Insightonline.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
97% 
Link structure
81% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.01 s
File size
29.80 kB
Words
408
Media files
27
Number of links
63 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Digital Marketing Agency for Lead Generation
The length of the page title is perfect. (408 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We specialise in digital marketing for service-based businesses that serve customers directly. We work with you to drive down complexity and drive up growth!
The length of the meta description is perfect. (976 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.insightonline.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe specialise in digital marketing for service-based businesses that serve customers directly. We work with you to drive down complexity and drive up growth!
viewportwidth=device-width, initial-scale=1
langen-nz
twitter:cardsummary_large_image
twitter:titleDigital Marketing Agency for Lead Generation
twitter:descriptionWe specialise in digital marketing for service-based businesses that serve customers directly. We work with you to drive down complexity and drive up growth!
twitter:imagehttps://cdn.prod.website-files.com/637e93a6a8ca4914e3434f68/648f96bb26e1ee06c2632987_Digital%20for%20B2C%20Services%20(4).png
og:titleDigital Marketing Agency for Lead Generation
og:descriptionWe specialise in digital marketing for service-based businesses that serve customers directly. We work with you to drive down complexity and drive up growth!
og:imagehttps://cdn.prod.website-files.com/637e93a6a8ca4914e3434f68/648f96bb26e1ee06c2632987_Digital%20for%20B2C%20Services%20(4).png
og:typewebsite
og:localeen_NZ
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 408 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 9 words is low.
30.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...a8ca49e22a43501e_insight-online-logo.svgInsight Online Logo
...37e93a6a8ca496ffd43500d_Phone-orange.svgPhone
...637e93a6a8ca490c0b43501c_Mail-orange.svgMail
...a8ca49e22a43501e_insight-online-logo.svgInsight Online Logo
...93a6a8ca493a75435089_SEO Guide 2022.webpGuide Cover Image
...8/637e93a6a8ca49163f434fb9_Icon book.svgNews Icon
...a8ca49c819434fbd_Circle Light Orange.svgCircle Light Orange
...a6a8ca490a08434fbc_Circle Light Blue.svgCircle Light Blue
...8/637e93a6a8ca49163f434fb9_Icon book.svgBook Icon
...637e93a6a8ca497f2e434fc1_Icon screen.svgScreen Icon
...f68/637e93a6a8ca4924f7435083_icon-kb.svgScreen Icon
...8/637e93a6a8ca49dcbe434fdc_Icon news.svgNews Icon
...3a6a8ca4929a2434f8b_Team Dental logo.pngTeam Dental
...4999d0434f83_JAE-Carpet-Cleaner-Logo.svgJae Carpet Cleaner
...29b02de6465438_strategic-seo-metrics.jpgHubspot and Google Tag Manager
...6125a121b13_should-you-invest-in-seo.jpgHow do you know if you should be investing in SEO?
...10ba00c50d_marketing-isnt-expendable.jpgMarketing isn't expendable - it just takes time
...22eb7814bbb79ce1_google-march-update.jpgCan Google Keep Up With AI-Generated Content? March Update Says Yes
...37e93a6a8ca4914fd434fd9_CTA-triangle.svgtriangle CTA
...7e93a6a8ca498ce5434fb7_Circle Orange.svgCircle Orange
...3a6a8ca490ef4435022_Facebook Reverse.svgFacebook Icon
...93a6a8ca4917f7435023_Twitter Reverse.svgTwitter Icon
...3a6a8ca491219435024_LinkedIn Reverse.svgLinkedin Icon
...ge/images/2024/PremierBadgeClickable.svgGoogle PremierPartner
...37e93a6a8ca496ffd43500d_Phone-orange.svgPhone
...637e93a6a8ca490c0b43501c_Mail-orange.svgMail

Page structure

H1 heading
(Critically important)
Digital Marketing for Lead Gen
The H1 heading is perfect.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Digital Marketing for Lead Gen
H2 Our strength lies in our understanding of the service-based business model and how digital marketing can be tailored to it. Together, let's turn your ambition into growth.
H2 How We Can Help
H2 Our resources
H2 What our customers say about their experience
H2 Our blog ‍
H2 Let's get together for a 1-1 consultation
H3 Digital Strategy
H3 Digital Advertising
H3 CRM & Data Management
H3 Social Media
H3 Email Marketing
H3 Search Engine Optimisation
H3 Google Analytics
H3 Marketing Managers Guide to SEO
H3 “Actions speak louder than words. Insight Online are a terrific SEM agency. They are approachable, they are great at following up and following through. I’m very results-driven and I make decisions...
H3 "Insight Online has been great to work with. They’ve been honest, transparent in their actions and consistently worked alongside us as a part of our team. We’d highly recommend them.”
H3 "David and Insight Online were recommended to us by our last agency and they've consistently worked side by side with my team to keep improving the website. The great results show what a combinatio...
H3 Critical SEO Metrics for Decision Makers
H3 How do you know if you should be investing in SEO?
H3 Marketing isn't expendable - it just takes time
H3 Can Google Keep Up With AI-Generated Content? March Update Says Yes
H4 Download Guides
H4 Workshops & Webinars
H4 Digital Marketing Hub
H4 News & Insights
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.insightonline.co.nz/IMG-ALT Insight Online Logo
https://www.insightonline.co.nz/Text duplicate IMG-ALT Insight Online Logo
/digital-marketing-resourcesOverview
/digital-marketing-guidesDownload Guides
/digital-marketing-webinarsWebinars & Workshops
/digital-marketing-hubDigital Marketing Hub
/digital-marketing-services/di...Digital Strategy
/digital-marketing-services/di...Digital Advertising
/digital-marketing-services/go...Google Analytics
/digital-marketing-services/se...SEO
/digital-marketing-services/em...Email Marketing
/digital-marketing-services/cr...CRM & Data Management
/digital-marketing-services/so...Social Media
/aboutAbout Us
/about/teamOur Team
/case-studiesCase Studies
/blogBlog
/contactContact
/contactGet in touch today!
/digital-marketing-services/di...Digital Strategy Learn more arrow_forward
/digital-marketing-services/di...Digital Advertising Learn more arrow_forward
/digital-marketing-services/cr...CRM & Data Management Learn more arrow_forward
/digital-marketing-services/so...Social Media Learn more arrow_forward
/digital-marketing-services/em...Email Marketing Learn more arrow_forward
/digital-marketing-services/se...Search Engine Optimisation Learn more arrow_forward
/digital-marketing-services/go...Google Analytics Learn more arrow_forward
/aboutMore about us
/guides/marketing-managers-gui...Download your Guide
/digital-marketing-guidesText duplicate Download Guides
IMG-ALT Book Icon
/digital-marketing-webinarsWorkshops & Webinars
IMG-ALT Screen Icon
/digital-marketing-hubText duplicate Digital Marketing Hub
IMG-ALT Screen Icon
/blogNews & Insights
IMG-ALT News Icon
/case-studies/rishworth-aviationNo Text
/case-studies/team-dentalIMG-ALT Team Dental
/case-studies/jae-carpet-cleaningIMG-ALT Jae Carpet Cleaner
/case-studiesCase studies
/blog-categories/seoText duplicate SEO
/blog/critical-seo-metrics-for...Critical SEO Metrics for Decision Makers
/blog/critical-seo-metrics-for...Trivial anchor text
Read More
/blog-categories/seoText duplicate SEO
/blog/how-do-you-know-if-you-s...How do you know if you should be investing in SEO?
/blog/how-do-you-know-if-you-s...Text duplicate Trivial anchor text
Read More
/blog-categories/online-marketingOnline Marketing
/blog/marketing-isnt-expendableMarketing isn't expendable - it just takes time
/blog/marketing-isnt-expendableText duplicate Trivial anchor text
Read More
/blog-categories/ai-machine-le...AI Machine Learning
/blog/can-googlekeep-up-with-a...Can Google Keep Up With AI-Generated Content? March Update Says Yes
/blog/can-googlekeep-up-with-a...Text duplicate Trivial anchor text
Read More
/contactSchedule a Consultation
https://www.facebook.com/insig...New window External Subdomain IMG-ALT Facebook Icon
https://x.com/insight_onlineNew window External IMG-ALT Twitter Icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT Linkedin Icon
https://www.google.com/partner...New window External Subdomain IMG-ALT Google PremierPartner
/digital-marketing-resourcesResources
/digital-marketing-guidesGuides
/digital-marketing-webinarsWebinars
/blogNews
/digital-marketing-services/go...Digital Ads
/digital-marketing-services/go...Text duplicate Google Analytics
/digital-marketing-services/se...Text duplicate SEO
/aboutCompany
/aboutText duplicate About Us
/about/teamText duplicate Our Team
/case-studiesText duplicate Case Studies
/contactLet's Talk
/terms-of-useNofollow Terms of Use
/privacy-policyNofollow Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.insightonline.co.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.01 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (30 kB).

HTTP Response Header

NameValue
dateFri, 02 Aug 2024 06:16:58 GMT
content-typetext/html
content-length8202
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
strict-transport-securitymax-age=31536000
x-lambda-idb338ea9e-bc4a-4fda-8fad-24ad1383b655
content-encodinggzip
accept-rangesbytes
age0
x-served-bycache-dub4332-DUB
x-cacheMISS
x-cache-hits0
x-timerS1722579417.368526,VS0,VE1603
varyx-wf-forwarded-proto, Accept-Encoding
x-cluster-nameeu-west-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 69 referring domains.
This page has 152 backlinks.
This page has backlinks from 54 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:

Sitemap: https://www.insightonline.co.nz/sitemap.xml

Similar sites

Search preview

www.insightonline.co.nz
Digital Marketing Agency for Lead Generation
We specialise in digital marketing for service-based businesses that serve customers directly. We work with you to drive down complexity and drive up growth!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing81%Check
Digital Marketing79%Check
Digital77%Check
Digital Marketing Agency71%Check
Online Marketing70%Check
Marketing Agency68%Check
Lead Gen66%Check
Marketing Team64%Check
Lead62%Check
Email Marketing62%Check
Show more keywords and terms

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