Playbook.usds.gov - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
86% 
Page structure
58% 
Link structure
100% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
32.90 kB
Words
3563
Media files
1
Number of links
30 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Digital Services Playbook — from the U.S. Digital Service
There are word repetitions in the page title.
The length of the page title is perfect. (556 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1,maximum-scale=1,user-scalable=no
langen
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 27.53 words is high.
This page contains 3563 words. That's ok.
40.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
72 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1,maximum-scale=1,user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 71 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/usds-logo-seal.pngLogo of the United States Digital Service

Page structure

H1 heading
(Critically important)
Digital Services Playbook
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 54 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Digital Services Playbook
H2 Digital Service Plays
H2 Understand what people need
H2 Address the whole experience, from start to finish
H2 Make it simple and intuitive
H2 Build the service using agile and iterative practices
H2 Structure budgets and contracts to support delivery
H2 Assign one leader and hold that person accountable
H2 Bring in experienced teams
H2 Choose a modern technology stack
H2 Deploy in a flexible hosting environment
H2 Automate testing and deployments
H2 Manage security and privacy through reusable processes
H2 Use data to drive decisions
H2 Default to open
H3 Digital Services Playbook Duplicate text
H3 Checklist
H3 Key Questions
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H3 Checklist Duplicate text
H3 Key Questions Duplicate text
H6 PLAY 1
H6 PLAY 2
H6 PLAY 3
H6 PLAY 4
H6 PLAY 5
H6 PLAY 6
H6 PLAY 7
H6 PLAY 8
H6 PLAY 9
H6 PLAY 10
H6 PLAY 11
H6 PLAY 12
H6 PLAY 13
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://playbook.usds.gov/Anchor Digital Services Playbook
https://playbook.usds.gov/Anchor 1
A-TITLE View Play 1: Understand what people need
https://playbook.usds.gov/Anchor 2
A-TITLE View Play 2: Address the whole experience, from start to finish
https://playbook.usds.gov/Anchor 3
A-TITLE View Play 3: Make it simple and intuitive
https://playbook.usds.gov/Anchor 4
A-TITLE View Play 4: Build the service using agile and iterative practices
https://playbook.usds.gov/Anchor 5
A-TITLE View Play 5: Structure budgets and contracts to support delivery
https://playbook.usds.gov/Anchor 6
A-TITLE View Play 6: Assign one leader and hold that person accountable
https://playbook.usds.gov/Anchor 7
A-TITLE View Play 7: Bring in experienced teams
https://playbook.usds.gov/Anchor 8
A-TITLE View Play 8: Choose a modern technology stack
https://playbook.usds.gov/Anchor 9
A-TITLE View Play 9: Deploy in a flexible hosting environment
https://playbook.usds.gov/Anchor 10
A-TITLE View Play 10: Automate testing and deployments
https://playbook.usds.gov/Anchor 11
A-TITLE View Play 11: Manage security and privacy through reusable processes
https://playbook.usds.gov/Anchor 12
A-TITLE View Play 12: Use data to drive decisions
https://playbook.usds.gov/Anchor 13
A-TITLE View Play 13: Default to open
https://playbook.usds.gov/Anchor A-TITLE Return to Index
https://www.usds.gov/New window External Subdomain IMG-ALT Logo of the United States Digital Service
A-TITLE Link to the United States Digital Service
https://playbook.usds.gov/Anchor See the plays
A-TITLE View the Plays
https://github.com/whitehouse/...External Anchor Help improve this content
A-TITLE Visit Github to Improve This Content
https://playbook.usds.gov/Anchor Understand what people need
A-TITLE View Play 1
https://playbook.usds.gov/Anchor Address the whole experience, from start to finish
A-TITLE View Play 2
https://playbook.usds.gov/Anchor Make it simple and intuitive
A-TITLE View Play 3
https://playbook.usds.gov/Anchor Build the service using agile and iterative practices
A-TITLE View Play 4
https://playbook.usds.gov/Anchor Structure budgets and contracts to support delivery
A-TITLE View Play 5
https://playbook.usds.gov/Anchor Assign one leader and hold that person accountable
A-TITLE View Play 6
https://playbook.usds.gov/Anchor Bring in experienced teams
A-TITLE View Play 7
https://playbook.usds.gov/Anchor Choose a modern technology stack
A-TITLE View Play 8
https://playbook.usds.gov/Anchor Deploy in a flexible hosting environment
A-TITLE View Play 9
https://playbook.usds.gov/Anchor Automate testing and deployments
A-TITLE View Play 10
https://playbook.usds.gov/Anchor Manage security and privacy through reusable processes
A-TITLE View Play 11
https://playbook.usds.gov/Anchor Use data to drive decisions
A-TITLE View Play 12
https://playbook.usds.gov/Anchor Default to open
A-TITLE View Play 13
https://playbook.usds.gov/Anchor In detail
A-TITLE View the In Detail
https://playbook.cio.gov/desig...External Subdomain U.S. Web Design System
https://techfarhub.cio.gov/han...External Subdomain The TechFAR Handbook
https://www.obamawhitehouse.go...External Subdomain Consider open source software solutions

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (33 kB).

HTTP Response Header

NameValue
serverGitHub.com
content-typetext/html; charset=utf-8
last-modifiedSun, 14 Jul 2024 13:21:54 GMT
access-control-allow-origin*
etagW/"6693d0f2-83b8"
expiresMon, 30 Sep 2024 10:23:12 GMT
cache-controlmax-age=600
content-encodinggzip
x-proxy-cacheMISS
x-github-request-id8EFC:3E5D2D:1407DC:1476CA:66FA79B6
accept-rangesbytes
age0
dateMon, 30 Sep 2024 18:19:05 GMT
via1.1 varnish
x-served-bycache-fra-eddf8230036-FRA
x-cacheHIT
x-cache-hits0
x-timerS1727720346.615625,VS0,VE108
varyAccept-Encoding
x-fastly-request-idceec640171cfbc38383b5ac7ea6e99e778da3b3d
content-length10148
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 421 referring domains.
This page has 1,711 backlinks.
This page has backlinks from 341 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PLAY77%Check
Playbook77%Check
Digital Services Playbook70%Check
Service68%Check
Digital68%Check
Digital Service68%Check
Services66%Check
Digital Services66%Check
Build service54%Check
service so54%Check

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