. As an educational charity our mission is to develop and promote new policy ideas which deliver better public services, a stronger society and a more dynamic economy.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Policy	91%	Check
Exchange	91%	Check
Policy Exchange	91%	Check
Foreign Policy	65%	Check
Climate Change	64%	Check
Privacy Policy	64%	Check
Better	50%	Check
think	46%	Check
tank	46%	Check
Think Tank	46%	Check
Education	46%	Check
Bill	43%	Check
Signup	43%	Check
People	43%	Check
Charity	43%	Check
Work	43%	Check
EVENT	43%	Check
Bill Gates	42%	Check
Jeremy Hunt MP	42%	Check
Fit	40%	Check
Purpose	40%	Check
Disconnect	40%	Check
Tall	40%	Check
Buildings	40%	Check
Decarbonising	40%	Check

Show more keywords and terms

Policyexchange.org.uk - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 80% achieved

(Critically important)

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(Important)

(Somewhat important)

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(Nice to have)

(Nice to have)

Meta tags

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Page quality 81% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 55% achieved

(Critically important)

(Important)

Heading structure

Link structure 58% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 91% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

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Most important keywords

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