Policeconduct.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
56% 
Page quality
83% 
Page structure
95% 
Link structure
93% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
42.10 kB
Words
504
Media files
10
Number of links
49 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
We are the Independent Office for Police Conduct | Independent Office for Police Conduct (IOPC)
The page title should be shorter than 580 pixels. It is 875 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.policeconduct.gov.uk/node/5
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 504 words. That's ok.
37.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.89 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tom/iopc/asset_dist/images/iopc-logo.svgIndependent Office for Police Conduct (IOPC) Homepage
...opc/asset_dist/images/iopc-logo-text.svgNo alt attribute provided
...2752x1200-SH-2393.png.webp?itok=2YYUd6icYoung woman talking in office
...iopc/asset_dist/images/triangle-hero.svgNo alt attribute provided
...-1280x720-RK-1538.png.webp?itok=HLd6RhrzNo alt attribute provided
...bestock-246960480.png.webp?itok=BF4F0PF_Black couple reading from a sheet of paper
...pc/asset_dist/images/iopc-logo-plain.svg IOPC
.../asset_dist/images/iopc-logo-details.svg Independent Office for Police Conduct
...es/custom/iopc/asset_dist/images/ogl.svgNo alt attribute provided
...es/custom/iopc/asset_dist/images/cse.svg© IOPC 2023. This is licensed under the Open Government Licence v3.0 except where otherwise stated.

Page structure

H1 heading
(Critically important)
We are the Independent Office for Police Conduct
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We are the Independent Office for Police Conduct
H2 Featured
H2 We are entirely independent of the police
H2 Find out how to submit a complaint about the police
H2 Latest news
H2 Investigations
H2 Key areas of work
H2 Working for us
H3 Violence against women and girls: guidance on ending victim blaming - February 2024
H3 Tom Whiting to leave IOPC for new role at General Dental Council
H3 Introducing Learning the Lessons 43 (mental health)
H3 Tom Whiting to leave IOPC for new role at General Dental Council Duplicate text
H3 Officers acted appropriately in search for missing man prior to fatal collision in Northamptonshire
H3 Former Cheshire Constabulary officer jailed for misconduct in public office
H3 Investigation launched into Blackpool road traffic collision
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.policeconduct.gov.uk/Anchor Skip to main content
https://www.policeconduct.gov.uk/Anchor Skip to main menu
/complaints/submit-a-complaintSubmit a complaint
/cy/node/5Cymraeg
https://www.policeconduct.gov.uk/IMG-ALT Independent Office for Police Conduct (IOPC) Homepage
/about-usAbout us
/about-us/what-we-doWhat we do
/about-us/our-independence-and...Our independence and governance
/about-us/our-peopleOur people
/about-us/engaging-with-commun...Engaging with communities
/about-us/our-strategy-and-per...Our strategy and performance
/complaintsComplaints
/complaints/guide-to-complaint...A guide to the complaints process
/complaints/submit-a-complaintText duplicate Submit a complaint
/complaints/reviews-and-appealsReviews and appeals
/complaints/information-for-po...Information for police
/our-workOur work
/our-work/investigationsInvestigations
/our-work/key-areas-of-workKey areas of work
/our-work/learningLearning
/our-work/research-and-statisticsResearch and statistics
/publications-libraryPublications library
/newsNews
/about-usText duplicate About us
/publications/violence-against...Violence against women and girls: guidance on ending victim blaming - February 2024 From, Publication
/news/tom-whiting-leave-iopc-n...Tom Whiting to leave IOPC for new role at General Dental Council From, News
/publications/learning-lessons...Subdomain Download the latest issue
/about-us/what-we-doText duplicate What we do
/complaints/guide-to-complaint...The complaints process
/newsView all news
/news/tom-whiting-leave-iopc-n...09 Apr 2024 Tom Whiting to leave IOPC for new role at General Dental Council News
/news/officers-acted-appropria...09 Apr 2024 Officers acted appropriately in search for missing man prior to fatal collision in Northamptonshire News
/news/former-cheshire-constabu...05 Apr 2024 Former Cheshire Constabulary officer jailed for misconduct in public office News
/news/investigation-launched-b...31 Mar 2024 Investigation launched into Blackpool road traffic collision News
/newsText duplicate View all news
/our-work/investigationsText duplicate Investigations
/our-work/key-areas-of-workText duplicate Key areas of work
/working-for-usWorking for us
https://www.policeconduct.gov.uk/Text duplicate Independent Office for Police Conduct (IOPC) Homepage
IMG-ALT IOPC
https://twitter.com/policeconductExternal Follow us on twitter
https://www.instagram.com/poli...External Subdomain Follow us on instagram
https://uk.linkedin.com/compan...External Subdomain Follow us on linkedin
/contact-usContact us
/accessibilityAccessibility statement
/easy-readEasy read
/working-for-usText duplicate Working for us
/frequently-asked-questionsFAQs
/information-requestsRequesting information
/copyrightCopyright
/privacynoticePrivacy notice and cookies
/translation-disclaimerTranslation disclaimer
/about-us/our-independence-and...IMG-ALT © IOPC 2023. This is licensed under the Open Government Licence v3.0 except where otherwise stated.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.policeconduct.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.37 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (42 kB).

HTTP Response Header

NameValue
dateTue, 09 Apr 2024 14:52:46 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=300, s-maxage=30, stale-while-revalidate=600, proxy-revalidate
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,X-Forwarded-Protocol,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedTue, 09 Apr 2024 13:02:03 GMT
x-xss-protection1
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
cf-cache-statusEXPIRED
servercloudflare
cf-ray871b52a32d4f39e0-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,531 referring domains.
This page has 29,352 backlinks.
This page has backlinks from 1,030 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Police Conduct79%Check
police78%Check
Conduct78%Check
Independent68%Check
Office68%Check
Independent Office68%Check
IOPC57%Check
work43%Check
collision43%Check
Whiting43%Check

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