Sunlife.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
59% 
Page structure
58% 
Link structure
41% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.39 s
File size
147.70 kB
Words
1102
Media files
9
Number of links
185 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global Corporate Website | Sun Life
The length of the page title is perfect. (322 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Sun Life is a financial services company providing financial planning, life insurance, health insurance, investments and more.
The length of the meta description is perfect. (768 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sunlife.com/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionSun Life is a financial services company providing financial planning, life insurance, health insurance, investments and more.
templatecom-sunlife-home-page
viewportwidth=device-width, initial-scale=1
robotsindex
langen
twitter:titleHome
twitter:cardsummary_large_image
twitter:urlhttps://www.sunlife.com/en/
twitter:descriptionSun Life is a financial services company providing financial planning, life insurance, health insurance, investments and more.
twitter:imagehttps://www.sunlife.com/content/dam/sunlife/regional/global-marketing/images/com/homepage-com-og-1200x630.jpg
og:imagehttps://www.sunlife.com/content/dam/sunlife/regional/global-marketing/images/com/homepage-com-og-1200x630.jpg
og:titleHome
og:localeen_CA
og:urlhttps://www.sunlife.com/en/
og:descriptionSun Life is a financial services company providing financial planning, life insurance, health insurance, investments and more.
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1102 words. That's ok.
22.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g/images/com/Sun_Life_weblogo_127x31.svgSun Life
...g/images/com/Sun_Life_weblogo_127x31.svgSun Life
...g/images/com/Sun_Life_weblogo_127x31.svgSun Life
.../com/q3-2024-homepage-banner-360x320.jpgNo alt attribute provided
...om/adobestock-562334540-home-regions.jpgNo alt attribute provided
...om/adobestock-417113598-helios-cards.jpgNo alt attribute provided
...da/images/cxo/sustainability-536x489.pngNo alt attribute provided
...com/adobestock-213416865-helios-card.jpgNo alt attribute provided
...es/com/2024-global-100-logo174x32-en.pngSun Life is one of the 2020 Global 100 Most Sustainable Corporations in the World.

Page structure

H1 heading
(Critically important)
Third quarter results
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 57 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Third quarter results
H2 Canada
H2 China
H2 Hong Kong, SAR
H2 India
H2 Indonesia
H2 International
H2 Ireland
H2 Malaysia
H2 Philippines
H2 Singapore
H2 United Kingdom
H2 United States
H2 Vietnam
H2 Welcome to Sun Life
H2 Warning on Mini-Tender Offers – Litani LLC, Obatan LLC, New York Stock, Bond LLC, and Okello Ltd.
H2 Investor Day 2024
H2 Products & Services
H2 Make a bright career move
H2 Our commitment to making life brighter
H2 Quick links
H2 Investors
H2 Careers
H2 Contact us
H3 About us
H3 Investors Duplicate text
H3 Products & services
H3 Sustainability
H3 Donations and partnerships
H3 Sustainability Duplicate text
H3 Diversity and inclusion
H3 Life’s brighter under the sun
H4 Quick links Duplicate text
H4 Who we are
H4 Business practices
H4 Leadership
H4 Partner with us
H4 Our culture
H4 Data management
H4 Quick links Duplicate text
H4 Financial results & reports
H4 Share performance
H4 Presentations and events
H4 Investor briefcase
H4 News releases
H4 Shareholder services
H4 Quick links Duplicate text
H4 What we do
H4 Quick links Duplicate text
H4 Our approach
H4 Climate change
H4 Financial security
H4 Trusted and responsible business
H4 Healthier lives
H4 Data and reports
H4 Sustainable investing
H4 Stories of impact
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sunlife.com/en/Anchor Skip to signin
https://www.sunlife.com/en/Anchor Skip to main content
https://www.sunlife.com/en/Anchor Skip to footer
/en/newsroom/Newsroom
/en/careers/Careers
/en/contact-us/Contact us
https://www.sunlife.ca/en/External Subdomain Sun Life Canada
https://www.sunlife.ca/en/welc...External Subdomain 欢迎访问永明金融网页
https://www.sunlifeglobalinves...External Subdomain Sun Life Global Investments
https://www.slcmanagement.com/en/External Subdomain SLC Management
https://www.sunlife-everbright...External Subdomain Sun Life Everbright
.hk/zh-hant/External Subdomain Sun Life Hong Kong
https://lifeinsurance.adityabi...External Subdomain Birla Sun Life
https://www.sunlife.com/slgs/en/Subdomain Sun Life Global Solutions
https://www.sunlife.co.id/id/External Subdomain Sun Life Indonesia
/international/en/Subdomain Sun Life International
https://www.sunlife.ie/en/External Subdomain Sun Life Ireland
https://www.sunlifemalaysia.com/External Subdomain Sun Life Malaysia
https://www.sunlife.com.ph/en/External Subdomain Sun Life Philippines
https://www.sunlifegrepa.com/External Subdomain Sun Life Grepa Financial
https://www.sunlife.com/slgs/en/Subdomain Text duplicate Sun Life Global Solutions
https://www.sunlife.com/sl/sg/en/Subdomain Sun Life Singapore
https://www.sloc.co.uk/en/External Subdomain Sun Life United Kingdom
https://www.sunlife.com/us/en/Subdomain Sun Life United States
https://www.mfs.com/role-gate....External Subdomain MFS Investment Management
https://www.sunlife.com.vn/vn/External Subdomain Sun Life Vietnam
https://www.sunlife.com/en/Subdomain Worldwide (sunlife.com)
https://www.sunlife.com/en/English
https://www.sunlife.com/fr/Français
https://www.sunlife.com/en/IMG-ALT Sun Life
https://www.sunlife.com/en/Text duplicate IMG-ALT Sun Life
https://www.sunlife.com/en/Text duplicate IMG-ALT Sun Life
/en/about-us/leadership/board-...Subdomain Board of directors and Corporate Governance
/en/investors/financial-result...Subdomain Annual reports
/content/dam/sunlife/regional/...New window 2023 Sustainability report
/en/about-us/who-we-are/donati...Subdomain Donations and partnerships
/en/about-us/who-we-are/awards...Subdomain Awards and recognition
/en/about-us/About us
/en/about-us/who-we-are/Who we are overview
/en/about-us/who-we-are/donati...Donation and partnerships
/en/about-us/who-we-are/awards...Text duplicate Awards and recognition
/en/about-us/who-we-are/drivin...Driving innovation
/en/about-us/who-we-are/Text duplicate Who we are overview
/en/about-us/who-we-are/donati...Text duplicate Donation and partnerships
/en/about-us/who-we-are/awards...Text duplicate Awards and recognition
/en/about-us/who-we-are/drivin...Text duplicate Driving innovation
/en/about-us/code-of-conduct-a...Code of Conduct and Ethics Hotline
/en/about-us/code-of-conduct-a...Text duplicate Code of Conduct and Ethics Hotline
/en/about-us/leadership/Leadership overview
/en/about-us/leadership/board-...Board of directors
/en/about-us/leadership/intern...International leadership team
/en/about-us/leadership/Text duplicate Leadership overview
/en/about-us/leadership/board-...Text duplicate Board of directors
/en/about-us/leadership/intern...Text duplicate International leadership team
/en/about-us/become-a-supplier/Become a supplier
/en/about-us/become-a-supplier/Text duplicate Become a supplier
/en/about-us/diversity-equity-...Diversity, equity and inclusion
/en/about-us/diversity-equity-...Text duplicate Diversity, equity and inclusion
/en/about-us/data-privacy-prin...Data privacy principles
/en/about-us/data-privacy-prin...Text duplicate Data privacy principles
/en/investors/financial-result...Subdomain Quarterly reports
/en/investors/financial-result...Subdomain Text duplicate Annual reports
/en/investors/shareholder-serv...Subdomain Dividend information
/en/investors/share-performanc...Subdomain Share charts
/en/investors/share-performanc...Subdomain Share history
/en/investors/presentations-an...Investor Day 2024
/en/investors/Investors
/en/investors/financial-result...Financial results and reports overview
/en/investors/financial-result...Text duplicate Quarterly reports
/en/investors/financial-result...Text duplicate Annual reports
/en/investors/financial-result...IFRS 17 information
/en/investors/financial-result...Text duplicate Financial results and reports overview
/en/investors/financial-result...Text duplicate Quarterly reports
/en/investors/financial-result...Text duplicate Annual reports
/en/investors/financial-result...Text duplicate IFRS 17 information
/en/investors/share-performance/Share performance overview
/en/investors/share-performanc...Text duplicate Share charts
/en/investors/share-performanc...Text duplicate Share history
/en/investors/share-performanc...Investment calculator
/en/investors/share-performance/Text duplicate Share performance overview
/en/investors/share-performanc...Text duplicate Share charts
/en/investors/share-performanc...Text duplicate Share history
/en/investors/share-performanc...Text duplicate Investment calculator
/en/investors/presentations-an...Presentation and events overview
/en/investors/presentations-an...Upcoming events
/en/investors/presentations-an...Past events
/en/investors/presentations-an...Annual meetings
/en/investors/presentations-an...Text duplicate Presentation and events overview
/en/investors/presentations-an...Text duplicate Upcoming events
/en/investors/presentations-an...Text duplicate Past events
/en/investors/presentations-an...Text duplicate Annual meetings
/en/investors/investor-briefcase/Investor briefcase overview
/en/investors/investor-briefca...Ratings
/en/investors/investor-briefca...Analyst coverage
/en/investors/investor-briefca...Prospectus documents
/en/investors/investor-briefcase/Text duplicate Investor briefcase overview
/en/investors/investor-briefca...Text duplicate Ratings
/en/investors/investor-briefca...Text duplicate Analyst coverage
/en/investors/investor-briefca...Text duplicate Prospectus documents
/en/investors/financial-news/Financial news overview
/en/investors/financial-news/Text duplicate Financial news overview
/en/investors/shareholder-serv...Shareholder services overview
/en/investors/shareholder-serv...Text duplicate Dividend information
/en/investors/shareholder-serv...Dividend history
/en/investors/shareholder-serv...Dividend calculator
/en/investors/shareholder-serv...Shareholder contacts
/en/investors/shareholder-serv...Shareholder account
/en/investors/shareholder-serv...Canadian dividend reinvestment and share purchase plan
/en/investors/shareholder-serv...Unclaimed asset program
/en/investors/shareholder-serv...Text duplicate Shareholder services overview
/en/investors/shareholder-serv...Text duplicate Dividend information
/en/investors/shareholder-serv...Text duplicate Dividend history
/en/investors/shareholder-serv...Text duplicate Dividend calculator
/en/investors/shareholder-serv...Text duplicate Shareholder contacts
/en/investors/shareholder-serv...Text duplicate Shareholder account
/en/investors/shareholder-serv...Text duplicate Canadian dividend reinvestment and share purchase plan
/en/investors/shareholder-serv...Text duplicate Unclaimed asset program
/en/regions/Subdomain Regions
/en/about-us/who-we-are/Subdomain Who we are
/en/investors/financial-result...Subdomain Financial results and reports
/en/products-and-services/Products & services
/en/products-and-services/insu...Insurance
/en/products-and-services/inve...Investments
/en/products-and-services/fina...Financial advice
/en/products-and-services/asse...Asset management
/en/products-and-services/insu...Text duplicate Insurance
/en/products-and-services/inve...Text duplicate Investments
/en/products-and-services/fina...Text duplicate Financial advice
/en/products-and-services/asse...Text duplicate Asset management
/content/dam/sunlife/regional/...New window Text duplicate 2023 Sustainability report
/content/dam/sunlife/regional/...New window 2023 Public Accountability Statement
/en/sustainability/trusted-and...Subdomain Fostering diversity, equity and inclusion
/en/about-us/who-we-are/donati...Subdomain Text duplicate Donations and partnerships
/en/about-us/who-we-are/awards...Subdomain Text duplicate Awards and recognition
/en/sustainability/Sustainability
/en/sustainability/sustainabil...Sustainability plan
/en/sustainability/sustainabil...Text duplicate Sustainability plan
/en/sustainability/climate-cha...Building climate resilience
/en/sustainability/climate-cha...Text duplicate Building climate resilience
/en/sustainability/financial-s...Financial security overview
/en/sustainability/financial-s...Increasing financial security
/en/sustainability/financial-s...Text duplicate Financial security overview
/en/sustainability/financial-s...Text duplicate Increasing financial security
/en/sustainability/trusted-and...Trusted and responsible business overview
/en/sustainability/trusted-and...Text duplicate Fostering diversity, equity and inclusion
/en/sustainability/trusted-and...Client experience
/en/sustainability/trusted-and...Data security and privacy
/en/sustainability/trusted-and...Talent management
/en/sustainability/trusted-and...Risk management
/en/sustainability/trusted-and...Governance and ethics
/en/sustainability/trusted-and...Text duplicate Trusted and responsible business overview
/en/sustainability/trusted-and...Text duplicate Fostering diversity, equity and inclusion
/en/sustainability/trusted-and...Text duplicate Client experience
/en/sustainability/trusted-and...Text duplicate Data security and privacy
/en/sustainability/trusted-and...Text duplicate Talent management
/en/sustainability/trusted-and...Text duplicate Risk management
/en/sustainability/trusted-and...Text duplicate Governance and ethics
/en/sustainability/healthier-l...Healthier lives overview
/en/sustainability/healthier-l...Client health
/en/sustainability/healthier-l...Employee wellness
/en/sustainability/healthier-l...Community wellness
/en/sustainability/healthier-l...Text duplicate Healthier lives overview
/en/sustainability/healthier-l...Text duplicate Client health
/en/sustainability/healthier-l...Text duplicate Employee wellness
/en/sustainability/healthier-l...Text duplicate Community wellness
/en/sustainability/data-and-re...Sustainability data and reports
/en/sustainability/data-and-re...Text duplicate Sustainability data and reports
/en/sustainability/sustainable...Sustainable investing overview
/en/sustainability/sustainable...Advancing sustainable investing
/en/sustainability/sustainable...Text duplicate Sustainable investing overview
/en/sustainability/sustainable...Text duplicate Advancing sustainable investing
/en/sustainability/sustainabil...Sustainability stories
/en/sustainability/sustainabil...Text duplicate Sustainability stories
/en/regions/Text duplicate Regions
/en/investors/financial-result...Q3 2024 Results 
/content/dam/sunlife/regional/...Click here for more details
/en/investors/presentations-an...More about Investor Day 2024
/en/careers/Explore careers at Sun Life
http://www.idf.org/type-2-diab...New window External Subdomain Take the test
/en/about-us/who-we-are/donati...More about donations & partnerships
/en/sustainability/sustainabil...More about sustainability
/en/about-us/diversity-equity-...More about diversity and inclusion
/en/about-us/who-we-are/awards...IMG-ALT Sun Life is one of the 2020 Global 100 Most Sustainable Corporations in the World.
/en/products-and-services/Products & Services
/en/about-us/Learn about Sun Life
/en/sustainability/sustainabil...Text duplicate Sustainability
/en/newsroom/Text duplicate Newsroom
/sl/pslf-worldwide/en/Subdomain Legal, Privacy & Security
/en/investors/investor-briefcase/Investor briefcase
/en/investors/share-performance/Share performance
/en/investors/financial-result...Text duplicate Financial results and reports
/en/investors/shareholder-serv...Shareholder services
/en/careers/Join our company
/en/about-us/diversity-equity-...Text duplicate Diversity, equity and inclusion
/en/contact-us/Subdomain Anchor Clients
/en/contact-us/Subdomain Anchor Media
/en/contact-us/Subdomain Anchor Shareholders and investors
/sl/pslf-worldwide/en/legal/Subdomain Legal
/sl/pslf-worldwide/en/privacy/Subdomain Privacy
/sl/pslf-worldwide/en/security/Subdomain Security
/en/sitemap/Sitemap
https://twitter.com/SunLifeExternal twitter
https://www.linkedin.com/compa...External Subdomain linkedin
http://www.youtube.com/user/Su...External Subdomain youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sunlife.com/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.39 seconds.
The file size of the HTML document is fine (148 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=utf-8
set-cookie93 Characters
x-dispatcherdispatcher2cacentral1-b80
content-security-policyobject-src * ; report-uri https://www.sunlife.ca/slfreporting/reportUri
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server-timingedge; dur=9
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-vhostsunlife-com
strict-transport-securitymax-age=31536000; includeSubDomains; preload
access-control-allow-methodsGET
x-xss-protection1; mode=block
x-akamai-transformed9l 151148 0 pmb=mTOE,1mRUM,2
content-encodinggzip
cache-controlmax-age=3600
expiresSun, 01 Dec 2024 18:44:19 GMT
dateSun, 01 Dec 2024 17:44:19 GMT
content-length19355
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 297 referring domains.
This page has 9,543 backlinks.
This page has backlinks from 235 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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User-agent: LinkedInBot
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Search preview

www.sunlife.com
Global Corporate Website | Sun Life
Sun Life is a financial services company providing financial planning, life insurance, health insurance, investments and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Life75%Check
Sun75%Check
Sun Life75%Check
Sun Life Global69%Check
Sun Life United64%Check
Life Insurance62%Check
life brighter59%Check
Financial54%Check
results54%Check
services54%Check
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