Tommys.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
85% 
Page structure
58% 
Link structure
80% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
209.80 kB
Words
1222
Media files
17
Number of links
110 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Saving babies' lives - Charity for Babies | Tommy's
The length of the page title is perfect. (451 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Tommy's is the largest UK pregnancy and baby loss charity, funding research into stillbirth, premature birth and miscarriage and providing trusted pregnancy and baby loss information and support.
The meta description is too long: 1205 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tommys.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionTommy's is the largest UK pregnancy and baby loss charity, funding research into stillbirth, premature birth and miscarriage and providing trusted pregnancy and baby loss information and support.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1222 words. That's ok.
36.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Saving babies' lives
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Saving babies' lives
H2 Error message
H4 Main navigation
H4 What we do
H4 Research projects
H4 Pregnancy resources
H4 Baby loss stories
H4 Tea for Tommy's
H4 Donate to Tommy’s
H4 £20 a month
H4 Ways to get involved
H4 Sign up to our newsletter
H4 Tommy’s news and views
H4 Everyone who gives birth should feel safe and heard
H4 A report out today from the Sands and Tommy’s Joint Policy Unit calls for 'transformative change' to save more babies’ lives
H4 Talking to young children about the loss of their sibling
H4 The Power of Research
H4 Tommy’s calls for more scrutiny of Covid-19 mental health impact
H4 Tommy’s National Centre for Preterm Birth Research partners with Birth Rites to explore experiences of premature birth
H4 Everyone who gives birth should feel safe and heard Duplicate text
H4 Tommy’s calls for more scrutiny of Covid-19 mental health impact Duplicate text
H4 A report out today from the Sands and Tommy’s Joint Policy Unit calls for 'transformative change' to save more babies’ lives Duplicate text
H4 The Power of Research Duplicate text
H4 Talking to young children about the loss of their sibling Duplicate text
H4 Tommy’s National Centre for Preterm Birth Research partners with Birth Rites to explore experiences of premature birth Duplicate text
H5 Footer
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.tommys.org/Anchor Skip to main content
/get-involved/fundraising-even...Subdomain Get together with your family, friends or colleagues and host a Tea for Tommy's this June
https://www.tommys.org/IMG-ALT Tommy's. Together, for every baby
https://www.tommys.org/donateDonate
https://www.tommys.org/about-usAbout us
https://www.tommys.org/about-usText duplicate About us
/about-us/our-storyOur story
/about-us/what-we-doOur strategy
/about-us/what-we-believeOur values
/about-us/our-peopleOur people
/about-us/our-impactOur impact
/about-us/news-and-viewsNews & views
/about-us/work-for-usWork for us
/about-us/contact-usGet in touch
/about-us/newsletter-sign-upNewsletter sign up
https://www.tommys.org/researchOur research
https://www.tommys.org/researchText duplicate Our research
/research/research-topicsOur research projects
/our-research/impact-our-researchThe impact of our research
/research/research-centresOur research centres
/research/tommys-clinicsOur clinics
/research/our-strategy-funding...Our funding strategy
/research/research-centres/i-w...Take part in a research trial
/research/tommys-clinics/refer...Referrals to our clinics
/pregnancy-informationPregnancy information
/pregnancy-informationText duplicate Pregnancy information
/pregnancy-information/plannin...Planning a pregnancy
/pregnancy-information/im-preg...Being pregnant
/pregnancy-information/prematu...Premature labour and birth
/pregnancy-information/birthGiving birth
/pregnancy-information/after-t...After the birth
/pregnancy-information/dads-an...Dads and partners
/pregnancy-information/symptom...Pregnancy symptom checker
/pregnancy-information/complic...Pregnancy complications
/pregnancy-information/calcula...Calculators, tools and resources
/pregnancy-information/help-an...Help and support
/pregnancy-information/health-...For health professionals
/pregnancy-information/about-t...About Tommy's pregnancy information
/pregnancy-information/about-t...Helpline for Black women
/pregnancy-information/news-an...Pregnancy news & stories
/baby-loss-supportBaby loss support
/baby-loss-supportText duplicate Baby loss support
/baby-loss-support/miscarriage...Miscarriage
/baby-loss-support/stillbirth-...Stillbirth
/baby-loss-support/neonatal-de...Neonatal death
/baby-loss-support/ectopic-pre...Ectopic pregnancy
/baby-loss-support/molar-pregn...Molar pregnancy
/baby-loss-support/tfmr-termin...Terminating for medical reasons
/baby-loss-support/dads-and-pa...Text duplicate Dads and partners
/baby-loss-support/storiesBaby loss stories
/baby-loss-support/pregnancy-l...Baby loss statistics
/get-involvedGet involved
/get-involvedText duplicate Get involved
/get-involved/fundraising-eventsFundraising events
/get-involved/in-memoryFundraise in memory
/get-involved/baby-and-childre...Baby and children's activities
/get-involved/volunteerVolunteer
/get-involved/corporate-partne...Corporate support
/get-involved/philanthropyPhilanthropy & major gifts
/get-involved/campaignsOur campaigns
https://www.tommys.org/shopShop
/get-involved/companies/pregna...Workplace training
https://www.tommys.org/donateText duplicate Donate
https://www.tommys.org/donateText duplicate Donate
/donate/other-ways-to-donateOther ways you can donate
/donate/other-ways-to-donate/p...Pay in your fundraising
/donate/how-your-money-helpsHow your money helps
/cdn-cgi/l/email-protection[email protected]
https://www.tommys.org/donateSubdomain We're here to stop the heartbreak and devastation of baby loss and make pregnancy and birth safe - for everyone. Help us make this happen. Donate now.
https://www.tommys.org/researchLearn about our research
IMG-ALT Research icon
/baby-loss-supportGet support after loss
IMG-ALT Baby loss icon
/pregnancy-informationFind pregnancy information
IMG-ALT PregnancyHub icon
/research/research-topicsRead more about ' Research projects '
/pregnancy-information/calcula...Read more about ' Pregnancy resources '
/baby-loss-support/storiesRead more about ' Baby loss stories '
/get-involved/fundraising-even...Subdomain Order your free fundraising pack today
/get-involved/in-memoryText duplicate Fundraise in memory
/get-involved/fundraising-eventsJoin Team Tommy's for an event in 2024
/get-involved/philanthropyPhilanthropy and major gifts
/pregnancy-informationVisit the PregnancyHub
/pregnancy-information/plannin...Text duplicate Planning a pregnancy
/pregnancy-information/im-preg...Text duplicate Being pregnant
/pregnancy-information/birthText duplicate Giving birth
/pregnancy-information/after-t...After birth
/pregnancy-information/prematu...Premature birth
/about-us/tommys-policies/tomm...New window Subdomain View our Privacy Policy here
/about-us/news-views/everyone-...Read more about 'Everyone who gives birth should feel safe and heard '
/about-us/news-views/report-ou...Read more about 'A report out today from the Sands and Tommy’s Joint Policy Unit calls for 'transformative change' to save more babies’ lives '
/about-us/news-views/talking-a...Read more about 'Talking to young children about the loss of their sibling '
/about-us/news-views/power-res...Read more about 'The Power of Research '
/about-us/news-views/tommys-ca...Read more about 'Tommy’s calls for more scrutiny of Covid-19 mental health impact '
/about-us/news-views/tommys-na...Read more about 'Tommy’s National Centre for Preterm Birth Research partners with Birth Rites to explore experiences of premature birth '
/about-us/news-views/everyone-...Text duplicate Read more about 'Everyone who gives birth should feel safe and heard '
/about-us/news-views/tommys-ca...Text duplicate Read more about 'Tommy’s calls for more scrutiny of Covid-19 mental health impact '
/about-us/news-views/report-ou...Text duplicate Read more about 'A report out today from the Sands and Tommy’s Joint Policy Unit calls for 'transformative change' to save more babies’ lives '
/about-us/news-views/power-res...Text duplicate Read more about 'The Power of Research '
/about-us/news-views/talking-a...Text duplicate Read more about 'Talking to young children about the loss of their sibling '
/about-us/news-views/tommys-na...Text duplicate Read more about 'Tommy’s National Centre for Preterm Birth Research partners with Birth Rites to explore experiences of premature birth '
/about-us/news-and-viewsRead more news and views
https://www.tommys.org/Text duplicate IMG-ALT Tommy's. Together, for every baby
https://www.facebook.com/tommysNew window External Subdomain Facebook page
https://twitter.com/tommysNew window External Twitter page
https://www.linkedin.com/compa...New window External Subdomain LinkedIn page
https://www.instagram.com/tommys/New window External Subdomain Instagram profile
https://www.tommys.org/about-usText duplicate About us
/about-us/tommys-policies/acce...Accessibility
A-TITLE Accessibility
/about-us/contact-usContact us
A-TITLE Contact us
/about-us/tommys-policies/cook...Cookies policy
/about-us/tommys-policies/disc...Disclaimer
A-TITLE Disclaimer
/about-us/tommys-policies/ethi...Ethical policy
A-TITLE Ethical policy
/about-us/our-policies/modern-...Modern slavery statement
/about-us/tommys-policies/tomm...Privacy policy
A-TITLE Tommy's privacy policy
/about-us/tommys-policiesSubdomain Other policies
https://www.tommys.org/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tommys.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (210 kB).

HTTP Response Header

NameValue
dateSun, 19 May 2024 08:19:00 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=2764800, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
last-modifiedSun, 19 May 2024 08:16:07 GMT
x-request-idv-0af7026a-15b8-11ef-b3ac-cbc61ba9b975
x-ah-environmentprod
age171
viavarnish
x-cacheHIT
x-cache-hits14
cf-cache-statusDYNAMIC
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servercloudflare
cf-ray8862a8d5ed15975f-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,187 referring domains.
This page has 35,407 backlinks.
This page has backlinks from 3,479 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 17353 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search?
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Sitemap: https://www.tommys.org/sitemap.xml

Search preview

www.tommys.org
Saving babies' lives - Charity for Babies | Tommy's
Tommy's is the largest UK pregnancy and baby loss charity, funding research into stillbirth, premature birth and miscarriage and providing trusted pregnancy and baby loss information and support.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tommy75%Check
babies66%Check
lives66%Check
babies lives66%Check
Saving62%Check
charity58%Check
save babies lives58%Check
research56%Check
birth56%Check
loss56%Check

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