Stir.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
100% 
Link structure
91% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
32.10 kB
Words
279
Media files
10
Number of links
47 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Study in Scotland, UK | Home | | University of Stirling
The length of the page title is perfect. (474 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of Stirling is a world-class institution with one of the best student experiences in the UK. Are you Stirling? Secure your place.
The length of the meta description is perfect. (857 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.stir.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
stir.titleHome
descriptionThe University of Stirling is a world-class institution with one of the best student experiences in the UK. Are you Stirling? Secure your place.
Page last modified2024-10-02
stir.breadcrumbHome
sid260
chid1
t4nameHome
theme-color#006938
langen
twitter:cardsummary_large_image
twitter:site@StirUni
twitter:titleHome | | University of Stirling
twitter:descriptionThe University of Stirling is a world-class institution with one of the best student experiences in the UK. Are you Stirling? Secure your place.
og:site_nameUniversity of Stirling
og:urlhttps://www.stir.ac.uk/
og:titleHome | | University of Stirling
og:imagehttps://www.stir.ac.uk/media/stirling/global-assets/landscape/og-airthrey-loch-1200x630.jpg
og:image:width1200
og:image:height630
og:descriptionThe University of Stirling is a world-class institution with one of the best student experiences in the UK. Are you Stirling? Secure your place.
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 279 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 60 words is high.
28.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/dist/css/images/logos/logo.svgUniversity of Stirling
...sets/homepage-banner-images/homepage.jpgAirthrey Loch with the Cottrell Building and Wallace Monument in the background
...l-assets/graphics/accolades/promobar.jpgT.H.E Awards 2024 - shortlisted - University of the Year
...irling/strategic-plan/homepage-promo.jpgTHE homepage promo
...arge/UoS-Open-Day-September-2023-101.jpgA student ambassador leading a campus tour
...trategic-plan/Home-Page-Banner---one.pngStrategic Plan 2030 homepage banner
...r-underwater-new-promo-1920x689-copy.jpgSwimmer underwater
.../css/images/maps/footer-map-scotland.svgMap of the UK with a marker indicating the location of the University of Stirling
...ia/dist/images/accreditations/cred1x.pngAthena Swan Silver Award, UK QAA, SCQF
/media/dist/images/btd-strap-energy.svgBe the difference

Page structure

H1 heading
(Critically important)
University of Stirling home page
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 University of Stirling home page
H2 Study at Stirling - choose your course
H2 Times Higher Education Awards
H2 Book an open day
H2 Strategic Plan 2030
H2 Scotland's University for Sporting Excellence
H2 Contact us
H2 Follow us
H2 Popular links
H2 Site information
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.stir.ac.uk/Anchor skip to main content
https://www.stir.ac.uk/Home
https://www.stir.ac.uk/courses/Find a course
https://www.stir.ac.uk/subjects/University courses by subject
https://www.stir.ac.uk/study/Study
/international/International
https://www.stir.ac.uk/research/Research
https://www.stir.ac.uk/about/About
/student-life/Student life
https://www.stir.ac.uk/clearing/Clearing
/scholarships/Scholarships
https://www.stir.ac.uk/news/News
https://www.stir.ac.uk/events/Events
https://portal.stir.ac.uk/my-p...Nofollow External Subdomain My Portal
/about/contact-us/Contact
https://www.stir.ac.uk/search/Search our site
http://stirlinguni.cn/External 中文网
https://www.stir.ac.uk/IMG-ALT University of Stirling
A-TITLE University of Stirling
https://stirlinguni.cn/External Text duplicate 中文网
https://portal.stir.ac.uk/my-p...Nofollow External Subdomain Text duplicate My Portal
https://www.stir.ac.uk/search/Site search Site search
https://www.stir.ac.uk/study/Text duplicate Study
/international/Text duplicate International
https://www.stir.ac.uk/research/Text duplicate Research
https://www.stir.ac.uk/about/Text duplicate About
/student-life/Text duplicate Student life
/news/2024/september-2024-news...IMG-ALT T.H.E Awards 2024 - shortlisted - University of the Year
/study/undergraduate/Undergraduate
/study/postgraduate/Postgraduate taught
/research/research-degrees/Research degrees
/news/2024/september-2024-news...Find out more
/study/visit-us/undergraduate-...Book your place now
/about/strategic-plan/Strategic Plan
/student-life/sport-at-stirling/Sport at Stirling
/about/contact-us/Contact us
https://portal.stir.ac.uk/stud...External Subdomain Ask us a question ⟩
/about/getting-here/IMG-ALT Map of the UK with a marker indicating the location of the University of Stirling
https://www.facebook.com/unive...External Subdomain Facebook
https://www.instagram.com/univ...External Subdomain Instagram
https://x.com/StirUniExternal X
https://www.youtube.com/user/U...External Subdomain YouTube
https://www.linkedin.com/schoo...External Subdomain LinkedIn
/about/faculties/Faculties
/about/professional-services/Professional services
/about/our-people/alumni/Alumni
/about/work-at-stirling/Jobs at Stirling
/about/getting-here/Getting here
/student-life/students-union/Students’ Union
https://shop.stir.ac.uk/External Subdomain Online shop
https://blog.stir.ac.uk/External Subdomain Blog
/internal-students/Nofollow Current students
/internal-staff/Nofollow Staff
/about/policy-legal-and-cookies/Policy, Legal and Cookies
/about/accessibility/Accessibility statement
https://www.stir.ac.uk/sitemap/Sitemap
/about/modern-slavery-statement/Modern Slavery Statement
https://www.stir.ac.uk/about/Scottish Charity No SC011159
/about/professional-services/s...No Text
/about/our-reputation/facts-an...No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.stir.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (32 kB).

HTTP Response Header

NameValue
dateSun, 27 Oct 2024 11:05:27 GMT
content-typetext/html; charset=UTF-8
content-length7669
set-cookie178 Characters
serverApache
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionsSAMEORIGIN
last-modifiedSat, 26 Oct 2024 10:15:25 GMT
etag"8070-6255e83a01560-gzip"
accept-rangesbytes
varyAccept-Encoding,User-Agent
content-encodinggzip
cache-controlmax-age=86400
expiresMon, 28 Oct 2024 11:05:27 GMT
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,240 referring domains.
This page has 96,182 backlinks.
This page has backlinks from 4,426 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Funnelback
Allow: /internal-staff/
Allow: /internal-students/

User-agent: *
Disallow: /404/
Disallow: /archive/
Disallow: /comms/
Disallow: /courses/module/
Disallow: /data/video/
Disallow: /expert/in/
Disallow: /personalisation/
Disallow: /reports/
Disallow: /research/hub/tag/
Disallow: /tests/
Disallow: /testing-training/
Disallow: /training/

Sitemap: https://www.stir.ac.uk/media/dist/php/sitemap/
Sitemap: https://www.stir.ac.uk/media/dist/php/sitemap/?sn=sitemap_images.xml
Sitemap: https://www.stir.ac.uk/media/dist/php/sitemap/?sn=sitemap_video.xml
Sitemap: https://www.stir.ac.uk/media/dist/php/sitemap/index.php
Sitemap: https://www.stir.ac.uk/media/dist/php/sitemap/index.php?sn=sitemap_images.xml
Sitemap: https://www.stir.ac.uk/media/dist/php/sitemap/index.php?sn=sitemap_video.xml

Similar sites

Search preview

www.stir.ac.uk
Study in Scotland, UK | Home | | University of Stirling
The University of Stirling is a world-class institution with one of the best student experiences in the UK. Are you Stirling? Secure your place.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stirling80%Check
University78%Check
page54%Check
Scotland52%Check
Study50%Check
Student48%Check
place46%Check
best46%Check
world46%Check
Strategic42%Check
Show more keywords and terms

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