Whatworksscotland.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
86% 
Page structure
28% 
Link structure
82% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
56.90 kB
Words
662
Media files
15
Number of links
140 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
What Works Scotland | Supporting effective public services in Scotland
The page title should be shorter than 580 pixels. It is 635 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://whatworksscotland.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
generatorWordPress 4.9.26
langen-gb
twitter:widgets:link-color#000000
twitter:widgets:border-color#000000
twitter:partnertfwp
twitter:cardsummary
twitter:titleWhat Works Scotland
twitter:site@WWScot
twitter:descriptionSupporting effective public services in Scotland
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 662 words. That's ok.
26.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...content/uploads/2015/07/WWScogs-trim.jpgWhat Works Scotland
.../uploads/2019/05/LessonsforPSRSlider.jpgKey messages about public service reform in Scotland
...content/uploads/2018/10/ImpactSlider.jpgImpact of What Works Scotland
...9/02/SliderEmpoweringPeopleandPlaces.jpgEmpowering People and Places conference
...content/uploads/2019/05/WovencordsHP.jpg Coloured cords woven together into a plait
...ontent/uploads/2017/08/reports350162.jpgImage of a stack of colourful reports
/wp-content/uploads/2017/08/pins642300.jpgImage of coloured pins stuck in a map
/wp-content/uploads/2015/07/ESRC-200px.jpgNo alt attribute provided
...ntent/uploads/2015/07/Scot-Gov-200px.jpgNo alt attribute provided
/wp-content/uploads/2015/07/UoE-200px.jpgNo alt attribute provided
/wp-content/uploads/2015/07/UoG-200px.gifNo alt attribute provided
/wp-includes/images/rss.pngRSS
...mage/social/clearslate/96x96/twitter.pngtwitterFollow us on Twitter
...mage/social/clearslate/96x96/youtube.pngyoutubeFind us on YouTube
...tent/uploads/2017/08/MediaHopperlogo.jpgLogo of the University of Edinburgh Media Hopper video publishing service

Page structure

H1 heading
(Critically important)
What Works Scotland
Too many H1 headings
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 What Works Scotland
H1 Menu
H2 What Works Scotland operated from 2014 to 2020 and is now closed.
H2 Please direct any enquiries to University of Glasgow College of Social Sciences on [email protected]
H2 Supporting effective public services in Scotland
H3 Key messages about public service reform in Scotland
H3 Impact of What Works Scotland
H3 Empowering People and Places conference
H3 Key messages about public service reform in Scotland Duplicate text
H3 Publications and resources
H3 Reflections on the What Works Scotland initiative
H3 Our case sites
H3 Partners
H3 About us
H3 Contact us
H3 Privacy and cookies
H3 Accessibility statement
H3 Blog RSS
H3 Tags
H3 Social media
H5 Download the report
H6 Our key findings
H6 Themes
H6 Community engagement, capacity-building and participation
H6 Key issues for public services
H6 Workforce development, partnership working and leadership
H6 Outcomes and prevention
H6 Evaluation and scrutiny
H6 Approaches to generating and using evidence
H6 Aberdeenshire
H6 Fife
H6 Glasgow
H6 West Dunbartonshire
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://whatworksscotland.ac.uk/IMG-ALT What Works Scotland
A-TITLE What Works Scotland
http://whatworksscotland.ac.uk/Text duplicate What Works Scotland
A-TITLE What Works Scotland
http://whatworksscotland.ac.uk/Home
/key-messages-about-psr-in-sco...Key messages about PSR
/publications/Publications & resources
/casesites/Case sites
/casesites/aberdeenshire/Aberdeenshire
/casesites/aberdeenshire/stori...Stories from the coalface: Exploring what it means to work together in Aberdeenshire
/casesites/fife/Fife
/casesites/glasgow/Glasgow
/casesites/glasgow/generating-...Generating case study evidence in Glasgow’s Thriving Places
/casesites/glasgow/evaluating-...Evaluating the impact of participatory budgeting
/casesites/glasgow/collaborati...Collaborative dissertations in Thriving Places
/casesites/west-dunbartonshire/West Dunbartonshire
/casesites/learning-partners/Our learning partners
/topics/Topics
/events/Events
/events/past-events/Past events
/the-project/About us
/impact/Our impact
/the-project/people/People
/the-project/our-partners/Our partners
/the-project/childrens-neighbo...Children’s Neighbourhoods Scotland
/the-project/our-approach-to-c...Our approach to collaborative action research
/the-project/our-approach-to-c...Conducting CAR with public services: insights from the research process
/the-project/our-workplan/Our workplan
/the-project/our-workplan/evid...Evidence Bank
/the-project/contact-us/sign-u...Sign up for the newsletter
/the-project/contact-us/most-r...Most recent newsletter
/the-project/contact-us/Contact us
/key-messages-about-psr-in-sco...IMG-ALT Key messages about public service reform in Scotland
A-TITLE Key messages about public service reform in Scotland
/key-messages-about-psr-in-sco...Text duplicate Key messages about public service reform in Scotland
A-TITLE Key messages about public service reform in Scotland
/key-messages-about-psr-in-sco...Get key findings and read the report
A-TITLE Key messages about public service reform in Scotland
/impact/IMG-ALT Impact of What Works Scotland
A-TITLE Impact of What Works Scotland
/impact/Text duplicate Impact of What Works Scotland
A-TITLE Impact of What Works Scotland
/impact/Information about our impact
A-TITLE Impact of What Works Scotland
/events/empowering-people-and-...IMG-ALT Empowering People and Places conference
A-TITLE Empowering People and Places conference
/events/empowering-people-and-...Text duplicate Empowering People and Places conference
A-TITLE Empowering People and Places conference
/events/empowering-people-and-...Get event resources
A-TITLE Empowering People and Places conference
/key-messages-about-psr-in-sco...IMG-ALT Coloured cords woven together into a plait
/key-messages-about-psr-in-sco...Download the report
/key-messages-about-psr-in-sco...key findings
/key-messages-about-psr-in-sco...Participation
/key-messages-about-psr-in-sco...Partnership
/key-messages-about-psr-in-sco...Governance
/key-messages-about-psr-in-sco...Workforce
/key-messages-about-psr-in-sco...Leadership
/key-messages-about-psr-in-sco...Prevention
/key-messages-about-psr-in-sco...Place
/key-messages-about-psr-in-sco...Evidence
/key-messages-about-psr-in-sco...Context and background
/publicationsIMG-ALT Image of a stack of colourful reports
/category/topic/co-production/Co-production
/category/topic/community-capa...Community capacity-building
/category/topic/Community-empo...Community empowerment
/category/topic/community-sector/Community sector & socially-owned economy
/category/topic/Participatory-...Participatory budgeting
/category/topic/participatory-...Participatory decision-making
/category/topic/economic-regen...Economic regeneration
/category/topic/Educational-ac...Educational achievement
/category/topic/Educational-im...Education improvement
/category/topic/Health-and-soc...Health and social care integration
/category/topic/Housing/Housing
/category/topic/Place-based-ap...Place-based approaches
/category/topic/poverty-and-in...Poverty and inequality
/category/topic/Third-sector/Third sector
/category/topic/Welfare-reform/Welfare reform
/category/topic/leadership/Text duplicate Leadership
/category/partnerships-and-col...Partnership and collaboration
/category/topic/Relationships/Relationships
/category/topic/Outcomes-based...Outcomes-based approaches
/category/prevention/Text duplicate Prevention
/category/topic/Evaluation-app...Evaluation approaches
/category/topic/Scrutiny-and-i...Scrutiny and inspection
/category/topic/capabilities-a...Capabilities approach
/category/topic/Collaborative-...Collaborative action research
/category/topic/Evidence-to-ac...Evidence to action
/?s=scaling+upScaling up
/category/topic/Using-data/Using data
/publications/Get our publications and resources organised by type and date
/reflections-on-the-what-works...short report that compiles reflections
/casesitesIMG-ALT Image of coloured pins stuck in a map
/casesites/aberdeenshire/Text duplicate Aberdeenshire
/casesites/fife/Text duplicate Fife
/casesites/glasgow/Text duplicate Glasgow
/casesites/west-dunbartonshire/Text duplicate West Dunbartonshire
/casesitesSee more about all the case sites and the collaborative action research
http://www.esrc.ac.uk/New window External Subdomain No Text
http://www.gov.scot/New window External Subdomain No Text
http://www.ed.ac.uk/New window External Subdomain No Text
http://www.gla.ac.uk/New window External Subdomain No Text
/the-project/Text duplicate About us
A-TITLE About us
/the-project/Trivial anchor text
Read more
/the-project/contact-us/Got an enquiry? Please get in touch
/the-project/privacy-notice/Privacy and cookies
/the-project/accessibility-sta...See our accessibility statement
http://whatworksscotland.blogs...External Subdomain IMG-ALT RSS
http://whatworksscotland.blogs...External Subdomain Blog
http://whatworksscotland.blogs...External Subdomain What Works Scotland closed but resources still available
http://whatworksscotland.blogs...External Subdomain Extending the community sector inquiry through a cross-sector learning community?
http://whatworksscotland.blogs...External Subdomain Community-led activity: time to invest in expansion
http://whatworksscotland.blogs...External Subdomain Tackling inequalities by supporting 'enterprising' communities
http://whatworksscotland.blogs...External Subdomain Exploring community anchors, public service reform... and the wider local community sector
/tag/aberdeenshire/Text duplicate Aberdeenshire
/tag/alcohol/alcohol
/tag/asset-based-community-dev...asset-based community development
/tag/car/CAR
/tag/christie-commission/Christie Commission
/tag/co-production/co-production
/tag/collaboration/collaboration
/tag/collaborative-action-rese...Collaborative Action Research
/tag/community-anchors/community anchors
/tag/community-empowerment/community empowerment
/tag/community-empowerment-act/Community Empowerment Act
/tag/community-planning/community planning
/tag/community-planning-partne...Community Planning Partnerships
/tag/community-plannning/community plannning
/tag/community-sector/community sector
/tag/data/data
/tag/democracy/democracy
/tag/education/education
/tag/evaluability-assessment/evaluability assessment
/tag/evaluation/evaluation
/tag/evidence/evidence
/tag/evidence-bank/evidence bank
/tag/evidence-to-action/evidence to action
/tag/fife/Text duplicate Fife
/tag/health/health
/tag/inequality/inequality
/tag/learning/learning
/tag/participative-decision-ma...participative decision-making
/tag/participatory-budgeting/participatory budgeting
/tag/partnership/partnership
/tag/policy-making/policy-making
/tag/poverty/poverty
/tag/prevention/prevention
/tag/public-service-reform/public service reform
/tag/refugees/refugees
/tag/sarah-morton/Sarah Morton
/tag/scottish-approach/Scottish Approach
/tag/scottish-government/Scottish Government
/tag/service-design/service design
/tag/third-sector/third sector
/tag/thriving-places/Thriving Places
/tag/west-dunbartonshire/Text duplicate West Dunbartonshire
/tag/what-works-scotland/Text duplicate What Works Scotland
/tag/workforce/workforce
/tag/young-people/young people
https://twitter.com/WWScotNew window Nofollow External IMG-ALT twitter
A-TITLE Follow us on Twitter
https://www.youtube.com/channe...New window Nofollow External Subdomain IMG-ALT youtube
A-TITLE Find us on YouTube
https://media.ed.ac.uk/channel...External Subdomain IMG-ALT Logo of the University of Edinburgh Media Hopper video publishing service
https://media.ed.ac.uk/channel...External Subdomain See our videos on Media Hopper
http://interactive-content.is....External Subdomain Interactive Content Team
http://www.ed.ac.uk/External Subdomain The University of Edinburgh
/sitemapSitemap
http://whatworksscotland.ac.uk/Anchor No Text
/the-project/privacy-notice/Find out more.

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
link<http://whatworksscotland.ac.uk/wp-json/>; rel="https://api.w.org/", <http://whatworksscotland.ac.uk/>; rel=shortlink
content-typetext/html; charset=UTF-8
dateSat, 24 Aug 2024 13:02:09 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 205 referring domains.
This page has 3,659 backlinks.
This page has backlinks from 165 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland81%Check
Works81%Check
Works Scotland81%Check
Works Scotland initiative68%Check
Public Service56%Check
public55%Check
public services55%Check
effective public services55%Check
Supporting effective public services54%Check
services53%Check
Show more keywords and terms

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