Ii.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
77% 
Page structure
95% 
Link structure
40% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
313.40 kB
Words
1381
Media files
24
Number of links
181 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
interactive investor - the UK’s number one flat-fee investment platform - ii
The page title should be shorter than 580 pixels. It is 651 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
interactive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.
The length of the meta description is perfect. (877 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ii.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptioninteractive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.
next-size-adjustEmpty
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1381 words. That's ok.
33.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.65 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...blic/static-assets/Pair_Lrg_i_waving.pngNo alt attribute provided
...blic/static-assets/Pair_Lrg_i_waving.pngNo alt attribute provided
...blic/static-assets/Pair_Lrg_i_waving.pngNo alt attribute provided
...blic/static-assets/Pair_Lrg_i_waving.pngNo alt attribute provided
...cyclists-on-country-road-brand-image.pngii Robots with three cyclists on country road brand image
...s-public/2024-10/isa-piggy-bank-icon.pngISA piggy bank icon
...ublic/2024-10/quarter-pie-chart-icon.pngquarter pie chart icon
...fs-public/2024-10/sipp-nest-egg-icon.pngSIPP nest egg icon
...c/2024-10/trading-account-chart-icon.pngTrading account chart icon
.../s3fs-public/2024-12/spcial_offers_1.pngSpecial offers image
...n-looking-at-laptop-self-managed-isa.jpgWoman looking at self managed ISA on laptop
...amily-of-five-on-a-beach-managed-isa.jpgFamily of five on a beach managed ISA
...2024-10/women-at-desk-with-ii-robots.jpgWomen at desk with ii robots
...-public/2024-10/keep-more-money-icon.pngKeep more money icon
...c/2024-10/award-winning-rosette-icon.pngAward-winning rosette icon
...024-10/customer-support-headset-icon.pngCustomer support headset icon
...aptop-from-sofa-completing-transfers.jpgWoman using laptop from sofa completing transfers
...4-10/shares-candlestick-chart-icon_0.pngShares candlestick chart icon
...ublic/2024-10/funds-donut-chart-icon.pngFunds donut chart icon
...k/s3fs-public/2024-10/etf-graph-icon.pngETF Graph icon
...-10/investment-trusts-pie-chart-icon.pngInvestment trusts pie chart icon
...c/2024-10/bonds-and-gilts-chart-icon.pngBonds and gilts chart icon
...fs-public/2024-12/couple_1x1_website.jpgA couple sat in their kitchen together
...024-10/robot-at-desk-open-an-account.pngRobot at desk - Open an account

Page structure

H1 heading
(Critically important)
Investing in you for 30 years
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Investing in you for 30 years
H2 Whatever your financial goal, we’ve got an account for that
H2 Make the most of Tax Year End with our special offers
H2 Ways you can invest in an ii ISA
H2 Choose smarter investing with ii
H2 Choose smarter investing with ii Duplicate text
H2 Your investments deserve better
H2 Access one of the widest choices of investments on the market
H2 Why more people are choosing ii
H2 Start investing today
H3 Stocks & Shares ISA
H3 Managed ISA
H3 Personal Pension (SIPP)
H3 Trading Account
H3 Do it myself
H3 Do it for me
H3 Keep more of what you make
H3 Access decades of expertise
H3 Lean on our UK-based support
H3 Shares
H3 Funds
H3 ETFs
H3 Investment trusts
H3 Bonds and gilts
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/about-us/why-iiWhy ii?
/stock-market-newsNews
https://www.ii.co.uk/helpHelp
https://www.ii.co.uk/loginLog in
https://www.ii.co.uk/No Text
/ii-accounts/isaStocks & Shares ISA
/ii-accounts/isa/managed-isaManaged Stocks & Shares ISA
/ii-accounts/isa/junior-isaJunior ISA
/ii-accounts/isa/transfer-isaTransfer an ISA
/ii-accounts/isa/investment-ideasISA investment ideas
/ii-accounts/isa/guidesAll ISA guides
/ii-accounts/sippSelf-Invested Personal Pension (SIPP)
/ii-accounts/sipp/transfer-my-...Transfer a pension
/ii-accounts/trading-accountTrading Account
/ii-accounts/joint-trading-acc...Joint Trading Account
/ii-accounts/company-accountCompany Account
/investing-with-ii/transferrin...Transfer a Trading Account
/ii-accounts/cash-savingsCash savings
/recommend-ii/customerRecommend ii
/friends-and-familyFriends and Family
/join-us-todayOpen an account
https://www.ii.co.uk/sharesSee all shares
/shares/top-uk-sharesTop UK Shares
/shares/share-tips-and-ideasShare tips & ideas
/investing-with-ii/share-dealingShare dealing
https://www.ii.co.uk/iposIPOs
https://www.ii.co.uk/fundsSee all funds
https://www.ii.co.uk/etfsSee all ETFs
/funds/top-investment-fundsTop funds
/etfs/top-etfsTop ETFs
/investing-with-ii/sustainable...Sustainable funds
/investing-with-ii/internation...International investing
/investing-with-ii/internation...Multi-currency investing
/indices/ftse-100-indexFTSE
/indices/nasdaq-composite-indexNASDAQ
/indices/dow-jones-industrial-...Dow Jones
https://www.ii.co.uk/bondsBonds
https://www.ii.co.uk/bonds/giltsGilts
/investment-trustsInvestment Trusts
/join-us-todayText duplicate Open an account
/ii-accounts/sippText duplicate Self-Invested Personal Pension (SIPP)
/ii-accounts/sipp/sipp-investm...Pension investment ideas
/ii-accounts/sipp/making-contr...Contributing to your pension
/pensions/self-employed-pensionsSelf-employed pensions
/ii-accounts/sipp/pension-calc...Pension calculator
/analysis-commentary/pension-c...Consolidating your pensions
/ii-accounts/sipp/transfer-my-...Transfer a pension to ii
/pensions/transfer-optionsTransfer options
/ii-accounts/sipp/interactive-...ii vs Hargreaves Lansdown
/pensions/retirement-planningPlanning for retirement
/ii-accounts/sipp/retirementWays to access your ii pension
/ii-accounts/sipp/investment-p...Drawdown investment ideas
/ii-accounts/sipp/pension-draw...Drawdown calculator
https://www.ii.co.uk/pensions/taxPensions & tax
/ii-accounts/sipp/guidesAll pension guides
/join-us-todayText duplicate Open an account
https://www.ii.co.uk/learn/guidesInvesting guides
/learn/ii-insights/ii-videos-p...Videos & podcasts
/learn/investing-for-beginnersInvesting for beginners
https://www.ii.co.uk/learn/taxTax & allowances
/learn/how-to-invest/lump-sumsHow to invest a lump sum
https://www.ii.co.uk/learnAll learning
/ii-accounts/sipp/sipp-vs-isaSIPP vs ISA
/ii-accounts/isa/guides/gia-vs...Trading Account vs ISA
https://www.ii.co.uk/our-chargesFees & charges
/join-us-todayText duplicate Open an account
/join-us-todayJoin ii
https://www.ii.co.uk/No Text
/join-us-todayText duplicate Join ii
/ii-accounts/isaText duplicate Stocks & Shares ISA
/ii-accounts/isa/managed-isaText duplicate Managed Stocks & Shares ISA
/ii-accounts/isa/junior-isaText duplicate Junior ISA
/ii-accounts/isa/transfer-isaText duplicate Transfer an ISA
/ii-accounts/isa/investment-ideasText duplicate ISA investment ideas
/ii-accounts/isa/guidesText duplicate All ISA guides
/ii-accounts/sippText duplicate Self-Invested Personal Pension (SIPP)
/ii-accounts/sipp/transfer-my-...Text duplicate Transfer a pension
/ii-accounts/trading-accountText duplicate Trading Account
/ii-accounts/joint-trading-acc...Text duplicate Joint Trading Account
/ii-accounts/company-accountText duplicate Company Account
/investing-with-ii/transferrin...Text duplicate Transfer a Trading Account
/ii-accounts/cash-savingsText duplicate Cash savings
/recommend-ii/customerText duplicate Recommend ii
/friends-and-familyText duplicate Friends and Family
https://www.ii.co.uk/sharesText duplicate See all shares
/shares/top-uk-sharesText duplicate Top UK Shares
/shares/share-tips-and-ideasText duplicate Share tips & ideas
/investing-with-ii/share-dealingText duplicate Share dealing
https://www.ii.co.uk/iposText duplicate IPOs
https://www.ii.co.uk/fundsText duplicate See all funds
https://www.ii.co.uk/etfsText duplicate See all ETFs
/funds/top-investment-fundsText duplicate Top funds
/etfs/top-etfsText duplicate Top ETFs
/investing-with-ii/sustainable...Text duplicate Sustainable funds
/investing-with-ii/internation...Text duplicate International investing
/investing-with-ii/internation...Text duplicate Multi-currency investing
/indices/ftse-100-indexText duplicate FTSE
/indices/nasdaq-composite-indexText duplicate NASDAQ
/indices/dow-jones-industrial-...Text duplicate Dow Jones
https://www.ii.co.uk/bondsText duplicate Bonds
https://www.ii.co.uk/bonds/giltsText duplicate Gilts
/investment-trustsText duplicate Investment Trusts
/ii-accounts/sippText duplicate Self-Invested Personal Pension (SIPP)
/ii-accounts/sipp/sipp-investm...Text duplicate Pension investment ideas
/ii-accounts/sipp/making-contr...Text duplicate Contributing to your pension
/pensions/self-employed-pensionsText duplicate Self-employed pensions
/ii-accounts/sipp/pension-calc...Text duplicate Pension calculator
/analysis-commentary/pension-c...Text duplicate Consolidating your pensions
/ii-accounts/sipp/transfer-my-...Text duplicate Transfer a pension to ii
/pensions/transfer-optionsText duplicate Transfer options
/ii-accounts/sipp/interactive-...Text duplicate ii vs Hargreaves Lansdown
/pensions/retirement-planningText duplicate Planning for retirement
/ii-accounts/sipp/retirementText duplicate Ways to access your ii pension
/ii-accounts/sipp/investment-p...Text duplicate Drawdown investment ideas
/ii-accounts/sipp/pension-draw...Text duplicate Drawdown calculator
https://www.ii.co.uk/pensions/taxText duplicate Pensions & tax
/ii-accounts/sipp/guidesText duplicate All pension guides
https://www.ii.co.uk/learn/guidesText duplicate Investing guides
/learn/ii-insights/ii-videos-p...Text duplicate Videos & podcasts
/learn/investing-for-beginnersText duplicate Investing for beginners
https://www.ii.co.uk/learn/taxText duplicate Tax & allowances
/learn/how-to-invest/lump-sumsText duplicate How to invest a lump sum
https://www.ii.co.uk/learnText duplicate All learning
/ii-accounts/sipp/sipp-vs-isaText duplicate SIPP vs ISA
/ii-accounts/isa/guides/gia-vs...Text duplicate Trading Account vs ISA
https://www.ii.co.uk/our-chargesText duplicate Fees & charges
/about-us/why-iiText duplicate Why ii?
/stock-market-newsText duplicate News
https://www.ii.co.uk/helpText duplicate Help
/join-us-todayText duplicate Join ii
https://www.ii.co.uk/loginText duplicate Log in
https://www.ii.co.uk/Home
https://www.ii.co.uk/Anchor Text duplicate Open an account
/investing-with-ii/transferrin...Subdomain Transfer to ii
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/ii-accounts/isaOpen an ISA
/account-opening/managed-isa/o...Subdomain Anchor Open a Managed ISA
/ii-accounts/sippOpen a SIPP
/ii-accounts/trading-accountOpen a Trading Account
https://media-prod.ii.co.uk/s3...External Subdomain Terms and fees apply
/special-offersView the offers
/account-opening/isa-account?p...Subdomain Open a Self-managed ISA
/account-opening/managed-isa/o...Subdomain Anchor Text duplicate Open a Managed ISA
/about-us/why-iiWhy choose ii
/investing-with-ii/transferrin...Subdomain Text duplicate Transfer to ii
https://www.ii.co.uk/sharesSubdomain Explore shares
https://www.ii.co.uk/fundsSubdomain Explore funds
https://www.ii.co.uk/etfsSubdomain Explore ETFs
/investment-trustsSubdomain Explore trusts
https://www.ii.co.uk/bondsSubdomain Explore bonds & gilts
/ii-accounts/isa/customer-storiesISA success stories
/ii-accounts/sipp/customer-sto...SIPP success stories
/join-us-todayText duplicate Open an account
https://apps.apple.com/gb/app/...External Subdomain No Text
https://play.google.com/store/...External Subdomain No Text
https://www.ii.co.uk/A-TITLE ii
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
/ii-accounts/trading-accountOpen a trading account
/ii-accounts/sippText duplicate Open a SIPP
/ii-accounts/isaStocks & shares ISA
/ii-accounts/isa/junior-isaOpen a junior ISA
/ii-accounts/cash-savingsText duplicate Cash savings
https://www.ii.co.uk/ii-accountsSee all investment accounts
/ii-accounts/sipp/transfer-my-...Transfer pension to SIPP
/ii-accounts/isa/transfer-isaTransfer stocks & shares ISA
/investing-with-ii/transferrin...Transferring to ii
/investing-with-ii/internation...Text duplicate International investing
/investing-with-ii/regular-inv...Regular investing
/investing-with-ii/sustainable...Sustainable investing
https://www.ii.co.uk/iposText duplicate IPOs
https://www.ii.co.uk/loginAccount log in
https://research.ii.co.uk/External Subdomain Research log in
https://www.ii.co.uk/mobile-appsMobile trading app
/press-contactsPress contacts
https://www.ii.co.uk/about-iiAbout ii
/about-ii/affiliate-programmeAffiliate programme
https://www.ii.co.uk/disclosuresDisclosures
https://www.ii.co.uk/legal-termsLegal terms
https://www.ii.co.uk/privacyPrivacy
https://www.ii.co.uk/cookiesCookies
https://www.ii.co.uk/securitySecurity policy
https://www.ii.co.uk/security-hubSecurity hub
https://www.ii.co.uk/helpHelp centre
/accessibilityAccessibility
https://www.ii.co.uk/contact-usContact us
https://careers.ii.co.uk/External Subdomain Careers
https://www.ii.co.uk/useful-formsUseful forms
https://www.ii.co.uk/site-mapSite map
https://www.facebook.com/weareiiNew window External Subdomain No Text
https://x.com/ii_coukNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/@inter...New window External Subdomain No Text
https://www.abrdn.com/New window External Subdomain A-TITLE Visit abrdn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ii.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (313 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
serverCloudFront
dateWed, 12 Mar 2025 11:02:48 GMT
commit-hash1b9eff5415c468ab8a127cbcf430f59f16f6d443
link</_next/static/media/639328f539a6b226-s.p.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/87b5105deb3c288f-s.p.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/916d3686010a8de2-s.p.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/98512bf8da1afe43-s.p.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/media/9a881e2ac07d406b-s.p.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2"
cache-controlmax-age=86400, s-maxage=604800, stale-while-revalidate=86400
content-encodinggzip
strict-transport-securitymax-age=31536000
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
feature-policyfullscreen 'self'
varyRSC,Next-Router-State-Tree,Next-Router-Prefetch,Accept-Encoding
x-cacheHit from cloudfront
via1.1 7fd88bab22735486702d23ba4e028d86.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P3
x-amz-cf-idqXQU3_HEHSDxQNjTffw1f9aMtzyV1yqpH_XC1M5UJqQjeRB0ZVdEEQ==
age69817
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,819 referring domains.
This page has 1,086,320 backlinks.
This page has backlinks from 2,679 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Sitemap
Sitemap: https://www.ii.co.uk/sitemaps/sitemap-index.xml

# Crawler
User-agent: *
Crawl-delay: 10

# Auth
Disallow: /auth/
Disallow: /auth/verify-email/
Disallow: /auth/unblock-ip/
Disallow: /auth/password-reset/

# Directories
Disallow: /404/
Disallow: /404.html
Disallow: /message-logout/
Disallow: /research-logout/
Disallow: /search/

# Files
Disallow: /stats.json
Disallow: /chunk-manifest.json
Disallow: /cdn-v1/

# Aggregated Alliance News
Disallow: /news/*-al0*
Disallow: /news/*-al1*
Disallow: /news/*-al2*
Disallow: /news/*-al3*
Disallow: /news/*-al4*
Disallow: /news/*-al5*
Disallow: /news/*-al6*
Disallow: /news/*-al7*
Disallow: /news/*-al8*
Disallow: /news/*-al9*

# Aggregated RNS News
Disallow: /news/*-rns*

# Defunct instruments
Disallow: /defunct-instrument?urlId=*

# Instrument page tabs to exclude
Disallow: /shares/*/research$
Disallow: /funds/*/research$
Disallow: /bonds/*/research$
Disallow: /etfs/*/research$
Disallow: /investment-trusts/*/research$

# Simple Pages
Disallow: /simple-page/*

# Mobile auth fallback
Disallow: /auth/mobile-auth-fallback

Similar sites

Search preview

www.ii.co.uk
interactive investor - the UK’s number one flat-fee investment plat...
interactive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
investment68%Check
ii ISA67%Check
ISA63%Check
Investment Funds62%Check
ve got62%Check
investing59%Check
Shares58%Check
investor58%Check
manage58%Check
Interactive Investor58%Check
Show more keywords and terms

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