Metlife.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
70% 
Page structure
75% 
Link structure
56% 
Server
34% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
221.80 kB
Words
1619
Media files
6
Number of links
170 internal / 104 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Insurance and Employee Benefits | MetLife
The length of the page title is perfect. (385 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Stay covered with MetLife: life, auto & home, dental, vision and more. Learn more about MetLife employee benefits and financial solutions.
The length of the meta description is perfect. (852 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.metlife.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0,user-scalable=no
titleInsurance and Employee Benefits | MetLife
descriptionStay covered with MetLife: life, auto & home, dental, vision and more. Learn more about MetLife employee benefits and financial solutions.
google-site-verificationneAXJThv189jKrX_RaC-JjAROInYbYCVUh-1lfZixP8
robotsindex, follow
weibo:typeWebpage
format-detectionemail=no
langen
twitter:cardsummary
twitter:siteMetlife
twitter:titleInsurance and Employee Benefits | MetLife
twitter:descriptionStay covered with MetLife: life, auto & home, dental, vision and more. Learn more about MetLife employee benefits and financial solutions.
twitter:urlhttps://www.metlife.com/
twitter:imagehttp://www.metlife.com/content/dam/metlifecom/us/social-share/metlife-logo-share.jpg
og:titleInsurance and Employee Benefits | MetLife
og:site_nameMetLife
og:urlhttps://www.metlife.com/
og:descriptionStay covered with MetLife: life, auto & home, dental, vision and more. Learn more about MetLife employee benefits and financial solutions.
og:imagehttp://www.metlife.com/content/dam/metlifecom/us/social-share/metlife-logo-share.jpg
og:image:secure_urlhttps://www.metlife.com/content/dam/metlifecom/us/social-share/metlife-logo-share.jpg
og:image:width1200
og:image:height630
og:typewebsite
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Employees are seeking a broader mix of wellness benefits and programs ...
This page contains 1619 words. That's ok.
23.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.39 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0,user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 72 characters this one is longer than 70 characters:
"this offering is for metlife legal plans standard individual legal plan."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...m/metlifecom/us/icons-header/MetLife.pngMetLife
...m/metlifecom/us/icons-header/MetLife.pngMetLife
...om/global/icons-header/MetLife_white.svgMetLife
...fecom/us/Icon-Dental-Library-2-Color.svgNo alt attribute provided
...m/metlifecom/us/icons-header/MetLife.pngMetLife Footer Logo

Page structure

H1 heading
(Critically important)
Health Savings Account a Must-Have for Employees
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Health Savings Account a Must-Have for Employees
H2 How can we help you?
H2 Register online today to access and manage your MetLife benefits
H2 The critical role for disability insurance and paid leave in demonstrating employee care
H2 The critical role for disability insurance and paid leave in demonstrating employee care Duplicate text
H2 SustainabilityatMetLife
H2 2024 MetLife Pension Risk Transfer Poll
H2 Bought a life, annuity or long-term care policy from an agent?
H3 FEATURED STORY
H4 Meet real people making real impact
H6 Americas
H6 Asia
H6 Europe
H6 Middle East and Africa
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (104) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.metlife.com/Anchor Skip Navigation
https://www.metlife.com/IMG-ALT MetLife
https://www.metlife.com/Text duplicate IMG-ALT MetLife
https://www.metlife.com/health/Enhance Your Health Coverage
/insurance/dental-insurance/Dental
/insurance/vision-insurance/Vision
https://www.metlifepetinsuranc...New window External Subdomain Pet Insurance
/insurance/accident-health/Protect Your Finances
/insurance/accident-health/acc...Accident
/insurance/accident-health/hos...Hospital Indemnity
/insurance/accident-health/cri...Critical Illness
/insurance/accident-health/can...Cancer
/insurance/disability-insurance/Disability and Absence
/farmers-redirect/Auto and Home Insurance
/insurance/legal-plans/Legal Plans
/insurance/identity-and-fraud-...Identity & Fraud Protection
/insurance/life-insurance/Secure Your Family's Future
/insurance/life-insurance/term...Term Life
/insurance/life-insurance/grou...Group Variable Universal Life
/insurance/life-insurance/grou...Group Universal Life Insurance
/insurance/life-insurance/acci...Accidental Death & Dismemberment
/insurance/hsa-fsa/Health Savings and Spending Accounts
/insurance/life-insurance/lear...Total Control Account (TCA)
/retirementplans/New window Employer-Sponsored Retirement Plans
/insurance/More Solutions
/support-and-manage/current-cu...Annuity
https://www.metlife.com/ltc/Long-Term Care
/business-and-brokers/employee...Employee Benefits
/business-and-brokers/employee...Group Auto & Home
/business-and-brokers/employee...Group Dental
/business-and-brokers/employee...Group Accident and Health
/business-and-brokers/employee...Group Life
/business-and-brokers/employee...Group Disability and Absence
/business-and-brokers/employee...Group Legal Services
/business-and-brokers/employee...Group Vision
/business-and-brokers/employee...Group Pet
/business-and-brokers/employee...Group Health Savings & Spending Accounts
/business-and-brokers/employee...Executive Benefits
/identity-and-fraud-protection/Text duplicate Identity & Fraud Protection
/business-and-brokers/employee...Upwise
/business-and-brokers/small-bu...Small Business
/business-and-brokers/small-bu...Small Business Products
/business-and-brokers/small-bu...Exceptional Service & Support
/business-and-brokers/small-bu...Chamber of Commerce
https://www.metlife.com/peo/Professional Employer Organization (PEO)
/association/Association
https://www.metlife.com/union/Union
/business-and-brokers/broker-r...For Brokers
/business-and-brokers/broker-r...Small Market Experience
/business-and-brokers/broker-r...Getting Appointed
/business-and-brokers/broker-r...Broker Compensation
/business-and-brokers/broker-r...Broker Forms
/business-and-brokers/broker-r...Why MetLife?
/business-and-brokers/broker-r...Broker Service
/global-employee-benefits/Global Employee Benefits
/info/plansmart-employer/Financial Wellness
/workforce-insights/Workforce Insights
/workforce-insights/Benefit Trends Study
https://investments.metlife.com/External Subdomain MetLife Investment Management
https://investments.metlife.co...External Subdomain Financing Solutions
https://investments.metlife.co...External Subdomain About Us
https://investments.metlife.co...External Subdomain Insights
https://investments.metlife.co...External Subdomain Investment Strategies
/retirement-and-income-solutions/Retirement & Income Solutions
/retirement-and-income-solutio...Lifetime Income Annuities
/retirement-and-income-solutio...Text duplicate Insights
/retirementplans/New window Text duplicate Employer-Sponsored Retirement Plans
/retirement-and-income-solutio...Pension Risk
/retirement-and-income-solutio...Structured Settlements
/retirement-and-income-solutio...Longevity Reinsurance
/retirement-and-income-solutio...Stable Value
/retirement-and-income-solutio...Funding Solutions
/support-and-manage/Learn More
/support-and-manage/contact-us/Contact Us
https://providers.online.metli...External Subdomain Find a Dentist
/insurance/vision-insurance/Find a Vision Provider
/policyfinder/Find an Insurance Policy
/insurance/life-insurance/bene...Beneficiary Assistance
/support-and-manage/More Support
https://identity.metlife.com/p...New window External Subdomain Account Log In
https://online.metlife.com/pub...New window External Subdomain Register for MyBenefits
/support-and-manage/forms-libr...Find a Form
/support-and-manage/file-a-claim/File a Claim
/support-and-manage/current-cu...For Current Customer
https://www.metlife.com/fraud/Fraud Awareness
/fraud/report-fraud/Ethics & Fraud HelpLine
https://www.metlifecareers.com/New window External Subdomain Careers at MetLife
https://investor.metlife.com/External Subdomain Investor Relations
/about-us/navigating-life-toge...Navigating Life Together
https://www.metlife.com/health/Health
/insurance/life-insurance/Family
https://www.metlife.com/future/Future
https://www.metlife.com/work/Work
/about-us/corporate-profile/Corporate Profile
/about-us/corporate-profile/gl...MetLife Worldwide
/about-us/corporate-profile/ra...Company Ratings
/about-us/corporate-profile/gl...Global Procurement
/about-us/corporate-profile/af...MetLife Affiliates
/about-us/corporate-governance/Corporate Governance
/about-us/corporate-governance...Board of Directors
/about-us/corporate-governance...Our Executive Leadership Team
/about-us/corporate-governance...Corporate Conduct
/about-us/corporate-governance...Code of Conduct
/about-us/corporate-governance...Artificial Intelligence Policy
/about-us/global-diversity-equ...Diversity, Equity & Inclusion
/about-us/global-diversity-equ...Our People
/about-us/global-diversity-equ...Our Customers
/about-us/global-diversity-equ...Our Communities
https://www.metlife.com/about-us/More About Us
https://www.metlifecareers.com/New window External Subdomain Text duplicate Careers at MetLife
/newsstories/Newsroom
/about-us/awards-and-recognition/Awards and Recognition
/sustainability/MetLife-sustai...MetLife Foundation
/about-us/real-people-making-r...Real People Making Real Impact Series
https://www.metlife.com/NGV/Next Gen Ventures (NGV)
https://www.metlifecareers.com/New window External Subdomain Text duplicate Careers at MetLife
https://investor.metlife.com/External Subdomain Text duplicate Investor Relations
https://sustainabilityreport.m...New window External Subdomain 2023 Sustainability Report
https://sustainabilityreport.m...New window External Subdomain 01 Sustainability at MetLife
https://sustainabilityreport.m...New window External Subdomain 02 For Our Colleagues
https://sustainabilityreport.m...New window External Subdomain 03 For Our Customers
https://sustainabilityreport.m...New window External Subdomain 04 Creating Value as an Investor
https://sustainabilityreport.m...New window External Subdomain 05 For The Environment
https://sustainabilityreport.m...New window External Subdomain 06 For Our Communities
https://sustainabilityreport.m...New window External Subdomain 07 Responsible Governance
/sustainability/resource-center/Sustainability Resource Center
/sustainability/resource-center/Environmental Stewardship
/sustainability/resource-cente...Social Responsibility
/sustainability/resource-cente...Text duplicate Corporate Governance
/sustainability/resource-cente...Our Sustainability Commitments
/sustainability/resource-cente...Statements, Policies, Codes & Archives
/sustainability/resource-cente...Disclosures: ESG Frameworks
/sustainability/resource-cente...Sustainability at MetLife FAQs
/sustainability/MetLife-Founda...Text duplicate MetLife Foundation
/sustainability/MetLife-Founda...Our Work
/sustainability/MetLife-Founda...Employee Engagement & Volunteerism
/sustainability/MetLife-Founda...MetLife Foundation News & Media
/sustainability/MetLife-Founda...MetLife Foundation Resources
/sustainability/MetLife-Founda...Who We Are
/sustainability/resource-cente...Policies & Codes
/sustainability/news-insights/News & Insights
/sustainability/news-insights/...Research
https://www.metlife.com/stories/Text duplicate Learn More
/stories/accident-health/Accident & Health Insurance
/stories/benefits/Benefits
/stories/dental-insurance/Dental Insurance
/stories/disability-insurance/Disability Insurance
/stories/legal/Legal Insurance
/stories/life-insurance/Life Insurance
/stories/retirementRetirement
/stories/vision-insurance/Vision Insurance
/stories/personal-finance/Personal Finance
/stories/health-wellness/Wellness
/stories/work-family/Work & Family
https://www.metlife.com/Text duplicate IMG-ALT MetLife
https://online.metlife.com/pub...New window External Subdomain Forgot username or password?
https://online.metlife.com/pub...New window External Subdomain Text duplicate Forgot username or password?
https://metbroker.metlife.com/...New window External Subdomain Forgot your password?
https://online.metlife.com/pub...New window External Subdomain First-time user? Register Now
https://online.metlife.com/pub...New window External Subdomain Need an account? Register
https://online.metlife.com/pub...New window External Subdomain Text duplicate First-time user? Register Now
/disclaimers/metbroker/legal/t...New window Subdomain By signing in, I agree to the Terms of Use
https://int.phoenix.ead.metlif...New window External Subdomain Go to MyBenefits without signing in
/scam-alertSubdomain Read On
https://portal.metlink.com/New window External Subdomain MetLink
https://mybenefits.metlife.com/New window External Subdomain MyBenefits
https://sbr.metlife.com/metlif...New window External Subdomain SBR
https://ebenefits.metlifeexpat...New window External Subdomain Worldwide Benefits eBenefits
/support-and-manage/former-emp...Subdomain Retirement Plan Access
https://risc.cview.metlife.com...New window External Subdomain MetLife Securities Client View
https://www.netxinvestor.com/w...New window External Subdomain NetXInvestor
https://www.metdental.com/prov...New window External Subdomain Dental Professionals Account
https://metlife.retirementpart...New window External Subdomain Anchor mlr.metlife.com
https://online.metlife.com/New window External Subdomain online.metlife.com (MyAccounts)
https://portal.metlink.com/Met...New window External Subdomain Group Benefits Administration
https://psc.metlife.com/New window External Subdomain Plan Service Center (PSC)
https://online.metlife.com/New window External Subdomain MetOnline
https://ebenefits.metlifeexpat...New window External Subdomain Text duplicate Worldwide Benefits eBenefits
https://metbroker.metlife.com/New window External Subdomain MetBroker
https://online.metlife.com/New window External Subdomain Text duplicate MetOnline
https://portal.metlink.com/Met...New window External Subdomain Structured Settlements Broker Resources (SBR)
https://ebenefits.metlifeexpat...New window External Subdomain Text duplicate Worldwide Benefits eBenefits
https://msi.metlife.com/wps/po...New window External Subdomain Brokerage & Securities Account
https://online.metlife.com/pub...New window External Subdomain Register
/support-and-manage/contact-us/Subdomain Click here for Customer Support
/support-and-manage/contact-us/Subdomain Text duplicate Click here for Customer Support
/workforce-insights/the-power-...New window Empower Your Benefits
https://idoc.metlife.com/membe...New window External Subdomain MetLife Vision – Davis
https://idoc.metlife.com/membe...New window External Subdomain MetLife Vision – Superior
https://mymetlifevision.com/fi...New window External MetLife Vision – VSP Choice
https://mymetlifevision.com/fi...New window External VisionAccess
/open-enrollment/Open Enrollment
/support-and-manage/contact-us/Text duplicate Contact Us
https://mypets.metlife.com/Acc...External Subdomain MyPets Login
/retirement-and-income-solutions/Text duplicate Retirement & Income Solutions
https://online.metlife.com/pub...External Subdomain Access
/workforce-insights/disability...Explore More
/workforce-insights/disability...Text duplicate Explore More
/about-us/real-people-making-r...SEE SERIES
/sustainability/Subdomain Explore more
/retirement-and-income-solutio...Text duplicate Learn More
/support-and-manage/current-cu...Learn more
https://www.metlife.com/IMG-ALT MetLife Footer Logo
https://www.metlifecareers.com/New window External Subdomain Careers
https://investor.metlife.com/o...New window External Subdomain Text duplicate Investor Relations
/newsstories/Text duplicate Newsroom
/sustainability/Sustainability
/sustainability/MetLife-Founda...Text duplicate MetLife Foundation
/about-us/corporate-profile/Text duplicate Corporate Profile
/about-us/global-diversity-equ...Text duplicate Diversity, Equity & Inclusion
/about-us/real-people-making-r...Text duplicate Real People Making Real Impact Series
https://www.willscenter.com/New window External Subdomain Willscenter
/support-and-manage/contact-us/Text duplicate Contact Us
https://providers.online.metli...New window External Subdomain Text duplicate Find a Dentist
/insurance/vision-insurance/Text duplicate Find a Vision Provider
https://online.metlife.com/pub...New window External Subdomain Text duplicate Register
/support-and-manage/forms-libr...Text duplicate Find a Form
/support-and-manage/file-a-claim/New window Text duplicate File a Claim
/policyfinder/Text duplicate Find an Insurance Policy
https://www.metlife.com/fraud/Text duplicate Fraud Awareness
/fraud/report-fraud/Text duplicate Ethics & Fraud HelpLine
/support-and-manage/confidenti...Domestic Abuse Confidentiality
https://online.metlife.com/edg...New window External Subdomain Privacy Request
/insurance/INSURANCE
/business-and-brokers/BUSINESS & BROKERS
https://investments.metlife.com/External Subdomain METLIFE INVESTMENT MANAGEMENT
/retirement-and-income-solutions/RETIREMENT & INCOME SOLUTIONS
https://www.metlifepetinsuranc...External Subdomain PET INSURANCE
https://www.facebook.com/metlifeNew window External Subdomain A-TITLE Facebook
https://twitter.com/metlifeNew window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE LinkedIn
https://www.youtube.com/user/M...External Subdomain A-TITLE YouTube
https://www.metlife.com/Subdomain USA
https://www.metlife.com.ar/External Subdomain Argentina
https://www.metlife.com.br/External Subdomain Brazil
https://w3.metlife.cl/External Subdomain Chile
https://www.provida.cl/External Subdomain Chile ProVida
https://www.metlife.com.co/External Subdomain Colombia
https://www.metlife.com.mx/External Subdomain Mexico
https://www.metlife.com.uy/External Subdomain Uruguay
https://www.metlife.com.au/External Subdomain Australia
https://www.metlife.com.bd/External Subdomain Bangladesh
https://www.metlife.com.cn/External Subdomain China
https://www.pnbmetlife.com/External Subdomain India
https://www.metlife.co.jp/External Subdomain Japan
https://www.metlife.co.kr/External Subdomain Korea
https://www.ammetlife.com/External Subdomain Malaysia
https://www.metlife.com.np/External Subdomain Nepal
https://www.bidvmetlife.com.vn/External Subdomain Vietnam
https://www.metlife.bg/External Subdomain Bulgaria
https://www.metlife.com.cy/External Subdomain Cyprus
https://www.metlife.cz/External Subdomain Czech Republic
https://www.metlife.fr/External Subdomain France
https://www.metlife.hu/External Subdomain Hungary
/about-us/careers/ireland-glob...Subdomain Ireland
https://www.metlife.it/External Subdomain Italy
https://www.metlife.eu/metlife...External Subdomain Poland
https://www.metlife.pt/External Subdomain Portugal
https://www.metropolitanlife.ro/External Subdomain Romania
https://www.metlife.sk/External Subdomain Slovakia
https://www.metlife.es/External Subdomain Spain
https://www.metlife.com.tr/External Subdomain Turkey
https://www.metlife.ua/External Subdomain Ukraine
https://www.metlife.co.uk/External Subdomain United Kingdom
https://www.metlife-gulf.com/e...External Subdomain Bahrain
https://www.metlife.eg/External Subdomain Egypt
https://www.metlife.jo/External Subdomain Jordan
https://www.metlife-gulf.com/k...External Subdomain Kuwait
https://www.metlife.com.lb/External Subdomain Lebanon
https://www.metlife-gulf.com/o...External Subdomain Oman
https://www.metlife-gulf.com/e...External Subdomain Qatar
https://www.metlife.ae/External Subdomain United Arab Emirates
/about-us/privacy-policy/Subdomain Privacy Center
/about-us/terms-and-conditions/Legal Notices

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.metlife.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (222 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 15,585 referring domains.
This page has 1,090,514 backlinks.
This page has backlinks from 8,039 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

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Similar sites

Search preview

www.metlife.com
Insurance and Employee Benefits | MetLife
Stay covered with MetLife: life, auto & home, dental, vision and more. Learn more about MetLife employee benefits and financial solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MetLife85%Check
Employee77%Check
Employee Benefits71%Check
Life Insurance71%Check
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