Iod.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
93% 
Page quality
89% 
Page structure
83% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
127.90 kB
Words
1357
Media files
23
Number of links
235 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute of Directors | Business Networking, Events & Training
The length of the page title is perfect. (554 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The IoD is a community of passionate UK business leaders whose membership gives them professional training opportunities & access to essential help & resources.
The meta description is too long: 1018 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.iod.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
format-detectiontelephone=no
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe IoD is a community of passionate UK business leaders whose membership gives them professional training opportunities & access to essential help & resources.
article:publisherhttps://www.facebook.com/InstituteofDirectors/
article:modified_time2024-12-09T13:55:19+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@The_IoD
og:localeen_GB
og:typewebsite
og:titleHome
og:descriptionThe IoD is a community of passionate UK business leaders whose membership gives them professional training opportunities & access to essential help & resources.
og:urlhttps://www.iod.com/
og:site_nameInstitute of Directors
og:imagehttps://www.iod.com/app/uploads/2021/11/opengraph-iod-7923df6a33a5f14d906ef0ca812cb6e7.jpg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

Automatically check iod.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1357 words. That's ok.
29.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.iod.com/cdn-cgi/image/f=autoNo alt attribute provided
https://www.iod.com/cdn-cgi/image/f=autoIoD Code of Conduct for Directors kitemark
https://www.iod.com/cdn-cgi/image/f=autoPeer-to-peer mentoring
https://www.iod.com/cdn-cgi/image/f=autoNo alt attribute provided
https://www.iod.com/cdn-cgi/image/f=autoSpecial interest groups
https://www.iod.com/cdn-cgi/image/f=autoDirector of the Year Awards
...s/img/accreditation/iod-code-conduct.pngCommitted to the IoD Code of Conduct
...mg/accreditation/great-place-to-work.pngGreat Place To Work Certified
...mes/iod/assets/img/accreditation/gbc.pngGood Business Charter Accredited
...assets/img/accreditation/planet-mark.pngPlanetMark
...ssets/img/accreditation/armed-forces.pngArmed Forces Covenant Employer Recognition Scheme Gold Award

Page structure

H1 heading
(Critically important)
Ready to become a better director?
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Ready to become a better director?
H2 Better directors for a better world
H2 Connect
H2 Develop
H2 Influence
H2 IoD Annual Report
H2 Latest news
H2 Essential Member Offers
H2 Join us
H3 Join the Council of the Institute of Directors
H3 IoD press release Ease in inflationary pressures paves way for more rate cuts
H3 IoD press release Increase in employment costs hits hiring as vacancies sink to pre-pandemic levels
H3 IoD press release Economy surpasses expectations in February
H3 IoD press release Economy surpasses expectations in February Duplicate text
H3 Free registration with IoD
H3 Connect Duplicate text
H3 Develop Duplicate text
H3 Influence Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.iod.com/Institute of Directors
https://www.iod.com/locations/Subdomain Locations and Groups
https://www.iod.com/locations/Subdomain Regions and branches
/special-interest-groups/Subdomain Special Interest Groups
/locations/premises/Subdomain Premises and workspace
/iod-virtual-office/Subdomain IoD Virtual Office
https://www.iod.com/about-iod/Subdomain About
https://www.iod.com/about-iod/Subdomain About IoD
https://www.iod.com/governance/Subdomain Governance
/about-iod/our-culture/Subdomain Our culture
https://www.iod.com/role-models/Subdomain Role models
https://www.iod.com/contact/Subdomain Contact us
/about-116-pall-mall/Subdomain 116 Pall Mall
/about-116-pall-mall/Subdomain About 116 Pall Mall
/about-116-pall-mall/working-f...Subdomain Working from 116 Pall Mall
/about-116-pall-mall/food-and-...Subdomain Food and drink
/about-116-pall-mall/whats-on-...Subdomain What’s on at 116 Pall Mall
/about-116-pall-mall/venue-hire/Subdomain Venue hire
/about-116-pall-mall/upcoming-...Subdomain Changes to opening hours
https://academy.iod.com/New window Nofollow External Subdomain IoD Academy
https://www.iod.com/sign-inSubdomain Sign in
https://www.iod.com/why-join-us/Join us
https://www.iod.com/why-join-us/Subdomain Membership
https://www.iod.com/why-join-us/Subdomain Why join us?
https://www.iod.com/why-join-us/Subdomain Member benefits
/why-join-us/network/Subdomain Network
/why-join-us/learn/Subdomain Learn
/why-join-us/support/Subdomain Support
/news/policy-and-governance/Subdomain Influence
/why-join-us/professional-bene...Subdomain Special member offers
https://www.iod.com/why-join-us/Subdomain Anchor Membership tiers
https://www.iod.com/why-join-us/Subdomain Full membership
/why-join-us/international-mem...Subdomain International membership
/why-join-us/associate-members...Subdomain Associate membership
/why-join-us/student-membership/Subdomain Student membership
https://www.iod.com/my-iod/Subdomain Free digital subscription
/membership-renewals/Subdomain Renew your membership
https://www.iod.com/my-iod/Subdomain Membership portal
https://www.iod.com/contact/Subdomain Text duplicate Contact us
/professional-development/Subdomain Training
/professional-development/Subdomain Professional Development
/professional-development/char...Subdomain Chartered Director Programme
/professional-development/char...Subdomain Examinations
/professional-development/open...Subdomain Open courses
/professional-development/cpd/Subdomain CPD
/professional-development/in-h...Subdomain In-house development
https://www.iod.com/events/Subdomain Events
https://www.iod.com/events/Subdomain All events
/locations/national/eventsSubdomain National events
/events/?is-including-in-person=0Subdomain Online events
/director-of-the-year-awards/Subdomain Director of the Year Awards
/locations/east-midlands/events/Subdomain East Midlands
/locations/east-of-england/eve...Subdomain East of England
/locations/international/events/Subdomain International
/locations/london/events/Subdomain London
/locations/north-west/events/Subdomain North West
/locations/northern-ireland/ev...Subdomain Northern Ireland
/locations/scotland/events/Subdomain Scotland
/locations/south/events/Subdomain South
/locations/south-west/events/Subdomain South West
/locations/wales/events/Subdomain Wales
/locations/west-midlands/events/Subdomain West Midlands
/locations/yorkshire-north-eas...Subdomain Yorkshire & North East
/events/?is-special-interest-g...Subdomain Special Interest Group events
https://www.iod.com/news/Subdomain News
https://www.iod.com/news/Subdomain IoD news
https://www.iod.com/branch-news/Subdomain Branch news
/news/chartered-director/Subdomain Chartered Director
/news/covid-19/Subdomain Covid-19
https://www.iod.com/news/cyber/Subdomain Cyber
https://www.iod.com/news/data/Subdomain Data
/news/employment-and-skills/Subdomain Employment and Skills
/news/eu-and-trade/Subdomain EU and Trade
/news/finance-and-tax/Subdomain Finance and Tax
/news/global-business/Subdomain Global Business
/news/governance/Subdomain Text duplicate Governance
/news/inclusion-and-diversity/Subdomain Inclusion and Diversity
/news/infrastructure/Subdomain Infrastructure
/news/mental-health/Subdomain Mental Health
/news/science-innovation-and-t...Subdomain Science, Innovation and Tech
/news/sustainable-business/Subdomain Sustainable Business
/news/uk-economy/Subdomain UK Economy
/news/policy-and-governance/Subdomain Policy and governance
/news/policy-and-governance/io...Subdomain IoD Centre for Corporate Governance
/news/policy-and-governance/po...Subdomain Policy Voice
/news/policy-and-governance/io...Subdomain IoD Code of Conduct for Directors
/news/policy-and-governance/no...Subdomain IoD Commission: Non-Executive Directors in the UK
https://www.iod.com/contact/Subdomain Press Office contact
https://www.iod.com/resources/Subdomain Resources
https://www.iod.com/resources/Subdomain Browse all IoD resources
/resources/factsheets/Subdomain Factsheets
/resources/blog/Subdomain Blogs
/resources/podcasts/Subdomain Podcasts
/resources/reports-and-papers/Subdomain Reports and papers
/resources/videos/Subdomain Videos
/resources/webinars/Subdomain Webinars
/resources/business-advice/Subdomain Business Advice
/resources/chartered-director/Subdomain Text duplicate Chartered Director
/resources/company-structure/Subdomain Company Structure
/resources/covid-19/Subdomain Text duplicate Covid-19
/resources/cyber/Subdomain Text duplicate Cyber
/resources/data/Subdomain Text duplicate Data
/resources/employment-and-skills/Subdomain Text duplicate Employment and Skills
/resources/eu-and-trade/Subdomain Text duplicate EU and Trade
/resources/finance-and-tax/Subdomain Text duplicate Finance and Tax
/resources/global-business/Subdomain Text duplicate Global Business
/resources/governance/Subdomain Text duplicate Governance
/resources/inclusion-and-diver...Subdomain Text duplicate Inclusion and Diversity
/resources/mental-health/Subdomain Text duplicate Mental Health
/resources/science-innovation-...Subdomain Text duplicate Science, Innovation and Tech
/resources/sustainable-business/Subdomain Text duplicate Sustainable Business
/resources/uk-economy/Subdomain Text duplicate UK Economy
/resources/chair/Subdomain Chair
/resources/ceo/Subdomain Chief Executive Officer
/resources/company-secretary/Subdomain Company Secretary
/resources/finance-director/Subdomain Finance Director
/resources/marketing-director/Subdomain Marketing Director
/resources/non-executive-direc...Subdomain Non-Executive Director
/resources/operations-director/Subdomain Operations Director
/resources/trustee/Subdomain Trustee
/resources/information-and-adv...Subdomain Information and Advisory Service
/resources/information-and-adv...Subdomain Business Information
/resources/information-and-adv...Subdomain Directors' advice
/resources/information-and-adv...Subdomain Legal and tax helplines
/resources/information-and-adv...Subdomain NED hires and roles
/resources/information-and-adv...Subdomain Professional business mentoring
/mentor-connect-platform/Subdomain IoD Mentor Connect
https://www.iod.com/sign-inSubdomain Text duplicate Sign in
https://www.iod.com/why-join-us/Text duplicate Join us
https://www.iod.com/Institute of Directors home page
https://www.iod.com/why-join-us/Text duplicate Join us
https://www.iod.com/why-join-us/Subdomain Text duplicate Why join us?
https://www.iod.com/why-join-us/Subdomain Text duplicate Member benefits
/why-join-us/network/Subdomain Text duplicate Network
/why-join-us/learn/Subdomain Text duplicate Learn
/why-join-us/support/Subdomain Text duplicate Support
/news/policy-and-governance/Subdomain Text duplicate Influence
/why-join-us/professional-bene...Subdomain Text duplicate Special member offers
https://www.iod.com/why-join-us/Subdomain Anchor Text duplicate Membership tiers
https://www.iod.com/why-join-us/Subdomain Text duplicate Full membership
/why-join-us/international-mem...Subdomain Text duplicate International membership
/why-join-us/associate-members...Subdomain Text duplicate Associate membership
/why-join-us/student-membership/Subdomain Text duplicate Student membership
https://www.iod.com/my-iod/Subdomain Text duplicate Free digital subscription
/membership-renewals/Subdomain Text duplicate Renew your membership
https://www.iod.com/my-iod/Subdomain Text duplicate Membership portal
https://www.iod.com/contact/Subdomain Text duplicate Contact us
/professional-development/Subdomain Text duplicate Professional Development
/professional-development/char...Subdomain Text duplicate Chartered Director Programme
/professional-development/char...Subdomain Text duplicate Examinations
/professional-development/open...Subdomain Text duplicate Open courses
/professional-development/cpd/Subdomain Text duplicate CPD
/professional-development/in-h...Subdomain Text duplicate In-house development
https://www.iod.com/events/Subdomain Text duplicate All events
/locations/national/eventsSubdomain Text duplicate National events
/events/?is-including-in-person=0Subdomain Text duplicate Online events
/director-of-the-year-awards/Subdomain Text duplicate Director of the Year Awards
/events/?is-special-interest-g...Subdomain Text duplicate Special Interest Group events
https://www.iod.com/news/Subdomain Text duplicate IoD news
https://www.iod.com/branch-news/Subdomain Text duplicate Branch news
/news/policy-and-governance/Subdomain Text duplicate Policy and governance
/news/policy-and-governance/io...Subdomain Text duplicate IoD Centre for Corporate Governance
/news/policy-and-governance/po...Subdomain Text duplicate Policy Voice
/news/policy-and-governance/io...Subdomain Text duplicate IoD Code of Conduct for Directors
/news/policy-and-governance/no...Subdomain Text duplicate IoD Commission: Non-Executive Directors in the UK
https://www.iod.com/contact/Subdomain Text duplicate Press Office contact
https://www.iod.com/resources/Subdomain Text duplicate Browse all IoD resources
/resources/information-and-adv...Subdomain Text duplicate Information and Advisory Service
/resources/information-and-adv...Subdomain Text duplicate Business Information
/resources/information-and-adv...Subdomain Text duplicate Directors' advice
/resources/information-and-adv...Subdomain Text duplicate Legal and tax helplines
/resources/information-and-adv...Subdomain Text duplicate NED hires and roles
/resources/information-and-adv...Subdomain Text duplicate Professional business mentoring
/mentor-connect-platform/Subdomain Text duplicate IoD Mentor Connect
https://www.iod.com/locations/Subdomain Text duplicate Regions and branches
/special-interest-groups/Subdomain Text duplicate Special Interest Groups
/locations/premises/Subdomain Text duplicate Premises and workspace
/iod-virtual-office/Subdomain Text duplicate IoD Virtual Office
https://www.iod.com/about-iod/Subdomain Text duplicate About IoD
https://www.iod.com/governance/Subdomain Text duplicate Governance
/about-iod/our-culture/Subdomain Text duplicate Our culture
https://www.iod.com/role-models/Subdomain Text duplicate Role models
https://www.iod.com/contact/Subdomain Text duplicate Contact us
/about-116-pall-mall/Subdomain Text duplicate About 116 Pall Mall
/about-116-pall-mall/working-f...Subdomain Text duplicate Working from 116 Pall Mall
/about-116-pall-mall/food-and-...Subdomain Text duplicate Food and drink
/about-116-pall-mall/whats-on-...Subdomain Text duplicate What’s on at 116 Pall Mall
/about-116-pall-mall/venue-hire/Subdomain Text duplicate Venue hire
/about-116-pall-mall/upcoming-...Subdomain Text duplicate Changes to opening hours
https://academy.iod.com/New window Nofollow External Subdomain Text duplicate IoD Academy
https://www.iod.com/sign-inSubdomain Text duplicate Sign in
https://www.iod.com/why-join-us/Subdomain Explore membership options
/news/policy-and-governance/io...Subdomain Text duplicate IoD Code of Conduct for Directors
/news/policy-and-governance/io...Subdomain Find out more
/app/uploads/2024/12/How-to-de...Subdomain Download image
/mentor-connect-platform/Subdomain Text duplicate Find out more
/professional-development/char...Subdomain Text duplicate Find out more
/special-interest-groups/Subdomain Explore our Groups
/director-of-the-year-awards/Subdomain View all award regions
https://www.iod.com/why-join-us/Subdomain Why join the IoD?
https://www.iod.com/my-iod/Subdomain Register for access
/why-join-us/network/Subdomain Connect Connect with other directors and leaders to exchange ideas, learn together and support each other. Networking opportunities
/professional-development/Subdomain Develop Advance your skills and knowledge with professional development created by directors for directors. Professional development
/news/policy-and-governance/Subdomain Influence Make yourself heard where it matters. The IoD is its members’ voice to government. Policy and governance
/about-iod/annual-report-2023/Subdomain Read the report
https://www.iod.com/news/Subdomain View all
/news/governance/join-the-coun...Subdomain 29 January 2025 Join the Council of the Institute of Directors Governance
/news/governance/Subdomain Text duplicate Governance
/news/uk-economy/iod-press-rel...Subdomain 16 April 2025 IoD press release Ease in inflationary pressures paves way for more rate cuts UK Economy
/news/uk-economy/Subdomain Text duplicate UK Economy
/news/uk-economy/iod-press-rel...Subdomain No Text
/news/uk-economy/iod-press-rel...Subdomain 15 April 2025 IoD press release Increase in employment costs hits hiring as vacancies sink to pre-pandemic levels UK Economy
IMG-ALT domino effect
/news/uk-economy/Subdomain Text duplicate UK Economy
/news/uk-economy/iod-press-rel...Subdomain 11 April 2025 IoD press release Economy surpasses expectations in February UK Economy
/news/uk-economy/Subdomain Text duplicate UK Economy
/news/uk-economy/iod-press-rel...Subdomain Text duplicate 11 April 2025 IoD press release Economy surpasses expectations in February UK Economy
/news/uk-economy/Subdomain Text duplicate UK Economy
/why-join-us/professional-bene...Subdomain Text duplicate Find out more
https://www.iod.com/why-join-us/Subdomain Anchor Join today
https://www.iod.com/why-join-us/Subdomain Text duplicate Why join us?
https://www.iod.com/my-iod/Subdomain Register now
https://www.iod.com/locations/Subdomain Text duplicate Regions and branches
/special-interest-groups/Subdomain Text duplicate Special Interest Groups
https://www.iod.com/events/Subdomain Text duplicate Events
https://www.iod.com/contact/Subdomain Contact
/professional-development/Subdomain Text duplicate Professional Development
/professional-development/open...Subdomain Courses
/professional-development/char...Subdomain Text duplicate Chartered Director Programme
https://www.iod.com/resources/Subdomain Text duplicate Resources
/news/policy-and-governance/Subdomain Policy and Governance
https://www.iod.com/news/Subdomain Latest news
https://www.iod.com/why-join-us/Subdomain Anchor Text duplicate Join us
/news/policy-and-governance/io...IMG-ALT Committed to the IoD Code of Conduct
https://www.greatplacetowork.c...New window Nofollow External Subdomain IMG-ALT Great Place To Work Certified
https://goodbusinesscharter.com/New window Nofollow External IMG-ALT Good Business Charter Accredited
https://www.planetmark.com/wp-...New window Nofollow External Subdomain IMG-ALT PlanetMark
https://www.gov.uk/government/...New window Nofollow External IMG-ALT Armed Forces Covenant Employer Recognition Scheme Gold Award
https://www.linkedin.com/schoo...New window External Subdomain linkedin
https://twitter.com/The_IoDNew window External twitter
https://www.facebook.com/Insti...New window External Subdomain facebook
https://www.youtube.com/c/iodc...New window External Subdomain youtube
https://www.instagram.com/inst...New window External Subdomain instagram
/legal/privacy-policy/Subdomain Privacy policy
/legal/cookie-policy/Subdomain Cookie policy
/legal/terms-and-conditions/Subdomain Terms and conditions
https://www.iod.com/sitemap/Subdomain Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.iod.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (128 kB).

HTTP Response Header

NameValue
dateFri, 18 Apr 2025 17:51:33 GMT
content-typetext/html; charset=UTF-8
content-security-policyframe-ancestors 'none'
link<https://www.iod.com/wp-json/>; rel="https://api.w.org/"
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-elasticpress-querytrue
x-frame-optionsSAMEORIGIN
x-pantheon-styx-hostnamestyx-fe1fe2-c-586b647979-55hrd
x-styx-req-idb65b2131-1c7d-11f0-b6a7-da45a01a5b1f
x-served-bycache-ams21044-AMS, cache-bru1480050-BRU
x-cacheHIT, MISS
x-cache-hits3, 0
x-timerS1744998694.930014,VS0,VE9
varyAccept-Encoding, Cookie, Cookie
age0
via1.1 varnish, 1.1 varnish
cf-cache-statusDYNAMIC
servercloudflare
cf-ray932602ccdadc9ebc-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,318 referring domains.
This page has 326,927 backlinks.
This page has backlinks from 2,784 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php
Sitemap: https://www.iod.com/sitemap_index.xml

Similar sites

Search preview

www.iod.com
Institute of Directors | Business Networking, Events & Training
The IoD is a community of passionate UK business leaders whose membership gives them professional training opportunities & access to essential help & resources.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Director72%Check
IoD70%Check
Directors61%Check
business59%Check
Training56%Check
IoD press56%Check
Institute55%Check
Chartered Director55%Check
IoD news55%Check
better54%Check
Show more keywords and terms

Automatically check iod.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions