Swarthmore.edu - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
96% 
Page structure
26% 
Link structure
22% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
187.40 kB
Words
811
Media files
13
Number of links
144 internal / 47 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swarthmore Home :: Swarthmore College
There are word repetitions in the page title.
The length of the page title is perfect. (372 pixels out of 580 max pixel length)
Meta description
(Critically important)
Since its founding in 1864, Swarthmore College has given students the knowledge, insight, skills, and experience to become leaders for the common good. Offering a liberal arts and engineering curriculum, the College is private, yet open to all regardless of financial need.
The meta description is too long: 1666 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swarthmore.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSince its founding in 1864, Swarthmore College has given students the knowledge, insight, skills, and experience to become leaders for the common good. Offering a liberal arts and engineering curriculum, the College is private, yet open to all regardless of financial need.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#b43135
msapplication-config/themes/custom/swarthmore_theme/images/icons/favicons/browserconfig.xml
theme-color#ffffff
langen
twitter:cardsummary
twitter:titleSwarthmore Home
og:site_nameSwarthmore College
og:typeWebsite
og:urlhttps://www.swarthmore.edu/swarthmore-home
og:titleSwarthmore Home
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: If you have encountered an issue with the site, including concerns abo...
This page contains 811 words. That's ok.
20.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...aerial_compressed.jpg.webp?itok=eYOX6DrxAerial view of the Swarthmore College campus
...nts/syon-dom-main.jpg.webp?itok=DSQRqBF7Syon Bhanot and Dom Tierney
...ne-loeffler-thumb.jpg.webp?itok=XeDK3HgHShane Loeffler cuts off nets after winning conference title
...2-2_1300x900_v2_0.jpg.webp?itok=yYnOiv6lstudents in the new dining center
...homepage_1300x900.png.webp?itok=lX1v6_lWPink flower blooms in foreground with Parrish Hall in background
...atswat-homepage_0.jpg.webp?itok=j8dPmK4lStudents sit in circle on Parrish Beach
...illy_compressed3.jpeg.webp?itok=stOdc5HnNo alt attribute provided
...aerial_compressed.jpg.webp?itok=eYOX6DrxAerial view of the Swarthmore College campus
...ition-block-thumb.jpg.webp?itok=oKM_dxUbStudent holds candle at night
...asses-block-thumb.jpg.webp?itok=uMN8ZHrqstudent speaks with professor
...tlist-block-thumb.jpg.webp?itok=WvTwOUSfStudents in makeshift boat on creek
Video URLWidthHeight
...winfo=1&controls=1&theme=dark&autohide=2854480

Page structure

H1 heading
(Critically important)
Swarthmore Home
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Swarthmore Home
H1 Homepage Ambient Video
H1 Additional Site Navigation
H1 Search the website
H2 Primary Site Navigation
H2 Main Horizontal Navigation
H2 Additional Navigation and Search
H2 Accessibility Options
H2 Animation:
H2 Homepage Alumni Voices and Sustainability
H2 Congratulations, Class of 2029!
H2 Bridging the Divide
H2 News from Swarthmore
H2 Events
H2 Black Excellence and President's Fund for Racial Justice
H2 To Zero By Thirty-Five
H2 Swarthmore Forward
H2 Homepage Link List
H2 Homepage Double Callout
H2 Living @ Swarthmore
H2 Opportunities in Philadelphia
H2 Site Footer
H2 Social Media Links
H2 Additional Navigation Links
H2 Social Media Links Duplicate text
H2 Helpful Information
H2 guides
H2 Helpful Links
H3 Menu Navigation Tips
H3 Watch
H3 Interdisciplinary
H3 Shane Loeffler ’16 Named Head Men’s Basketball Coach
H3 Mock Trial: A New Student-Run Program is a Standout
H3 Wade Manora Jr. Named New Director of Intercultural Center
H3 Contact Information
H3 Social Links
H3 Site Feedback and Accessibility
H3 Legal Links
H3 Helpful Links - Left Column
H3 Helpful Links - Right Column
H3 Social Links Duplicate text
H3 Site Feedback and Accessibility Duplicate text
H3 Legal Links Duplicate text
H3 Dining Hall Hours
H3 Next Trains to Philadelphia
H3 Next TriCo Shuttles
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (47) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swarthmore.edu/Anchor Skip to main content
https://www.swarthmore.edu/No Text
/meet-swarthmoreMeet Swarthmore
/meet-swarthmore/what’s-distin...What's Distinctive About Swarthmore?
/meet-swarthmore/missionMission
/meet-swarthmore/why-liberal-artsWhy Liberal Arts?
/a-brief-historyA Brief History
/meet-swarthmore/swarthmore-nu...By the Numbers
/explore-swarthmoreExplore Swarthmore
/guide/swarthmore-traditionsTraditions
/meet-swarthmore/diversity-swa...Diversity @Swarthmore
/presidents-officeMeet the President
/academicsAcademics
/academics/academic-calendarAcademic Calendar
/academicsPrograms of Study
https://catalog.swarthmore.edu/External Subdomain Course Catalog
/librariesLibraries
/registrarRegistrar
/honors-programHonors Program
/academics/first-year-experienceFirst-Year Experience
/academics/tri-college-consortiumTri-College Consortium
/meet-swarthmore/course-spotlightCourse Spotlight
/academics/student-faculty-res...Student & Faculty Research
/global-engagementGlobal Engagement
/campus-lifeCampus Life
/arts-swarthmoreArts@Swarthmore
/campus-life/athletics-recreationAthletics & Recreation
/be-wellSubdomain Be Well
https://careercenter.swarthmor...External Subdomain Career Services
/living-swarthmore/clubs-activ...Clubs & Activities
/commencement-2025Commencement
/living-swarthmoreLiving @ Swarthmore
/new-studentsNew Students
/campus-life/offices-servicesOffices & Services
/sustainabilitySustainability
/admissions-aidAdmissions & Aid
/admissions-aid/affordability-...Affordability & Access
/admissions-aid/apply-to-swart...Apply to Swarthmore
/financial-aidFinancial Aid & Cost
/admissions-aid/life-after-swa...Life After Swarthmore
/admissions-aid/campus-tours-a...Campus Tours and Virtual Visits
/admissions-aid/en-españolEn Español
https://swatstories.com/External SwatStories
/admissions-aid/campus-tours-a...Visit Admissions
IMG-ALT Aerial view of the Swarthmore College campus
/news-eventsNews & Events
/news-events/stories-swarthmoreStories
/news-events/social-mediaSocial Media
/communications-office/faculty...Faculty Experts
/news-events/faculty-alumni-le...Faculty & Alumni Lectures
https://swatcentral.swarthmore...External Subdomain Campus Calendar
https://classifieds.swarthmore...External Subdomain Campus Classifieds
/communications-officeCommunications Office
/meet-swarthmoreSwarthmore is a community where people with good ideas come together to make great ones. Meet Swarthmore
/news-events/bridging-divide-i...Bridging the Divide Syon Bhanot and Dominic Tierney designed and co-teach Great Issues in Public Policy, a course aiming to bring civility, nuance, and open-...
IMG-ALT Syon Bhanot and Dom Tierney
/news-events/shane-loeffler-’1...Shane Loeffler ’16 Named Head Men’s Basketball Coach Category: Alumni Spotlight
IMG-ALT Shane Loeffler cuts off nets after winning conference title
/news-events/mock-trial-a-new-...Mock Trial: A New Student-Run Program is a Standout Category: Student Spotlight
/news-events/wade-manora-jr-na...Wade Manora Jr. Named New Director of Intercultural Center Category: Staff Spotlight
/news-events/stories-swarthmoreMore news
http://calendar.swarthmore.edu/External Subdomain Events
http://calendar.swarthmore.edu/External Subdomain More events
/to-zero-thirty-fiveTo Zero By Thirty-Five The College’s ambitious energy plan, To Zero By Thirty-Five (20X35), charts a transformative path to efficient, combustion-free energy...
IMG-ALT students in the new dining center
/swarthmore-forward-a-plan-our...Swarthmore Forward Swarthmore Forward offers a vision of a future where our community members thrive, where our values are lived, and where our impact is fel...
IMG-ALT Pink flower blooms in foreground with Parrish Hall in background
/alumni-resources-eventsAlumni Resources & Events
/arts-swarthmoreText duplicate Arts@Swarthmore
/campus-life/athletics-recreationAthletics & Wellness
/librariesText duplicate Libraries
/visit-swarthmoreVisit Swarthmore
/living-swarthmoreLiving @ Swarthmore An Arboretum Campus
IMG-ALT Students sit in circle on Parrish Beach
/meet-swarthmore/opportunities...Opportunities in Philadelphia Meaningful Opportunities {{#if times.length}} NEXT TRAINS TO PHILADELPHIA {{#each times}}{{display}}{{#unless @last}}, {{/unles...
https://www.swarthmore.edu/No Text
https://www.instagram.com/swar...New window External Subdomain No Text
https://www.facebook.com/Swart...New window External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain No Text
https://www.tiktok.com/@swarth...New window External Subdomain No Text
https://twitter.com/swarthmoreNew window External No Text
/feedbackshare your feedback with us
/swarthmore-college-privacy-no...Privacy Policy
/accessibility/information-and...Accessibility Policy
/equal-opportunity/non-discrim...Non-Discrimination and Equal Opportunity Policy
/a-z-indexA-Z Index
/arts-swarthmoreArts @ Swarthmore
https://swatcentral.swarthmore...External Subdomain Calendar
http://store.swarthmore.edu/External Subdomain Campus & Community Store
https://campusmap.swarthmore.edu/External Subdomain Campus Map
/chester-childrens-chorusChester Children's Chorus
/directorySubdomain Directory
/lang-center/Subdomain Lang Center for Civic & Social Responsibility
https://give.swarthmore.edu/da...External Subdomain Make A Gift
/campus-life/offices-servicesText duplicate Offices & Services
https://www.scottarboretum.org/External Subdomain Scott Arboretum
/title-ixTitle IX
/visit-swarthmoreText duplicate Visit Swarthmore
/human-resources/employmentWork at Swarthmore
https://www.instagram.com/swar...New window External Subdomain No Text
https://www.facebook.com/Swart...New window External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain No Text
https://www.tiktok.com/@swarth...New window External Subdomain No Text
https://twitter.com/swarthmoreNew window External No Text
/feedbackText duplicate share your feedback with us
/swarthmore-college-privacy-no...Text duplicate Privacy Policy
/accessibility/information-and...Text duplicate Accessibility Policy
/equal-opportunity/non-discrim...Text duplicate Non-Discrimination and Equal Opportunity Policy
/meet-swarthmoreText duplicate Meet Swarthmore
/meet-swarthmore/what’s-distin...Text duplicate What's Distinctive About Swarthmore?
/meet-swarthmore/missionText duplicate Mission
/meet-swarthmore/why-liberal-artsText duplicate Why Liberal Arts?
/a-brief-historyText duplicate A Brief History
/meet-swarthmore/swarthmore-nu...Text duplicate By the Numbers
/explore-swarthmoreText duplicate Explore Swarthmore
/guide/swarthmore-traditionsText duplicate Traditions
/meet-swarthmore/diversity-swa...Text duplicate Diversity @Swarthmore
/presidents-officeText duplicate Meet the President
/academicsText duplicate Academics
/academics/academic-calendarText duplicate Academic Calendar
/academicsText duplicate Programs of Study
https://catalog.swarthmore.edu/External Subdomain Text duplicate Course Catalog
/librariesText duplicate Libraries
/registrarText duplicate Registrar
/honors-programText duplicate Honors Program
/academics/first-year-experienceText duplicate First-Year Experience
/academics/tri-college-consortiumText duplicate Tri-College Consortium
/meet-swarthmore/course-spotlightText duplicate Course Spotlight
/academics/student-faculty-res...Text duplicate Student & Faculty Research
/global-engagementText duplicate Global Engagement
/campus-lifeText duplicate Campus Life
/arts-swarthmoreText duplicate Arts@Swarthmore
/campus-life/athletics-recreationText duplicate Athletics & Recreation
/be-wellSubdomain Text duplicate Be Well
https://careercenter.swarthmor...External Subdomain Text duplicate Career Services
/living-swarthmore/clubs-activ...Text duplicate Clubs & Activities
/commencement-2025Text duplicate Commencement
/living-swarthmoreText duplicate Living @ Swarthmore
/new-studentsText duplicate New Students
/campus-life/offices-servicesText duplicate Offices & Services
/sustainabilityText duplicate Sustainability
/admissions-aidText duplicate Admissions & Aid
/admissions-aid/affordability-...Text duplicate Affordability & Access
/admissions-aid/apply-to-swart...Text duplicate Apply to Swarthmore
/financial-aidText duplicate Financial Aid & Cost
/admissions-aid/life-after-swa...Text duplicate Life After Swarthmore
/admissions-aid/campus-tours-a...Text duplicate Campus Tours and Virtual Visits
/admissions-aid/en-españolText duplicate En Español
https://swatstories.com/External Text duplicate SwatStories
/admissions-aid/campus-tours-a...Text duplicate Visit Admissions
IMG-ALT Aerial view of the Swarthmore College campus
/news-eventsText duplicate News & Events
/news-events/stories-swarthmoreText duplicate Stories
/news-events/social-mediaText duplicate Social Media
/communications-office/faculty...Text duplicate Faculty Experts
/news-events/faculty-alumni-le...Text duplicate Faculty & Alumni Lectures
https://swatcentral.swarthmore...External Subdomain Text duplicate Campus Calendar
https://classifieds.swarthmore...External Subdomain Text duplicate Campus Classifieds
/communications-officeText duplicate Communications Office
https://www.instagram.com/swar...New window External Subdomain No Text
https://www.facebook.com/Swart...New window External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain No Text
https://www.tiktok.com/@swarth...New window External Subdomain No Text
https://twitter.com/swarthmoreNew window External No Text
/alumni-resources-eventsText duplicate Alumni Resources & Events
/campus-life/athletics-recreationText duplicate Athletics & Recreation
https://swatcentral.swarthmore...External Subdomain Text duplicate Campus Calendar
https://www.swarthmore.edu/givingGiving
/librariesText duplicate Libraries
/parent-family-resourcesParent & Family Resources
https://www.instagram.com/swar...New window External Subdomain No Text
https://www.facebook.com/Swart...New window External Subdomain No Text
https://www.linkedin.com/schoo...New window External Subdomain No Text
https://www.tiktok.com/@swarth...New window External Subdomain No Text
https://twitter.com/swarthmoreNew window External No Text
https://dash.swarthmore.edu/New window External Subdomain The Dash
/guide/swarthmore-traditionsSwarthmore Traditions
IMG-ALT Student holds candle at night
/academics/how-to-plan-your-cl...How to Plan Your Classes
IMG-ALT student speaks with professor
/meet-swarthmore/swarthmore-bu...The Swarthmore Bucket List
IMG-ALT Students in makeshift boat on creek
/directoryTry searching the Directory
/a-z-indexText duplicate A-Z Index
/academics/academic-calendarText duplicate Academic Calendar
/alumni-resources-eventsAlumni Resources
/admissions-aid/application-ma...Application Requirements
/campus-life/athletics-recreationText duplicate Athletics & Recreation
https://swatcentral.swarthmore...External Subdomain Text duplicate Calendar
https://campusmap.swarthmore.edu/External Subdomain Text duplicate Campus Map
http://catalog.swarthmore.edu/External Subdomain Text duplicate Course Catalog
https://dash.swarthmore.edu/External Subdomain Dash
/directoryText duplicate Directory
/provosts-office/handbooks-pol...Faculty Handbook
https://lifechanging.swarthmor...External Subdomain Text duplicate Giving
/global-engagementText duplicate Global Engagement
/librariesText duplicate Libraries
https://give.swarthmore.edu/ca...External Subdomain Make a Gift
/parent-family-resourcesParent Resources
https://guides.tricolib.brynma...External Subdomain Research Guides
https://tripod.swarthmore.edu/External Subdomain Tripod Catalog

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swarthmore.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (187 kB).

HTTP Response Header

NameValue
serverCloudFront
content-typetext/html; charset=UTF-8
content-length27881
dateTue, 08 Apr 2025 19:02:15 GMT
cache-controlmax-age=31536000, public
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 08 Apr 2025 19:02:13 GMT
etag"1744138933-gzip"
content-encodinggzip
varyCookie,Accept-Encoding
x-cacheHit from cloudfront
via1.1 92db4c522f37fa3dd780f6fa204d8256.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P10
x-amz-cf-idMzVGEua_y4GNBKr9Uk4FbBtX27m66F8J8H2EGJAmhVKQecN1JG2XQg==
age8336
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 643 referring domains.
This page has 12,055 backlinks.
This page has backlinks from 535 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.swarthmore.edu
Swarthmore Home :: Swarthmore College
Since its founding in 1864, Swarthmore College has given students the knowledge, insight, skills, and experience to become leaders for the common good. Offering a liberal arts and engineering curriculum, the College is private, yet open to all regardless of financial need.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Swarthmore93%Check
Swarthmore College78%Check
Swarthmore Forward67%Check
Meet Swarthmore65%Check
Hide or65%Check
or show65%Check
College59%Check
Hide or show55%Check
Student52%Check
Students48%Check
Show more keywords and terms

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