Firstaidbeauty.com - SEO Checker

Overview of the SEO Check
Meta information
62% 
Page quality
75% 
Page structure
97% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.01 s
File size
328.80 kB
Words
584
Media files
36
Number of links
142 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
First Aid Beauty - Skin Care, Body Care, Makeup Products Online
The page title should be shorter than 580 pixels. It is 588 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
First Aid Beauty skin care products and makeup target specific skin issues such as eczema, anti-aging, dry skin, and acne while being safe for sensitive skin.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.firstaidbeauty.com/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: de
Server location: United States of America
The given language de does not conform with the detected language en.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsFirst Aid Beauty
descriptionFirst Aid Beauty skin care products and makeup target specific skin issues such as eczema, anti-aging, dry skin, and acne while being safe for sensitive skin.
platformbigcommerce.stencil
viewportwidth=device-width, initial-scale=1
langde

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 584 words. That's ok.
19.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ensitiveSkinSpecialists_E02619_color.pngFirst Aid Beauty Text Logo
...tent/img/common/icon-hamburger-close.svgHamburger Close
...fp7jfhx/content/img/search/urc_thumb.jpgUltra Repair Cream Intense Hydration | Thumb
...mg/search/facial_radiance_pads_thumb.jpgFacial Radiance Pads with Glycolic + Lactic Acids Compostable | Thumb
...fhx/content/img/search/kp_bump_thumb.jpgKP Bump Eraser Body Scrub 10% AHA | Thumb
...nt/img/search/firming_collagen_thumb.jpgFirming Collagen Cream with Peptides + Niacinamide | Thumb
...ntent/img/search/face_cleanser_thumb.jpgFirming Collagen Cream with Peptides + Niacinamide | Thumb
...le-homepagehero-desktop.gif?t=1712862985Shop Now!
...ale-homepagehero-mobile.gif?t=1712863034Shop Now!
..._1000x1000_6oz__44313.1689173149.jpg?c=1Ultra Repair Cream Daily Moisturizer for Dry SkinUltra Repair Cream Daily Moisturizer for Dry Skin
...e_1000x1000_04__78631.1697553533.jpg?c=1Ultra Repair Cream Intense HydrationUltra Repair Cream Intense Hydration
...1000x1000_Lead__89907.1686343685.jpg?c=1KP Bump Eraser Body Scrub 10% AHAKP Bump Eraser Body Scrub 10% AHA
...ALT-01-One_Use__27293.1691522677.jpg?c=1KP Bump Eraser Body Scrub 10% AHAKP Bump Eraser Body Scrub 10% AHA
...ck_1000x1000_1__12816.1689091678.jpg?c=1Pure Skin Face CleanserPure Skin Face Cleanser
...ck_1000x1000_4__44441.1697553496.jpg?c=1Face CleanserFace Cleanser
..._CompostableDW__46667.1694699777.jpg?c=1Facial Radiance Pads with Glycolic + Lactic Acids CompostableFacial Radiance Pads with Glycolic + Lactic Acids Compostable
...ry_1000x1000_3__19981.1697553472.jpg?c=1Facial Radiance Pads with Glycolic + Lactic Acids CompostableFacial Radiance Pads with Glycolic + Lactic Acids Compostable
...ing_Cream_LEAD__57077.1699889088.jpg?c=1Firming Cream with Peptides, Niacinamide + CollagenFirming Cream with Peptides, Niacinamide + Collagen
...e_1000x1000_07__94226.1699889292.jpg?c=1Firming Cream with Peptides, Niacinamide + CollagenFirming Cream with Peptides, Niacinamide + Collagen
...ck_1000x1000_1__57659.1689177389.jpg?c=1Ultra Repair Face MoisturizerUltra Repair Face Moisturizer
...ck_1000x1000_2__72973.1689177405.jpg?c=1Ultra Repair Face MoisturizerUltra Repair Face Moisturizer
...daryhero-desktop-update.jpg?t=1712935429Shop Now!
...pstrawberry-desktop-2x2.jpg?t=1711743991Shop Now!
...r/spfgwp-desktop-2x2-v2.jpg?t=1711744057Shop Now!
...fhx/product_images/uploaded_images/1.pngFirst Aid Beauty Choose Clean Ingredients
...fhx/product_images/uploaded_images/2.pngFAB Cruelty Free Skincare Products, Peta Verified
...fhx/product_images/uploaded_images/3.pngFAB Dermatologist Tested Skin Care Products
...fhx/product_images/uploaded_images/4.pngSkincare Products with
...fhx/product_images/uploaded_images/5.pngFAB Skincare Products are Safe for Sensitve Skin
...tcom-instagram-1-8.2.22.jpg?t=1659621721FAB on Instagram
...tcom-instagram-2-8.2.22.jpg?t=1659621773FAB on Instagram
...tcom-instagram-3-8.2.22.jpg?t=1659621795FAB on Instagram
...ages/fabdotcom-instagram-1000x1000-1.jpgFAB on Instagram
...ages/fabdotcom-instagram-1000x1000-2.jpg FAB on Instagram
...ages/fabdotcom-instagram-1000x1000-3.jpgFAB on Instagram
...ntent/img/common/twitter-logo-white.webpTwitter Logo

Page structure

H1 heading
(Critically important)
First Aid Beauty
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 First Aid Beauty
H2 Best Sellers
H2 Our Commitment
H2 FAB ON Instagram
H2 Sign up for our emails and receive 15% off your first order*.
H3 Meet Our Juiciest Launch Yet
H3 Free Full-Size Mineral Sunscreen on Orders $75+
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.firstaidbeauty.com/Anchor Zu Hauptinhalt springen
/saleShop Now
/skin-care-products/view-allText duplicate Shop Now
/frequently-asked-questionsDetails
/frequently-asked-questionsText duplicate Details
/rewardsSubdomain Text duplicate Details
https://www.firstaidbeauty.com/IMG-ALT First Aid Beauty Text Logo
/rewardsRewards
https://www.firstaidbeauty.com/Anchor No Text
/cart.phpNo Text
/skin-care-productsSubdomain Skincare
/skin-care-products/view-allSubdomain View All
/skin-care-products/new-arrivalsSubdomain New Arrivals
/skin-care-products/moisturizersSubdomain Moisturizers
/skin-care-products/face-clean...Subdomain Cleansers & Exfoliators
/skin-care-products/serums-and...Subdomain Serums & Treatments
/skin-care-products/eye-and-li...Subdomain Eye & Lip
/skin-care-products/body-careSubdomain Body
/skin-care-products/sun-protec...Subdomain Sun Protection
/skin-care-products/facial-masksSubdomain Masks
/skin-care-products/travel-siz...Subdomain Travel Sizes
/skin-care-products/dry-skinSubdomain Dry Skin
/skin-care-products/eczemaSubdomain Eczema
/skin-care-products/keratosis-...Subdomain Keratosis Pilaris
/skin-care-products/ingrown-hairSubdomain Ingrown Hair
/skin-care-products/dullness-d...Subdomain Dullness & Dark Spots
/skin-care-products/acne-treat...Subdomain Acne
/skin-care-products/anti-agingSubdomain Anti Aging
/skin-care-products/dark-circl...Subdomain Dark Circles & Undereye Puffiness
/skin-care-products/rednessSubdomain Redness
/kits-gifts/online-exclusive-b...Subdomain Value Sets
/skin-care-products/jumbosSubdomain Jumbos
/skincare/limited-edition-kits/Subdomain Limited Edition Kits
/body-careSubdomain Text duplicate Body
/jumbosSubdomain Text duplicate Jumbos
/bestsellersSubdomain Best Sellers
/saleSubdomain Sale
/value-setsSubdomain Text duplicate Value Sets
/discover-fab/Subdomain Discover FAB
/discover-fab/our-commitmentSubdomain Our Commitment
/discover-fab/our-heroesSubdomain Our Heroes
/learn-about-your-skin/Subdomain Learn About Your Skin
/skincare/explore-ultra-repair...Subdomain Explore Ultra Repair Cream
/explore-fab-body-campaignSubdomain Explore FAB Body
/fab-aidSubdomain FAB Aid
/skin-quizSubdomain FIND YOUR ROUTINE
/giftcertificates.phpGeschenkgutscheine
/rewardsText duplicate Rewards
/login.phpAnmelden
/login.php?action=create_accountRegistrieren
/skin-care-products/categorySubdomain Category
/skin-care-products/view-allSubdomain Text duplicate View All
/skin-care-products/new-arrivalsSubdomain Text duplicate New Arrivals
/skin-care-products/moisturizersSubdomain Text duplicate Moisturizers
/skin-care-products/face-clean...Subdomain Text duplicate Cleansers & Exfoliators
/skin-care-products/serums-and...Subdomain Text duplicate Serums & Treatments
/skin-care-products/eye-and-li...Subdomain Text duplicate Eye & Lip
/skin-care-products/body-careSubdomain Text duplicate Body
/skin-care-products/sun-protec...Subdomain Text duplicate Sun Protection
/skin-care-products/facial-masksSubdomain Text duplicate Masks
/skin-care-products/travel-siz...Subdomain Text duplicate Travel Sizes
/skin-care-products/concernSubdomain Concern
/skin-care-products/dry-skinSubdomain Text duplicate Dry Skin
/skin-care-products/eczemaSubdomain Text duplicate Eczema
/skin-care-products/keratosis-...Subdomain Text duplicate Keratosis Pilaris
/skin-care-products/ingrown-hairSubdomain Text duplicate Ingrown Hair
/skin-care-products/dullness-d...Subdomain Text duplicate Dullness & Dark Spots
/skin-care-products/acne-treat...Subdomain Text duplicate Acne
/skin-care-products/anti-agingSubdomain Text duplicate Anti Aging
/skin-care-products/dark-circl...Subdomain Text duplicate Dark Circles & Undereye Puffiness
/skin-care-products/rednessSubdomain Text duplicate Redness
/skincare/exclusives/Subdomain Exclusives
/kits-gifts/online-exclusive-b...Subdomain Text duplicate Value Sets
/skin-care-products/jumbosSubdomain Text duplicate Jumbos
/skincare/limited-edition-kits/Subdomain Text duplicate Limited Edition Kits
/search.php?query=ultra repair...ultra repair cream
/search.php?query=tonertoner
/search.php?query=eye creameye cream
/search.php?query=ultra repair...ultra repair firming collagen cream
/search.php?query=primerprimer
/search.php?query=facial radia...facial radiance pads
/search.php?query=sunscreensunscreen
/search.php?query=retinolretinol
/search.php?query=padspads
/skin-care-products/moisturize...Ultra Repair Cream Intense Hydration
IMG-ALT Ultra Repair Cream Intense Hydration | Thumb
/skin-care-products/face-clean...Facial Radiance Pads with Glycolic + Lactic Acids Compostable
IMG-ALT Facial Radiance Pads with Glycolic + Lactic Acids Compostable | Thumb
/skin-care-products/serums-and...KP Bump Eraser Body Scrub 10% AHA
IMG-ALT KP Bump Eraser Body Scrub 10% AHA | Thumb
/skin-care-products/moisturize...Firming Collagen Cream with Peptides + Niacinamide
IMG-ALT Firming Collagen Cream with Peptides + Niacinamide | Thumb
/skin-care-products/face-clean...Face Cleanser
IMG-ALT Firming Collagen Cream with Peptides + Niacinamide | Thumb
/saleSubdomain IMG-ALT Shop Now!
/saleSubdomain Text duplicate IMG-ALT Shop Now!
/skin-care-products/moisturize...Subdomain Text duplicate Ultra Repair Cream Intense Hydration
IMG-ALT Ultra Repair Cream Daily Moisturizer for Dry Skin
/skin-care-products/moisturize...Subdomain Choose Size
/skin-care-products/serums-and...Subdomain Text duplicate KP Bump Eraser Body Scrub 10% AHA
IMG-ALT KP Bump Eraser Body Scrub 10% AHA
/skin-care-products/serums-and...Subdomain Text duplicate Choose Size
/skin-care-products/face-clean...Subdomain Text duplicate Face Cleanser
IMG-ALT Pure Skin Face Cleanser
/skin-care-products/face-clean...Subdomain Text duplicate Choose Size
/skin-care-products/face-clean...Subdomain Text duplicate Facial Radiance Pads with Glycolic + Lactic Acids Compostable
IMG-ALT Facial Radiance Pads with Glycolic + Lactic Acids Compostable
/skin-care-products/face-clean...Subdomain Text duplicate Choose Size
/skin-care-products/moisturize...Subdomain Firming Cream with Peptides, Niacinamide + Collagen
IMG-ALT Firming Cream with Peptides, Niacinamide + Collagen
/skin-care-products/moisturize...Subdomain Text duplicate Choose Size
/skin-care-products/moisturize...Subdomain Ultra Repair Face Moisturizer
IMG-ALT Ultra Repair Face Moisturizer
/bestsellersText duplicate View All
/skin-care-products/serums-and...Subdomain Text duplicate IMG-ALT Shop Now!
/skin-care-products/serums-and...Subdomain Text duplicate IMG-ALT Shop Now!
/skin-care-products/serums-and...Subdomain Meet Our Juiciest Launch Yet
/skin-care-products/serums-and...Subdomain Try our new + exclusive scent, Fresh Strawberry
/skin-care-products/serums-and...Subdomain Text duplicate Shop Now
/skin-care-products/view-allSubdomain Text duplicate IMG-ALT Shop Now!
/skin-care-products/view-allSubdomain Free Full-Size Mineral Sunscreen on Orders $75+
/skin-care-products/view-allSubdomain No code necessary, automatically adds to cart
/skin-care-products/view-allSubdomain Text duplicate Shop Now
/discover-fab/our-commitmentEXPLORE More
/terms-and-conditionsFAB Terms and Conditions
/privacy-policyPrivacy Policy
/skin-care-products/moisturizersText duplicate Moisturizers
/skin-care-products/facial-masksFace Masks
/skin-care-productsMakeup
/skin-care-products/serums-and...Serums
/skin-care-products/face-clean...Cleansers
/skin-care-products/moisturize...Ultra Repair Cream
/giftcertificates.phpText duplicate Geschenkgutscheine
/subscribe-saveSubscribe + Save
/track-orderTrack Order
/shipping-policyShipping Policy
/ordersOrders
/return-exchangesReturn & Exchanges
/frequently-asked-questionsPromo Terms & Conditions
/frequently-asked-questionsFAQ
/by-emailEmail us
/by-phone1-800-322-3619
/learn-about-your-skin/Text duplicate Learn About Your Skin
/love-fab-be-an-affiliateLove FAB? Be an Affiliate!
/store-locatorFind FAB Near You
https://first-aid-beauty.conne...External Subdomain STUDENT DISCOUNT
/skin-quizText duplicate FIND YOUR ROUTINE
https://www.instagram.com/firs...New window External Subdomain No Text
https://www.facebook.com/first...New window External Subdomain No Text
https://www.tiktok.com/@firsta...New window External Subdomain No Text
https://www.youtube.com/user/f...New window External Subdomain No Text
https://twitter.com/firstaidbe...New window External IMG-ALT Twitter Logo
https://www.pinterest.com/firs...New window External Subdomain No Text
/terms-and-conditionsTerms & Conditions
/privacy-policyText duplicate Privacy Policy
/consumer-health-data-privacy-...Consumer Health Data Privacy Policy
/cookie-policyCookie Policy
/sitemapSitemap
/unsubscribe-emailUnsubscribe
/cookie-policy/New window Text duplicate Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.firstaidbeauty.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.01 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (329 kB).

HTTP Response Header

NameValue
dateSun, 21 Apr 2024 06:25:46 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
set-cookie125 Characters
link<https://apps.bazaarvoice.com/deployments/firstaidbeauty/main_site/production/en_US/bv.js>; rel=preload; as=script, <https://analytics.getshogun.com/collector.js>; rel=preload; as=script
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
strict-transport-securitymax-age=31536000; includeSubDomains
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x-frame-optionsdeny
x-request-idec071fa174b4883f493b9715c37d3493
content-encodinggzip
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=x8prWlCHdbAKWJgpItWF34Ajuc6WSOseFE5sVRipWsmypMxYowDh%2FbMkIaIrmdDmVJ9lVLcxQ9BTqO2xHQ0T6WSgvXQqaXlab5cYcce1CJs7pJ1HkOEjIZJeRXItoKAXuhweJNvGnJM%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
bc-ray1
servercloudflare
cf-ray877b4c7878164d44-FRA
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,088 referring domains.
This page has 13,843 backlinks.
This page has backlinks from 846 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /account.php
Disallow: /cart.php
Disallow: /checkout.php
Disallow: /checkout
Disallow: /finishorder.php
Disallow: /login.php
Disallow: /orderstatus.php
Disallow: /postreview.php
Disallow: /productimage.php
Disallow: /productupdates.php
Disallow: /remote.php
Disallow: /search.php
Disallow: /viewfile.php
Disallow: /wishlist.php
Disallow: /admin/
Disallow: /compare
Disallow: /__socialshop/
Sitemap: https://www.firstaidbeauty.com/content/sitemap.xml
Disallow: /*sort=featured
Noindex: *sort=featured
Noindex: *sort=priceasc

Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*
Disallow: /finishorder.php
Disallow: /productimage.php/
Disallow: /remote.php/
Disallow: /finishorder.php/
Disallow: /lead-capture-popup-test/*
User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

Search preview

www.firstaidbeauty.com
First Aid Beauty - Skin Care, Body Care, Makeup Products Online
First Aid Beauty skin care products and makeup target specific skin issues such as eczema, anti-aging, dry skin, and acne while being safe for sensitive skin.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
First91%Check
First Aid90%Check
First Aid Beauty90%Check
Beauty87%Check
Skin63%Check
Products60%Check
Dry Skin57%Check
Makeup Products56%Check
Sensitive Skin56%Check
Makeup53%Check

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Cookie Policy

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