Purpose.co.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
95% 
Page quality
45% 
Page structure
58% 
Link structure
85% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
23.60 kB
Words
268
Media files
19
Number of links
34 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
We build brands | Purpose
The length of the page title is perfect. (239 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We build brands that stand out, connect and prosper; brands with substance
The length of the meta description is perfect. (469 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://purpose.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsPurpose, brand, branding, london, design agency,
descriptionWe build brands that stand out, connect and prosper; brands with substance
robotsindex,follow
viewportwidth=device-width, minimum-scale=1, maximum-scale=1
og:site_namePurpose
og:titleHome
og:urlhttps://purpose.co.uk/
charsetutf-8

Test up to 1.000 webpages of purpose.co.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 268 words on this page. Good pages should have about 800 words of useful content.
26.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, minimum-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://purpose.co.uk/purpose-athlon.pngPurpose
...x1440/_1280x720/we-build-brands1-113.pngWe build brands
...0x1440/_1280x720/elevation-covers-11.jpgElevation
.../_1280x720/forest-or-trees-2560x1440.jpgNo alt attribute provided
...1440/_1280x720/stationery-2560x14405.pngNo alt attribute provided
...ascots/_2560x1440/_1280x720/balanced.jpgNo alt attribute provided
...60x1440/_1280x720/hippo-2560x1440new.gifBirmingham Hippodrome identity
.../_2560x1440/_1280x720/brand-why-new2.jpgwhy_brand?
...udy/actility/_640x600/actility-ident.gifBrand strategy and identity
.../ccs/_640x600/ccs-logo-formatting-04.jpgPurpose are a Crown Commercial Service (CCS) supplier
...ds/latest/triple-win/_640x600/star34.jpgRebrand awarded
...ets/uploads/latest/gcf/_640x600/cara.jpgThe Gynaecological Cancer Fund
...ploads/latest/ps/_640x600/ps-logo-21.jpgHelping an International media organisation to flip the funding model
.../unbound/_640x600/smokey-u-converted.gifLiberating ideas for an innovative publishing business
...se-assets/uploads/latest/_640x600/13.jpgHappy Birthday Purpose
...ans-business/_640x600/brand-business.jpgBusiness growth starts with boosting brand’s boardroom status, say UK CEOs
...brand-impact/_640x600/bi-award-photo.jpgWinners at the Brand Impact Awards 2016
...s/uploads/latest/_640x600/2nd-place2.jpgWe’re extremely proud to feature 2nd place in the Design Census 2016
...sets/uploads/general/logo-reverse-2x.pngPurpose

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Highlights
H3 Follow us
H3 Our friends at @WeareAthlon are hiring! Check their website for roles in visual design, operations and project mana... https://t.co/c7V02um09U
H3 Bedell Cristin rebrand wins Silver for Best Rebranding Campaign in Citywealth Brand Management & Reputation Awards https://t.co/b5SDq00VbY
H3 Our re-branding work for Bedell Cristin is shortlisted for the the Citywealth Brand Management and Reputation Awards https://t.co/XvijYCUkm2
H3 #apprenticeships: Turning good intentions into action by @Purpose_London's ECD Stuart Youngs https://t.co/CcSnqAjhga
H3 Happy birthday @Purpose_London, 13 years old today!
H3 A huge thanks to the students of Falmouth University for popping in today. Always a pleasure to answer some great q... https://t.co/U9F3PbmLqa
H3 Can you do the #22PushupChallenge? https://t.co/IdTOEhm2dn A little animation we created for @CombatStress for #WMHD16
H3 Brand strategy and identity
H3 Purpose are a Crown Commercial Service (CCS) supplier
H3 Rebrand awarded
H3 The Gynaecological Cancer Fund
H3 Helping an International media organisation to flip the funding model
H3 Liberating ideas for an innovative publishing business
H3 Establishing two distinct brands within a Group to enable greater independence
H3 Happy Birthday Purpose
H3 Business growth starts with boosting brand’s boardroom status, say UK CEOs
H3 Winners at the Brand Impact Awards 2016
H3 We’re extremely proud to feature 2nd place in the Design Census 2016
H3 Load More
H4 Case Study
H4 News
H4 News Duplicate text
H4 News Duplicate text
H4 Project
H4 News Duplicate text
H4 Case Study Duplicate text
H4 News Duplicate text
H4 Opinion
H4 News Duplicate text
H4 News Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://purpose.co.uk/IMG-ALT Purpose
A-TITLE Purpose
https://purpose.co.uk/whatWhat
A-TITLE What
https://purpose.co.uk/whyWhy
A-TITLE Why
https://purpose.co.uk/howHow
A-TITLE How
https://purpose.co.uk/whoWho
A-TITLE Who
https://purpose.co.uk/whereWhere
A-TITLE Where
https://purpose.co.uk/latestLatest
A-TITLE Latest
/terms-and-conditionsT&CS
A-TITLE Terms and Conditions
https://twitter.com/Purpose_Lo...New window External Twitter
A-TITLE Twitter
http://www.linkedin.com/compan...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.facebook.com/Purpo...New window External Subdomain Facebook
A-TITLE Facebook
http://www.pinterest.com/purpo...New window External Subdomain Pinterest
A-TITLE Pinterest
http://www.purpose.co.uk/whatSubdomain IMG-ALT We build brands
/what/breaking-the-mouldSubdomain IMG-ALT Elevation
/what/literature-and-latteSubdomain No Text
/what/brand-equity-in-private-...Subdomain No Text
/what/jascots-rebrandSubdomain No Text
/what/birmingham-hippodrome-id...Subdomain IMG-ALT Birmingham Hippodrome identity
https://purpose.co.uk/whyIMG-ALT why_brand?
https://twitter.com/Purpose_Lo...New window External URL anchor text
Our friends at @WeareAthlon are hiring! Check their website for roles in visual design, operations and project mana... https://t.co/c7V02um09U @Purpose_Londo...
https://twitter.com/Purpose_Lo...New window External URL anchor text
Bedell Cristin rebrand wins Silver for Best Rebranding Campaign in Citywealth Brand Management & Reputation Awards https://t.co/b5SDq00VbY @Purpose_London / ...
https://twitter.com/Purpose_Lo...New window External URL anchor text
Our re-branding work for Bedell Cristin is shortlisted for the the Citywealth Brand Management and Reputation Awards https://t.co/XvijYCUkm2 @Purpose_London ...
https://twitter.com/Purpose_Lo...New window External URL anchor text
#apprenticeships: Turning good intentions into action by @Purpose_London's ECD Stuart Youngs https://t.co/CcSnqAjhga @Purpose_London / Dec 19
https://twitter.com/Purpose_Lo...New window External Happy birthday @Purpose_London, 13 years old today! @Purpose_London / Nov 3
https://twitter.com/Purpose_Lo...New window External URL anchor text
A huge thanks to the students of Falmouth University for popping in today. Always a pleasure to answer some great q... https://t.co/U9F3PbmLqa @Purpose_Londo...
https://twitter.com/Purpose_Lo...New window External URL anchor text
Can you do the #22PushupChallenge? https://t.co/IdTOEhm2dn A little animation we created for @CombatStress for #WMHD16 @Purpose_London / Oct 10
/what/actility-brand-identityCase Study Brand strategy and identity
IMG-ALT Brand strategy and identity
A-TITLE Read more
/latest/purpose-are-a-crown-co...News Purpose are a Crown Commercial Service (CCS) supplier
IMG-ALT Purpose are a Crown Commercial Service (CCS) supplier
A-TITLE Read more
/latest/rebrand-awardedNews Rebrand awarded
IMG-ALT Rebrand awarded
A-TITLE Read more
/latest/the-gynaecological-can...News The Gynaecological Cancer Fund
IMG-ALT The Gynaecological Cancer Fund
A-TITLE Read more
/latest/project-syndicateProject Helping an International media organisation to flip the funding model
IMG-ALT Helping an International media organisation to flip the funding model
A-TITLE Read more
/latest/liberating-ideas-for-a...News Liberating ideas for an innovative publishing business
IMG-ALT Liberating ideas for an innovative publishing business
A-TITLE Read more
/what/a-new-identity-for-an-aw...Case Study Establishing two distinct brands within a Group to enable greater independence Bedell Group is made up of Bedell Cristin – an award-winning law fi...
A-TITLE Read more
/latest/happy-birthday-purpose1News Happy Birthday Purpose
IMG-ALT Happy Birthday Purpose
A-TITLE Read more
/latest/business-growth-starts...Opinion Business growth starts with boosting brand’s boardroom status, say UK CEOs
IMG-ALT Business growth starts with boosting brand’s boardroom status, say UK CEOs
A-TITLE Read more
/latest/winners-at-the-brand-i...News Winners at the Brand Impact Awards 2016
IMG-ALT Winners at the Brand Impact Awards 2016
A-TITLE Read more
/latest/purpose-has-featured-i...News We’re extremely proud to feature 2nd place in the Design Census 2016
IMG-ALT We’re extremely proud to feature 2nd place in the Design Census 2016
A-TITLE Read more
https://purpose.co.uk/Text duplicate IMG-ALT Purpose
A-TITLE Purpose
https://purpose.co.uk/whatText duplicate What
A-TITLE What
https://purpose.co.uk/whyText duplicate Why
A-TITLE Why
https://purpose.co.uk/howText duplicate How
A-TITLE How
https://purpose.co.uk/whoText duplicate Who
A-TITLE Who
https://purpose.co.uk/whereText duplicate Where
A-TITLE Where
https://purpose.co.uk/latestText duplicate Latest
A-TITLE Latest
/terms-and-conditionsText duplicate T&CS
https://twitter.com/Purpose_Lo...New window External Text duplicate Twitter
A-TITLE Twitter
http://www.linkedin.com/compan...New window External Subdomain Text duplicate LinkedIn
A-TITLE LinkedIn
https://www.facebook.com/Purpo...New window External Subdomain Text duplicate Facebook
A-TITLE Facebook
http://www.pinterest.com/purpo...New window External Subdomain Text duplicate Pinterest
A-TITLE Pinterest

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://purpose.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (24 kB).

HTTP Response Header

NameValue
dateSun, 18 Aug 2024 10:06:02 GMT
serverApache/2.4.39 (Ubuntu)
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
set-cookie44 Characters
varyAccept-Encoding
content-encodinggzip
content-length4527
content-typetext/html; charset=utf-8
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 102 referring domains.
This page has 368 backlinks.
This page has backlinks from 97 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:
Disallow: /cgi-bin/
Disallow: /admin/
Sitemap: https://purpose.co.uk/feeds/sitemap/xml

Similar sites

Search preview

purpose.co.uk
We build brands | Purpose
We build brands that stand out, connect and prosper; brands with substance

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Purpose70%Check
Brand70%Check
brands65%Check
Brand Management56%Check
Brand Strategy56%Check
Brand Management Reputation Awards50%Check
Citywealth Brand Management Reputation49%Check
business46%Check
build brands46%Check
CCS46%Check
Show more keywords and terms

Test up to 1.000 webpages of purpose.co.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions