Ii.co.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
64% 
Page structure
79% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.08 s
File size
277.90 kB
Words
1288
Media files
1
Number of links
193 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
interactive investor – the UK’s number one flat-fee investment platform
The page title should be shorter than 580 pixels. It is 631 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
interactive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.
The length of the meta description is perfect. (878 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ii.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptioninteractive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.
robotsindex, follow
langen
charsetutf-8

Test up to 1.000 webpages of ii.co.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1288 words. That's ok.
28.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: >
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...k/s3fs-public/2023-11/home-page-sipp.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Open an account
H2 ISA.
H2 Trading.
H2 SIPP.
H2 Get £200 when you open a SIPP.​
H2 The best things in life are free trades.
H2 Latest News
H3 How can we help you?
H3 I'm interested in...
H3 I want to invest in...
H3 I’m looking for...
H3 Why choose us?
H3 Check before you transfer​​
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ii.co.uk/Interactive Investor
A-TITLE Interactive Investor
/ii-accounts/isaStocks and Shares ISA
/ii-accounts/isa/managed-isaManaged ISA
/ii-accounts/trading-accountTrading Account
/ii-accounts/sippSIPP
/ii-accounts/isa/junior-isaJunior ISA
/ii-accounts/cash-savingsCash Savings
https://www.ii.co.uk/ii-accountsSee all accounts
/investing-with-iiInvesting with ii
https://www.ii.co.uk/our-chargesOur charges
/investing-with-ii/transferrin...Transfer to ii
/recommend-ii/customerRecommend ii
/friends-and-familyFriends and Family
https://www.ii.co.uk/sharesShares
https://www.ii.co.uk/fundsFunds
/investment-trustsInvestment trusts
https://www.ii.co.uk/etfsETFs
https://www.ii.co.uk/bondsBonds and Gilts
https://www.ii.co.uk/iposIPOs and new issues
/investing-with-ii/internation...US and international investing
/ii-accounts/sippSIPP (Self-Invested Personal Pension)
/ii-accounts/sipp/transfer-my-...Transfer my pension
/ii-accounts/sipp/sipp-chargesSIPP charges
/ii-accounts/sipp/sipp-investm...SIPP investment ideas
/ii-accounts/sipp/what-is-a-sippWhat is a SIPP?
/ii-accounts/pension-trading-a...Pension Trading Account
/ii-accounts/sipp/retirementOptions at retirement
/ii-accounts/sipp/tax-free-lum...Tax-free lump sum
/ii-accounts/sipp/income-drawdownSIPP drawdown
/ii-accounts/sipp/ufplsLump sums (UFPLS)
/ii-accounts/sipp/investment-p...Investment pathways
/ii-accounts/sipp/sipp-investm...Selected growth option
https://www.ii.co.uk/pensionsPensions and retirement hub
https://www.ii.co.uk/sharesSearch shares
/shares/top-uk-sharesTop UK shares
/investing-with-ii/share-dealingShare dealing
/shares/share-tips-and-ideasShare tips & ideas
/investing-with-ii/internation...International share dealing
https://www.ii.co.uk/fundsSearch funds
/funds/top-investment-fundsTop funds
https://www.ii.co.uk/etfsText duplicate ETFs
/investment-trustsText duplicate Investment trusts
/ethical-investingSustainable investing
/quick-start-fundsQuick-start Funds
https://www.ii.co.uk/ii-super-60Super 60 investments
https://www.ii.co.uk/ii-aceACE 40 sustainable investments
/winter-portfoliosWinter portfolios
/ii-accounts/sipp/investment-p...SIPP Investment pathways
/ii-accounts/sipp/sipp-investm...SIPP Selected growth option
/indices/ftse-100-indexFTSE 100
/indices/ftse-250-indexFTSE 250
/indices/ftse-all-share-indexFTSE All Share
/indices/nasdaq-composite-indexNASDAQ
/indices/dow-jones-industrial-...Dow Jones
/investing-with-ii/internation...All markets
/quick-start-fundsText duplicate Quick-start Funds
https://www.ii.co.uk/ii-super-60Text duplicate Super 60 investments
https://www.ii.co.uk/ii-aceText duplicate ACE 40 sustainable investments
/winter-portfoliosText duplicate Winter portfolios
/ethical-investingText duplicate Sustainable investing
/investing-with-ii/internation...Text duplicate International share dealing
/quarterly-investment-reviewQuarterly Investment Review
/knowledge-centreKnowledge Centre
/free-news-and-investing-insightFree newsletters
/ii-accounts/sipp/what-is-a-sippText duplicate What is a SIPP?
/ii-accounts/sipp/sipp-vs-isaSIPP vs ISA
https://www.ii.co.uk/helpHelp Centre
/accessibilityAccessibility
https://www.ii.co.uk/useful-formsUseful forms
/ii-accounts/sipp/useful-formsSIPP forms and documents
/stock-market-newsNews
A-TITLE Stock Market News
https://secure.ii.co.uk/New window External Subdomain Log in
/join-us-todayJoin us
/ii-accounts/isaText duplicate Stocks and Shares ISA
/ii-accounts/isa/managed-isaText duplicate Managed ISA
/ii-accounts/trading-accountText duplicate Trading Account
/ii-accounts/sippText duplicate SIPP
/ii-accounts/isa/junior-isaText duplicate Junior ISA
/ii-accounts/cash-savingsText duplicate Cash Savings
https://www.ii.co.uk/ii-accountsText duplicate See all accounts
/investing-with-iiText duplicate Investing with ii
https://www.ii.co.uk/our-chargesText duplicate Our charges
/investing-with-ii/transferrin...Text duplicate Transfer to ii
/recommend-ii/customerText duplicate Recommend ii
/friends-and-familyText duplicate Friends and Family
https://www.ii.co.uk/sharesText duplicate Shares
https://www.ii.co.uk/fundsText duplicate Funds
/investment-trustsText duplicate Investment trusts
https://www.ii.co.uk/etfsText duplicate ETFs
https://www.ii.co.uk/bondsText duplicate Bonds and Gilts
https://www.ii.co.uk/iposText duplicate IPOs and new issues
/investing-with-ii/internation...Text duplicate US and international investing
/ii-accounts/sippText duplicate SIPP (Self-Invested Personal Pension)
/ii-accounts/sipp/transfer-my-...Text duplicate Transfer my pension
/ii-accounts/sipp/sipp-chargesText duplicate SIPP charges
/ii-accounts/sipp/sipp-investm...Text duplicate SIPP investment ideas
/ii-accounts/sipp/what-is-a-sippText duplicate What is a SIPP?
/ii-accounts/pension-trading-a...Text duplicate Pension Trading Account
/ii-accounts/sipp/retirementText duplicate Options at retirement
/ii-accounts/sipp/tax-free-lum...Text duplicate Tax-free lump sum
/ii-accounts/sipp/income-drawdownText duplicate SIPP drawdown
/ii-accounts/sipp/ufplsText duplicate Lump sums (UFPLS)
/ii-accounts/sipp/investment-p...Text duplicate Investment pathways
/ii-accounts/sipp/sipp-investm...Text duplicate Selected growth option
https://www.ii.co.uk/pensionsText duplicate Pensions and retirement hub
https://www.ii.co.uk/sharesText duplicate Search shares
/shares/top-uk-sharesText duplicate Top UK shares
/investing-with-ii/share-dealingText duplicate Share dealing
/shares/share-tips-and-ideasText duplicate Share tips & ideas
/investing-with-ii/internation...Text duplicate International share dealing
https://www.ii.co.uk/fundsText duplicate Search funds
/funds/top-investment-fundsText duplicate Top funds
https://www.ii.co.uk/etfsText duplicate ETFs
/investment-trustsText duplicate Investment trusts
/ethical-investingText duplicate Sustainable investing
/quick-start-fundsText duplicate Quick-start Funds
https://www.ii.co.uk/ii-super-60Text duplicate Super 60 investments
https://www.ii.co.uk/ii-aceText duplicate ACE 40 sustainable investments
/winter-portfoliosText duplicate Winter portfolios
/ii-accounts/sipp/investment-p...Text duplicate SIPP Investment pathways
/ii-accounts/sipp/sipp-investm...Text duplicate SIPP Selected growth option
/indices/ftse-100-indexText duplicate FTSE 100
/indices/ftse-250-indexText duplicate FTSE 250
/indices/ftse-all-share-indexText duplicate FTSE All Share
/indices/nasdaq-composite-indexText duplicate NASDAQ
/indices/dow-jones-industrial-...Text duplicate Dow Jones
/investing-with-ii/internation...Text duplicate All markets
/quick-start-fundsText duplicate Quick-start Funds
https://www.ii.co.uk/ii-super-60Text duplicate Super 60 investments
https://www.ii.co.uk/ii-aceText duplicate ACE 40 sustainable investments
/winter-portfoliosText duplicate Winter portfolios
/ethical-investingText duplicate Sustainable investing
/investing-with-ii/internation...Text duplicate International share dealing
/quarterly-investment-reviewText duplicate Quarterly Investment Review
/knowledge-centreText duplicate Knowledge Centre
/free-news-and-investing-insightText duplicate Free newsletters
/ii-accounts/sipp/what-is-a-sippText duplicate What is a SIPP?
/ii-accounts/sipp/sipp-vs-isaText duplicate SIPP vs ISA
https://www.ii.co.uk/helpText duplicate Help Centre
/accessibilityText duplicate Accessibility
https://www.ii.co.uk/useful-formsText duplicate Useful forms
/ii-accounts/sipp/useful-formsText duplicate SIPP forms and documents
/stock-market-newsText duplicate News
A-TITLE Stock Market News
/join-us-todaySign up
https://secure.ii.co.uk/New window External Subdomain Text duplicate Log in
https://media-prod.ii.co.uk/s3...External Subdomain Terms apply
A-TITLE March offer terms
/ii-accounts/isaGet free trades
A-TITLE Get free trades
/ii-accounts/sippGet cashback
A-TITLE Get cashback
/ii-accounts/isaStocks and Shares ISAs
A-TITLE Open ISA
/ii-accounts/sippSelf-Invested Personal Pensions
/ii-accounts/trading-accountTrading Accounts
https://www.ii.co.uk/sharesText duplicate Shares
https://www.ii.co.uk/fundsText duplicate Funds
/insight-and-ideasExpert Picks
/special-offersSpecial offers
https://www.ii.co.uk/our-chargesFees and charges
/stock-market-newsLatest news and insight
/uks-most-trusted-platformNew window Subdomain A-TITLE UK's most trusted platform
/ii-accounts/isaOpen an ISA
/ii-accounts/trading-accountOpen a Trading Account
https://www.which.co.uk/news/a...External Subdomain Which? Recommended
A-TITLE Which?
/ii-accounts/sippOpen a SIPP
https://media-prod.ii.co.uk/s3...External Subdomain Text duplicate Terms apply
/account-opening/sipp-accountSubdomain Text duplicate Open a SIPP
/ii-accounts/sipp/transfer-my-...Subdomain Transfer your pension
https://media-prod.ii.co.uk/s3...External Subdomain Text duplicate Terms apply
/account-opening/isa-account?p...Subdomain Text duplicate Open an ISA
/account-opening/trading-accou...Subdomain Text duplicate Open a Trading Account
/analysis-commentary/shares-fu...about 1 hour ago Shares for the future: evaluating a complicated FTSE 100 business By Richard Beddard
A-TITLE Shares for the future: evaluating a complicated FTSE 100 business
/analysis-commentary/whys-magn...about 4 hours ago Why’s the Magnificent 7 getting all the attention? By Alan Ray
A-TITLE Why’s the Magnificent 7 getting all the attention?
/analysis-commentary/week-ahea...about 4 hours ago The Week Ahead: Aviva, M&S, Kingfisher, British Land By Lee Wild
A-TITLE The Week Ahead: Aviva, M&S, Kingfisher, British Land
/analysis-commentary/daily-tra...about 5 hours ago Daily Trading Flash: 10 most-traded shares 17 May 2024 By Lee Wild
A-TITLE Daily Trading Flash: 10 most-traded shares 17 May 2024
/ii-accounts/trading-accountText duplicate Open a Trading Account
/ii-accounts/sippText duplicate Open a SIPP
/ii-accounts/isaText duplicate Stocks and Shares ISA
/ii-accounts/isa/junior-isaOpen a Junior ISA
/ii-accounts/cash-savingsText duplicate Cash Savings
https://www.ii.co.uk/ii-accountsSee all investment accounts
/ii-accounts/sipp/transfer-my-...Transfer pension to SIPP
/ii-accounts/isa/transfer-isaTransfer Stocks & Shares ISA
/investing-with-ii/transferrin...Transferring to ii
/investing-with-ii/internation...International investing
/investing-with-ii/regular-inv...Regular investing
/ethical-investingText duplicate Sustainable investing
https://www.ii.co.uk/iposIPOs
https://secure.ii.co.uk/webbro...New window External Subdomain Account log in
https://research.ii.co.uk/New window External Subdomain Research log in
https://www.ii.co.uk/mobile-appsMobile trading app
/press-contactsPress contacts
https://www.ii.co.uk/about-iiAbout us
/about-ii/affiliate-programmeAffiliate programme
https://www.ii.co.uk/disclosuresDisclosures
https://www.ii.co.uk/legal-termsLegal terms
https://www.ii.co.uk/privacyPrivacy
https://www.ii.co.uk/securitySecurity policy
https://www.ii.co.uk/security-hubSecurity hub
https://www.ii.co.uk/helpHelp
/accessibilityText duplicate Accessibility
https://www.ii.co.uk/contact-usContact us
https://careers.ii.co.uk/New window External Subdomain Careers
https://www.ii.co.uk/useful-formsText duplicate Useful forms
https://www.ii.co.uk/site-mapSite map
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://twitter.com/ii_coukNew window External A-TITLE Interactive Investor on Twitter
https://www.facebook.com/weareiiNew window External Subdomain A-TITLE Interactive Investor on Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Interactive Investor on LinkedIn
https://apps.apple.com/gb/app/...New window External Subdomain A-TITLE Download the Interactive Investor app from the Apple App Store
https://play.google.com/store/...New window External Subdomain A-TITLE Download the Interactive Investor app from Google Play
https://www.abrdn.com/New window External Subdomain No Text
https://www.abrdn.com/New window External Subdomain invest for their future

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ii.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.08 seconds.
The file size of the HTML document is fine (278 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length44502
serverCloudFront
dateFri, 17 May 2024 17:10:25 GMT
access-control-allow-origin*
content-encodinggzip
x-amz-apigw-idX7NayEf0DoEEdNA=
x-amzn-trace-idRoot=1-66478f77-21eb53fb5b7e0f331bf0b45f;Parent=30f5c726471fbda4;Sampled=0;lineage=2eb4bcc2:0
strict-transport-securitymax-age=31536000
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
feature-policyfullscreen 'self'
cache-controlmax-age=86400, s-maxage=604800, stale-while-revalidate=86400
x-amzn-requestid8733f196-e736-422f-b718-353f583c4e7b
x-cacheHit from cloudfront
via1.1 a54cda8ccda3480314f451558e4dd062.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P3
x-amz-cf-idXd6fgAL0ifg6HquueQOZYtwkS6TCtu5vvL1JpL1P0yRlJAAh_SI-NA==
age87540
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 5,896 referring domains.
This page has 1,048,489 backlinks.
This page has backlinks from 3,536 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Sitemap
Sitemap: https://www.ii.co.uk/sitemaps/sitemap-index.xml

# Crawler
User-agent: *
Crawl-delay: 10

# Auth
Disallow: /auth/
Disallow: /auth/verify-email/
Disallow: /auth/unblock-ip/
Disallow: /auth/password-reset/

# Directories
Disallow: /404/
Disallow: /404.html
Disallow: /message-logout/
Disallow: /research-logout/
Disallow: /search/

# Files
Disallow: /stats.json
Disallow: /chunk-manifest.json
Disallow: /cdn-v1/

# Aggregated Alliance News
Disallow: /news/*-al0*
Disallow: /news/*-al1*
Disallow: /news/*-al2*
Disallow: /news/*-al3*
Disallow: /news/*-al4*
Disallow: /news/*-al5*
Disallow: /news/*-al6*
Disallow: /news/*-al7*
Disallow: /news/*-al8*
Disallow: /news/*-al9*

# Aggregated RNS News
Disallow: /news/*-rns*

# Defunct instruments
Disallow: /defunct-instrument?urlId=*

# Instrument page tabs to exclude
Disallow: /shares/*/research$

Similar sites

Search preview

www.ii.co.uk
interactive investor – the UK’s number one flat-fee investment plat...
interactive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, SIPPs, ISAs & more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ISA or62%Check
Interactive58%Check
Investor58%Check
Interactive Investor58%Check
or get58%Check
SIPP investment57%Check
SIPP56%Check
Investment56%Check
Investment Platform54%Check
platform53%Check
Show more keywords and terms

Test up to 1.000 webpages of ii.co.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions