Worksafe.govt.nz - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
80% 
Page structure
74% 
Link structure
85% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.85 s
File size
349.10 kB
Words
1020
Media files
4
Number of links
163 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | WorkSafe
The page title is too short. (160 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
WorkSafe is New Zealand’s primary workplace health and safety regulator.
The length of the meta description is perfect. (460 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.worksafe.govt.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWorkSafe is New Zealand’s primary workplace health and safety regulator.
authorWorkSafe New Zealand
dcterms.titleHome
dcterms.subjectWorkSafe is New Zealand’s primary workplace health and safety regulator.
dcterms.creatorWorkSafe New Zealand
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
apple-mobile-web-app-titleWorkSafe NZ
application-nameWorkSafe NZ
msapplication-config/resources/themes/worksafe/ico/browserconfig.xml
theme-color#ffffff
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
mobile-web-app-capableyes
generatorSilverstripe CMS 4.13
facebook-domain-verificationtudowisk511g93z0sv46efqgv1zqck
langen-nz
og:titleHome
og:site_nameWorkSafe
og:urlhttps://www.worksafe.govt.nz/
og:descriptionWorkSafe is New Zealand’s primary workplace health and safety regulator.
og:imagehttps://www.worksafe.govt.nz/assets/Tile/image-horticulture-worker.jpg
og:typewebsite
og:localeen_GB
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=UTF-8
Content-Security-Policybase-uri 'self'; default-src 'self'; child-src ; connect-src 'self' https://google-analytics.com google-analytics.com https://www.google-analytics.com www.google-analytics.com https://stats.g.doubleclick.net stats.g.doubleclick.net https://www.facebook.com www.facebook.com https://*.api.swiftype.com *.api.swiftype.com https://*.algolia.net *.algolia.net https://api.business.govt.nz api.business.govt.nz https://maps.googleapis.com maps.googleapis.com https://*.hotjar.com:* *.hotjar.com:* https://*.hotjar.io:* *.hotjar.io:* wss://*.hotjar.com https://googletagmanager.com googletagmanager.com https://www.googletagmanager.com www.googletagmanager.com https://adservice.google.com adservice.google.com https://google.com google.com https://www.google.com www.google.com https://region1.google-analytics.com region1.google-analytics.com app.optimalworkshop.com https://app.optimalworkshop.com a3f2k0mz.optimalworkshop.com https://a3f2k0mz.optimalworkshop.com www.optimalworkshop.com https://www.optimalworkshop.com; font-src 'self' https://worksafe.govt.nz worksafe.govt.nz https://www.worksafe.govt.nz www.worksafe.govt.nz https://fonts.gstatic.com https://script.hotjar.com script.hotjar.com data:; form-action 'self' https://www.facebook.com www.facebook.com; frame-src 'self' https://youtube.com youtube.com https://youtube.co youtube.co https://www.youtube.com/ www.youtube.com/ https://vimeo.com vimeo.com https://8109193.fls.doubleclick.net 8109193.fls.doubleclick.net https://googletagmanager.com googletagmanager.com https://www.googletagmanager.com www.googletagmanager.com https://8109193.fls.doubleclick.net 8109193.fls.doubleclick.net https://www.google.com www.google.com https://www.facebook.com www.facebook.com https://vars.hotjar.com vars.hotjar.com https://bid.g.doubleclick.net bid.g.doubleclick.net https://engage.ubiquity.co.nz *.ubiquity.co.nz; img-src 'self' blob: data: https://worksafe.cwp.govt.nz http://worksafe.cwp.govt.nz https://worksafe.govt.nz http://worksafe.govt.nz https://googletagmanager.com googletagmanager.com https://www.googletagmanager.com www.googletagmanager.com https://www.google-analytics.com www.google-analytics.com https://www.facebook.com www.facebook.com https://www.google.com.au www.google.com.au https://www.google.com www.google.com https://maps.googleapis.com maps.googleapis.com https://googleads.g.doubleclick.net googleads.g.doubleclick.net https://*.gstatic.com https://www.google.co.nz https://script.hotjar.com script.hotjar.com https://construction.worksafe.govt.nz construction.worksafe.govt.nz https://youtube.com youtube.com https://8109193.fls.doubleclick.net 8109193.fls.doubleclick.net https://google.ad google.ad https://google.ae google.ae https://google.al google.al https://google.am google.am https://google.co.ao google.co.ao https://google.com.ar google.com.ar https://google.as google.as https://google.at google.at https://google.com.au google.com.au https://google.az 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Page quality

Content
(Critically important)
This page contains 1020 words. That's ok.
20.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
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A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
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The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
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There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
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No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...pson-promo-tile__FillMaxWzU0MCw1NDBd.jpgNo alt attribute provided
...e-serene-heater__FillMaxWzU0MCw1NDBd.jpgNo alt attribute provided
...grey-background__FillMaxWzU0MCw1NDBd.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Search
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Search
H2 WorkSafe Strategy
H2 WorkSafe New Zealand Chair announces new Chief Executive, Sharon Thompson
H2 Further action on Serene bathroom heaters
H2 Management and removal of asbestos
H2 Keeping volunteers healthy and safe
H2 Electrical safety for low voltage electrical installations in imported buildings
H2 Safe use of machinery
H2 Popular questions
H2 About Us
H2 Services
H2 Updates
Baselink: https://www.worksafe.govt.nz/
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.worksafe.govt.nz/Skip to Main Content
https://www.worksafe.govt.nz/A-TITLE Link to home page
https://services.worksafe.govt...External Subdomain Login
https://services.worksafe.govt...External Subdomain Notify WorkSafe
https://services.worksafe.govt...External Subdomain Text duplicate Login
https://services.worksafe.govt...External Subdomain Text duplicate Notify WorkSafe
https://www.worksafe.govt.nz/Home
/managing-health-and-safety/Managing health and safety
/managing-health-and-safety/ge...Getting started
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/managing-health-and-safety/co...Consumers
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/topic-and-industry/asbestos/Asbestos
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/topic-and-industry/power-tools/Power tools
/topic-and-industry/petroleum/Petroleum
/topic-and-industry/road-and-r...Road and roadside
/topic-and-industry/ports/Ports
/topic-and-industry/temperatur...Temperature at work
/topic-and-industry/sexual-har...Sexual harassment
/topic-and-industry/slips-trip...Slips, trips and falls
/topic-and-industry/tree-work/Tree work
/topic-and-industry/vehicles-a...Vehicles and mobile plant
/topic-and-industry/vibration/Vibration
/topic-and-industry/warehousing/Warehousing
/topic-and-industry/welding/Welding
/topic-and-industry/wine/Wine
/topic-and-industry/worker-acc...Worker accommodation
/topic-and-industry/work-relat...Work-related health
/topic-and-industry/working-at...Working at height
/topic-and-industry/working-fr...Working from home
/notifications/Notifications
/notifications/notify-worksafe/Notify us of an injury, illness or incident
/notifications/report-an-unsaf...Report an unsafe or unhealthy work situation
/notifications/report-schedule...Report scheduled or completed work
/notifications/what-events-nee...What events need to be notified?
/notifications/major-hazard-fa...Notify us of a Major Hazard Facility
/notifications/interest-in-kno...Notify us of your interest in knowing an enforcement action
https://data.worksafe.govt.nz/External Subdomain Data
/research/Research
/research/new-zealand-carcinog...New Zealand Carcinogens Survey 2021
/research/work-health-and-safe...Work health and safety: An overview of harm and risk in Aotearoa New Zealand 2024
/research/segmentation-and-ins...Segmentation and insights programme: Employers and workers
/research/a-psychosocial-surve...A psychosocial survey of healthcare workers
/research/work-related-musculo...Work-related musculoskeletal disorders literature overview
/research/towards-2020/Towards 2020
/research/work-related-suicide...Work-related suicide: Examining the role of work factors in suicide
/research/new-zealand-psychoso...New Zealand Psychosocial Survey
/research/segmentation-and-ins...Segmentation and insights programme: Consumers and energy safety
/research/health-care-and-soci...Health care and social assistance report
/research/risk-factors-in-the-...Risk factors in the hospitality sector
/research/literature-review-of...Literature review of fatigue interventions
/research/managing/Managing vehicle-related risks from supply chain pressures
/research/workplace-safety-and...Workplace safety and the future of work in New Zealand
/research/health-and-safety-in...Health and safety in the agency work industry
/research/risk-factors-in-the-...Risk factors in the road freight transport industry
/research/health-and-safety-re...Health and safety representatives in New Zealand survey 2019
/research/worker-exposure-survey/Worker Exposure Survey
/research/psychosocial-hazards...Psychosocial hazards in work environments and effective approaches for managing them
/research/dusty-work-and-use-o...Dusty work and use of controls among construction workers
/research/evaluation-of-the-pu...Evaluation of the Puataunofo Programme
/research/health-and-safety-re...Health and safety regulators in a superdiverse context
/research/the-maruiti-marae-ba...The Maruiti Marae Based Learning Pilot Process Evaluation
/research/worker-engagement-pa...Worker engagement, participation and representation literature review
/laws-and-regulations/Laws and regulations
/laws-and-regulations/acts/Acts
/laws-and-regulations/regulati...Regulations
/laws-and-regulations/safe-wor...Safe Work Instruments
/laws-and-regulations/prosecut...Prosecutions
/laws-and-regulations/consulta...Consultations
/laws-and-regulations/enforcea...Enforceable undertakings
/laws-and-regulations/electric...Electricity and gas gazette notices
/laws-and-regulations/operatio...Operational policy framework
/laws-and-regulations/electric...Electrical and gas codes of practice
/publications-and-resources/Publications and resources
/about-us/news-and-media/News and media
/the-toolshed/The Toolshed
/the-toolshed/case-studies/Case studies
/the-toolshed/definitions-and-...Definitions and acronyms
/the-toolshed/registers/Registers
/the-toolshed/tools/Tools
/the-toolshed/what-resources-a...What resources are available to help?
/contact-us/Contact us
/about-us/About us
/about-us/who-we-are/Who we are
/about-us/careers/Careers
/about-us/news-and-media/Text duplicate News and media
/about-us/information-requests/Information requests
/about-us/campaigns/Campaigns
/about-us/corporate-publications/Corporate publications
/about-us/relationship-agreeme...Relationship agreements
/about-us/about-this-site/About this site
/about-us/who-we-are/worksafe-...WorkSafe Strategy Our strategy defines our main role, which is to influence businesses and workers to meet responsibilities to ensure work is healthy and saf...
/about-us/news-and-media/works...WorkSafe New Zealand Chair announces new Chief Executive, Sharon Thompson WorkSafe New Zealand Board Chair Jennifer Kerr has announced the appointment of Sha...
/about-us/news-and-media/furth...Further action on Serene bathroom heaters Energy Safety has extended its clampdown on Serene wall mounted bathroom heaters, which don’t meet New Zealand's sa...
/topic-and-industry/asbestos/m...Management and removal of asbestos Our expectations about how to comply with asbestos health and safety law. Read more
/managing-health-and-safety/ge...Keeping volunteers healthy and safe Practical advice for organisations on how to keep volunteers healthy and safe at work. Read more
/topic-and-industry/electricit...Electrical safety for low voltage electrical installations in imported buildings How to make sure imported buildings are electrically safe before they are co...
/topic-and-industry/manufactur...Safe use of machinery This guideline is aimed at employers, engineers, designers, manufacturers and distributors of machinery. Read more
/managing-health-and-safety/no...Where can I find WorkSafe's guidance and advice about COVID-19?
/managing-health-and-safety/ma...What are some of the health and safety risks associated with my industry?
/topic-and-industry/asbestos/a...Do I need an asbestos management plan?
/topic-and-industry/hazardous-...What do you need to think about when managing your workplace hazardous substances?
/notifications/report-an-unsaf...How do I report an unsafe or unhealthy work situation?
/topic-and-industry/bullying/How can I prevent bullying?
/about-us/Text duplicate About us
/about-us/careers/Text duplicate Careers
/about-us/about-this-site/Text duplicate About this site
/about-us/about-this-site/priv...Privacy
/about-us/about-this-site/disc...Disclaimer
/about-us/about-this-site/copy...Copyright
https://www.worksafe.govt.nz/No Text
/notifications/notify-worksafe/Text duplicate Notify us of an injury, illness or incident
/notifications/report-an-unsaf...Raise a health or safety concern
/notifications/report-an-unsaf...Electricity or gas event notification
/home/subscriptions/Subscribe to WorkSafe
/home/rss/Subscribe to RSS
/contact-us/Text duplicate Contact us
/about-us/news-and-media/Text duplicate News and media
https://www.govt.nz/External No Text
https://www.facebook.com/nzwor...New window External Subdomain Visit WorkSafe on facebook
https://twitter.com/WorkSafeNZNew window External Visit WorkSafe on twitter
https://www.linkedin.com/compa...New window External Subdomain Visit WorkSafe on linkedin
https://www.instagram.com/work...New window External Subdomain Visit WorkSafe on instagram
https://www.youtube.com/channe...New window External Subdomain Visit WorkSafe on youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.worksafe.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.85 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (349 kB).

HTTP Response Header

NameValue
servernginx
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content-typetext/html; charset=utf-8
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External factors

This website has excellent links from other websites.
This page has backlinks from 2,068 referring domains.
This page has 9,528 backlinks.
This page has backlinks from 1,469 different ip addresses.

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Robots.txt

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WorkSafe is New Zealand’s primary workplace health and safety regulator.

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work79%Check
WorkSafe77%Check
WorkSafe New66%Check
WorkSafe New Zealand61%Check
unsafe or unhealthy work60%Check
or unhealthy work situation60%Check
Visit WorkSafe58%Check
Health and Safety53%Check
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