Owl.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
69% 
Page structure
79% 
Link structure
92% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
23.00 kB
Words
826
Media files
18
Number of links
36 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
OWL - Online Watch Link - Neighbourhood Watch - Home
The length of the page title is perfect. (516 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Watch management & messaging alerts for Neighbourhood Watch, Communities, Rural Watch and business watches. OWL provides management, messaging and communications tools for police and Neighbourhood Watch (NhW).
The meta description is too long: 1422 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 4.01 Strict is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionWatch management & messaging alerts for Neighbourhood Watch, Communities, Rural Watch and business watches. OWL provides management, messaging and communications tools for police and Neighbourhood Watch (NhW).
keywordsneighbourhood watch, NHW, neighborhood watch, alerts, messaging, messages, community, shop watch, business watch, farm watch, pub watch, police, rural watch, ruralcrime, alert, manage, management, administrate, OWL, coordinators, communicate, communications, messaging system, community messaging, Hertfordshire, Met police, London, Brent, Redbridge, Tower Hamlets, Barnet, Hackney, Ealing, Hillingdon, Hounslow, Barking, Dagenham, Harrow, Richmond upon Thames, Wandsworth, Waltham Forest, Enfield, Haringey, Havering
application-nameOWL - Online Watch Link
msapplication-taskname=Log in to OWL;action-uri=https://www.owl.co.uk/secure/login.cfm;icon-uri=http://www.owl.co.uk/secure/images/favicon.ico
og:titleOWL - Police alerts for communities & watch schemes
og:imagehttp://www.owl.co.uk/secure/images/logos/owl-116x116.jpg
og:site_nameOWL - Online Watch Link
og:descriptionRegister for free to receive local, timely alerts regarding incidents & issues from your local policing team & partner agencies.
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 826 words. That's ok.
35.4% of the text are stop words.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.39 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 100 characters this one is longer than 70 characters:
"owl keeps communities safe, helps reduce crime and keeps people informed of what's going on locally."
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/secure/images/welcome64.gifNeighbourhood Watch NHW alerts & messagesNeighbourhood Watch NHW alerts & messages
/secure/images/watchfinder64.gifFind your NHW (Neighbourhood Watch)
/secure/images/owl-find64.gifOWL success stories through NHW and other watch schemes
...ccesses/owl-success-crime-prevention.jpgNo alt attribute provided
/secure/images/secured-by-design_home.gifSecured by Design, police preferred specificationOWL meets national police approval
/secure/images/comodo-site-seal.pngNo alt attribute provided
/secure/images/logos/metropolitanpolice.gifNo alt attribute providedMetropolitan Police
...ure/images/logos/metropolitanpolice2.gifNo alt attribute providedMetropolitan Police
...ure/images/logos/metropolitanpolice3.gifNo alt attribute providedMetropolitan Police
.../logos/community-safety-partnerships.jpgNo alt attribute providedCommunity Safety Partnerships (CSP)
.../images/prime-minister-owl-team-news.jpgNo alt attribute providedPrime Minister presents award
...mages/egovernment_awards_2008_winner.gife-Government National Awards 2008 WINNER
/secure/images/big_society_award_2013.gifPrime Minister gives Big Society Award to OWLOWL receives Big Society Award from Prime Minister
...ure/images/chamber-national-finalist.gifBritish Chamber of Commerce Regional WinnerBritish Chamber of Commerce Regional Winner
...re/images/britains_digital_elite_183.gifBritain's Digital Elite awarded for OWL
/secure/images/network_wales_awards.gifNetwork Wales Awards
...mages/herts_business_awards_2007_183.gifHertfordshire Business Awards, Best Business Website
Video URLWidthHeight
...youtube.com/embed/mTH_2ggTSh4?rel=0100%

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Get Started with Your Neighbourhood Watch or Business Watch Neighbourhood Watch NHW alerts & messages
H3 Join Your Nearest Watch Scheme Find your NHW (Neighbourhood Watch)
H3 Good Communication Leads to Good Success Stories OWL success stories through NHW and other watch schemes
H3 OWL is Accredited by Secured by Design Secured by Design, police preferred specification
H3 How does OWL help?
H3 OWL Card Minders
H3 Partners & Sponsors
H3 OWL Spotlight
H3 Awards
3 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.owl.co.uk/index.htmHome
https://www.owl.co.uk/advice.cfmAdvice Centre
https://www.owl.co.uk/help.cfmHelp
https://www.owl.co.uk/cookies.htmCookies
A-TITLE How this website uses cookies
https://www.owl.co.uk/Anchor Sign up now for free!
/neighbourhood_watch.htmNeighbourhood Watch
A-TITLE Find out more about Neighbourhood Watch
https://www.youtube.com/watch?...New window External Subdomain Watch clip
/watchfinder.htmIMG-ALT Find your NHW (Neighbourhood Watch)
https://www.owl.co.uk/met/Brent
https://www.owl.co.uk/met/Barking & Dagenham
https://www.owl.co.uk/met/Redbridge
https://www.owl.co.uk/met/Tower Hamlets
https://www.owl.co.uk/met/Barnet
https://www.owl.co.uk/met/Ealing
https://www.owl.co.uk/met/Hillingdon
https://www.owl.co.uk/met/Hounslow
https://www.owl.co.uk/met/Hackney
https://www.owl.co.uk/met/Harrow
https://www.owl.co.uk/met/Richmond upon Thames
https://www.owl.co.uk/met/Wandsworth
https://www.owl.co.uk/met/Waltham Forest
https://www.owl.co.uk/met/Enfield
https://www.owl.co.uk/met/Haringey
https://www.owl.co.uk/met/Havering
/success-stories.htmIMG-ALT OWL success stories through NHW and other watch schemes
/success-stories.htmOWL has helped
/success-stories.htmmore...
/success-stories.htmA-TITLE Communicating directly to the public, here's how OWL messages & alerts help keep you safe...
/success-stories.htmcatches suspects
A-TITLE See real cases where OWL has helped
/farm-watch-intro.htmWant to reduce rural crime? Watch these videos...
https://www.owl.co.uk/cardminder/OWL Card Minders
https://owlprotect.uk/defender...External signal blockers
https://www.owl.co.uk/met/No Text
https://www.owl.co.uk/met/No Text
https://www.owl.co.uk/met/No Text
http://web.archive.org/web/201...New window External Subdomain IMG-ALT e-Government National Awards 2008 WINNER
https://www.owl.co.uk/help.cfmhelp page
/success-stories.htmgenuine difference
A-TITLE Click to see some real-life success stories
/success-stories.htmproven to do all this and more
A-TITLE See some real success stories

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.owl.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.13 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (23 kB).

HTTP Response Header

NameValue
cache-controlmax-age=3600
content-typetext/html
content-encodinggzip
last-modifiedSun, 31 Mar 2024 02:59:41 GMT
accept-rangesbytes
etag"804cb1791783da1:0"
varyAccept-Encoding
serverMicrosoft-IIS/7.5
x-served-byWS1
dateSun, 12 May 2024 01:17:50 GMT
content-length8274
strict-transport-securitymax-age=15552000; includeSubDomains; preload;
set-cookie33 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 192 referring domains.
This page has 95,024 backlinks.
This page has backlinks from 166 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 2756 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /secure/
Disallow: /misc/
Allow: /misc/public/
Allow: /article/
Allow: /secure/images/logos/
Allow: /secure/image_attachments/

Similar sites

Search preview

www.owl.co.uk
OWL - Online Watch Link - Neighbourhood Watch - Home
Watch management & messaging alerts for Neighbourhood Watch, Communities, Rural Watch and business watches. OWL provides management, messaging and communications tools for police and Neighbourhood Watch (NhW).

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
OWL85%Check
Watch72%Check
Neighbourhood Watch71%Check
Neighbourhood70%Check
OWL alert68%Check
Watch or67%Check
Business Watch64%Check
OWL provides64%Check
Police or61%Check
or Business60%Check
Show more keywords and terms

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