Universumglobal.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
54% 
Page structure
100% 
Link structure
92% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
97.30 kB
Words
609
Media files
22
Number of links
22 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Employer Branding Agency & Talent Attraction | Universum
The length of the page title is perfect. (523 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Universum helps employers attract and retain top talent. Explore our research and employer branding services to build a strong, proud workforce.
The length of the meta description is perfect. (893 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://universumglobal.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionUniversum helps employers attract and retain top talent. Explore our research and employer branding services to build a strong, proud workforce.
next-head-count18
langen
twitter:cardsummary_large_image
twitter:titleEmployer Branding Agency & Talent Attraction | Universum
twitter:descriptionUniversum helps employers attract and retain top talent. Explore our research and employer branding services to build a strong, proud workforce.
twitter:imagehttps://a.storyblok.com/f/263350/1200x630/614567e205/og_image.jpg
twitter:image:altUniversum
og:titleEmployer Branding Agency & Talent Attraction | Universum
og:descriptionUniversum helps employers attract and retain top talent. Explore our research and employer branding services to build a strong, proud workforce.
og:imagehttps://a.storyblok.com/f/263350/1200x630/614567e205/og_image.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Boost your talent strategy and make smarter decisions with findings fr...
This page contains 609 words. That's ok.
30.9% of the text are stop words.
13 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.26 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../34743e8c14/universum-logo-dark-text.svgUniversum logo
/images/flags/en.svgNo alt attribute provided
/images/flags/en.svgNo alt attribute provided
/images/flags/se.svgNo alt attribute provided
/images/flags/fr.svgNo alt attribute provided
/images/flags/de.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
...3350/160x128/3aef8eb9d7/logo-philips.svgNo alt attribute provided
...3350/160x128/ddeb859e04/logo-p-and-g.svgNo alt attribute provided
...350/160x128/a168c0381c/logo-micosoft.svgNo alt attribute provided
.../263350/160x128/4900c5bcd6/logo-ikea.svgNo alt attribute provided
...63350/160x128/65c381eb2b/logo-airbus.svgNo alt attribute provided
.../263350/160x128/044c8c37fd/logo-bnpp.svgNo alt attribute provided
.../263350/160x128/4cc12117f1/logo-dell.svgNo alt attribute provided
...f/263350/160x128/ac83cab04c/logo-sas.svgNo alt attribute provided
...3350/160x128/112c43e67d/logo-siemens.svgNo alt attribute provided
...3350/160x128/cd2a15fed3/logo-barilla.svgNo alt attribute provided
...com/f/263350/160x128/c21e3ffe5e/audi.svgNo alt attribute provided
...30/a0d0d697e1/melanie-sharpe.png/m/512x0No alt attribute provided
...9a0de5d/universum_logo_xs.png&w=640&q=75Universum logo
Video URLWidthHeight
.../f/263350/x/2372ab81a2/hero-bg-video.mp4
.../f/263350/x/2372ab81a2/hero-bg-video.mp4

Page structure

H1 heading
(Critically important)
We help ambitious employers attract the right talent for success
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We help ambitious employers attract the right talent for success
H2 Our Employer Branding Success Cycle
H2 Trusted by leading employers worldwide
H2 Elevating Market Research with Global Standards
H2 Employer Branding Resources
H3 Employer Branding Guide
H3 Employer Branding Definition
H3 EVP (Employer Value Proposition)
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://universumglobal.com/IMG-ALT Universum logo
https://auth.universum-access....External Subdomain Log in
https://universumglobal.com/sv/Swedish
https://universumglobal.com/fr/French
https://universumglobal.com/de/German
/solutions/employer-brand-insi...Learn more
/solutions/evp-developmentText duplicate Learn more
/solutions/employer-brand-comm...Text duplicate Learn more
/solutions/Text duplicate Learn more
/solutions/employer-brand-insi...Text duplicate Learn more
/solutions/evp-developmentText duplicate Learn more
/solutions/employer-brand-comm...Text duplicate Learn more
/solutions/Text duplicate Learn more
/resources/blog/universum-stud...2025 Universum Student Rankings
/rankings/See how your company ranks
https://community.esomar.org/w...External Subdomain ESOMAR
/resources/employer-brandingText duplicate Learn more
/resources/employer-branding-d...Text duplicate Learn more
/resources/evp-employer-value-...Text duplicate Learn more
https://www.facebook.com/Unive...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/univ...New window External Subdomain No Text
https://x.com/UniversumGlobalNew window External No Text
/terms-and-conditions/Terms of Use
/privacy-policy/Privacy Policy
/cookie-policy/Cookie Policy
/impressum/Impressum
/employer-branding/Employer branding guide

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://universumglobal.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (97 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-powered-byNext.js
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
etag"iuw601d3cy24ss"
content-encodinggzip
content-length21377
dateFri, 21 Mar 2025 22:50:06 GMT
varyAccept-Encoding
set-cookie178 Characters
x-aYes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,839 referring domains.
This page has 26,350 backlinks.
This page has backlinks from 2,250 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Allow: /

Similar sites

Search preview

universumglobal.com
Employer Branding Agency & Talent Attraction | Universum
Universum helps employers attract and retain top talent. Explore our research and employer branding services to build a strong, proud workforce.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Universum76%Check
employer73%Check
talent73%Check
attract72%Check
employers attract70%Check
brand talent67%Check
employers66%Check
Employer Branding65%Check
help62%Check
talent research62%Check
Show more keywords and terms

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