Twinings.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
40% 
Page structure
95% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
164.20 kB
Words
493
Media files
25
Number of links
209 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buy Twinings Tea, Wellbeing Drinks, Gifts and Teaware Today
The length of the page title is perfect. (552 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop over 200 teas from around the world. Find gifts for all occasions, teaware, accessories and confectionery, as well as recipes, expert advice and more.
The length of the meta description is perfect. (955 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://twinings.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#d5b55a
descriptionShop over 200 teas from around the world. Find gifts for all occasions, teaware, accessories and confectionery, as well as recipes, expert advice and more.
google-site-verificationpVUp89wYWWDu9UySKbaHaIrsyDWaADspGN3I_9pbWVM
shopify-digital-wallet/53367439558/digital_wallets/dialog
shopify-checkout-api-tokenc4d4300b106f94d52c7bea7d7fb0bf13
langen
twitter:cardsummary_large_image
twitter:titleBuy Twinings Tea, Wellbeing Drinks, Gifts and Teaware Today
twitter:descriptionShop over 200 teas from around the world. Find gifts for all occasions, teaware, accessories and confectionery, as well as recipes, expert advice and more.
og:site_nameTwinings
og:urlhttps://twinings.co.uk/
og:titleBuy Twinings Tea, Wellbeing Drinks, Gifts and Teaware Today
og:typewebsite
og:descriptionShop over 200 teas from around the world. Find gifts for all occasions, teaware, accessories and confectionery, as well as recipes, expert advice and more.
og:imagehttp://twinings.co.uk/cdn/shop/files/twinings.png?v=1624879184
og:image:secure_urlhttps://twinings.co.uk/cdn/shop/files/twinings.png?v=1624879184
og:image:width1200
og:image:height628
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 493 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 28 words is high.
19.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...739_V2_380x.progressive.jpg?v=1737046732No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Black Tea
data:[...] Base64Superblends
data:[...] Base64Earl Grey Tea
data:[...] Base64Fruit & Herbal Infusions
data:[...] Base64Green Tea
data:[...] Base64Loose Leaf Tea
data:[...] Base64Superblends Glow - 20 Envelopes
data:[...] Base64Sleep & Unwind Collection Gift Box - 20 Envelopes
data:[...] Base64Superblends Collection Gift Box - 40 Envelopes
data:[...] Base64Superblends Sleep - 20 Envelopes
data:[...] Base64Matcha Green Tea Powder - 30g Organic
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Buy Twinings Tea, Gifts & Teaware
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Buy Twinings Tea, Gifts & Teaware
H2 Offers
H2 Featured Collections
H2 Black Tea
H2 Superblends
H2 Earl Grey Tea
H2 Fruit & Herbal
H2 Green Tea
H2 Loose Leaf Tea
H2 Our Best Sellers
H2 Superblends Glow 20 Envelopes
H2 Sleep & Unwind Collection Gift Box 20 Envelopes
H2 Superblends Collection Gift Box 40 Envelopes
H2 Superblends Sleep 20 Envelopes
H2 Matcha Green Tea Powder 30g Organic
H3 Shop Tea
H3 Shop Wellbeing Drinks
H3 Shop Gifts & Teaware
H3 Communi-tea
H3 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/collections/loose-leaf-tea20% Off Loose Tea
https://twinings.co.uk/A-TITLE Home
/collections/teaShop All Tea
/collections/black-teaBlack Tea
/collections/fruit-herbalFruit & Herbal
/collections/green-teaGreen Tea
/collections/superblendsSuperblends
/collections/english-breakfast...English Breakfast
/collections/earl-grey-teaEarl Grey
/collections/lady-grey-teaLady Grey
/collections/darjeeling-teaDarjeeling
/collections/assam-teaAssam
/collections/decaffeinated-teaDecaffeinated Tea
/collections/loose-leaf-teaLoose Leaf
/collections/loose-leaf-pyramidsLoose Leaf Pyramids
/collections/cold-water-infusionsCold Water Infusions
/collections/pick-mix-individu...Pick & Mix
/collections/herbal-tea-infusionsHerbal Infusions
/collections/redbush-rooibos-teaRedbush
/collections/chai-teaChai Tea
/collections/international-tea...International Blends
/collections/matcha-teaMatcha Tea
/collections/raspberry-teaRaspberry
/collections/ginger-teaGinger
/collections/mint-teaMint
/collections/camomile-teaCamomile
/collections/fennel-teaFennel
/collections/cinnamon-teaCinnamon
/collections/lemon-teaLemon
/collections/fruit-teaFruits
/collections/hibiscus-teaHibiscus
/pages/hot-chocolate-malt-drin...Hot Chocs, Malts & Syrups
/collections/hot-chocolate-and...Hot Chocolate & Malt Drinks
/collections/options-hot-choco...Options Hot Chocolate
/collections/ovaltine-malt-drinksOvaltine Malt Drinks
/collections/syrupsSyrups
/collections/black-tea?utm_sou...Shop Now
https://twinings.co.uk/pages/teaView All Tea Categories
https://twinings.co.uk/pages/teaText duplicate View All Tea Categories
/collections/cold-water-infusionsText duplicate Cold Water Infusions
/collections/fruit-herbalText duplicate Fruit & Herbal
/collections/green-teaText duplicate Green Tea
/collections/superblendsText duplicate Superblends
/collections/soulful-blendsSoulful Blends
/collections/benefit-teasBenefit Teas
/collections/matcha-teaText duplicate Matcha Tea
/pages/wellbeing-drinksShop By Need
/collections/sleepSleep
/collections/pause-unwindPause & Unwind
/collections/digestive-healthDigestive Health
/collections/immune-healthImmune Health
/collections/feel-good-teaFeel Good
/collections/good-energyGood Energy
/collections/live-wellLive Well
/collections/womens-healthWomen's Health
/collections/sleep?utm_source=...Text duplicate Shop Now
/pages/wellbeing-drinksView All Wellbeing Drinks
/pages/wellbeing-drinksText duplicate View All Wellbeing Drinks
/pages/twinings-sparkling-teaSparkling Tea
/pages/tea-gifts-hampersGifting Ideas
/collections/hampers-gift-setsHampers & Gift Sets
/collections/compartment-boxesCompartment Boxes
/collections/filled-tea-jarsFilled Jars
/collections/twinings-collecti...Twinings Selection Boxes
/collections/discovery-collectionDiscovery Collection
/collections/loose-tea-caddiesTea Caddies
/collections/tea-experiencesTea Experiences
/collections/gift-boxes-bags-a...Gift Boxes, Bags & Hamper Baskets
/collections/wellbeing-gift-setsWellbeing Gift Sets
/collections/christmas-teasAdvent Calendar & Christmas Teas
/pages/teaware-by-typeTeaware
/collections/teapotsTeapots
/collections/mugsMugs
/collections/teacups-saucersTeacups & Saucers
/collections/tea-accessoriesTea Accessories
/collections/keepcupKeepCups
/pages/teaware-by-brandTeaware By Brand
/collections/all-teawareAll Teaware
/pages/confectionery-by-typeBiscuits & Confectionery
/collections/luxury-biscuitsLuxury Biscuits
/collections/chocolate-fudgeChocolate & Fudge
/collections/marmalade-preservesMarmalade & Preserves
/collections/syrupsText duplicate Syrups
/pages/confectionery-by-brandConfectionery By Brand
/collections/biscuits-confecti...All Confectionery
/collections/tea-gift-for-herFor Her
/collections/tea-gift-for-himFor Him
/collections/best-selling-tea-...Best Selling
/collections/tea-gifts-under-10Under £10
/collections/tea-gifts-under-25Under £25
/collections/luxury-tea-giftsLuxury Gifts
/products/twinings-matcha-star...Text duplicate Shop Now
/pages/tea-gifts-hampersView All Gifts
/pages/tea-gifts-hampersText duplicate View All Gifts
/blogs/news/tagged/about-twiningsAbout Twinings
/blogs/news/why-twiningsExperience More With Twinings
/pages/twinings-flagship-store...Twinings Flagship Store 216 Strand
/pages/tea-masterclass-tasting...Tea Experiences & Masterclasses
/pages/history-of-tea-and-twin...The History of Tea and Twinings
/blogs/news/tagged/meet-the-teamMeet the Team
/pages/sourced-with-careSourced With Care
/pages/careers-at-twiningsCareers at Twinings
/blogs/news/tagged/about-teaAbout Tea
/blogs/news/where-is-tea-fromWhere is Tea From?
/blogs/news/how-is-tea-madeHow is Tea Made
/blogs/news/how-to-taste-teaHow to Taste Tea
/blogs/news/our-communi-tea-ab...Tea Glossary
https://twinings.co.uk/blogs/newsLatest News & Articles
/blogs/news/tagged/about-twiningsText duplicate About Twinings
/blogs/news/tagged/your-wellbeingYour Wellbeing
/blogs/recipesRecipes
/blogs/recipes/tagged/drinksDrinks
/blogs/recipes/tagged/breakfastBreakfast
/blogs/recipes/tagged/lunchLunch
/blogs/recipes/tagged/dessertDesserts
/blogs/recipes/tagged/ice-crea...Ice Cream & Lollies
/blogs/recipes/tagged/smoothiesSmoothies
/blogs/recipes/tagged/cakesCakes
/blogs/recipes/tagged/sandwichesSandwiches
/blogs/recipes/tagged/iced-teaIced Tea
/blogs/news/hit-refresh-health...Hit Refresh
/pages/communi-teaOur Communi-tea hub
/pages/communi-teaText duplicate Our Communi-tea hub
/collections/saleOffers
/account/loginLogin/Create Account
https://twinings.co.uk/searchNo Text
/account/loginNo Text
https://twinings.co.uk/cartA-TITLE Basket
/products/superblends-glow-20-...Text duplicate Shop Now
/collections/loose-leaf-tea?ut...20% Off
/collections/loose-leaf-tea?ut...Text duplicate Shop Now
/collections/fruit-herbal?utm_...Text duplicate 20% Off
/collections/fruit-herbal?utm_...Text duplicate Shop Now
/collections/green-tea?utm_sou...Text duplicate 20% Off
/collections/green-tea?utm_sou...Text duplicate Shop Now
/pages/sleep-censusTrivial anchor text
Read More
/blogs/news/10-ways-to-unwind-...Text duplicate Trivial anchor text
Read More
/pages/sleepText duplicate Trivial anchor text
Read More
/collections/black-teaText duplicate IMG-ALT Black Tea
/collections/black-teaText duplicate Black Tea
/collections/black-teaText duplicate Shop Now
/collections/superblendsText duplicate IMG-ALT Superblends
/collections/superblendsText duplicate Superblends
/collections/superblendsText duplicate Shop Now
/collections/earl-grey-teaIMG-ALT Earl Grey Tea
/collections/earl-grey-teaText duplicate Earl Grey Tea
/collections/earl-grey-teaText duplicate Shop Now
/collections/fruit-herbalIMG-ALT Fruit & Herbal Infusions
/collections/fruit-herbalText duplicate Fruit & Herbal
/collections/fruit-herbalText duplicate Shop Now
/collections/green-teaText duplicate IMG-ALT Green Tea
/collections/green-teaText duplicate Green Tea
/collections/green-teaText duplicate Shop Now
/collections/loose-leaf-teaIMG-ALT Loose Leaf Tea
/collections/loose-leaf-teaText duplicate Loose Leaf Tea
/collections/loose-leaf-teaText duplicate Shop Now
/products/superblends-glow-20-...IMG-ALT Superblends Glow - 20 Envelopes
/products/superblends-glow-20-...Superblends Glow 20 Envelopes
/products/sleep-unwind-collect...1/3 Off
IMG-ALT Sleep & Unwind Collection Gift Box - 20 Envelopes
/products/sleep-unwind-collect...Sleep & Unwind Collection Gift Box 20 Envelopes
/products/superblends-collecti...Text duplicate 1/3 Off
IMG-ALT Superblends Collection Gift Box - 40 Envelopes
/products/superblends-collecti...Superblends Collection Gift Box 40 Envelopes
/products/superblends-sleep-20...IMG-ALT Superblends Sleep - 20 Envelopes
/products/superblends-sleep-20...Superblends Sleep 20 Envelopes
/products/matcha-green-tea-pow...20% off
IMG-ALT Matcha Green Tea Powder - 30g Organic
/products/matcha-green-tea-pow...Matcha Green Tea Powder 30g Organic
https://twinings.co.uk/No Text
/pages/contact-usContact Us
https://twinings.co.uk/pages/faqsFAQs
/pages/shipping-policyShipping Policy
/pages/media-enquiriesMedia Enquiries
/pages/become-a-tea-stockistBecome a Tea Stockist
/pages/why-choose-twiningsWhy Choose Twinings?
/pages/shop-food-serviceShop Food Service
/pages/merchandisingMerchandising
https://trade.twinings.co.uk/External Subdomain Trade Customers
/pages/sourced-with-careText duplicate Sourced With Care
/pages/careers-at-twiningsText duplicate Careers at Twinings
/pages/twinings-affiliate-programBecome an Affiliate
/pages/section-172-statementSection 172 Statement
/pages/modern-slavery-and-huma...Modern Slavery Statement
/tools/sitemapSitemap
/pages/twinings-student-discountStudent Discount
/pages/twinings-key-workers-di...Key Workers Discount
/policies/terms-of-serviceTerms of Service
/policies/refund-policyRefund Policy
/pages/cookie-policyCookie Policy
/pages/privacy-policyPrivacy Policy
/pages/promotion-terms-conditionsPromotion Terms & Conditions
/pages/contact-usText duplicate Contact Us
https://twinings.co.uk/pages/faqsText duplicate FAQs
/pages/shipping-policyText duplicate Shipping Policy
/pages/media-enquiriesText duplicate Media Enquiries
/pages/become-a-tea-stockistText duplicate Become a Tea Stockist
/pages/why-choose-twiningsText duplicate Why Choose Twinings?
/pages/shop-food-serviceText duplicate Shop Food Service
/pages/merchandisingText duplicate Merchandising
https://trade.twinings.co.uk/External Subdomain Text duplicate Trade Customers
/pages/sourced-with-careText duplicate Sourced With Care
/pages/careers-at-twiningsText duplicate Careers at Twinings
/pages/twinings-affiliate-programText duplicate Become an Affiliate
/pages/section-172-statementText duplicate Section 172 Statement
/pages/modern-slavery-and-huma...Text duplicate Modern Slavery Statement
/tools/sitemapText duplicate Sitemap
/pages/twinings-student-discountText duplicate Student Discount
/pages/twinings-key-workers-di...Text duplicate Key Workers Discount
/policies/terms-of-serviceText duplicate Terms of Service
/policies/refund-policyText duplicate Refund Policy
/pages/cookie-policyText duplicate Cookie Policy
/pages/privacy-policyText duplicate Privacy Policy
/pages/promotion-terms-conditionsText duplicate Promotion Terms & Conditions
https://www.instagram.com/twin...New window External Subdomain No Text
https://twitter.com/twiningsukNew window External No Text
https://www.facebook.com/twini...New window External Subdomain No Text
https://www.youtube.com/user/t...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://twinings.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (164 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
x-cachehit, server
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servercloudflare
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,545 referring domains.
This page has 53,191 backlinks.
This page has backlinks from 1,901 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# we use Shopify as our ecommerce platform

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twinings.co.uk
Buy Twinings Tea, Wellbeing Drinks, Gifts and Teaware Today
Shop over 200 teas from around the world. Find gifts for all occasions, teaware, accessories and confectionery, as well as recipes, expert advice and more.

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Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gift78%Check
Teaware76%Check
Gifts76%Check
Twinings75%Check
Gifts Teaware75%Check
Tea74%Check
Twinings Tea72%Check
Buy Twinings68%Check
Buy Twinings Tea66%Check
Gift Shop66%Check
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