Hfma.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
94% 
Page structure
71% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
89.50 kB
Words
969
Media files
2
Number of links
206 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Healthcare Financial Management Association | HFMA
The length of the page title is perfect. (489 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The professional association for finance staff in healthcare.
The length of the meta description is perfect. (363 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hfma.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe professional association for finance staff in healthcare.
GeneratorDrupal 10 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#1e1e46
langen
twitter:cardsummary_large_image
twitter:titleHealthcare Financial Management Association
twitter:descriptionThe professional association for finance staff in healthcare.
twitter:imagehttps://www.hfma.org.uk/themes/custom/hfma/assets/img/fallback.svg
og:site_nameHFMA
og:titleHealthcare Financial Management Association
og:descriptionThe professional association for finance staff in healthcare.
og:imagehttps://www.hfma.org.uk/themes/custom/hfma/assets/img/default-social-share.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 969 words. That's ok.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.42 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...King's Fund.JPG?h=790be497&itok=m58LnNJXStarmer at King's Fund
...ian Hartley.png?h=e75ab034&itok=gkV0Jn7ZJulian Hartley (NHS Providers)

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Main navigation
H2 Main navigation Duplicate text
H2 Main navigation Duplicate text
H2 Secondary menu
H2 New HFMA glossary
H2 Quick links
H2 Top stories
H2 Don't miss
H2 Our mission /
H2 Key HFMA facts
H2 Join our member network
H2 Footer
H3 22,420 members
H3 239,669 hours
H3 37 new briefings
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.hfma.org.uk/Anchor Skip to main content
/user/loginLogin
/about-us/membershipJoin us
https://www.hfma.org.uk/A-TITLE Return to the homepage
/news-and-policyNews and policy
/news-and-policy/news-and-commentNews and comment
/news-and-policy/policy-and-gu...Policy and guidance
/news-and-policy/introductory-...Introductory guide to NHS finance
/news-and-policy/guidance-mapsGuidance maps
/news-and-policy/policy-responsesPolicy responses
/news-and-policy/hfmatalk-podcastHFMAtalk podcast
/news-and-policy/policy-and-re...Projects
/career-developmentCareer development
/career-development/hfma-bites...HFMA bitesize courses
/career-development/hfma-quali...HFMA qualifications
/career-development/coachingHFMA coaching
/career-development/mentoringMentoring
/career-development/nhs-operat...NHS operating games
/career-development/finance-ma...Finance Management Training Scheme
https://www.hfma.org.uk/glossaryHFMA glossary
https://www.hfma.org.uk/eventsEvents
https://www.hfma.org.uk/eventsUpcoming events
/events/past-eventsPast events
https://www.hfma.org.uk/topicsTopics
/topics/delivering-value-with-...Delivering value with digital technology
/topics/environmental-sustaina...Environmental sustainability
/topics/financial-management-a...Financial management and reporting
/topics/financial-regime-and-p...Financial regime and performance
/topics/governance-and-auditGovernance and audit
/topics/health-inequalities-an...Health inequalities and prevention
/topics/integration-and-system...Integration and system working
/topics/leadership-workforce-a...Leadership, workforce and diversity
/topics/value-costing-efficien...Value, costing, efficiency and productivity
/networks-and-branchesNetworks and branches
/networks-and-branches/hfma-ne...HFMA networks
/networks-and-branches/hfma-br...HFMA branches
/healthcare-costing-value-inst...Healthcare Costing for Value Institute
/committees-and-groupsCommittees and groups
/one-nhs-financeOne NHS Finance
https://www.hfma.org.uk/about-usAbout us
/about-us/membershipMembership
/about-us/our-historyOur history
/about-us/strategic-planStrategic plan
/about-us/board-trusteesBoard of Trustees
/about-us/annual-reports-and-a...Annual reports and accounts
/about-us/partnershipsPartnerships
/about-us/sponsorshipSponsorship
/about-us/hfma-awardsHFMA Awards
/about-us/media-centreMedia centre
https://www.hfma.org.uk/HFMA
A-TITLE Return to the homepage
/news-and-policyText duplicate News and policy
/news-and-policy/news-and-commentText duplicate News and comment
/news-and-policy/policy-and-gu...Text duplicate Policy and guidance
/news-and-policy/introductory-...Text duplicate Introductory guide to NHS finance
/news-and-policy/guidance-mapsText duplicate Guidance maps
/news-and-policy/policy-responsesText duplicate Policy responses
/news-and-policy/hfmatalk-podcastText duplicate HFMAtalk podcast
/news-and-policy/policy-and-re...Text duplicate Projects
/career-developmentText duplicate Career development
/career-development/hfma-bites...Text duplicate HFMA bitesize courses
/career-development/hfma-quali...Text duplicate HFMA qualifications
/career-development/coachingText duplicate HFMA coaching
/career-development/mentoringText duplicate Mentoring
/career-development/nhs-operat...Text duplicate NHS operating games
/career-development/finance-ma...Text duplicate Finance Management Training Scheme
https://www.hfma.org.uk/glossaryText duplicate HFMA glossary
https://www.hfma.org.uk/eventsText duplicate Events
https://www.hfma.org.uk/eventsText duplicate Upcoming events
/events/past-eventsText duplicate Past events
https://www.hfma.org.uk/topicsText duplicate Topics
/topics/delivering-value-with-...Text duplicate Delivering value with digital technology
/topics/environmental-sustaina...Text duplicate Environmental sustainability
/topics/financial-management-a...Text duplicate Financial management and reporting
/topics/financial-regime-and-p...Text duplicate Financial regime and performance
/topics/governance-and-auditText duplicate Governance and audit
/topics/health-inequalities-an...Text duplicate Health inequalities and prevention
/topics/integration-and-system...Text duplicate Integration and system working
/topics/leadership-workforce-a...Text duplicate Leadership, workforce and diversity
/topics/value-costing-efficien...Text duplicate Value, costing, efficiency and productivity
/networks-and-branchesText duplicate Networks and branches
/networks-and-branches/hfma-ne...Text duplicate HFMA networks
/networks-and-branches/hfma-br...Text duplicate HFMA branches
/healthcare-costing-value-inst...Text duplicate Healthcare Costing for Value Institute
/committees-and-groupsText duplicate Committees and groups
/one-nhs-financeText duplicate One NHS Finance
https://www.hfma.org.uk/about-usText duplicate About us
/about-us/membershipText duplicate Membership
/about-us/our-historyText duplicate Our history
/about-us/strategic-planText duplicate Strategic plan
/about-us/board-trusteesText duplicate Board of Trustees
/about-us/annual-reports-and-a...Text duplicate Annual reports and accounts
/about-us/partnershipsText duplicate Partnerships
/about-us/sponsorshipText duplicate Sponsorship
/about-us/hfma-awardsText duplicate HFMA Awards
/about-us/media-centreText duplicate Media centre
https://www.hfma.org.uk/Text duplicate A-TITLE Return to the homepage
/user/loginText duplicate Login
/about-us/membershipText duplicate Join us
/news-and-policyText duplicate News and policy
/news-and-policy/news-and-commentText duplicate News and comment
/news-and-policy/policy-and-gu...Text duplicate Policy and guidance
/news-and-policy/introductory-...Text duplicate Introductory guide to NHS finance
/news-and-policy/guidance-mapsText duplicate Guidance maps
/news-and-policy/policy-responsesText duplicate Policy responses
/news-and-policy/hfmatalk-podcastText duplicate HFMAtalk podcast
/news-and-policy/policy-and-re...Text duplicate Projects
/career-developmentText duplicate Career development
/career-development/hfma-bites...Text duplicate HFMA bitesize courses
/career-development/hfma-quali...Text duplicate HFMA qualifications
/career-development/coachingText duplicate HFMA coaching
/career-development/mentoringText duplicate Mentoring
/career-development/nhs-operat...Text duplicate NHS operating games
/career-development/finance-ma...Text duplicate Finance Management Training Scheme
https://www.hfma.org.uk/glossaryText duplicate HFMA glossary
https://www.hfma.org.uk/eventsText duplicate Events
https://www.hfma.org.uk/eventsText duplicate Upcoming events
/events/past-eventsText duplicate Past events
https://www.hfma.org.uk/topicsText duplicate Topics
/topics/delivering-value-with-...Text duplicate Delivering value with digital technology
/topics/environmental-sustaina...Text duplicate Environmental sustainability
/topics/financial-management-a...Text duplicate Financial management and reporting
/topics/financial-regime-and-p...Text duplicate Financial regime and performance
/topics/governance-and-auditText duplicate Governance and audit
/topics/health-inequalities-an...Text duplicate Health inequalities and prevention
/topics/integration-and-system...Text duplicate Integration and system working
/topics/leadership-workforce-a...Text duplicate Leadership, workforce and diversity
/topics/value-costing-efficien...Text duplicate Value, costing, efficiency and productivity
/networks-and-branchesText duplicate Networks and branches
/networks-and-branches/hfma-ne...Text duplicate HFMA networks
/networks-and-branches/hfma-br...Text duplicate HFMA branches
/healthcare-costing-value-inst...Text duplicate Healthcare Costing for Value Institute
/committees-and-groupsText duplicate Committees and groups
/one-nhs-financeText duplicate One NHS Finance
https://www.hfma.org.uk/about-usText duplicate About us
/about-us/membershipText duplicate Membership
/about-us/our-historyText duplicate Our history
/about-us/strategic-planText duplicate Strategic plan
/about-us/board-trusteesText duplicate Board of Trustees
/about-us/annual-reports-and-a...Text duplicate Annual reports and accounts
/about-us/partnershipsText duplicate Partnerships
/about-us/sponsorshipText duplicate Sponsorship
/about-us/hfma-awardsText duplicate HFMA Awards
/about-us/media-centreText duplicate Media centre
/about-us/membershipText duplicate Membership
/about-us/partnerships/hfma-pa...HFMA partnership
/about-us/hfma-awardsText duplicate HFMA Awards
/about-us/sponsorshipText duplicate Sponsorship
/news-and-policy/hfmatalk-podcastText duplicate HFMAtalk podcast
https://www.facebook.com/HFMAUKNew window External Subdomain Facebook
A-TITLE Facebook
https://twitter.com/HFMA_UKNew window External Twitter
A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.youtube.com/channe...New window External Subdomain YouTube
A-TITLE YouTube
/articles/reflecting-hfma-awardsComment Reflecting on the HFMA Awards
/publications/update-using-ai-...Briefing Update - Using AI to unlock health records
/events/implementing-automatio...Event Implementing automation in healthcare 2024
https://www.hfma.org.uk/glossarySubdomain Available online now
/news-and-policy/policy-and-gu...Policy and research
/news-and-policy/news-and-commentText duplicate News and comment
/news-and-policy/news-and-commentView all news
/articles/starmer-targets-long...Starmer targets long-term reform on back of Darzi review
/taxonomy/term/157Text duplicate Financial management and reporting
/taxonomy/term/273Text duplicate Leadership, workforce and diversity
/taxonomy/term/272Text duplicate Value, costing, efficiency and productivity
/taxonomy/term/1447Quality
/taxonomy/term/186Capital
/taxonomy/term/243Productivity
/articles/almost-half-nhs-trus...Almost half of NHS trusts forecast 2024/25 deficit
/taxonomy/term/157Text duplicate Financial management and reporting
/taxonomy/term/272Text duplicate Value, costing, efficiency and productivity
/taxonomy/term/243Text duplicate Productivity
/taxonomy/term/203Financial performance
/publications/year-end-survey-...Year-end survey 2023/24
/taxonomy/term/157Text duplicate Financial management and reporting
/taxonomy/term/180Annual report
/taxonomy/term/179Annual accounts
/taxonomy/term/201External audit
/taxonomy/term/174Accounting standards
/events/productivity-efficienc...Productivity, efficiency and value in healthcare 2024
/taxonomy/term/272Text duplicate Value, costing, efficiency and productivity
/taxonomy/term/198Efficiency
/taxonomy/term/243Text duplicate Productivity
/publications/social-investmentSocial investment
/taxonomy/term/157Text duplicate Financial management and reporting
/taxonomy/term/207Funding
/taxonomy/term/1483Health outcomes
/taxonomy/term/1484Innovation
/taxonomy/term/185Business cases
/events/hfma-annual-conference...HFMA annual conference 2024
/taxonomy/term/271Text duplicate Integration and system working
/taxonomy/term/273Text duplicate Leadership, workforce and diversity
/taxonomy/term/1479Finance staff
/taxonomy/term/259Technology
/taxonomy/term/217Integrated care systems
https://www.hfma.org.uk/about-usMore about HFMA
/about-us/membershipRegister
https://www.hfma.org.uk/Text duplicate A-TITLE Return to the homepage
https://www.hfma.org.uk/about-usAbout
/about-us/membershipText duplicate Membership
/about-us/sponsorshipText duplicate Sponsorship
https://www.hfma.org.uk/jobsJobs
/contact-usContact us
/about-us/media-centreText duplicate Media centre
https://www.hfma.org.uk/cookiesCookies
/accessibilityAccessibility
/hfma-ethical-codeHFMA ethical code
https://www.hfma.org.uk/terms-useTerms of use
/privacy-policyPrivacy policy
/legal-noticeLegal notices
/modern-slaveryModern slavery
/corporate-social-responsibilityCSR policy
https://www.designbysoapbox.com/New window External Subdomain Soapbox

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.hfma.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

NameValue
dateMon, 16 Sep 2024 01:27:17 GMT
content-typetext/html; charset=UTF-8
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-content-type-optionsnosniff
x-frame-options
expires-1
x-generatorDrupal 10 (https://www.drupal.org)
x-commerce-core2
x-drupal-cacheHIT
pragmano-cache
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyAccept-Encoding
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c3d12bd8b740472-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 332 referring domains.
This page has 1,252 backlinks.
This page has backlinks from 299 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.hfma.org.uk
Healthcare Financial Management Association | HFMA
The professional association for finance staff in healthcare.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
HFMA65%Check
healthcare58%Check
association56%Check
HFMA glossary53%Check
Management Association52%Check
Healthcare Financial Management Association52%Check
healthcare finance52%Check
Professional Association51%Check
HFMA Awards51%Check
healthcare 202447%Check

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