Bcbsm.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
89% 
Page structure
95% 
Link structure
75% 
Server
29% 
External factors
96% 
SEO Score
Response time
1.45 s
File size
75.90 kB
Words
529
Media files
13
Number of links
115 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ready to Help | Blue Cross Blue Shield of Michigan Insurance
There are word repetitions in the page title.
The length of the page title is perfect. (555 pixels out of 580 max pixel length)
Meta description
(Critically important)
Need affordable health insurance for individual plans, group coverage, Medicare, dental or vision? We are ready to help you find the right plan. Enroll today.
The length of the meta description is perfect. (955 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bcbsm.com/index/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionNeed affordable health insurance for individual plans, group coverage, Medicare, dental or vision? We are ready to help you find the right plan. Enroll today.
templatebcbsm-generic-basepage-template
viewportwidth=device-width, initial-scale=1
langen
X-UA-CompatibleIE=edge
Content-Security-Policyupgrade-insecure-requests
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 529 words. That's ok.
30.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...hared-assets/images/header-logo/logo.pngBlue Cross Blue Shield of Michigan
...hared-assets/images/header-logo/logo.pngBlue Cross Blue Shield of Michigan
...nt/dam/public/bcbsm/home-hero-injury.jpgWoman and child sit on couch smiling
...nt/dam/public/bcbsm/home-hero-injury.jpgWoman and child sit on couch smiling
...am/public/bcbsm/mobile-app-screen-02.pngWoman and child sit on couch smiling
...am/public/bcbsm/mobile-app-screen-02.pngWoman and child sit on couch smiling
...m/public/bcbsm/spiff-medicaid-color1.jpgwoman holds baby while talking on phone
...blic/bcbsm/spiff-mental-health-color.jpgA man looks determined
.../public/bcbsm/spiff-medicaid-color-2.jpgWoman holds baby as a person takes a photo with a phone
...tent/dam/public/bcbsm/calling-career.jpgCollage of members and employees
...sm/mbp-article-minority-health-month.jpgA mother and child walk outdoors.
...dam/public/bcbsm/mbp-podcast-balance.jpgImage of woman balancing emotions.
...bsm/mbp-article-at-home-health-check.jpgA man checks his blood pressure.

Page structure

H1 heading
(Critically important)
Ready to help you get the most out of your plan
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Ready to help you get the most out of your plan
H2 Explore plans
H2 Find care
H2 Member resources
H2 A leader in health care
H2 Our commitment
H3 Do you qualify for special enrollment?
H3 Your mental health matters
H3 We’re here for you and your family
H3 Choose proactive healthy living
H3 Have questions? We're listening.
H4 Download our mobile app
H4 Download our mobile app Duplicate text
H4 National minority health month
H4 Balance your health
H4 Personal health and wellness
H4 Language Assistance
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bcbsm.com/Subdomain IMG-ALT Blue Cross Blue Shield of Michigan
https://www.bcbsm.com/login/Login
https://www.bcbsm.com/index/Anchor Individuals
/individuals/Text duplicate Individuals
/individuals/overview/Overview
/individuals/plans/Plans
/individuals/resources/Resources
/individuals/find-care/Find Care
/individuals/help/Help
https://www.bcbsm.com/index/Anchor Medicare
https://www.bcbsm.com/medicare/Text duplicate Medicare
/medicare/overview/Text duplicate Overview
/medicare/plans/Medicare Plans
/medicare/101/Medicare 101
/medicare/resources/Text duplicate Resources
/medicare/find-care/Text duplicate Find Care
/medicare/help/Text duplicate Help
https://www.bcbsm.com/index/Anchor Employers
https://www.bcbsm.com/employers/Text duplicate Employers
/employers/plans/Text duplicate Plans
/employers/resources/Text duplicate Resources
/employers/improved-care/Improved Care
/employers/insights/Insights
/employers/help/Text duplicate Help
https://www.bcbsm.com/index/Anchor Providers
https://www.bcbsm.com/providers/Text duplicate Providers
/providers/index/Text duplicate Overview
/providers/network/Enrollment
/providers/resources/Text duplicate Resources
/providers/newsletters/Newsletters
/providers/help/Text duplicate Help
https://www.bcbsm.com/index/Anchor Agents
https://www.bcbsm.com/agents/Text duplicate Agents
/agents/index/Text duplicate Overview
/agents/become-agent/Become an Agent
/agents/resources/Text duplicate Resources
/agents/contacts/Contact Us
https://www.bcbsm.com/contact/Text duplicate Contact Us
https://www.bcbsm.com/about-us/About Us
/careers/index/Careers
https://www.bcbsm.com/Subdomain Text duplicate IMG-ALT Blue Cross Blue Shield of Michigan
/individuals/for Individuals
https://www.bcbsm.com/medicare/for Medicare
https://www.bcbsm.com/employers/for Employers
https://www.bcbsm.com/providers/for Providers
https://www.bcbsm.com/agents/for Agents
https://www.bcbsm.com/index/Anchor search
https://www.bcbsm.com/login/login
https://www.bcbsm.com/index/Anchor Explore plans
https://www.bcbsm.com/index/Anchor Find care
https://www.bcbsm.com/index/Anchor Member resources
/common/pay-bill/Pay your bill
https://www.bcbsm.com/index/Anchor BACK
/individuals/Individuals and families
/medicare/index/Text duplicate Medicare
https://www.bcbsm.com/employers/Text duplicate Employers
/individuals/find-care/Text duplicate Individuals and families
/medicare/find-care/Text duplicate Medicare
/individuals/resources/forms-d...Prescription drug lists
/register/online-account/Creating an online account
/individuals/help/Help with individuals and families
/medicare/help/Help with Medicare
/download-mobile-app/index/New window Download our mobile app Connect with providers and manage your health and benefits securely on the go Learn how
IMG-ALT Woman and child sit on couch smiling
/download-mobile-app/index/New window Text duplicate Download our mobile app Connect with providers and manage your health and benefits securely on the go Learn how
IMG-ALT Woman and child sit on couch smiling
/individuals/plans/qualifying-...Learn more
/behavioral-mental-health/index/Get support
/losing-medicaid/home/Learn how we can help
https://www.bcbsm.com/about-us/Learn About Us
/about-us/inclusion-diversity/Learn More
https://www.mibluesperspective...New window External Subdomain Read more about minority health
https://www.ahealthiermichigan...New window External Subdomain Listen to podcast
https://www.ahealthiermichigan...New window External Subdomain Try a self-exam
https://www.bcbsm.com/contact/Text duplicate Contact Us
https://www.facebook.com/BCBSMExternal Subdomain No Text
https://www.instagram.com/bcbs...External Subdomain No Text
https://www.tiktok.com/@bcbsmiExternal Subdomain No Text
https://twitter.com/BCBSMExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/bcbsmExternal Subdomain No Text
https://www.ahealthiermichigan...External Subdomain No Text
https://www.bcbsm.com/about-us/Introduction
/about-us/our-company/Our Company
/about-us/our-company/leadership/Our Leadership
/about-us/our-difference/Our Difference
/about-us/inclusion-diversity/Inclusion and Diversity
/foundation/index/Foundation
/about-us/careers/Text duplicate Careers
/important-information/Legal and Privacy
/important-information/code-bu...Code of Conduct
/important-information/notices...About Medicare Plans
/important-information/prior-a...Prior Authorization
/important-information/policie...Nondiscrimination Notice
/important-information/privacy...Online Privacy Practices
/health-care-fraud/index/Stop Fraud
/individuals/help/other-topics...Tax Forms
https://www.bcbsm.com/contact/Text duplicate Contact Us
/common/find-care/Text duplicate Find Care
/common/get-help/Get Help
/common/forms-documents/Forms and Documents
https://www.bcbsm.com/mrf/index/Machine Readable Files
https://www.ahealthiermichigan...External Subdomain Podcast
/download-mobile-app/index/Get Mobile App
/common/get-quote/Get a Quote
/individuals/plans/Individuals and Families
/medicare/index/Text duplicate Medicare
https://www.bcbsm.com/employers/Text duplicate Employers
https://www.bcbsm.com/providers/Text duplicate Providers
https://www.bcbsm.com/agents/Text duplicate Agents
/suppliers/index/Suppliers
https://www.ahealthiermichigan...External Subdomain A Healthier Michigan
https://www.mibluesperspective...External Subdomain MI Blues Perspectives
/media-resources/index/Media Resources
/common/site-map/Site Map
/important-information/policie...Subdomain Anchor Espanol
/important-information/policie...Subdomain Anchor العَرَبِيَّة
/important-information/policie...Subdomain Anchor 中文
/important-information/policie...Subdomain Anchor Türkmençe
/important-information/policie...Subdomain Anchor Tiếng Việt
/important-information/policie...Subdomain Anchor 한국어
/important-information/policie...Subdomain Anchor বাংলা
/important-information/policie...Subdomain Anchor Shqip
/important-information/policie...Subdomain Anchor Polski
/important-information/policie...Subdomain Anchor Deutsch
/important-information/policie...Subdomain Anchor Italiano
/important-information/policie...Subdomain Anchor 日本語
/important-information/policie...Subdomain Anchor Русский
/important-information/policie...Subdomain Anchor Bosanski
/important-information/policie...Subdomain Anchor Filipino

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bcbsm.com/index/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.45 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (76 kB).

HTTP Response Header

NameValue
dateFri, 10 May 2024 17:18:57 GMT
content-typetext/html;charset=utf-8
connectionclose
set-cookie178 Characters
x-dispatcherdispatcher1uswest1
x-vhostpublish
x-content-type-optionsnosniff
age162167
accept-rangesbytes
x-frame-optionsSAMEORIGIN
varyUser-Agent
content-dispositioninline; filename=index.html
access-control-allow-originhttps://search.bcbsm.com
strict-transport-securitymax-age=16070400; includeSubDomains; preload
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is very well linked from other websites.
This page has backlinks from 32 referring domains.
This page has 2,543 backlinks.
This page has backlinks from 13 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /individuals/
Disallow: /individuals/plans/medical/2024/catastrophic/preferred-hmo/
Disallow: /individuals/plans/medical/2024/catastrophic/select-hmo/
Disallow: /individuals/plans/medical/2024/gold/
Disallow: /individuals/plans/medical/2024/gold/preferred-hmo/
Disallow: /individuals/plans/medical/2024/gold/premier-ppo-extra/
Disallow: /individuals/plans/medical/2024/gold/premier-ppo/
Disallow: /individuals/plans/medical/2024/gold/preferred-hmo-extra/
Disallow: /individuals/plans/medical/2024/silver/virtual-hmo-94/
Disallow: /individuals/plans/medical/2024/silver/hmo-70/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-saver-hsa-70/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-73/
Disallow: /individuals/plans/medical/2024/silver/hmo-extra-70/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-saver-87/
Disallow: /individuals/plans/medical/2024/silver/hmo-saver-87/
Disallow: /individuals/plans/medical/2024/silver/hmo-extra-94/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-94/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-extra-70/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-extra-94/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-70/
Disallow: /individuals/plans/medical/2024/silver/hmo-off/
Disallow: /individuals/plans/medical/2024/silver/virtual-hmo-87/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-saver-hsa-73/
Disallow: /individuals/plans/medical/2024/silver/hmo-87/
Disallow: /individuals/plans/medical/2024/silver/hmo-extra-73/
Disallow: /individuals/plans/medical/2024/silver/hmo-extra-87/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-87/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-extra-73/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-extra-87/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-off/
Disallow: /individuals/plans/medical/2024/silver/hmo-saver-73/
Disallow: /individuals/plans/medical/2024/silver/premier-ppo-saver-94/
Disallow: /individuals/plans/medical/2024/silver/hmo-saver-70/
Disallow: /individuals/plans/medical/2024/silver/virtual-hmo-73/
Disallow: /individuals/plans/medical/2024/silver/hmo-73/
Disallow: /individuals/plans/medical/2024/silver/virtual-hmo-70/
Disallow: /individuals/plans/medical/2024/silver/hmo-94/
Disallow: /individuals/plans/medical/2024/bronze/hmo/
Disallow: /individuals/plans/medical/2024/bronze/premier-ppo-secure/
Disallow: /individuals/plans/medical/2024/bronze/hmo-saver-hsa-select/
Disallow: /individuals/plans/medical/2024/bronze/hmo-select/
Disallow: /individuals/plans/medical/2024/bronze/premier-ppo-hsa/
Disallow: /individuals/plans/medical/2024/bronze/hmo-secure/
Disallow: /individuals/plans/medical/2024/bronze/virtual-hmo/
Disallow: /individuals/plans/medical/2024/bronze/premier-ppo-extra/
Disallow: /individuals/plans/medical/2024/bronze/hmo-extra/
Disallow: /individuals/plans/medical/2024/bronze/hmo-saver-hsa/
Disallow: /individuals/plans/dental-vision/2024/ppo-vision-plus/
Disallow: /individuals/plans/dental-vision/2024/epo-vision/
Disallow: /individuals/plans/dental-vision/2024/epo/
Disallow: /individuals/plans/dental-vision/2024/ppo-100/
Disallow: /individuals/plans/dental-vision/2024/ppo-pediatric/
Disallow: /individuals/plans/dental-vision/2024/ppo-80/
Disallow: /individuals/plans/dental-vision/2024/ppo-vision-extra/
Disallow: /individuals/plans/dental-vision/2024/blue-vision/
Disallow: /individuals/plans/dental-vision/2024/ppo-plus/
Disallow: /individuals/plans/dental-vision/2024/blue-vision-glasses-and-contacts/
Disallow: /individuals/plans/dental-vision/2024/ppo-extra/
Disallow: /individuals/plans/dental-vision/2024/ppo-vision-80/
Disallow: /individuals/plans/dental-vision/2024/ppo-vision-100/
Disallow: /individuals/have-us-contact-you/thanks/
Disallow: /about-us/our-difference/
Disallow: /about-us/our-difference/better-health-for-all/
Disallow: /common/404-61/
Disallow: /employers/plans/medicare/health/2024/pdp/
Disallow: /employers/plans/midsize-group/dental/2024/ppo-plus-mac/
Disallow: /employers/connect/thank-you/
Disallow: /employers/plan-understanding/virtual-assistant/
Disallow: /welcome-ibu/index/
Disallow: /bcn-benefits-summary/request-form/confirmation/
Disallow: /fep/bcn/
Disallow: /fep/service-benefit-plan/
Disallow: /campaign/coffee/
Disallow: /campaign/penske/pag/000/
Disallow: /campaign/penske/pag/011/
Disallow: /campaign/penske/pag/010/
Disallow: /campaign/penske/ptg/000/
Disallow: /campaign/penske/ptg/011/
Disallow: /campaign/penske/ptg/010/
Disallow: /health-care-fraud/report-fraud/form/
Disallow: /health-care-fraud/report-fraud/form/thank-you/
Disallow: /ford/plans/
Disallow: /som/retirees/medicare-ppo-supplemental/
Disallow: /som/retirees/non-medicare-ppo/
Disallow: /som/retirees/medicare-advantage/
Disallow: /som/retirees/non-medicare-hmo/
Disallow: /som/retirees/bcn-advantage-hmo/
Disallow: /som/employees/ppo/
Disallow: /som/employees/hdhp/
Disallow: /som/employees/bcn-hmo/
Disallow: /fordtevc/plans/
Disallow: /uawtrust/plans/non-medicare/bcn/
Disallow: /uawtrust/plans/non-medicarehanced-care-ppo/
Disallow: /uawtrust/plans/medicare/tcn/
Disallow: /uawtrust/plans/medicare/bcna-hmo/
Disallow: /uawtrust/plans/medicare/ma-ppo/protected/
Disallow: /uawtrust/help/events/
Disallow: /uawtrust/help/events/medicare/
Disallow: /gm-find-care/nurse-line/
Disallow: /healthy-safety-net-symposium/registration/thanks/
Disallow: /mpsers/medical-plans/
Disallow: /mpsers/medical-plans/medicare-hmo/
Disallow: /mpsers/medical-plans/non-medicare-ppo/
Disallow: /mpsers/medical-plans/non-medicare-hmo/
Disallow: /mpsers/medical-plans/medicare-ppo/
Disallow: /medicare/plans/ma/
Disallow: /medicare/plans/ma/2024-ppo-signature/
Disallow: /medicare/plans/ma/2024-hmo-classic/
Disallow: /medicare/plans/ma/2024-hmo-prestige/
Disallow: /medicare/plans/ma/2024-ppo-assure/
Disallow: /medicare/plans/ma/2024-ppo-essential/
Disallow: /medicare/plans/ma/2024-hmo-elements/
Disallow: /medicare/plans/ma/2024-hmo-community-value/
Disallow: /medicare/plans/ma/2024-ppo-meijer/
Disallow: /medicare/plans/ma/2024-hmo-connected-care/
Disallow: /medicare/plans/ma/2024-ppo-vitality/
Disallow: /medicare/plans/ma/2024-hmo-prime-value/
Disallow: /medicare/plans/ma/2024-hmo-local/
Disallow: /medicare/plans/ma/2024-ppo-part-b/
Disallow: /medicare/plans/pdp/2024-prescription-blue-select/
Disallow: /medicare/plans/pdp/2024-prescription-blue-premium/
Disallow: /medicare/plans/supplement/plan-hd-g/
Disallow: /medicare/plans/supplement/plan-a/
Disallow: /medicare/plans/supplement/well-being-program/
Disallow: /medicare/plans/supplement/plan-hd-f/
Disallow: /medicare/plans/supplement/plan-f/
Disallow: /medicare/plans/supplement/plan-n/
Disallow: /medicare/plans/supplement/plan-g/
Disallow: /medicare/plans/supplement/plan-d/
Disallow: /medicare/plans/supplement/plan-c/
Disallow: /medicare/resources/advantage-extras/rewards/
Disallow: /content/dam/public/employers/content-fragments/in-network-level-1
Disallow: /content/dam/public/theRecord/records.html
Disallow: /content/dam/public/agents/documents/bluesmarketplace/2023/blues-marketplace-333.pdf
Disallow: /content/dam/public/agents/documents/bluesmarketplace/2024/blues-marketplace-444.js
Disallow: /content/dam/public/agents/documents/bluesmarketplace/2025/blues-marketplace-555.pdf
Disallow: /content/dam/public/agents/documents/bluesmarketplace/2026/blues-marketplace-666.js
Disallow: /content/dam/public/agents/documents/bluesmarketplace/2027/blues-marketplace-777.pdf
Disallow: /content/dam/public/agents/documents/bluesmarketplace/2028/blues-marketplace-888.js
Sitemap: https://www.bcbsm.com/sitemap.xml

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www.bcbsm.com › index
Ready to Help | Blue Cross Blue Shield of Michigan Insurance
Need affordable health insurance for individual plans, group coverage, Medicare, dental or vision? We are ready to help you find the right plan. Enroll today.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Help73%Check
Ready73%Check
plan66%Check
Health Plan59%Check
insurance56%Check
Michigan Insurance53%Check
health52%Check
Health Insurance52%Check
Plans50%Check
get50%Check
Show more keywords and terms

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