Merics.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
94% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
152.10 kB
Words
729
Media files
37
Number of links
142 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mercator Institute for China Studies (MERICS)
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Since its founding in 2013, the Mercator Institute for China Studies has become one of Europe's most important institutions for questions about today’s China.
The length of the meta description is perfect. (968 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://merics.org/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSince its founding in 2013, the Mercator Institute for China Studies has become one of Europe's most important institutions for questions about today’s China.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationP5eVnQExUCzPV2qUXwhnI12qJ6622DpbO2OVYvCnt4w
msapplication-TileColor#ffffff
msapplication-TileImage/themes/custom/merics/icons/ms-icon-144x144.png
theme-color#ffffff
langen
ImageToolbarfalse
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 729 words. That's ok.
25.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/merics/logo.svgHome
... knows best.png?h=47ef38ea&itok=EpIVzGoFCover The Party knows best
...6/452159230.jpg?h=fbd4d77d&itok=wNLZ9jH1 A car carrier loaded with cars for export leaves the port of Yantai, Shandong province, China, March 11, 2024.
...4703864 (1).jpg?h=a1194c5d&itok=9rqJBDwXDrug production line at the production workshop of a pharmaceutical company in Meishan city, Sichuan province, China
...04/CHINA_EU_ko_210_210.png?itok=gammAsgdEU-China
...6/Icon Party State_neu.png?itok=msz8NaT7Party and State
...20-06/Icon Geopolitics.png?itok=fhdyonmYIcon Geopolitics
..._Icon_Umwelt_NeueFarbe.png?itok=DJ-pC2iVIcon Climate
...lic/2020-06/Icon Robot.png?itok=KuK_AcWfIcon Robot
...ERICS_Icon_Coronakrise.png?itok=PmIZv96bIllustration of the toronavirus
...c/2022-05/Russia-China.png?itok=Ohkh2RiSRussia-China icon
...c/2022-05/Indo-Pacific.png?itok=YHwj7uAWIndo-Pacific icon
...r/public/2021-09/DE-CN.png?itok=KVqjv6v_Icon Germany China
...on_investitionen_Trade.png?itok=CJoUMfwcIllustration of a suitcase with Yuan, Dollar and Euro characters
...6/Icon Digital China_1.png?itok=Wmk8CYksIcon Digital China
...4/China_USA_ko_210_210.png?itok=d1gVax4cUS-China
...ublic/2020-04/Icon BRI.png?itok=960E17fCBelt and Road
...04/Hongkong_ko_210_210.png?itok=MwxJrZWLHongkong
...22-09/ChinaDebatesIcon.png?itok=cnADuH98Chinese Debates icon
...5/437821792.jpg?h=1beeb849&itok=AbhslOY1China, Beijing - December 7, 2023 EU-China Summit The 24th EU–China Summit takes place on 7 December 2023 in Beijing. Charles MICHEL, President of the European Council, Ursula VON DER LEYEN, President of the European Commission and Josep BORRELL, EU High Representative for Foreign Affairs and Security Policy, representing the EU meet with Jinping XI, President of China and Qiang LI, Premier of China.
...l-Vasselier.png?h=38661f9e&itok=-jy0KtVOAbigael Vasselier
...StecWebsite.png?h=2a479378&itok=EOqRS1PxGrzegorzStecWebsite
...mitsWebsite.png?h=2a479378&itok=avfKSAmwFrancoisChimits
...022-09/think-tank-lab_800x800_01 (1).pngThink Tank Lab key visual
...rope-2023-1.png?h=c0a4d79f&itok=E4yoJaslmerics-rhodium-group-chinese-fdi-in-europe-2023-1.png
...kko_Website.png?h=2a479378&itok=7dndalkpHuotariMikko
...ngleinPress.png?h=2a479378&itok=vu7xqotpMaxZenglein
...ter-website.jpg?h=2a479378&itok=LsaMpW0zJacob Gunter
...rownWebsite.png?h=2a479378&itok=V1vo1IYcAlexanderBrown
...6/462293947.jpg?h=9c4fc4cc&itok=Mybw7IwxWorkers process chips at a workshop of an optoelectronic technology company in Huai 'an city, Jiangsu province, May 11, 2024.
...tiWebsite_0.png?h=2a479378&itok=XxeTaRjNRebeccaArcesati
...nLauWebsite.png?h=2a479378&itok=evl6UyAVJeroenGroenewegenLau
...ngleinPress.png?h=2a479378&itok=vu7xqotpMaxZenglein
...ar-of-key-party-and-state-meetings-2.jpgCCP Calendar of key party and state meetings
...527_merics_membership_cat_800x800_01.jpgMembership-Chat
...ic/2020-04/[email protected]?itok=zXHgfQwoChina Update Newsletter
... knows best.png?h=47ef38ea&itok=EpIVzGoFCover The Party knows best

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Main navigation
H2 Second navigation
H2 User account menu
H2 Main navigation Duplicate text
H2 Second navigation Duplicate text
H2 User account menu Duplicate text
H2 EV tariffs + Ukraine-China + Job market
H2 China steps up investments in Hungary, with Alexander Brown and Gregor Sebastian
H2 Healthcare procurement + Bidding and tendering + Data exports
H2 MEPs' key lessons on EU-China policy during the last mandate
H2 EV tariffs + Ukraine-China + Job market Duplicate text
H2 China and the European Parliament election, with Ivana Karásková and Grzegorz Stec
H2 Takeaways from the Xi-Putin meeting + Manufacturing overcapacity + Agrifood trade
H2 Dwindling investments become more concentrated - Chinese FDI in Europe: 2023 Update
H2 New MERICS & Rhodium Group report: Hungary emerges as main destination of Chinese investment in Europe
H2 Online MERICS Event: Chinese investments in Europe hit decade low
H2 China steps up investments in Hungary, with Alexander Brown and Gregor Sebastian Duplicate text
H2 To stand up to US pressure, Europe needs better intelligence on China’s innovation system
H2 Healthcare procurement + Bidding and tendering + Data exports Duplicate text
H2 Between two economic traps: Did China peak in 2021?
H2 Innovation in China: Domestic efforts and global integration
H2 Become a member
H2 Healthcare procurement + Bidding and tendering + Data exports Duplicate text
H2 Topics
H2 Footer (main navigation)
H2 Footer (second navigation)
H2 About
H2 Footer (legal information)
H3 Report by Rhodium Group and MERICS
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://merics.org/enAnchor Skip to main content
https://merics.org/enIMG-ALT Home
https://merics.org/enMerics
A-TITLE Home
https://merics.org/en/analysisAnalysis
https://merics.org/en/expertsExperts
https://merics.org/en/eventsEvents
https://merics.org/en/servicesServices
https://merics.org/en/aboutAbout
/en/leadership-and-staffLeadership and staff
https://merics.org/en/governanceGovernance
/en/opportunitiesOpportunities
https://merics.org/en/partnersPartners
https://merics.org/en/mediaMedia
https://merics.org/en/user/loginMembership Area
https://merics.org/enen
https://merics.org/dede
https://merics.org/en/analysisText duplicate Analysis
https://merics.org/en/expertsText duplicate Experts
https://merics.org/en/eventsText duplicate Events
https://merics.org/en/servicesText duplicate Services
https://merics.org/en/aboutText duplicate About
/en/leadership-and-staffText duplicate Leadership and staff
https://merics.org/en/governanceText duplicate Governance
/en/opportunitiesText duplicate Opportunities
https://merics.org/en/partnersText duplicate Partners
https://merics.org/en/mediaText duplicate Media
https://merics.org/en/user/loginText duplicate Membership Area
https://merics.org/enText duplicate en
https://merics.org/deText duplicate de
/en/report/party-knows-best-al...IMG-ALT Cover The Party knows best
/en/report/party-knows-best-al...The party knows best: Aligning economic actors with China's strategic goals
/en/report/party-knows-best-al...MERICS Report
https://mastodon.social/@mericsExternal Mastodon
https://www.twitter.com/merics_euExternal Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://soundcloud.com/merics-...External No Text
https://merics.org/en/podcastNo Text
https://www.linkedin.com/compa...External Subdomain No Text
https://merics.org/en/rssNo Text
/en/merics-eu-china-hubEU-China
/en/merics-briefs/ev-tariffs-u...EV tariffs + Ukraine-China + Job market
/en/trade-and-investmentTrade and Investment
/en/podcast/china-steps-invest...China steps up investments in Hungary, with Alexander Brown and Gregor Sebastian
/en/industrial-policy-and-tech...Industrial Policy and Technology
/en/merics-briefs/healthcare-p...Healthcare procurement + Bidding and tendering + Data exports
/en/merics-eu-china-hubText duplicate IMG-ALT EU-China
/en/merics-eu-china-hubText duplicate EU-China
/en/party-and-stateIMG-ALT Party and State
/en/party-and-stateText duplicate Party and State
https://merics.org/en/geopoliticsIMG-ALT Icon Geopolitics
https://merics.org/en/geopoliticsGeopolitics
/en/climate-and-environmentIMG-ALT Icon Climate
/en/climate-and-environmentClimate and Environment
/en/industrial-policy-and-tech...IMG-ALT Icon Robot
/en/industrial-policy-and-tech...Text duplicate Industrial Policy and Technology
https://merics.org/en/coronavirusIMG-ALT Illustration of the toronavirus
https://merics.org/en/coronavirusCoronavirus
/en/russia-chinaIMG-ALT Russia-China icon
/en/russia-chinaRussia-China
/en/indo-pacificIMG-ALT Indo-Pacific icon
/en/indo-pacificIndo-Pacific
/en/germany-chinaIMG-ALT Icon Germany China
/en/germany-chinaGermany-China
/en/trade-and-investmentIMG-ALT Illustration of a suitcase with Yuan, Dollar and Euro characters
/en/trade-and-investmentText duplicate Trade and Investment
/en/digital-chinaIMG-ALT Icon Digital China
/en/digital-chinaDigital China
https://merics.org/en/us-chinaIMG-ALT US-China
https://merics.org/en/us-chinaText duplicate US-China
/en/belt-and-roadIMG-ALT Belt and Road
/en/belt-and-roadText duplicate Belt and Road
https://merics.org/en/hong-kongIMG-ALT Hongkong
https://merics.org/en/hong-kongHong Kong
/en/chinese-debatesIMG-ALT Chinese Debates icon
/en/chinese-debatesChinese Debates
/en/merics-eu-china-hubText duplicate EU-China
/en/comment/meps-key-lessons-e...MEPs' key lessons on EU-China policy during the last mandate
/en/merics-eu-china-hubText duplicate EU-China
/en/taxonomy/term/44More on this topic
/en/node/6?field_topic=44Text duplicate Experts
/en/merics-briefs/ev-tariffs-u...Text duplicate EV tariffs + Ukraine-China + Job market
/en/podcast/china-and-european...China and the European Parliament election, with Ivana Karásková and Grzegorz Stec
/en/merics-briefs/takeaways-xi...Takeaways from the Xi-Putin meeting + Manufacturing overcapacity + Agrifood trade
/en/team/abigael-vasselierAbigaël Vasselier
/en/team/grzegorz-stecGrzegorz Stec
/en/team/francois-chimitsFrançois Chimits
/en/node/6?field_topic=44Show more
https://dgap.org/en/research/p...External Learn more
/en/trade-and-investmentText duplicate Trade and Investment
/en/report/dwindling-investmen...Dwindling investments become more concentrated - Chinese FDI in Europe: 2023 Update
/en/report/dwindling-investmen...Report by Rhodium Group and MERICS
/en/trade-and-investmentText duplicate Trade and Investment
/en/taxonomy/term/48Text duplicate More on this topic
/en/node/6?field_topic=48Text duplicate Experts
/en/press-release/new-merics-r...New MERICS & Rhodium Group report: Hungary emerges as main destination of Chinese investment in Europe
/en/video/online-merics-event-...Online MERICS Event: Chinese investments in Europe hit decade low
/en/podcast/china-steps-invest...Text duplicate China steps up investments in Hungary, with Alexander Brown and Gregor Sebastian
/en/team/mikko-huotariMikko Huotari
/en/team/max-j-zengleinMax J. Zenglein
/en/team/jacob-gunterJacob Gunter
/en/node/6?field_topic=48Text duplicate Show more
/en/team/alexander-brownIMG-ALT AlexanderBrown
/en/team/alexander-brownAlexander Brown
/en/trade-and-investmentText duplicate Trade and Investment
https://www.handelsblatt.com/p...Nofollow External Subdomain Handelsblatt (in German)
https://www.linkedin.com/share...New window External Subdomain Share on LinkedIn
/en/industrial-policy-and-tech...Text duplicate Industrial Policy and Technology
/en/comment/stand-us-pressure-...To stand up to US pressure, Europe needs better intelligence on China’s innovation system
/en/industrial-policy-and-tech...Text duplicate Industrial Policy and Technology
/en/taxonomy/term/78Text duplicate More on this topic
/en/node/6?field_topic=78Text duplicate Experts
/en/merics-briefs/healthcare-p...Text duplicate Healthcare procurement + Bidding and tendering + Data exports
https://ucigcc.org/publication...New window External Between two economic traps: Did China peak in 2021?
https://ucigcc.org/publication...New window External Innovation in China: Domestic efforts and global integration
/en/team/rebecca-arcesatiRebecca Arcesati
/en/team/jeroen-groenewegen-lauJeroen Groenewegen-Lau
/en/team/max-j-zengleinText duplicate Max J. Zenglein
/en/node/6?field_topic=78Text duplicate Show more
/en/comment/following-party-li...Trivial anchor text
More
/en/become-a-memberMore information here
A-TITLE Become a MERICS member!
/en/merics-updateNew window Subscribe
/en/become-a-memberNew window More information
A-TITLE Become a MERICS member!
/en/merics-briefs/healthcare-p...Text duplicate Healthcare procurement + Bidding and tendering + Data exports
https://merics.org/en/node/2237Trivial anchor text
Read more
/en/merics-eu-china-hubText duplicate EU-China
/en/party-and-stateParty and state
/en/industrial-policy-and-tech...Text duplicate Industrial Policy and Technology
/klima-und-umweltClimate and environment
https://merics.org/en/geopoliticsText duplicate Geopolitics
/en/trade-and-investmentText duplicate Trade and Investment
/en/belt-and-roadText duplicate Belt and Road
https://merics.org/en/hong-kongText duplicate Hong Kong
/en/digital-chinaText duplicate Digital China
https://merics.org/en/analysisText duplicate Analysis
https://merics.org/en/expertsText duplicate Experts
https://merics.org/en/eventsText duplicate Events
https://merics.org/en/servicesText duplicate Services
https://merics.org/en/podcastPodcast
https://merics.org/en/mediaText duplicate Media
https://merics.org/en/contactContact
https://merics.org/en/aboutText duplicate About
/en/leadership-and-staffLeadership and Staff
https://merics.org/en/governanceText duplicate Governance
/en/opportunitiesText duplicate Opportunities
https://merics.org/en/partnersText duplicate Partners
/en/become-a-memberMembership Program
/en/report/party-knows-best-al...Text duplicate IMG-ALT Cover The Party knows best
/en/report/party-knows-best-al...Text duplicate The party knows best: Aligning economic actors with China's strategic goals
/en/report/party-knows-best-al...Text duplicate MERICS Report
https://mastodon.social/@mericsExternal Text duplicate Mastodon
https://www.linkedin.com/compa...New window External Subdomain No Text
https://bsky.app/profile/meric...New window External No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://podcasts.apple.com/us/...New window External Subdomain No Text
https://merics.org/en/rssNew window No Text
/en/privacy-policy-and-cookiesPrivacy policy and cookies
/en/legal-noticeLegal notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://merics.org/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (152 kB).

HTTP Response Header

NameValue
dateSat, 15 Jun 2024 18:58:28 GMT
content-typetext/html; charset=UTF-8
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
set-cookie58 Characters
varyAccept-Encoding
cf-cache-statusDYNAMIC
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strict-transport-securitymax-age=2592000; includeSubDomains; preload
servercloudflare
cf-ray8944caadcc082bc9-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 144 referring domains.
This page has 1,275 backlinks.
This page has backlinks from 123 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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merics.org
Mercator Institute for China Studies (MERICS)
Since its founding in 2013, the Mercator Institute for China Studies has become one of Europe's most important institutions for questions about today’s China.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
China70%Check
China Studies65%Check
Merics63%Check
Europe58%Check
Mercator58%Check
Institute58%Check
Mercator Institute58%Check
China expertise53%Check
Chinese46%Check
Alexander46%Check
Show more keywords and terms

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