Ii.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
71% 
Page structure
79% 
Link structure
36% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
320.30 kB
Words
1288
Media files
13
Number of links
200 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
interactive investor – the UK’s number one flat-fee investment platform - ii
The page title should be shorter than 580 pixels. It is 658 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
interactive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.
The length of the meta description is perfect. (878 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ii.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptioninteractive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.
robotsindex, follow
next-size-adjustEmpty
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1288 words. That's ok.
28.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../s3fs-public/2024-08/Homepage_Header.pngHome Header
...s-public/2024-08/50-free-trades-slot.png50-free-trades-slot
...s-public/2024-08/trustpilot-homepage.pngTrustpilot Homepage
...k/s3fs-public/2024-05/do-it-myself_0.pngDo it myself
...k/s3fs-public/2024-05/do-it-for-me_1.pngDo it for me
...d.ii.co.uk/s3fs-public/2024-08/cubes.jpgNo alt attribute provided
...d.ii.co.uk/s3fs-public/2024-08/coins.jpgNo alt attribute provided
....ii.co.uk/s3fs-public/2022-03/colour.jpgNo alt attribute provided
...ii.co.uk/s3fs-public/2024-08/lilac_3.jpgNo alt attribute provided
...d.ii.co.uk/s3fs-public/2024-08/cubes.jpgNo alt attribute provided
...d.ii.co.uk/s3fs-public/2024-08/coins.jpgNo alt attribute provided
....ii.co.uk/s3fs-public/2022-03/colour.jpgNo alt attribute provided
...ii.co.uk/s3fs-public/2024-08/lilac_3.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 The best things in life are free trades.
H2 Open an account
H2 SIPP.
H2 ISA.
H2 Managed ISA.
H2 Trading.
H2 Ways to invest in our ISA
H2 ii ISA
H2 ii Managed ISA
H2 Markets Today
H2 Latest News
H3 How can we help you?
H3 I'm interested in...
H3 I want to invest in...
H3 I’m looking for...
H3 Why choose us?
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ii.co.uk/Interactive Investor
A-TITLE Interactive Investor
/ii-accounts/isaStocks and Shares ISA
/ii-accounts/isa/managed-isaManaged ISA
/ii-accounts/trading-accountTrading Account
/ii-accounts/sippSIPP
/ii-accounts/isa/junior-isaJunior ISA
/ii-accounts/cash-savingsCash Savings
https://www.ii.co.uk/ii-accountsSee all accounts
/investing-with-iiInvesting with ii
https://www.ii.co.uk/our-chargesOur charges
/investing-with-ii/transferrin...Transfer to ii
/recommend-ii/customerRecommend ii
/friends-and-familyFriends and Family
https://www.ii.co.uk/sharesShares
https://www.ii.co.uk/fundsFunds
/investment-trustsInvestment Trusts
https://www.ii.co.uk/etfsETFs
https://www.ii.co.uk/bondsBonds and Gilts
https://www.ii.co.uk/iposIPOs and new issues
/investing-with-ii/internation...US and international investing
/ii-accounts/sippSIPP (Self-Invested Personal Pension)
/ii-accounts/sipp/transfer-my-...Transfer my pension
/ii-accounts/sipp/sipp-chargesSIPP charges
/ii-accounts/sipp/sipp-investm...SIPP investment ideas
/ii-accounts/sipp/what-is-a-sippWhat is a SIPP?
/ii-accounts/pension-trading-a...Pension Trading Account
/ii-accounts/sipp/retirementOptions at retirement
/ii-accounts/sipp/tax-free-lum...Tax-free lump sum
/ii-accounts/sipp/income-drawdownSIPP drawdown
/ii-accounts/sipp/ufplsLump sums (UFPLS)
/ii-accounts/sipp/investment-p...Investment pathways
/ii-accounts/sipp/sipp-investm...Selected growth option
https://www.ii.co.uk/pensionsPensions and retirement hub
https://www.ii.co.uk/sharesSearch Shares
/shares/top-uk-sharesTop UK shares
/investing-with-ii/share-dealingShare dealing
/shares/share-tips-and-ideasShare tips and ideas
/investing-with-ii/internation...International share dealing
https://www.ii.co.uk/fundsSearch funds
/funds/top-investment-fundsTop funds
https://www.ii.co.uk/etfsText duplicate ETFs
/investment-trustsInvestment trusts
/investing-with-ii/sustainable...Sustainable investing
/quick-start-fundsQuick-start Funds
https://www.ii.co.uk/ii-super-60Super 60 investments
https://www.ii.co.uk/ii-aceACE 40 sustainable investments
/winter-portfoliosWinter portfolios
/ii-accounts/sipp/investment-p...SIPP Investment pathways
/ii-accounts/sipp/sipp-investm...SIPP Selected growth option
/indices/ftse-100-indexFTSE 100
/indices/ftse-250-indexFTSE 250
/indices/ftse-all-share-indexFTSE All Share
/indices/nasdaq-composite-indexNASDAQ
/indices/dow-jones-industrial-...Dow Jones
/investing-with-ii/internation...All markets
/quick-start-fundsText duplicate Quick-start Funds
https://www.ii.co.uk/ii-super-60Text duplicate Super 60 investments
https://www.ii.co.uk/ii-aceText duplicate ACE 40 sustainable investments
/winter-portfoliosText duplicate Winter portfolios
/ethical-investingText duplicate Sustainable investing
/investing-with-ii/internation...Text duplicate International share dealing
/quarterly-investment-reviewQuarterly Investment Review
/knowledge-centreKnowledge Centre
/free-news-and-investing-insightFree newsletters
/ii-accounts/sipp/what-is-a-sippText duplicate What is a SIPP?
/ii-accounts/sipp/sipp-vs-isaSIPP vs ISA
https://www.ii.co.uk/helpHelp Centre
/accessibilityAccessibility
https://www.ii.co.uk/useful-formsUseful forms
/ii-accounts/sipp/useful-formsSIPP forms and documents
/stock-market-newsNews
https://secure.ii.co.uk/webbro...External Subdomain Log in
/join-us-todayJoin us
/ii-accounts/isaText duplicate Stocks and Shares ISA
/ii-accounts/isa/managed-isaText duplicate Managed ISA
/ii-accounts/trading-accountText duplicate Trading Account
/ii-accounts/sippText duplicate SIPP
/ii-accounts/isa/junior-isaText duplicate Junior ISA
/ii-accounts/cash-savingsText duplicate Cash Savings
https://www.ii.co.uk/ii-accountsText duplicate See all accounts
/investing-with-iiText duplicate Investing with ii
https://www.ii.co.uk/our-chargesText duplicate Our charges
/investing-with-ii/transferrin...Text duplicate Transfer to ii
/recommend-ii/customerText duplicate Recommend ii
/friends-and-familyText duplicate Friends and Family
https://www.ii.co.uk/sharesText duplicate Shares
https://www.ii.co.uk/fundsText duplicate Funds
/investment-trustsText duplicate Investment Trusts
https://www.ii.co.uk/etfsText duplicate ETFs
https://www.ii.co.uk/bondsText duplicate Bonds and Gilts
https://www.ii.co.uk/iposText duplicate IPOs and new issues
/investing-with-ii/internation...Text duplicate US and international investing
/ii-accounts/sippText duplicate SIPP (Self-Invested Personal Pension)
/ii-accounts/sipp/transfer-my-...Text duplicate Transfer my pension
/ii-accounts/sipp/sipp-chargesText duplicate SIPP charges
/ii-accounts/sipp/sipp-investm...Text duplicate SIPP investment ideas
/ii-accounts/sipp/what-is-a-sippText duplicate What is a SIPP?
/ii-accounts/pension-trading-a...Text duplicate Pension Trading Account
/ii-accounts/sipp/retirementText duplicate Options at retirement
/ii-accounts/sipp/tax-free-lum...Text duplicate Tax-free lump sum
/ii-accounts/sipp/income-drawdownText duplicate SIPP drawdown
/ii-accounts/sipp/ufplsText duplicate Lump sums (UFPLS)
/ii-accounts/sipp/investment-p...Text duplicate Investment pathways
/ii-accounts/sipp/sipp-investm...Text duplicate Selected growth option
https://www.ii.co.uk/pensionsText duplicate Pensions and retirement hub
https://www.ii.co.uk/sharesText duplicate Search Shares
/shares/top-uk-sharesText duplicate Top UK shares
/investing-with-ii/share-dealingText duplicate Share dealing
/shares/share-tips-and-ideasText duplicate Share tips and ideas
/investing-with-ii/internation...Text duplicate International share dealing
https://www.ii.co.uk/fundsText duplicate Search funds
/funds/top-investment-fundsText duplicate Top funds
https://www.ii.co.uk/etfsText duplicate ETFs
/investment-trustsText duplicate Investment trusts
/investing-with-ii/sustainable...Text duplicate Sustainable investing
/quick-start-fundsText duplicate Quick-start Funds
https://www.ii.co.uk/ii-super-60Text duplicate Super 60 investments
https://www.ii.co.uk/ii-aceText duplicate ACE 40 sustainable investments
/winter-portfoliosText duplicate Winter portfolios
/ii-accounts/sipp/investment-p...Text duplicate SIPP Investment pathways
/ii-accounts/sipp/sipp-investm...Text duplicate SIPP Selected growth option
/indices/ftse-100-indexText duplicate FTSE 100
/indices/ftse-250-indexText duplicate FTSE 250
/indices/ftse-all-share-indexText duplicate FTSE All Share
/indices/nasdaq-composite-indexText duplicate NASDAQ
/indices/dow-jones-industrial-...Text duplicate Dow Jones
/investing-with-ii/internation...Text duplicate All markets
/quick-start-fundsText duplicate Quick-start Funds
https://www.ii.co.uk/ii-super-60Text duplicate Super 60 investments
https://www.ii.co.uk/ii-aceText duplicate ACE 40 sustainable investments
/winter-portfoliosText duplicate Winter portfolios
/ethical-investingText duplicate Sustainable investing
/investing-with-ii/internation...Text duplicate International share dealing
/quarterly-investment-reviewText duplicate Quarterly Investment Review
/knowledge-centreText duplicate Knowledge Centre
/free-news-and-investing-insightText duplicate Free newsletters
/ii-accounts/sipp/what-is-a-sippText duplicate What is a SIPP?
/ii-accounts/sipp/sipp-vs-isaText duplicate SIPP vs ISA
https://www.ii.co.uk/helpText duplicate Help Centre
/accessibilityText duplicate Accessibility
https://www.ii.co.uk/useful-formsText duplicate Useful forms
/ii-accounts/sipp/useful-formsText duplicate SIPP forms and documents
/stock-market-newsText duplicate News
/join-us-todaySign up
https://secure.ii.co.uk/webbro...External Subdomain Text duplicate Log in
https://media-prod.ii.co.uk/s3...New window External Subdomain Terms apply
/special-offersGet free trades
/ii-accounts/sippGet cashback
/ii-accounts/isa/managed-isaManaged ISAs
/ii-accounts/isaStocks and Shares ISAs
A-TITLE Open ISA
/ii-accounts/sippSelf-Invested Personal Pensions
/ii-accounts/trading-accountTrading Accounts
https://www.ii.co.uk/sharesText duplicate Shares
https://www.ii.co.uk/fundsText duplicate Funds
/insight-and-ideasExpert Picks
/special-offersSpecial offers
https://www.ii.co.uk/our-chargesFees and charges
/stock-market-newsLatest news and insight
https://media-prod.ii.co.uk/s3...External Subdomain Terms apply.
https://www.ii.co.uk/ii-accountsOpen an account
/uks-most-trusted-platformSubdomain UK's most trusted investment platform
/uks-most-trusted-platformNew window Subdomain IMG-ALT Trustpilot Homepage
A-TITLE UK's most trusted platform
https://www.which.co.uk/money/...External Subdomain Which? Recommended
A-TITLE Which?
/ii-accounts/sippOpen a SIPP
/ii-accounts/isaOpen an ISA
/ii-accounts/isa/managed-isaOpen a Managed ISA
/ii-accounts/trading-accountOpen a Trading Account
/ii-accounts/isaSubdomain Choose a Self-managed ISA
A-TITLE Choose a Self-managed ISA
/ii-accounts/isa/managed-isaSubdomain Choose a Managed ISA
A-TITLE Choose a Managed ISA
/analysis-commentary/how-much-...How much to save for retirement if you’re starting from scratch about 2 hours agoCraig Rickman
A-TITLE How much to save for retirement if you’re starting from scratch
/analysis-commentary/eyeq-taki...eyeQ: taking an interest in this cheap bitcoin proxy about 4 hours agoHuw Roberts
A-TITLE eyeQ: taking an interest in this cheap bitcoin proxy
/analysis-commentary/daily-tra...Daily Trading Flash: 10 most-traded shares 15 August 2024 about 5 hours agothe interactive investor team
A-TITLE Daily Trading Flash: 10 most-traded shares 15 August 2024
/analysis-commentary/junior-is...Junior ISAs: what are the options at age 18? about 5 hours agoRachel Lacey
A-TITLE Junior ISAs: what are the options at age 18?
/analysis-commentary/how-much-...about 2 hours ago How much to save for retirement if you’re starting from scratch By Craig Rickman
A-TITLE How much to save for retirement if you’re starting from scratch
/analysis-commentary/eyeq-taki...about 4 hours ago eyeQ: taking an interest in this cheap bitcoin proxy By Huw Roberts
A-TITLE eyeQ: taking an interest in this cheap bitcoin proxy
/analysis-commentary/daily-tra...about 5 hours ago Daily Trading Flash: 10 most-traded shares 15 August 2024 By the interactive investor team
A-TITLE Daily Trading Flash: 10 most-traded shares 15 August 2024
/analysis-commentary/junior-is...about 5 hours ago Junior ISAs: what are the options at age 18? By Rachel Lacey
A-TITLE Junior ISAs: what are the options at age 18?
/ii-accounts/trading-accountOpen a trading account
/ii-accounts/sippText duplicate Open a SIPP
/ii-accounts/isaStocks & shares ISA
/ii-accounts/isa/junior-isaOpen a junior ISA
/ii-accounts/cash-savingsCash savings
https://www.ii.co.uk/ii-accountsSee all investment accounts
/ii-accounts/sipp/transfer-my-...Transfer pension to SIPP
/ii-accounts/isa/transfer-isaTransfer stocks & shares ISA
/investing-with-ii/transferrin...Transferring to ii
/investing-with-ii/internation...International investing
/investing-with-ii/regular-inv...Regular investing
/investing-with-ii/sustainable...Text duplicate Sustainable investing
https://www.ii.co.uk/iposIPOs
https://secure.ii.co.uk/webbro...External Subdomain Account log in
https://research.ii.co.uk/External Subdomain Research log in
https://www.ii.co.uk/mobile-appsMobile trading app
/press-contactsPress contacts
https://www.ii.co.uk/about-iiAbout ii
/about-ii/affiliate-programmeAffiliate programme
https://www.ii.co.uk/disclosuresDisclosures
https://www.ii.co.uk/legal-termsLegal terms
https://www.ii.co.uk/privacyPrivacy
https://www.ii.co.uk/cookiesCookies
https://www.ii.co.uk/securitySecurity policy
https://www.ii.co.uk/security-hubSecurity hub
https://www.ii.co.uk/helpHelp centre
/accessibilityText duplicate Accessibility
https://www.ii.co.uk/contact-usContact us
https://careers.ii.co.uk/External Subdomain Careers
https://www.ii.co.uk/useful-formsText duplicate Useful forms
https://www.ii.co.uk/site-mapSite map
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://twitter.com/ii_coukExternal No Text
https://www.facebook.com/weareiiExternal Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://apps.apple.com/gb/app/...External Subdomain No Text
https://play.google.com/store/...External Subdomain No Text
https://www.abrdn.com/New window External Subdomain A-TITLE Visit abrdn
https://www.abrdn.com/New window External Subdomain invest for their future
A-TITLE Visit abrdn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ii.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (320 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
serverCloudFront
dateThu, 15 Aug 2024 15:40:17 GMT
commit-hash52a48519a53773f55c197dc9c7e48760abacc6cc
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cache-controlmax-age=86400, s-maxage=604800, stale-while-revalidate=86400
content-encodinggzip
strict-transport-securitymax-age=31536000
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
feature-policyfullscreen 'self'
varyRSC,Next-Router-State-Tree,Next-Router-Prefetch,Accept-Encoding
x-cacheHit from cloudfront
via1.1 59439a13f6db75e801a63663b4f79372.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P3
x-amz-cf-idiibV9tfCqHhIq5s2iXwB6a4wTP4ol9GPveg0gZzQD13o0bMF0Biw0Q==
age168540
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 4,234 referring domains.
This page has 1,031,169 backlinks.
This page has backlinks from 2,866 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Sitemap
Sitemap: https://www.ii.co.uk/sitemaps/sitemap-index.xml

# Crawler
User-agent: *
Crawl-delay: 10

# Auth
Disallow: /auth/
Disallow: /auth/verify-email/
Disallow: /auth/unblock-ip/
Disallow: /auth/password-reset/

# Directories
Disallow: /404/
Disallow: /404.html
Disallow: /message-logout/
Disallow: /research-logout/
Disallow: /search/

# Files
Disallow: /stats.json
Disallow: /chunk-manifest.json
Disallow: /cdn-v1/

# Aggregated Alliance News
Disallow: /news/*-al0*
Disallow: /news/*-al1*
Disallow: /news/*-al2*
Disallow: /news/*-al3*
Disallow: /news/*-al4*
Disallow: /news/*-al5*
Disallow: /news/*-al6*
Disallow: /news/*-al7*
Disallow: /news/*-al8*
Disallow: /news/*-al9*

# Aggregated RNS News
Disallow: /news/*-rns*

# Defunct instruments
Disallow: /defunct-instrument?urlId=*

# Instrument page tabs to exclude
Disallow: /shares/*/research$
Disallow: /funds/*/research$
Disallow: /bonds/*/research$
Disallow: /etfs/*/research$
Disallow: /investment-trusts/*/research$

# Simple Pages
Disallow: /simple-page/*

# Mobile auth fallback
Disallow: /auth/mobile-auth-fallback

Similar sites

Search preview

www.ii.co.uk
interactive investor – the UK’s number one flat-fee investment plat...
interactive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ISA or66%Check
Investment Platform62%Check
ii ISA62%Check
Investment61%Check
ISA59%Check
ii ISA or Trading59%Check
Investor58%Check
Interactive58%Check
platform58%Check
Interactive Investor58%Check
Show more keywords and terms

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